Small Business Enterprise
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Table of Contents INTRODUCTION ..........................................................................................................................3 TASK 1 ............................................................................................................................................3 1.1 Profile of a selected small business and identification of its strength and weakness. .........3 1.2 Analyse the business by making use of comparative measures of performance .................4 TASK 2 ............................................................................................................................................6 2.1 Recommend Appropriate actions to overcome the identified weakness in the business. .....6 2.2 analyse ways in which existing performance could be maintained and strengthened ..........7 2.3 recommend with justification, new areas in which the business could be expanded............7 TASK 3 ............................................................................................................................................8 3.1 produce an assessment of existing business objectives and plans ........................................8 3.2 revise business plans to incorporate appropriate changes .....................................................9 3.3 prepare an action plan to implement the changes ...............................................................10 TASK4 ...........................................................................................................................................10 4.1 report on the impact of the proposed changes on the business and its personnel ...............10 4.2 Plan how the changes will be managed in the business ......................................................11 4.3 Monitor improvements in the performance of the business ................................................12 D1 Critical reflection to evaluate own work .............................................................................13 D2 Take responsibility for managing and organising activities ................................................13 D3 Demonstrate convergent/lateral/creative thinking...............................................................13 CONCLUSION ..............................................................................................................................14 REFERENCES ..............................................................................................................................14
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INTRODUCTION
In today's world small business enterprise are getting very much importance and popularity. Small business enterprises are those enterprises which are set up business with a small amount of investment. These enterprises or business institution cannot generate more revenues due to high sales value. It is an enterprise in which there are few number of employees. In this present report developing the business of Austin Fraser company which is engaged in the recruitment and selection of appropriate candidates. This present report is basically conferenced with development and expansion of the cited company. Moreover, its strengths, weakness and comparative analysis has been discussed in the context of company. Further more, ways in which the company can improve their operational performance are also stated. In addition to this the company has also prepared an action plan in which the managers of the company has adopted various steps through which they can bring efficiency in their operations. The managers of Austin Fraser also aim to improve its services by monitoring improvements and performances of their employees over a specified time period. In this report, various areas in which expansion can be done by the cited company to satisfy its customers has also been mentioned.
TASK 1 1.1 Profile of a selected small business and identification of its strength and weakness. Austin Fraser is one of the small business masters in IT, engineering and life sciences specially the this company deals with a recruitment process . Simply, the main and foremost work of this company is to polish the new and fresh candidates to grow according to their talent (Charantimath, 2005). Austin Fraser believes in full cooperation and transparency between candidates and make them feel comfortable in fact their major target is to assign a right job to a right person according to their skills and talent. The manager of the cited company believe in a equality among all the freshers and help them to learn new and innovative things to build self confidence so that they are ready to face all the hectic or worst situation. This company also contain some strength and some weakness.
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Strength of the Austin Fraser are:
The company Dedicated towards their work without wasting time on the unusual things and matters which make this company more effective and efficient.
Provide better quality of goods services to their targeted customers at reasonable prices which are easily affordable by people.
Provide proper working environment to their employees in which they easily perform their task and try to attain their target as well.
Use effective methods and plans and implement them as per the requirement of the company.
The biggest strength of this company is, it provide proper training to their new employees in order to increase their skills and knowledge.
Managers and leaders with their employees, maintain the decorum of an organization by avoiding discrimination amongst candidates and employees (Cowling, Liu and Ledger, 2012).
Try to assign right job to right person at a right time according to skills and knowledge.
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Austin Fraser aim to Create awareness and updated.
Create curiosity in candidates by conducting various motivational programmes
Conduct various programmes for candidates to learn innovative and creative things.
Employees get a chance to express themselves freely without hesitating
Weakness of the Austin Fraser are:
Absence of immediate result due to time consuming recruitment and selection process (Dobbs and Hamilton, 2007).
Staff members not use effective methods and procedure for promoting their goods and services in international market.
Opted traditional methods in promotions.
Not use advance technologies for the purpose of production of goods and services.
Candidates should spend lots of hours to get a appropriate job.
