Managing Communication Knowledge and Information
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TABLE OF CONTENTS INTRODUCTION ...................................................................................................................... 1 SCENARIO 1 ............................................................................................................................. 1 1.1 The range of decisions to be taken by the company ...................................................... 1 1.2 Examining information and knowledge needed to ensure effective decision making .... 1 1.3 Assessment of internal and external sources of information and understanding ............ 2 1.4 Recommendations for improvement of management team ........................................... 3 SCENARIO 2 ............................................................................................................................. 3 2.1 Identifying stakeholders for decision making process ................................................... 3 2.2 Involving the stakeholders in decision-making ............................................................. 3 2.3 Designing strategies to make the event memorable ...................................................... 4 CONCLUSION ........................................................................................................................... 4 REFERENCES ........................................................................................................................... 4
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INTRODUCTION The concept of managing communication, knowledge and information deals with the process of collecting, assessing and exchanging of required information and data of an organization in order to make better decisions and policies. Business venture becomes successful when its executives and higher officials develop a good decision-making ability. This is done through collection of data related to company's sales, marketing, employee’s database, resources and manufacturing units. In this response, Google has been taken as reference to understand the impact of collecting relevant information for the company and communicating it with the different levels of management (Nonaka, 2008). Google is the first popular search engine of world that provides numerous websites and documents on the basis of keywords or exact searches. This concept brings to notice the current status of corporation and helps in developing the future growth prospects for the company.
SCENARIO 1 1.1 The range of decisions to be taken by the company Google is planning for further expansion mission in the UK market for which it will require huge variety and amount of database, facts and information to achieve this goal. Board of directors and business development managers will formulate strategic planning for the above purpose. This type of planning will define the organization's strategies and direction for the allocation and optimum utilization of resources. It will urge for deep research of facts and findings, analyze them and communicate among the different levels of company. Management will determine various sources of finance available in the market and then use the most suitable one for the company. Another factor which will be scrutinized by the company will be its office location (De Vries, Hooff and de Ridder, 2006). For these purposes, company will figure out the interest rates on loans charged by different financial institutions and information related to real estate acquisitions. It will also examine and understand UK business laws for safe and secure working of the organization in the nation. 1.2 Examining information and knowledge needed to ensure effective decision making Information management strategy plays a key role in organization's planning, control and decision-making. Google will use three levels of information to communicate within different levels of management, which are as follows: To get the best Primary Homework Help In UK for School student Contact to Instant Assignment Help
Strategic information: This type of information will be used by the top level management of the company to make long term decisions. Strategic information will help to develop organizational goals, policies and strategies (Unwin, 2009.). It will be based on the mixture of information derived from external and internal sources. Top level executives of Google will monitor its strategic performance and will try to understand the economic, social and competitive business environment of the company.
Tactical information: In this level, planning and decision-making will take place on the basis of strategic plan guided by company's head.
Information and facts will be
generated mostly through internal sources to develop schedules, budgets and specific policies. Its scope and focus will be on the middle management activities and projects.
Operational Information: This is the lowest level where tactical plans and procedures will be implemented on the lower level of management. Short -range plans will be framed and direct use of resources will be made (Yeh, Lai and Ho, 2006).
1.3 Assessment of internal and external sources of information and understanding Database collected for attaining organizational goal depends upon the internal and external sources of information which basically determined by the internal and external stakeholders (Leidner and Kayworth, 2006.). Business development managers of Google will use various internal information sources for the business expansion mission in the UK. Management will make use of financial documents such as profit and loss accounts, trading account and balance sheet to determine company's liquidity and financial position in the market. To understand and analyze the expectations and to make required changes in the company, they will study customer’s records and sales figures (Wu and Lee, 2007). Such records and documents act as a internal source of information. While on the other hand, external sources of information are print media, mass media and internet. It will use magazines, journals, newspapers and researches to determine the external environment of company. Also, it will make use of government websites to understand the legal and administrative proceedings for the company. Now, social media or social networking websites like twitter, Facebook can also be used as a strong external source to gather information (Ruggles, 2009).
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1.4 Recommendations for improvement of management team Working as a business development manager for Google, some recommendations are required to implement in order to make better management team. Due to this aspect, management should recruit and select right people for the right post to obtain desired results (Desouza and Awazu, 2006). Team leaders or managers of Google must have a clear vision and make efforts accordingly. New and innovative ideas should be promoted and praised which build confidence and loyalty among employees of the company. Commitment and feeling of teamwork should be established among the team members. These few measures will help in forming strong and reliable management team of the company.
SCENARIO 2 2.1 Identifying stakeholders for decision making process Google is opening one of its stores in Kent, UK and acting as customer service manager, one needs to identify its stakeholders to execute the plan effectively (Borghoff and Pareschi, 2013). Stakeholders of the company are as follows: 
Internal Stakeholders: This group includes the members who participate directly in the working of Google. Its investors, managers and employees work as its internal stakeholders.

External Stakeholders: While on other hand, individuals or groups having indirect impact on the working of company are considered as its external stakeholders (Ajmal and Koskinen, 2008). Here, suppliers, shareholders, government, customers and society put impact on the business activities of Google indirectly.
2.2 Involving the stakeholders in decision-making After identification of the stakeholders and communicating them about store’s products and services, the next step is to involve them in the plan and program of company. For that, manager needs to interact with them so that he/she can know about the expectations and needs of stakeholders (Yates and Paquette, 2011). The assessment and analysis of their wants and needs help management to plan the future events more comfortably. Tastes and preferences of the customers vary from person to person so overall assessment should be made.
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2.3 Designing strategies to make the event memorable Various promotional tools like advertising, sales promotion, public relation and direct marketing will help customer service manager to communicate Google's message to its stakeholders. These promotional and marketing strategies will help organization to utilize the skills of its employees as well as stakeholders in order to develop creative approaches to its sales and services. To make the event attractive, certain promotional props and costumes will be used to advertise the content related to its services. Videos of the event can be shared on social networking sites like Facebook, YouTube, twitter, Instagram and many more. These tools will make the event remarkable and memorable for its stakeholders (Eppler, 2006).
CONCLUSION From the above report, it can be articulated that management of communicating knowledge and information plays a crucial role in planning and attaining organizational goals. In response of it, Google, the popular search engine is taken into consideration. This report is in the favor of using IT system and management tools for the purpose of collecting, storing and accessing data for Google. Hence, it can be concluded that Google is making the use of information management strategy at utmost extent.
REFERENCES Books and Journals Ajmal, M. M. and Koskinen, K. U., 2008. Knowledge transfer in project�based organizations: an organizational culture perspective. Project Management Journal. 39(1). pp.7-15. Borghoff, U. M. and Pareschi, R., 2013. Information technology for knowledge management. Springer Science & Business Media. Wu, W. W. and Lee, Y. T., 2007. Selecting knowledge management strategies by using the analytic network process. Expert systems with Applications. 32(3). pp.841-847. De Vries, R. E., Hooff, B. and Ridder, J.A., 2006. Explaining knowledge sharing the role of team communication styles, job satisfaction, and performance beliefs. Communication research. 33(2). pp.115-135. Desouza, K. C. and Awazu, Y., 2006. Knowledge management peculiarities. Journal of knowledge management. 10(1). pp.32-43.
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Eppler, M. J., 2006. Managing information quality: Increasing the value of information in knowledge-intensive products and processes. Springer Science & Business Media.
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