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CONTRIBUTORS
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John Perez
Giovanna Errore
Aneesa Mirza
Yasmin Khalil
Graphic Designer
Writer of the Spring Trends Summary ‘Florals to Feathers’ and the top most visited exhibitions in London.
Writer of the ‘Modern Day Fashion Icon’ article
Writer of the Hot Topic section - ‘Plastic Surgery? a Fashion Trend?!’ article.
CONTENT PAGE 4
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Fashion Trend
Makeup Trends
Accesorries
Fashion Icons
Top five hottest trend in Summer/ Spring 2015 catwalks.
Complete your look wih in trend makeuo and hair trends with our complete guide.
A complete guide on bag, accessories and shoes are in this season.
Ready to rock your new wardrobe? Check out our style icons for some tips on how to style your outfits.
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Hot Topic - Plastic Surgery? A New Fashion Trend?!
Lifestyle - Diets Explained
Lifestyle - Beauty
Getting ready for summer? Don’t jump into a new diet, just yet. Read our guide on the most popular diets right now.
Boost your skin naturally and fight back against your skin impurities
Culture - Top 10 Life Changing books and Top 10 must see exhibitions
A taboo of the fashion industry becoming a fashion statement. Why and how did it all start?
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Stuck in a rut? Read our top 10 feel good life changing books and top 10 most inspirational exhibitions
EDITOR’S LETTER Hello! Welcome to the first issue of the Avant Magazine. For the pilot issue I wanted to express a fresh prespective in fashion, lifestyle and culture. Rather than being a magazine that is trying to sell you a bunch of products. We carefully paid attention to the content and the design of the magazine so nothing is comprimised. Take in and enjoy the simple and minimalistic deign of the magazine.
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‘Fashions fade, style is eternal.’ - Yves Saint Laurent
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Florals
SPRING
Denim Army
TRENDS
Seventies Feathers
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Without quoting Miranda Priestly, florals are definitely ground breaking for spring. However floral is not a seasonal trend. This year, there are some quirky adjustments to an all time favourite . An original option of wearing floral prints is the three-dimensional and oriental floral prints by Alexander McQueen. Antonio Marras’s sensibility turns flowers into abstract artistic prints that will melt your heart. Antonio Marras’s sensibilty turns flowers into abstract artistic prints that will melt your heart.
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For Micheal Kors and Carolina Herrera big bright flowers is the pattern, while on street style this trend can be interpreted in very different ways: from high street brands to vintage local markets you will find roses, sunflowers, lilies, tulips prints everywhere.
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Denim has also made a comeback for spring. Never in fashion history has this fabric has been used by so many designers in so many different ways! Stella McCartney presents a chic reinvention of turning worker boyish attire to a high fashion chic with lovely denim overall and laidback dresses. 11
Gucci and Fendi love the holistic approach to, overlaying jackets, shirts, and pants in a denim explosion while Tommy Hilfiger tries with patchwork approach. Roberto Cavalli mixes a typical denim shirt with delicate maxi dresses. Jeans has always been a fashion but this season designers are creating new ways to expresses women’s double nature: soft and strong by playing with denim.
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I love this trend. From Dries Van Noten hippie sit-in to Chanel’s feminists’ girls and Tommy Hilfiger green festival. Revolution is fashion. So here comes flared pants, maxi skirts, wooden wedge heels, fringes, suede, psychedelic prints, trapeze skirts and turtleneck t-shirts. A gypsy – western – hippie style makes you imagine all the memories from Woodstock. This trend will be just as perfect at Coachella this year.