Candidates has to face lots of difficulty while understanding in training period
Company is a very straight forward sometime which create misunderstanding among candidates.
Due to high strength some employees get ignored by the authority (Walker and Brown, 2008).
Lack of communication between employees and authority because of that sometime environment may disturbed which influence the goodwill of the company (Esteves, 2009).
Also, there is an absence of proper data.
1.2 Analyse the business by making use of comparative measures of performance It is very important to analyse the business performance of the company by using various methods to measures the performance. The management of Austin Fraser realizes their goals and target so that they can minimize their disadvantages. Every company have to analyse their current performance by using effective methods and procedure which are beneficial for them to attain their target and objectives. They have to identify their strength and weaknesses. With the help of strengths companies are able to enhance their performance and try to maintain Avail the best online business dissertation writing service from the professional writers of Instant Assignment Help
them in long period. With the identification of weaknesses companies are able to improve their work quality and improve their level of earnings as well. There are number of ways to measures the performance these are:
Awareness about the objectives:- if there is a plan of re-establishment or introducing of any new product then a company needs to estimate the set target or goals.
Accurate estimation of cost:- To analyse the cost proper estimation is very important to get aware about the maximum return on minimum investment.
SWOT analysis:- Before execution of any project or launch, a cited company needs to know all the strength , weakness opportunities and threats of their company (Fassin, Van Rossem and Buelens, 2011). Sometime with the help of SWOT cited company know all the hidden problems.
Requirement of reforms:- To improve the performance of an organization changes are sometime become very important which makes task more easier. Changes is very indispensable for Austin to improve their working condition
Target based :- Sometime target is also mandatory for an employees so that they can perform more and more or try to give best results in a minimum period. If the company performs various functions according to the set targets than it will keep on improving their business performance.
Encourage feedback:- Austin needs to encourage feedback process to get aware about their services whether it was beneficial for a candidates or not. Feedback shows the company actual position so that cited company get aware about their advantages and disadvantages.
Proper management planning:- Management requires to continue a proper planning to avoid jargon and helps in a proper future estimation which resulted in a avoidance of mini problems (Gollin, 2008). Sometime appropriate planning is very helpful to estimate the future.
After measuring the business performance of the cited company, an employee come to know about the effective performance and able to learn all the indispensable things which was required while performing period.
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TASK 2 2.1 Recommend Appropriate actions to overcome the identified weakness in the business. To overcome or get aware about the Austin Fraser weakness major steps should be taken so that a company can easily solve all the hidden problems and weakness so that their business can run in a effective manner. Various steps are there to overcome their weakness. Major actions which was taken to identify the weakness:
Awareness:- First and foremost step is to get aware about the facts and figures of the company to collect or gather a proper data so that it can be helpful while performing the task and activity (Reid, 2013).
Divide work- Companies have to divide in groups in order to increase level of production and work quality as well.
Use best quality of raw material- The staff members have to use best quality of material in order to provide better goods and services which are beneficial for them to improve their skills and knowledge.
Location:- Location is also a major issue because consumers must consider the location also as attractive environment creates peace over there and employees can work easily without facing any mental pressure.
Shortage of capital:- Insufficient capital leads to wastage of resources and time that's why before setting a business estimate the overall capital to avoid problems related to fun because fund is the backbone of any business in fact all the work in a business needs money (Street and Cameron, 2007).
Proper management plan:- Before setting of any business or any project in Austin Fraser proper planning is indispensable because planning is the base as due to the proper planning cited company can follow all the things step by step without facing any issues and estimate the future properly.
Improper inventory management:- Due to the improper inventory management sometimes stocks get wasted.
Maintain accurate records:- Accuracy must maintained and paper work should be done properly so that written proof is also available in the company of previous candidate to maintain all the records.
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Effective judgement is a very simple way of knowing the weakness of Austin Fraser because this company needs a leader to take a correct decisions at a correct time (Vos and et. al., 2007). As the main work of the cited company is to teach the candidates and freshers so that they can learn creative things for further activities in fact a company must evaluate all the terms and try to reform their company policies. 2.2 Analyse ways in which existing performance could be maintained and strengthened There are various ways to maintain existing performance of the company are as follow
Maintain relationship among employees and employers- Austin Fraser have to maintain effective relationship among all members of the company.

