Sample Report on Strategic Organizational Performance by Expert Writers

Sample Report On Strategic Organizational Performance

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ABSTRACT The aim of this report is to identify the strategic approaches which are used by PeugeotCitroen and challenges faced by the company. Stake holder’s analysis is explained in the report to determine sake holders expectations from company. . Moreover, BCG matrix is an innovative tool which will be used by the company for formulating effective marketing strategies for the business. It aids in identifying products that are successful and products which are less successful. Along with this, stakeholder mapping aid for identifying about major expectations of the individual person and it will also help in rendering better and effective services to the shareholders of business.

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TABLE OF CONTENTS Abstract ..........................................................................................................................................2 INTRODUCTION ...........................................................................................................................4 1.1 Background analysis ..............................................................................................................4 TASK 2 ............................................................................................................................................5 2.0 Mission and objectives of Peugeot .......................................................................................5 2.1 Peugeot group's core competences and capability .................................................................5 3.1 PSA-PEUGEOT-CITROEN environmental analysis ............................................................6 3.2 Porters five forces model .......................................................................................................8 4.0 Stake holders analysis of company ........................................................................................9 4.1 Stakeholder Mapping .............................................................................................................9 4.2 satisfying key stake holders expectation and requirements .................................................10 5.0 Strategic options...................................................................................................................10 5.1 BCG/ Position matrix ...........................................................................................................10 5.2 Ansoff matrix .......................................................................................................................11 Conclusion ....................................................................................................................................12 References ......................................................................................................................................13

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INTRODUCTION 1.1 Background analysis PSA-PEUGEOT-CITROEN is the French car manufacturer company which established in the year 1976. it is headquartered Paris (France) in The company makes auto mobiles and motorcycles using technical innovation (Barrick and et.al , 2015). It is one of the leading car manufacturer companies of Europe. The company is second largest auto mobile manufacture after Volkswagen. Auto-maker has third rank among all the auto maker organisation of Europe.

The brands Peugeot and Citroen use distinct marketing structure and sales structure in automobiles. . Its cars are popular among consumer and they hold good customer base. Citroen brand was ranked first in 2014 for meeting customer demand and satisfaction. In 1974 PEUGEOT, it has obtained approx 38% share in Citroen.

The organisation in 1976 has increased its stake in by 905 and then the group PSA was created and it became PSA-PEUGEOT-CITROEN. Group has received financial success in the year 1979. The PSA group has given employment to 208,500 people in country. It has good shareholders and stake holders base .. The venture has sold approximately 40000000 auto mobiles worldwide in the year 2014. Company's strength is its LCV’s and it is best seller of small cars and vans in United Kingdom. Current challenges for the company are some internal factors which are decreasing profit of company./. In the previous two years, the firm has faced a loss of £ 7 billion. In the year 2014 for rescue operation of the company, its Chinese partner reduced 9 percent stake in the company.

After suffering from net loss of 7 billion, the company has declared that they have stated recovering from this loss. Its shares fell down to 5 percent to 13 Euros. In the year 2014, it has signed a deal for rescue with government of France. The company has also signed contract with its Chinese partner. Organisation is also planning to reduces cost of manufacturing by making models which are in demand.. PSA-PEUGEOT-CITROEN group is continuously trying to

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develop its position in the market. Company is selling its auto mobiles and vehicles in many developing countries and various other developing regions worldwide. However, company is shifting its focus towards innovation and trying to increase its customer base (Harris and Ogbonna, 2013). Company has recorded a growth of 7 percent in its share holder'sr base. It has increased its customer base by implementing digital innovation and invention.

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In start of year 2016, organisation has planned to re -enter in American market after 40 years of break. This group has significant market position. Organisation also have three most popluar brands in market. PSA-PEUGEOT-CITROEN is selling all the auto-mobile manufactured by its brand across the globe.

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TASK 2 2.0 Mission and objectives of Peugeot The Peugeot group is famous for its cars design and innovation in manufacturing.

Mission of PSA-PEUGEOT-CITROEN is to manufacture vehicles using technical innovation and providing services which meet the customer expectations and demands. The aim of the group is to provide mobility services which will help in increasing customer satisfaction.

Organisation has workers and engineers which are skilled enough to enhance mobility of vehicles to achieve customer base in all the countries of world. Vision of PSA-PEUGEOTCITROEN is to promote sustainable development by acquiring place for all its models in global market.. Furthermore company also believes in maintaining good relationship with all its employees and co-workers. Venture always tries to value their relationship with their customer and clients (Ogbonna and Harris, 2013).