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Troops of army and military inspired fashion are on the runways. It is nothing scary, but women are strengthening their power in a lot of fields. Now, they are ready to express it through their clothes. Trench, pant suits, neutral colours occupy designers’ thoughts (Gucci, Victoria Beckham, Ralph Lauren have been infected!) and our outfits. Don’t worry, your feminine beauty and charm won’t be hidden by camouflage prints: brooches, military decorations and war medals will make you shine! 15
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Do you want to fly over the rainbow in pastel colours and gentle feathers? Fendi mini dresses, Roberto Cavalli and Oscar De La Renta skirts, Balmain and DSquared2 details have been made for you! Because in springtime emotions and thoughts are light and fresh, are enough to feel the need for our heart to float. This trend has been reconfirmed during Paris Haute Couture shows. But be careful: Elie Saab, Giambattista Valli and company want us to look like angels not chickens! 17
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A girl should be two things: classy and fabulous.’ - COCO CHANEL
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Glow Galore Stare at my lips Line them up POP! Goes my eyes
Come away with me
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MAke UP
GLOW GALORE There are a lot makeup trends to the Spring Summer 2015. But there seems to be one that is more prominent than others. Most of the models in New York, London, Milan and Paris are sporting a dewy and bright complexion as opposed to last year’s 90s matte trend. In with the healthy glowing complexion and out with plain matte foundations. AS SEEN ON: ETRO JIL SANDER CHANEL Marc Jacobs Jason Wu Calvin Klein ChloÊ Tory Burch Isabelle Marant
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Stare at my Lips This trend is not for the faint hearted. Another hot trend during the fashion month is bright coloured lips. The 90’s nude trend seems to be loosing it’s allure. Bright coloured lipstick shades are in. Showstopping colours seems to be the palette of choice when it comes to shades of lipsticks. Put on a red lipstick and live a little! AS SEEN ON: Dolce and Gabbana Alexander McQueen BURBERRY Zac Posen Carolina Herrera NUMBER 21
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Line them Up This trend should be awarded as the most versatile makeup. No matter the occassion or the event you are going to, you can never go wrong with a winged eyeliner. From a au-naturale winged eyeliner to a extended graphic winged eyeliner, this trend has been allover this season. Pair this with a simple lipbalm for a laidback chic look for your day makeup or with a red hot lipstick for a more glamorous look at night. AS SEEN ON: Dolce and Gabbana PRADA Oscar de La Renta Marchesa Yves Saint Laurent CĂŠline Cusnie et Ochs Emilio Pucci GIVENCHY
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POP! Goes MY Eyes This is a more bold step ahead from your simple winged eyeliner look. This trend simply focuses on the eyes with a pop of colour on top of a simple black. AS SEEN ON: Ellie Saab Fendi Dior Peter Som Christian Dior HONOR Max Mara
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COME AWAY WITH ME This trend is oozing with romance all over it. Brown and earthy eyeshadows to a soft chiseled look with soft blush and bronzer, this look will make any dull skin look Spring ready. AS SEEN ON Giorgio Armani J MENDEL GUCCI Paul and Joe Rem Acra SPORTMAX Roberto Cavalli Ralph Lauren Balmain
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‘Give a girl the right shoes and she can conquer the world.’ - Marilyn Monroe
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ACCESSORIES 27
HAIR ACCESSORIES SAnDALS SADDLE AND FRINGE
HAIR ACCESSORIES 28
Hair accessories are back this season. From natured inspired florets to scarves and hair jewellry trinkets that will complete any of your spring wardobe. You don’t have ti bust your bank acount to get these dainty hair accessories.
New Look
Boohoo
Gold Stone Draped Chain Ciara Plaited Feather & Bead Trim Headband Tikka Head Chain £4.00 £5.99
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ASOS
Topshop
Forever21
Paper Rose Grips £8.00
Rose Garland Bun Ring £14.00
Mixed Flower Crown £5.00
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Ebay
ASOS
Warehouse
River Island
Knee High Gladiator Sandals 16.99
Leather Knee High Gladiator Sandals £32.00
Knee High Gladiator £48.00
Black High Gladiator Sandals £20.00
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New Look
Boohoo
New Look
Etsy
Boohoo
Tan Buckle Front Saddle Bag £10.99
Eve Stud And Tassel Cross Body Bag £10.00
Black Mini Duffle Fringe Bag £15.99
Cross Body Bag Vintage Hmong Fabric With Pom Pom Tassel £10.54
Sienna Tassel Studded Cross Body Bag £14.99
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keep your heels, head and standards high -CHANEL
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MODERN DAY FASHION ICONS 35
KYLIE JENNER Even the most stylish of fashionistas are influenced or inspired by a look that they have seen on someone else. Whether intentionally or unintentionally everyone has tried to recreate a certain look that they have loved on another person. The entertainment industry is filled with iconic individuals who have helped evolve style, bringing fashion away from just the runway and paving the streets as their new catwalk. Whether through fashion or their work it’s always great to see women in their element, feeling empowered by the freedom to wear what they want and completely own it. Avant Magazine takes a look at just some of these fashionable females who have influenced style recently whether we noticed or not. Love them or loathe them, the Kardashian/Jenner clan have undeniably dominated style trends. From Kylie’s teal green hair and prominent lips make up trend, to Kim’s crop tops and high waisted skirts (everybody was wearing them!) to Khloe’s ombre hair, Kourtney’s flawless maternity style and not to mention how Kendal ruled the cat walk over the numerous fashion shows that she walked in. (New York, Paris, Milan, London is there anywhere she hasn’t been?)