Provide proper working condition- They needs to provide proper working condition to their employees in which easily performance and maintain their performance as well.

Promote their services- Austin Fraser have to promote their goods and services in across the national border in order to aware their customer about them.
The main key for satisfying the customer is the quality performance of the organisation. These customers are all in the development of their business in the organisation. The acceptance of that product in the organisation are further into the growth of the business. The Austin Fraser company has provided the best quality of work to their customers and has developed it to an extent, and it becomes necessary for the organisation to maintain their level and they try to intensify it for the future. The organisation has many ways which are followed by them and it helps maintaining the strengthened and the performance of the company properly(Gronum, Verreynne and Kastelle, 2012).They always wants to seek customers satisfaction as it is very important to seek their satisfaction. To maintain the performance, the organisation need to do survey regarding the product and services on the basis of customer. Organisation compares the pricing of the product with their competitors and makes the price which can be reduced with the possible level. In all these thing market survey play a key role in the organisation. With the changes in time, the taste related to the design of the product also changes respectively and this organisation tries to make the product according to the mentality of the customer(Walker and Brown, 2008). The system they have is so flexible that it attracts the customers and reduces the Avail the best online business dissertation writing service from the professional writers of Instant Assignment Help
trouble for the payment of the product. They are small businesses but they have unique and challenging problems in their business which maintains the performance. They use the strategic alliances in the business to maintain it. They recruit people who can maintain the product and can maintain the brand name. They need to constantly look at the market size or the growth of the company and if it does not goes well it will maintain by looking at the weakness of the organisation. The use of new technologies will help the organisation to perform well and make use of it properly as they are the important part which will be used by the customer after employees sell the product.
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2.3 recommend with justification, new areas in which the business could be expanded To expand the business these days, they need to grow their business and new the market with new product and new services. By looking at the level of competition and many other factors Austin Fraser can expand their business all over. The organisations target is to recruit more and more people and make them achieve the target of the organisation and expand themselves to an extent. They need to collaborate with some of the companies which has similar base work and can bring the skills and knowledge together(Herbane, 2010). They can expand it by opening it in some new location were they can achieve their target and can recruit more number of people with great skills and knowledge. People with a good business idea cannot reach to the limit of their product on a very large scale but they have options available with them in which they can plan to expand their work. They must have a strong product which they can sell with some complementary types of deal with attracts the customers. The organisation need to Avail the best online business dissertation writing service from the professional writers of Instant Assignment Help
enter into new market which may be a new area or a new country or a new state but it should be completely different and the organisation must know about how to acquire more and more customers(Hill and McGowan, 2009). They must start some new businesses more with their small ventures. They can start some another work from the same organisation which will help in extending the market. Though it is a small organisation or a small or medium sized business but it cost has a effective way which can diversify their work within them(Islam and et. al., 2011). They can increase the area or can develop the product and make all the thing available around the customer. The growth opportunities increases as the potential of the customer towards product increases. They need to increase the franchising of the product and keep the customers into the business and create the marketing strategy in the organisation and help to expand more and more into new areas and recruit them by taking new ideas from them and applying it to start with some new work in it. Advertising the product and develop it into new area and make them effective as it is said that advertising is always expensive. They can use the technologies in the new market and make people use them. Select an area were people is not aware about these technologies so that the company will perform well. As Austin Frazer is a company which is established for the purpose of recruitment, should explain their area of operations into an international border so as to increase their effectiveness. For the further growth and development of a business firm, it is rendered necessary that it should be done in an effective manner. The cited organization can target effective HR mangers to recruit right people, which will strengthen up its efficiency. Also, the company should increase their efficiency and effectiveness while recruitment of candidates and put them in right job. The said company being a recruitment consultant, should bear in mind, that right people are hired for an appropriate job, which saves time money and energy.
