kroger pictograms nicholas pentony design 3103
Table of Contents
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Table of Contents Introduction
04
Final Pattern
20
Brand Selection
05
Final Pattern on Black
21
Pattern Spot Color
22
Spot Color Pattern on Black
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Pictograms
06
Inspiration and Mood Board
08
Style Exploration
09
Applications
24
Initial 20 Pictograms
10
Pattern Application 1
26
Survey results and changes
11
Pattern Application 2
27
Final 20 Pictograms
12
Pattern Application 3
28
Color Inspiration
13
Pattern Application 4
29
Pictograms Full Color
14
Pictogram Application 1
30
Pictograms One Color
15
Pictogram Application 2
31
Pictogram Application 3
32
Reflection
33
Patterns
16
Pattern Inspiration
18
Initial Pattern Ideas
19
Autumn 2018
The Ohio State University
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Design 3103: Introduction The goal of this class is to identify a brand or organization that could benefit from the use of a set of 20 pictograms. Upon designing those 20 pictograms, students were then asked to explore the creation of patterns using individual pictographic elements while considering rivers, overlap, color, and visual weight. After selecting a pattern, students then apply that pattern to multiple real life applications. Finally, students are asked to use up to three of their pictograms in more real life applications with a heavier focus on dimension and lighting within the space theyre
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Brand Selection and Background Kroger was founded in 1883 by Bernard Kroger in Cincinnati, Ohio. While it began as a run-of-themill grocery store in its first year, Kroger opened the second location just one year later. From here forward, Kroger would begin making significant improvements that impacted and shaped the grocery shopping experience as it is today.
Kroger was the first to: Feature its own in-store bakery Allow self-service grocery shopping Monitor product quality
I chose to design pictograms for kroger based on my prior experience working in retail environments. It is difficult for many people to identify aisles or sections within a store, especially when they are far away from the aisle they are looking for. We recognize images better than words from a distance, so when designing for a large scale grocery environments it seems counterintuitive to rely only on the text.
Autumn 2018
The Ohio State University
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Pictograms Inspiration and Mood Board Style Exploration Initial 20 Pictograms Survey results and changes Final 20 Pictograms Color Inspiration Pictograms Full Color Pictograms One Color
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The Ohio State University
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Pictogram Inspiration
Mood Board
Modern
Open
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MINIMAL
Final Pictogram Book
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Unique
fresh
Style Exploration
Circle Frame
Cart Pickup
Dairy
Checkout
Produce
Bakery
Deli
Solid Circle Black outline Minimal Shapes
Two Tone Line art Gray Highlights
Line Art Lines with varying thickness
Basket Frame Few Colors Simple Shapes
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The Ohio State University
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Initial 20 Pictograms
Shopping Cart
Produce
Dairy
Cupcake
Checkout
Poultry
Pharmacy
Bread
Personal Care
Books
Beef
Canned Goods
Cosmetics
Cleaning
School Supplies
Floral
Seafood
Deli
Kitchen Supplies
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Survey results and revisions
Participants were asked to identify the icons through the lens of a grocery store. It was revealed that some of the icons seemed to only indicate their specific counterpart, instead of the aisle or section they represent.
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Final 20 Pictograms
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Color Inspiration
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Full Color Pictograms
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Spot Color Pictograms
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Patterns Pattern Inspiration
Initial Pattern Ideas Final Pattern Final Pattern on Black Pattern Spot Color Spot Color Pattern on Black
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Pattern Inspiration
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Initial Pattern Ideas
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The Ohio State University
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Final Pattern
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Final Pattern Spot Color
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The Ohio State University
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Final Pattern Color
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Final Pattern Color Dark Background
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Applications Pattern Application 1 Pattern Application 2 Pattern Application 3 Pattern Application 4 Pictogram Application 1 Pictogram Application 2 Pictogram Application 3
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Pattern Application 1
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Pattern Application 2
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Pattern Application 3
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Pattern Application 2
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Pictogram Application 1
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Pictogram Application 2
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Pictogram Application 3
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Reflection
Looking back on this assignment, I am happy that I was able to learn new photoshop and illustrator techniques in order to refine and perfect my pictograms. I also believe that the pictograms are in line with Kroger’s values and brand, as well as with the patterns and applications. Kroger’s brand was inherently simple with very few colors and extraneous elements, and I believe that simplicity translates well through my icons.
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The Ohio State University
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