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ROSIE HUNGTINGTON
When you’ve modelled for Burberry, Balmain and Victoria Secret to name a few, it is inevitable that you would pick up some insanely stylish tips along the way. RosieHuntington has mastered the art of looking flawless both on and off the catwalk. Rosie doesn’t just have one style; she experiments with different looks that unsurprisingly all suit her. Boho chic, leather clad, Paris chic or just casual cashmere cardigans thrown on with ripped denim; the simplicity yet diversity of her outfits make it easy for women to imitate or draw inspiration from her looks.
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AMAL CLOONEY
When linked to arguably the most adored man in Hollywood you can expect to be thrusted under the spotlight and scrutinised for what you look like and more importantly what you are wearing. Luckily for Amal Clooney it seems to come naturally. Despite her tremendously busy life what with being an internationally celebrated human rights lawyer newly married wife and constantly travelling in between, Amal is consistent in looking perfectly polished every time she is pictured. Her chic style is loved by the fashionable working ladies who have found their new style icon when it comes to mastering sophisticated glamour!
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Taylor Swift Taylor Swift has fast become everyone’s unconcealed pleasure! Not only for her chart topping, ex-boyfriend shaming, incredible music but also for the way she has influenced style all whilst strutting around confidently in her signature, jazzy red lipstick. Swift has become famous for her unique style from the cool bowler hats, perfectly seamed dresses with ankle heeled boots, skirts and cutesy printed blouses and not to forget her very own range of Keds, designed by the talented country singer causing a frenzy amongst young girls to get their hands on a pair. Taylor Swift has made her mark in the fashion industry so much so that you can easily imagine walking down a beautifully lit shopping mall, passing a great window display in an apparel store and pointing at a well dressed mannequin and saying ‘that outfit is so Taylor Swift!’
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Hailey Baldwin
Despite being only eighteen years old Hailey Baldwin has become known as the young queen of street style. A young model from New York, Hailey reinvented what it means to look rugged yet stylish. Retro, modern and always one hundred percent on point, Hailey’s outfits always look effortless causing an even greater envy from the rest of the world. From distressed jeans, leather chelsea boots, cropped vests, bomber jackets, and then topping off her looks with minimal makeup which enhances the focus on her fashionable accessories and impeccable fashion sense instead. Hailey Baldwin has secretly influenced people by initiating a style that has spread across the world even being credited for her influencing style on several social media sites and blogs making her one to keep an eye on.
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There is a kind of beauty in imperfection. -CONRAD HALL
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HOT TOPIC
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I think it is safe to say that plastic surgery is no longer a taboo. It has become increasingly more prominent in today’s society; more and more people are having one, two and even three procedures done. It makes us ask the question; why? Not only are more people having procedures done, they are now very happy to broadcast their latest additions.
This can be for a number of reasons but there is one that stands out and that is celebrity endorsement and reality TV shows such as Keeping up with the Kardashian’s and TOWIE. These programs and the reality TV stars have made it the norm to have plastic surgery... buttocks enhancement procedures, lip fillers... the list goes on. One prime example of this is Kim Kardashian. This woman is a walking plastic surgery endorsement. Not to mention Kyle Jenner’s lips which have sparked new trends with many females around the globe. We asked a number of people if they believe that celebrity endorsement and reality TV has made plastic surgery more acceptable and over 80% of people stated yes and more than half of the people asked, said they would undergo a procedure to ‘enhance their confidence’
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BEAUTY
Although there is no evidence to suggest that Kylie has had any lip enhancement procedures, women are still very eager to get lips just like her and will do anything from experimenting with make-up to getting lip fillers. Out of everyone that was interviewed 46% of people said they would have a breast enlargement, 53% said they would have liposuction, 23% of people would have a nose job and a mere 7% would have lip fillers. From my experience and from analysing the people in my workplace, 3 out of 5 people have had their lips enhanced or a breast enhancement. It would seem that so many young girls are made to feel self-conscious about their appearance, resulting in them going through procedures to enhance their confidence and make themselves feel better. 76% of people stated that they believe plastic surgery has become a fashion trend above anything else. This goes to show that people are expressing themselves not only through clothing choices but by making drastic changes to their bodies in order to stand out and to be different. So this answers the question as to why people are enhancing their appearances, but there must be deeper sub-conscious meanings behind it all?