TASK 3 3.1 produce an assessment of existing business objectives and plans This is the recruitment company which recruits people and even they have assess some plan about the recruitment which will help them to achieve their plans and objectives of the organisation. Their main objective is to maintain the relationship with their candidates which are working in the organisation in different sector(Jenkins, 2009). They have to provide different plan to their employees for achieving their plans they have planned. They need to maintain their
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services and product in the organisation. They need to develop their business with new idea and generate new ideas for the existing business. The product has been designed in such a way that the recruit people will never quit the goals or the objectives of the company. They will always be with the company and satisfy the need of the company. They consider their strengthen and weaknesses both at the time so that they do not deal with any problem in the company. The name of the organisation is more important for them as they need the expansion of their company. The employees have to adapt the rules of the organisation so that they get to know about all basic detail of the company. Business plan should be perfect into the existing plan as they can take a decision on their own. Their objectives are their business goals which makes sure that they are achieved with profit, sales of level, a growth rate and even the market share. The objectives and goals are being measured and has a holding period in it. Its less tangible as their goals are critical and has plans with them, they even measure the actual part of share(Malhotra and Temponi, 2010). They have quantified the survey level in which the assessment has taken into the existing of Austin Fraser and their goals and objectives. In other words, it can be evaluated that the objectives or aim of cited business concern is to hire an appropriate client or candidate for a particular job. It saves a time of HR managers of the company in which the post is vacated. For this, cited firm should plan their start-up phase so that they can be able to grab an effective opportunity to recruit persons. Also, it will enable them to attract a huge financial investment. 3.2 revise business plans to incorporate appropriate changes To develop the business plan there are some changes which are necessary in the Austin Fraser and plans an important part for the betterment of the Austin Fraser. They need to change their system if they are not getting a proper or perfect response from the customer. If they are not able to provide better services or recruit good number of people the they need to search people who has best skills and acquires the companies goals. Now a days there are lot of changes happening in the company as taste of people has also changed these days(Pettit and Singer, 2015). The flexible plan of the business are changing and the use of products and services are also being changed. New changes are also easily available in the market. New technology are being invented according to the changes in the market or the demand of the customers. The changes in technology are very appropriate and are very necessary these days as people always want new technology to use these days. All the organisation need a business plan to make the Avail the best online business dissertation writing service from the professional writers of Instant Assignment Help
changes in the organisation, they have look at each and every thing which are related to the customer or if its for the customers. The people get attracted towards the new technology then the demand of that product increases if the technologies used by then are good as per the changes in the environment. These products are not the local market products which are sold in the market its not that easy to get that product to the customer, it has a business plan with changes in them. Business plan is considered as an important part of company for its survival and growth. It can also be said that these are formed to apply changes so that success can be achieved. For implementing effective change in the action plan of an organization, firm should have specified aim and goals which are required to be attained, which is then followed by assessment of market segment of goods and services. In context of Austin Frazer, the management should effectively use the magazines, brochures to promote their services. Also, there are effective marketing plans which company should comply in order to be successful. Then, marketing plan should be analysed which will help cited business entity to formulate strategies and implications in a corrective manner. In addition to this, this marketing strategy will result in overall growth and prosperity of Austin Fraser. 3.3 prepare an action plan to implement the changes Its true that there are the changes which are being made according to the generation and looking at the technologies which are being changed due to new changes in the company. With the change in time the company Austin Fraser needs to adapt changes in the organisations. People are changing and they now need new technologies which changes their surroundings(Okpara and Wynn, 2007). To make this action plan change they need to implement it on them and develop some changes in them. Built a strong relationship with all the business communities who will buy your new technologies for the customers. Keep on designing new technologies so that it can be kept updated and can be useful when necessary. Motivate the employees to work hard and make sure they achieve their goals and objectives and work on the new technology. Develop the standard and make a easy connection with customers. People who are more practical about the product let them understand the product in detail(Reid, 2013). Develop a product according to the requirement of the customer. Give them assurance of that product and guarantee them about the product which will attract them towards it. Develop a product in such a way that no one can create fake product and even if they create the customer Avail the best online business dissertation writing service from the professional writers of Instant Assignment Help
can notify it and it gets cot in the software. Explain the customer about the product in detail or make them understand how to deal with all the problem in it. Changes are the most constant thing. A business organization should implement changes as it is considered as an important part of an action plan. It is further required that it should be implemented in a proper way so as to give effect to the changes that has been made. The cited organization should build up strong relationship with local community. Also, standards and objectives should be raised so that customers cannot be hassled due to poor services of company.
