Facebook Applications •The Facebook Platform is an umbrella term used to describe the set of services, tools, and products provided by the social networking service. It was launched in 2010. •Applications on facebook.com, external websites, and devices are all allowed to access the graph. •The platform offers a set of programming interfaces and tools which enable developers to integrate with the open "social graph" of personal relations and other things like songs, places, and Facebook pages. Facebook for third-party developers to create their own applications and services that access data in Facebook
Business Benefits of Using Facebook Applications We have gathered a list of most important 10 beneficial points that businesses can receive by using Facebook and some of the applications available.
• Customer Engagement - Using Facebook applications can be a great way for communicating promotions, contest and events. Again it is another interception point that can be leveraged to entice consumer engagement with your brand, your products or your service. • Reputation Management - can be a useful tool for seeing what users are saying about you and your brand. In addition your Facebook profile can now be indexed in the search results and as a result can provide another favorable listing in the organic search results of the engines. • Branding - Facebook can be a great resource for generating brand awareness. Facebook is becoming popular amongst various age demographics and can be a create interception point for building your relationship with you consumers and prospects.
• Drive Web Traffic - Facebook can act as a portal point for driving traffic to your site and other online properties. • Lead Generation - Similar to the previous point is that Facebook can act as another potential lead gen tool that can be used to qualify leads. • New Customer Acquisition - Facebook provides an opportunity to find consumers you may have not otherwise discovered. • Client Retention - provides another potential interception point to build the relationship with your consumer.
• The Viral Effect - Take word Of mouth to a whole new level. Nothing attracts a crowd like a crowd... Facebook is attracting quite a crowd. • Feedback Mechanism - Using Facebook and the various applications available can help you understand consumer behavior based on the sharing of content and commentary on the social networking site. • Build Business Use Cases - Facebook can provide you with an opportunity to build successful business cases as you target specific vertical markets with specific business objectives.
Resource • Wikipedia. (2014). “Benefits of Using Facebook Applications". • Retrieved from http://en.wikipedia.org/wiki/Facebook_Platform • On September 14, 2014 • GCF Learn. (2014). “Benefits of Using Facebook Applications". • Retrieved from http://www.marketing-jive.com/2007/09/11business-benefits-of-using-facebook.html • On June 30, 2014 • Cygnis Media. (2015). “Benefits of Using Facebook Applications". • Retrieved from http://www.cygnismedia.com/social-mediaapplication/custom-facebook-application.html • On March 03, 2015