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We asked part-time Sales Assistant about her recent breast enhancement, she replied that she believed having bigger breasts would “greatly enhance her sexuality and make her more appealing to males” as she has a “boy-like figure” and these will “add some shape” to her body. When asked if she would consider having any other procedures she said she would “not say no to lip fillers” as she’s seen how many women’s appearances have improved and she wants to be part of that trend. Ideally she hopes that this will greatly improve her chances of finding a boyfriend. Adding to that, she did say that she agreed that “celebrities such as Kim Kardashian, Lauren Pope, and all of those TOWIE stars create a body image for woman and men to aspire to at all costs, regardless of their financial burdens”. Is this a passing phase? We can only hope, as it would seem that plastic surgery is becoming more and more outrageous. Where will people stop and how far will this go? It is true that plastic surgery has been in the news for a very long time, but recently we have seen the invention of the Human Ken and Human Barbie. This poses the question; do we believe that there should be tighter regulations on plastic surgery procedures? We’ve heard of many stories where surgery has gone very, very wrong. Do we
THANK YOU FOR READING THE FASHION SECTION OF THE SPRING ISSUE OF THE MAGAZINE STAY TUNED FOR LIFESTYLE AND CULTURE SECTION OF THE MAGAZINE
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LOOK BOOK
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DETAILS
PERSONAL SKILLS
NAME: JOHN PEREZ AGE: 20 ORIGIN: Philippines
CREATIVITY
PUNCTUALITY
INNOVATIVE
TEAM WORK
RESEARCHING
ORGANISATION
RESPONSIBLE
ANALYTIC
LOCATION: East Grinstead, West Sussex EMAIL: john-carlo@hotail.co.uk
JOHN PEREZ DESIGNER & MORE
NUMBER: 07576935027 WEBSITE: jpreezey.wix.com/jpreezeydesign
PROFILE
I am John Perez and I am a designer. I have great passion with what I do. This passion allows me to bring professional quality to my work. I bring precision and ‘out of the box’ ideas, making use of the skills I learned in the university. I try to use all the facility I have, using the software efficiently. Creating decent work in a good pace. I always welcome new knowledge and skills about design, keeping up with the new trends, creating and bringing contemporary ideas to the table. I’m a highly motivated and enthusiastic person who is reliable and hard working. Focusing on task, resulting on a high quality work achieving the requirements of the company. I have an excellent communication and interpersonal skills and guarantee to reach targets and results. I adapt quickly in the working environment and always face challenging situation calmly and focused. Acting maturely for my age but still have a friendly personality who enjoys working with others or independently.
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SOFTWARE SKILLS PHOTOSHOP
ILLUSTRATOR
123D Design
AFTER EFFECTS
INDESIGN
Keynote/ Microsoft PowerPoint
EDUCATION
Sackville School, UNIVERSITY Sackville East School, OF Grinstead East WESTINSTER, A LEVELS Grinstead HARROW, Year GCSE’S LONDON 2012-2013 Year BA HONS 2007-2011 DEGREE Graphic Communication Design
QUALIFICATION GCSE English A C 11/2011
Additional Science (Applied) D 06/2011
Design & Technology: Graphic Products B 06/2011
Art & Design B 06/2011
FIRST YEAR
Design Process
PASS
Design History and Culture
PASS
Visual Language and Communication
PASS
Visual Narratives
PASS
Typography and Communication 1
PASS
SECOND YEAR Authorship and Interaction Typography and Communication 2
BTEC GCE Advanced Subsidiary Information and Communication Technology 01/2013 PASS
Maths A C 06/2011
BA DEGREE
Mathematical Applications 07/2011 BTEC PASS
Professional Practice Live Projects
THIRD YEAR Information Applications
GCE Advanced Level Art & Design: Fine Art B 07/2013
Design and Technology: Product Design D 08/2012
Media Studies C 06/2013
Major Project Contextual Studies Report Major Project Design Research and Development Major Project Launch Pad
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EXPERIENCES
NOTABLE EXPERIENCES YOUTH CAMP (2013)
I had an opportunity with the Youth Camp association. Youth Camp is a summer camp event where young people ages 5-18 yrs old, experience fun activities for 4 days. I was asked to be the graphic designer for this association. My job was to create an invitation to attract the target audience to join. The invitation was printed and distributed to the selected towns in West Sussex. In the production stage of the invitation, I used some of the photos I took from the previous event and edited it with Adobe Photoshop. I saw what it was like to work with clients and meeting deadlines. Doing exactly what the client wants but includ-
ing some of my creative ideas to the table.