TASK4 4.1 report on the impact of the proposed changes on the business and its personnel Its is very important to take the fact into consideration that each and every factor is important to develop the business. If there is proper consideration then Austin Fraser will achieve their objectives. As these time changes there are some conditions in which the business also changes with its personnel. So it is very important for the organisation to cope up with all these changes in the businesses. The impact of these changes are concerned with the changes and are attractive towards these technologies are are specially designed due to new changes in the people(Street and Cameron, 2007). There are some improvement to be done if there are any issues in business or personnel. The expansion done in the organisation or the changes done are according to the jobs and responsibility of the organisation which carries the impact on the business and personnel. They need to enhance the change of time and make them expand towards all over the businesses. The changes are carry forward as it has a great impact on business if the new technologies are used in proper way . They are having a powerful impact on business and personnel as they are important for both, this impacts the work and technologies both. If the person or the customer does not like the product its obvious that it may create a negative impact but if we product many product according to the changes then one product cannot give the negative impact to the organisation, but if they produces only one product at a time it will create a negative impact. If there is positive impact then people will stay to the product till they do not find the same product with the same new technologies in it. The planning are involved and are being given advice to revert back if there are any problem in it(Vos and et. al., 2007). They requires the interest of the organisation if they cannot produce enough technologies which are being required for the organisation. They can also develop the number of
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employees and recruit more people and create a great impact on the organisation. The use of technology will increase and will make the recruitment process more effective and make use of these technology on the high level to look at the positive impact of the organisation. Here are some following factors which impact on the organisation. Political factor – This factor is related with the government rules and regulations. Cited firm have to set their objectives and strategies according to the government rules and policies. As regulatory bodies have framed many policies which will also support to organisation in fulfilling their goals and targets. Economic factor – If there is any change in inflation rate then it directly impacts on organisation objectives. For example, change in income level will leads in the increase number of services. The customers will enjoy these services in more appropriate manner. Social factor – This factor includes culture, beliefs, religion of different customers. So, the organisation has to considered all these things while recruiting any employees. Technological factor – It is responsibility of organisation to high and new technologies in order to serve good quality of services. 4.2 Plan how the changes will be managed in the business Managing the changes in business plan: for implementing new product new procedure or any new plan in organization it is important that understand the changes before implementing them (Barrett, 2010). It is important for Austin Fraser to understand that what are the need what are the importance of the employees and learning who to managing the changes. It is important in maintaining the continuity in business. For implementing the changes organisation have to understand these important things
Analyse the business and the areas where the changes to be implement and identify where the change is need and important.
Collect the relative data and information for new changes: firstly, arrange the list of changes order of priority. Find out and analyse how the new modifications can affect the business and create problems (Blackburn and Curran, 2008). A proper list of changes helps in analyse where the need of any new change in business and other activities, why the transformation is good and how it can positively impact the business activities.
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Present all the details, information about the new changes to employees and executives. Manager encourage his employees and executives for accepting the new changes. manager and executive adjust the new plans, procedures according to new changes.
Stablish anew environment of trust and a healthy communication between all the employees. Effective communication helps in implicate the new changes.
Organisation must access the employee’s skills level knowledge which help them to readiness for new changes. For adopting new changes, it requires to implement new skills and new processes. If employees wanting new changes then they should first receive proper training and skills. An appropriate and effective training meet the acceptance of new changes.
Organization Managing the new changes with proper planning and proper procedures. Effective planning motivating the employees towards accepting the new changes goal and responding positively.
