How Often Should You Text Your Customers?
How Often Should You Text Your Customers? by Sweeppea.com
How Often Should You Text Your Customers? Do you know how often your business should text? Determining the frequency of messaging for your SMS campaign can be a challenge for marketers. At sweeppea, we usually recommend sending texts once per week (twice a week at most). Here are some things to consider when you are trying to determine how often to text your marketing list.
How Often Should You Text Your Customers? by Sweeppea.com
How Often Should You Text Your Customers? How frequently will a customer act on your offer? As you consider the frequency, think about how often your customer will be able to take advantage of the promotions you offer. How often do they buy your product or service? A restaurant, for example, might text more frequently than a travel agency.
Is your campaign timely and relevant? Evaluate your campaign to improve the relevance of your messages with regard to time, location and the potential for engagement.
How Often Should You Text Your Customers? by Sweeppea.com
How Often Should You Text Your Customers? If you’re planning an SMS campaign with the goal of building brand equity, it’s important to ensure your campaign engages users effectively. Frequency doesn’t have to remain the same: Keep in mind that the frequency of messaging doesn’t have to remain the same. Review your analytics data or converted sales to determine when buyers are more or less likely to buy.
How Often Should You Text Your Customers? by Sweeppea.com
How Often Should You Text Your Customers? Balance is important in SMS campaigns: To have an effective SMS campaign, you have to strike a balance between texting often enough that users will remember they signed up for messages, but not so often they decide to unsubscribe from your marketing list. This is why sweeppea often suggest texting once a week.
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How Often Should You Text Your Customers? by Sweeppea.com