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Bangkok Metro finds a new life on-line Magazine turns to the Internet by Marc Holt, January 17, 2001
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Who has been there, done that? John Twigg, that's who. Burly John started life in New Zealand, but he soon found that he needed more room to spread his considerable talents. He has such broad shoulders and wide horizons that he just had to find somewhere challenging to live and work. Before travelling to Asia, Saatchi & Saatchi was the fastest growing advertising agency in the region. But John wasn't interested in a standard account executive's job. He went to them and told them they needed him to build their direct marketing division. They looked askance at him because they didn't even have one at the time, but then they arranged a meeting with the Bangkok office. He went to work and soon built up a successful business for them. Eleven months later, John decided to go into business for himself and set up as a consultant for Volvo Asia working out of Singapore. As well as doing direct marketing for them, he also got into database marketing. But the big guns were waiting for him and he was swallowed up by a Singaporean direct marketing giant. But John wasn't fazed. He looked around for more challenges. Bangkok caught his fancy and he persevered looking for all the things we guys love about the place; money, excitement, money, challenges, and the hard work it takes to be a success. After a brief solo stint, he set up a partnership with a fellow expat, operating a boutique advertising studio. One customer was so fussy about printing quality, that John bought a printing press. To fill capacity they started out printing other peoples year books and magazines, and soon started raising local printing standards. John has retained this philosophy of excellence since then as his business has expanded.
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However, John tired of creating masterpieces for other people, and turned his attentions to creating a proprietary brand. He established a new company, City Media, and was lucky enough to attract some very good people many of whom still work with him today. If you have been in Bangkok more than a few days you have probably read John's flagship publication, Bangkok Metro Magazine. If not, what are you doing in Bangkok? He started publishing Metro about 6 years ago and the magazine was an instant success. His formula of interesting stories, humorous and sometimes irreverent pokes at people and institutions, and comprehensive listings soon became a favorite for locals and expats alike. It didn't take John long to see the possibilities of putting the magazine on the Internet. His first efforts, however, were not exactly a success. His website design was good, but the organization needed to run it properly were not in place. Visitors were more often faced with a message saying the website was "under construction". And when it was online the stories were out of date, and the competitions were well and truly over. It dawned on John that he needed a separate organization to run the website. However, the
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