2.1 Peugeot group's core competences and capability PSA-PEUGEOT-CITROEN group is having many branches in different countries specially

in UAE and America. Its research and development department is focusing on

innovation by using mobility in its auto mobiles. Company is trying to meet its future challenges and competition from other rivalry companies by using product innovation. The company is also manufacturing eco friendly vehicles which do not harm environment. Company is shifting its focus on innovation to cope up with future competition in the market (Floyd and Wooldridge, 2007). The organisation is also trying to combine its technical skills to meet innovation in products. The company is also ensuring environment sustainability by deploying mobility in the services. The venture has made partnership with university of PSA-PEUGEOT-CITROEN which is helping the organization to reduce the gap which has impacted productivity and profitability of enterprise

The university is conducting programs will improve technical skills of workers to

achieve profitability..

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In a survey, it is found that the company is carrying out the innovation in the manufacturing products as the strategic approach (Amason and Schweiger, 2014). Venture is developing strategic approaches that are unique and distinct in nature. Customer driven strategy is used by the company to make place in global market. Firm is continuously focusing on making product according to needs and expectation of customer which is the biggest strategic approach for it.

Peugeot has included many skilled engineers in the organization to compete with core competencies. Growing competition in the market has led company to provide solutions and use simplicity approach to meet the consumer expectations. Customers of company in a global business environment are seeking for profit oriented values. PSA group has implemented and made strategic goals for the firm. These objectives are motivating the organization to move steadily towards its mission (Ittner and Larcker, 2015).

The organisation is using democratic style to make innovation in its manufacturing process. In this style of leadership, company encourages employee involvement in decision making process. This style of leadership is used by the corporate in providing guidance to its workers to move towards goals and objectives. Mission and vision statement of the company is very clear to meet its targets.

3.1 PSA-PEUGEOT-CITROEN environmental analysis PESTLE analysis of company: PESTLE analysis is tool used by the organisation to determine current environment and conditions of the market. It helps the firm to identify the factors that can influence its business in the global market (Lewis and Thomas, 2013). PESTLE analysis environmental factors, social factors, legal factors, economical factors and political factors that can impact business of PSA-PEUGEOT-CITROEN. Political factors: Political factors affect the productivity and profitability of Automaker Company. Government of UK is forcing companies to make vehicles which are environment friendly and produces less carbon. Taxation policy levied by the government on automobile company can impact the business of Peugeot-Citroen. Government’s stability also plays an

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important role in determining profitability of the company. Export and import rule made by government can influence the automobile organisation.

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Economical factors: Economical factors impacts company's performance. Automobile companies are the ones who gets affected by crisis of economy . Vehicle sale reduces if the economy of the country falls. Poor economic conditions affect prices of the automobile products.

Inflation rise impact Peugeot-Citroen adversely on productivity and performance of the company. High taxation levied by government of automobile company reduces purchasing power of the customers (Greenley, 2014). Demand and vehicle sales increase if the economic conditions are positive. Size and condition of economy in the country greatly impact profitability of the organisation. Automobile companies are totally dependent on purchasing power of consumers. Furthermore exchange rates, interest rate and inflation rate have the ability to affect the growth of Peugeot-Citroen Company.

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Social and cultural factors: Automobile markets are highly impacted by social cultural environment of the country. Preferences of people and changes in trend of social and cultural are influencing Peugeot-Citroen organisation. Automakers have to amend their product according to trends and demand of the customers. New auto mobile product are first preference of custoemrs... In this case, the company have to manufacture product according to the preference of the consumers.

Changes in social trends also affect the business of Peugeot-Citroen.

Companies have to make vehicle according to the class of people to meet expectations of all its customers.

Technology factors: Innovation now days is most important for any company to survive in market. automobile manufacturer company. Innovation in vehicles helps the organisation to get position in market. Continuously increasing technology is making them update about the latest trends and technology used in vehicles (Chen and et.al, 2014.). In the previous year, changes in technology is making difference among various auto mobile companies Customers prefer to buy vehicle which are efficient in term of fuel and petrol and provide high mileages.

Vehicle which are efficient in terms of fuel always have high requirement in the market. It describes that technology and innovation affect the profitability of Peugeot-Citroen.

Legal factors: Various laws made by government affect the business environment of the company. Vehicles sold by the company in market are totally subject to laws which are made by government for safety and security of the consumers. Government has made rules to control pollution which is emitted through vehicles. In this case, the firm have to take these rules in account while manufacturing vehicles. Law of taxation and laws of environment safety are major laws for Peugeot-Citroen to deal in the market.