I had an opportunity to work with eleven11 design. This company is an independent clothing line and they create unique graphics and print it to different types of clothing for male and female. For their new line I was hired to photograph their new products for showcasing. I used my DSLR skills to photograph the behind the scenes. I then used Adobe Photoshop to edit all the images to add graphics and to add professional effects to the images. I had an opportunity to work with a film maker who had a great passion with photography and he taught me things such as lighting. I also met models and fashion designers.
TATE BRITAIN (2014)
WEALDEN EMBROIDERY (2013)
They offer a professional and reliable screen printing and embroidery services onto garments including t-shirts, polos, hoodies, sweatshirts, leisure/sportswear, work-wear and corporate clothing. In this work experience, I learned a lot about screen print, embroidery prints and also working with a team.
Certainly, this is nothing to brag about. But it’s definitely noteworthy. I got involve with one of Tate Britain’s event called ‘The 1840’s GIF party. Thousands of people upload their own creations and they only choose the best ones. Over 3000 people attend the event and it was just such a pleasure to see your work in a place where the best work in the world is displayed and it was nice to see people enjoying the work.
PHOTOGRAPHY EXPERIENCE (2013)
DESIGN MUSEUM (2015)
Photography is one of my favorite hobbies and it has given me many experiences. One of them was being the official photographer to a wedding. This was a pretty big job and I have never done anything like this. I only had one chance to do this and I needed to capture their big day beautifully. I had very minimal skills on the DSLR camera but I compensated on the photo editing. I used Adobe Photoshop to enhance the photographs I took and to make look more professional.
DIMSUM CORNER (2014)
This is another of my freelance work. I had a privilege of working with Dimsum Corner. Dimsum Corner is a small independent company that provides Asian street foods at big festivals. Feeding hundreds of people, selling clean, oriental food. I was asked to design their logo, posters, menu and t-shirts. It was quite a big project but I had a lot of support from the owner of the company. They provided enough information about the company so I can convert those information in to a logo. They wanted a clean and modern design for the logo and I had to do a research of existing logos to inspire me. I used Adobe Illustrator and Photoshop to design the logo. When the logos were finished and banners were printed, it was proudly displayed in their catering stand, being displayed and showcased to hundreds of people.
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ELEVEN11 DESIGN (2014)
This year in the Design Museum, they had a competition for Design students in UK. 350 design students applied nationwide and they had to pick only 40 students. I was fortunate enough to be one of those students. This project was all about user-centric design thinking. I was invited to design an intervention that will make the intended user feel something strongly about themselves. With this year’s Design Factory brief, we were asked to explore: How can we design new objects, spaces and systems to affect the way people see themselves and the roles they fulfill? It was a difficult and broad task and I handled it professionally and it all paid off in the end. I got to meet different designers and the field they work in. We were all rewarded with a certificate, congratulating us for our successful participation to the competition.
AVANT MAGAZINE (2015)
I had this great opportunity to work with an independent magazine publisher and I was recruited to design this years spring issue. I was in charged to create a modern, clean look to the content provided to me. I had to look at modern magazines and magazines with the same genre to create an aesthetically pleasing magazine. I got to work with an editor who coaches me in the production of the magazine. In the making of the magazine, I used software such as Adobe Indesign and Photoshop. I also used a DSLR to photograph some of the content of the magazine. The magazine was uploaded to this website called ISSUU which allowed anyone to view the magazine.
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