Employees do not oppose change if they have they the opportunity to improve their skills and performance (Bridge and O'Neill, 2012). They accept changes for their development. It is important that organisation implement the new changes according to their employees. Different tools and models can be used by the firm in order to implement appropriate
actions. The evaluation of plan can be done by higher authority and through this effective decision can be taken. A proper format can be used by manager which is as follows. Management support for change – It is critical path for the organisation and have to show the interest while changing in any plan. They have to support and interact with staff on regular basis. So employees can develop their comfort level if they see any changes in management. Employment involvement - The changes which has been should involve all efforts of employees at some point of level. If there is changing in work progress, then it will also improve customer satisfaction. Communicating the changes – The changes which has been made should be communicate in structured and systematic manner. If there is poor communication in Austin Fraser, the it will create resistance in changes. Implementation – After a good communication with employees, manager have to make proper timeline which is made for the implementation of plans. Implementation without a logical Avail the best online business dissertation writing service from the professional writers of Instant Assignment Help
order will create frustration between employees and organisation and become difficult for company to achieve their targets. Follow-up – After implementation of plan, monitoring of activities should be properly done by the managers. Through this, fruitful results can also be achieved by firm. 4.3 Monitor improvements in the performance of the business The performance of the company can be improved only when the managers are taking corrective actions in time period. In modern era, it become important to use new and latest technologies to so that they can provide proper training and development programmes to new and existing employees (Burns, 2010). With the use of new technologies, the company can provide online services to other organisation. The using of best and effective technologies it will only give the advantage to organisation to retain in global competitive market for a long period of time. The plans which are made by the managers has to be monitor on regularly basis so that they can determine what are the issues which are facing by the employees. Over the few years ago the competition between among them are very intense, so it is becoming difficult for the company to retain in market for a long period of time. The implementation of plan should be done in such a manner where it minimises the risk and maximise the profits. Through the changes of business objectives, it provide so many opportunities to organisation to expand their in new areas. They can also attract new customers also. But here the responsibility of the manager arises that they have to monitor all the activities which are performing by the employees. There are some issues which are facing by the employees as well as customers in communication (Charantimath, 2005). The managers have to use proper communication process so that they can convey the information in effective manner. Therefore, it is more important to use proper communication process. Through this the company can show the core values of customers and employees that they are very important for us. Without them the company cannot succeed their business in competitive environment. The overall performance of company is depending upon the what strategies are adopted by the managers and in which they manner are applying. To implement the strategies and policies these should be monitor on regular basis so that effective actions can be taken in time period (Cowling, Liu and Ledger, 2012). The manager has also considered the financial position of the company that in which area they can make improvement for retaining in market for a long period of time. Avail the best online business dissertation writing service from the professional writers of Instant Assignment Help
In organisation, it is essential for manager to monitor all those activities which are performing by employees. To monitor all activities, it should be done on regular basis, because with this the manager can take appropriate decision if they found any deficiency in task. While implementing any new plan, then it should be control and observe by manager on regular basis. Over the past years, there was no so much competition between the companies. But nowadays there is huge competitors so they have to monitor the performance of employees, staff or workers in accomplishing with the objectives of firm.
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D1 Critical reflection to evaluate own work For Austin Fraser it is important to survive in market where they can provide quality of services to potential customers. This company has to made change when they seen that they are not able to targets their profits. It is the responsibility of managers to provide proper training and development programme to employees so that they can can perform and select the best candidates for the organisation (Abor and Adjasi, 2007). In order to attract large number of customers the team members have to work in coordinate so that the employees can be retain for a long period of time. According to me, it has been evaluated that there are certain points that are necessary to consider while forming action plan. Also, business should assess its strength and weakness so aa to know about the current position of the company in order to attain goal and objectives.