Environmental factors: Laws relate with environment safety and less carbon emission are influencing the automotive companies. Government is encouraging vehicle which emits less carbon and pollution. Government of country is testing the vehicles about the carbon emission to

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check if they are compatible with current environment conditions. Environment factor is also one of the major concerns for Peugeot-Citroen.

3.2 Porters five forces model Porters five forces model is used to identify the profitability of business in the market. It helps to examine attractiveness of the sector. Porter five forces analysis determines threats of new entrants, power of supplier and buyers, threat of competences and threat of substitute.

Threat of new entrants: Threat of new entrant is always low for any of the automobile company. The reason behind this is that the sector require large amount of investment to start business. Capital requirement to start the automobile sector is very high and due to which only few companies are leading the market (Barrick and et.al, 2015). So threat of new entrants to company Peugeot-Citroen is relatively less.

Bargaining power of Consumers: Bargaining power of customer in the automobile industry is relatively high. Customers have power to switch from one brand to another. r brands.

Other brand in the market are attracting consumers towards them by providing vehicles at low prices . Consumer has high power of switching from Peugeot-Citroen to any other brand present in the market because customer buys according to its budget.

Power of supplier in bargaining: It is critical to evaluate power of supplier in the automotive industry. Supplier in this sector provides parts which are used in assembling of product. Various suppliers are present in country to provide parts for vehicles so it can be evaluated that power of suppliers is average for Peugeot-Citroen Threat of substitute: Substitution threat is high for Peugeot-Citroen Company because consumers have variety of options to choose from (Peugeot Citroen, 2017. Increasing prices of cars have led consumer to buy motorbikes and scooters (Kim and et.al, 2014)). Due to this reason there of getting substituted ( by rivalry company is high for Peugeot-Citroen (.

Competition from rival companies: Competition among automobile companies is very high. There are many companies present in the market such Volkswagen, Toyota, Ford etc.

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which can give high competition to Peugeot-Citroen. Company can deal with this competition by making cars and other vehicle which are efficient in terms of fuel, prices and environment.

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4.0 Stake holders analysis of company Stake holder’s analysis is a process for identifying major stakeholder of company. Stake holders of Peugeot-Citroen include share holder, employee, workers, consumer, government and local community of the area.

4.1 Stakeholder Mapping Stakeholder mapping is a step by step procedure to identify list of share holderss of the company. It is process of discussion, analysis, mapping and prioritizing. It is used to draw the perspective of various stakeholder about the company. It is classified into four parts which are as follows:

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Identifying: This is the first step in mapping of stake holders. The list of share holders of Peugeot-Citroen includes investors, consumer, shareholder, government, local authorities and employees of the company. This list includes groups, and various other organisations that constitute to stakeholders of automobile venture (Lewis and Thomas, 2013).

Stakeholder

changes according to the requirement of company and the strategy company is using. Major stakeholders of Peugeot-Citroen are Dongfeng- Peugeot-Citroen. Other stake holder of the company involves government of France, employee of Peugeot-Citroen and its suppliers.

University of PSA group is also a major stakeholder of the organisation. Customer and buyers who buys vehicle from the firm is also stakeholder of the venture.

Analysing: After the identification of major stakeholders of the company analysing phase come where perspective of stakeholders towards the company is evaluated. In this phase, issues and problem which are faced by the stakeholder are analysed. Engineers of company who have skills to identify issues of stakeholders can be fruitful for Peugeot-Citroen. The government of country is also the major stakeholder and can influence strategies used by the automobile company. Legitimacy of share holders is also analysed in this phase. Engagement of share holder with the company and their willingness to engage with the company is evaluated.

Mapping: Mapping is the analysing tool which can be used by Peugeot to determine the stake holders engagement. It is used to evaluate the position of stake holder in criteria specified for all the stakeholders (Floyd and Wooldridge, 2007). Prioritizing: Peugeot have to prioritize its stake holders because it is impossible for a company to engage all it shareholders at the same time (Peugeot Citroen. 2017). Prioritizing stakeholder will support the company to identify which stake holder they need to give priority.

4.2 satisfying key stake holders expectation and requirements The approach of mapping stake holders will support Peugeot-Citroen to determine the list of stakeholders which are relevant to the company. This process has helped the organization to identify major stakeholders which are workers and engineers who have skills and attributes.

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These skills of engineer can help the organisation to accomplish its goals. Engineers who have skills of satisfying needs of stakeholders. This will be an aid to growth of automobile venture.

Expectation of individual can be satisfied by prioritizing and identifying process of stake holders mapping.