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Furthermore, managers should form an action plan in order to increase and enhance its creativity and profitability. D2 Take responsibility for managing and organising activities In Austin Fraser the manager has to manage their time so that they can complete their task in time period. It is there responsibility to monitor and evaluate those activities which are performing by employees. These monitoring of activities should be done on regular basis so that corrective actions can be taken whenever it is required. If activities are managed in appropriate manner, then cited company will achieve their targets on time period. Through this the sturdy relationship can be maintained in organisation. Manager can use different approaches such as cost leadership, in this the price of services can be set according to the desires of customers and their competitors. While performing any activities effective communication process can be used in order to convey proper message to them. D3 Demonstrate convergent/lateral/creative thinking The plans which are made by the managers of Austin Fraser in should be very attractive and easy so that employees can understand properly. The plans should be made according to the capabilities of employees so that they can provide quality of services to customers. In order to retain in market for a long period of time the plan should be effective and can be apply even in dynamic environment also (Altman, Sabato and Wilson, 2010). According to plans the managers and higher authority has to provide proper training to employees which will increase their skills and knowledge. Through this they can provide quality of services to customers. The plan should be made after analysing their competitors so that effective plan can be made. The plans which has been manager while implementing the changes then manager is responsible for managing all activities in appropriate manner. Different tools have been discussed for implementing the plan. Through this, employees also aware about policies which has been changes by the organisation. M1 Identify and apply strategies to find appropriate solutions There are different problems which company is facing that is awareness which is the major issue for business entity as well as customers it also included the competencies regarding the business activities so that they can enhance the awareness of the service user about the product. The second major issue for the business environment is shortage of capital which having a direct impact on the business growth. Is is also include the wastage of resources as well Avail the best online business dissertation writing service from the professional writers of Instant Assignment Help
as time that will create more hurdle in the business environment. Austin Fraser use cost leadership to fine the solution which describe the competitive advantage as well as minimum cost of performance in the industry. Austin Fraser have to frame various types of plans and strategies for improve their future performance. This is the forecasting process which have to be used by entire company in order to improve their performance in international market. M2 Select and apply appropriate methods and techniques Small business enterprises are those enterprises which are set up on the very small scale level. In the given scenario, in the context of Austin Fraser, there are many techniques and methods which are applied in order to effect the operations of the company. These can be effected in the form of leadership approaches and management techniques. These techniques help the cited company to ensure effective recruitment and selection of employees in the company. Further more the company makes sure that its an effective approach to make its operations in an amicable manner. Also, different techniques of management and leadership like leadership theory, situational theory can be applied in order to make smooth operations. They have to opted various methods and techniques which are beneficial for the entire company. Effective methods have to use which are able to enhance level of earning and maintain their performance as well. M3 Present and communicate appropriate findings Company can use appropriate finding to enhance the awareness of the customer which can help in improve the productivity in the business. Company have to provide quality of services to customer to achieved the objectives and goal in the business that can help in improve inventory management. Overall performance is depend on the company strategies which are adopt by the manager of the company and also implement in effective manner. Company namely Austin Frazer should appropriately find the weakness and threats and should work upon them so as to create profitability. In this light, the company should form appropriate plan in order to achieve desired goals and customer satisfaction. A proper plan should be formulated with effective planning which is then followed by organizing the human and other resources. Furthermore, it should be commendably directed so that actual results should not deviate from desired results.
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CONCLUSION After summing up the report it has been concluded that the company has to adopt different strategies to overcome with their weaknesses. It is the responsibility of the managers to analyse them on regular basis so that this company can retain for a long period of time in global competitive market. Along with this the marketing strategies of company should be improved and adopted in such a manner so that they can attract large number of customers. The team members have to work in coordination so that they can provide quality of services to customers. The proper training training and development programmes should be provided to new and existing employees through this it will increase their skills and efficiencies.
REFERENCES Books and journals Abor, J. and Adjasi, C.K., 2007. Corporate governance and the small and medium enterprises sector: theory and implications. Corporate Governance: The international journal of business in society. 7(2). pp.111-122. Altman, E.I., Sabato, G. and Wilson, N., 2010. The value of non-financial information in small and medium-sized enterprise risk management. The Journal of Credit Risk. 6(2). p.95. Barrett, R., 2010. Enterprise Flexibility Agreements in small business: Rhetoric or reality?. Journal of Industrial Relations.37(3). pp.343-358. Blackburn, R.A. and Curran, J. eds., 2008. Paths of enterprise: The future of small business (Vol. 1). Routledge. Bridge, S. and O'Neill, K., 2012. Understanding enterprise: entrepreneurship and small business. Palgrave Macmillan. Burns, P., 2010. Entrepreneurship and Small Business: Start-up. Growth and Maturity. Palgrave Macmillan. Charantimath, P.M., 2005. Entrepreneurship development and small business enterprise. Pearson Education India.
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