5.0 Strategic options 5.1 BCG/ Position matrix BCG or position matrix is used by the organization to develop strategic planning. This matrix helps Peugeot-Citroen to determine opportunities and chances

where should company

invest to get high profitability (Barrick and et.al , 2015). It also supports the organisation to discontinue its agreement with stakeholder who is not able to contribute in growth of company.

The BCG matrix has four parts which shows the market share of company: Dogs: Dogs constitutes product which have poor growth in the market and posses lower progress in market.

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Illustration 1: BCG matrix (Source: BCG Matrix, 2017) Question marks: Question marks are products which are producing high profit but have very low share in market.

Stars: These are the products which have highest progress and there share in market is also high.Cash flows: These are the products which have high share along with low progress.

Peugeot-Citroen is facing many challenges like over caricaturing and lower growth of company in the market. The organisation should concentrate on models which are famous and are in demand by the consumers. After this identification, venture will be able to get proper capital and funds. The product which has slow progress in market should be terminated by organisation.

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5.2 Ansoff matrix This matrix is used by the organisations to determine the growth of the product in global market. It supports the cited company to know that of its existing product are performing god in market. market. Strategic growth of product is identified by using Ansoff Matrix. The matrix has four quadrants: Market Penetration: Peugeot-Citroen can use market penetration approach to identify which of its product are famous among customers and possess good market growth.

Product development: The main challenge Peugeot-Citroen is facing is that company is manufacturing extra products which is making burden on company. . Product development approach will help the company to manufacture cars and vehicles which are meeting its consumer’s expectations (Amason and Schweiger, 2014) Market development: This approach will support Peugeot-Citroen Company to generate another source of income. This approach will help in determining source of income available in the market.

Diversification: It is an approach which includes marketing and selling of products for auto mobile company. This is done by diversifying products

CONCLUSION `

Summing up the present report, it can be concluded that PSA Peugeot Citroen is a leading

company which is offering superior quality products for its business consumers. It is critical that strategic approaches should be used by the organization so that long term goals and objectives for the business could be successfully achieved. There are diverse ranges of internal challenges which are faced by an organization and due to that operational activities performed in the business are influenced. Recommendation for the organization is as mentioned:

Company can allocate necessary financial resources, human resources so that all the required functional activities could be successfully completed. Along with this, company

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should make documnetation so that colllected properly and 

that all the data and information should be

proper record of all the activities could be maintained.

Research can be conducted for assessing

needs and requirement of buyers so that

products and services which are being offered by the firm could be made as per the preferences shown by the consumers. 

Analysis of stakeholder expectations could be done and it will prove beneficial for meeting the exact needs and requirement of the buyers.

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REFERENCES Books and Journals Amason, A.C. and Schweiger, D.M., 2014. Resolving the paradox of conflict, strategic decision making, and organizational performance.International Journal of Conflict Management.

5(3). pp.239-253.

Barrick, M. R. and et.al , 2015. Collective organizational engagement: Linking motivational antecedents, strategic implementation, and firm performance. Academy of Management Journal. 58(1). pp.111-135.

Chen, Y. and et.al, 2014. IT capability and organizational performance: the roles of business process agility and environmental factors.European Journal of Information System. 23(3). pp.326-342.

Floyd, S.W. and Wooldridge, B., 2007. Middle management’s strategic influence and organizational performance.Journal of Management studies. 34(3). pp.465-485.

Greenley, G .E., 2014. Market orientation and company performance: empirical evidence from UK companies.British journal of management. 6(1). pp.1-13.

Harris, L. C. and Ogbonna, E., 2013. Strategic human resource management, market orientation, and organizational performance.Journal of business research. 51(2). pp.157-166.

Ittner, C.D. and Larcker, D.F., 2015. Quality strategy, strategic control systems, and organizational performance.Accounting, Organizations and Society. 22(3-4). pp.293-314.

Kim, T. H. and et.al, 2014. Understanding the effect of knowledge management strategies on knowledge management performance: A contingency perspective.Information & management. 51(4). pp.398-416.

Lewis, P. and Thomas, H., 2013. The linkage between strategy, strategic groups, and performance in the UK retail grocery industry.Strategic Management Journal. 11(5). pp.385-397.

Ogbonna, E. and Harris, L.C., 2013. Leadership style, organizational culture and performance: empirical evidence from UK companies.International Journal of Human Resource Management. 11(4). pp.766-788.

Online BCG Matrix. 2017. Accessed through<http://www.smartinsights.com/marketingplanning/marketing-models/use-bcg-matrix/attachment/the-growth-share-matrix/>[Accessed on 31st May, 2017]

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Peugeot Citroen. 2017. Accessed through<https://www.groupe-psa.com/en/>[Accessed on 31 May, 2017] st

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