A trade fair can be the driving force behind the development of an entire supply chain

Thewide range of international attendance that SICAM offers to the component and accessory companies that visit Pordenone every year is expanding and becoming increasingly global: in addition to the 590 companies present at the exhibition, last October’s edition featured 8,475 visiting companies from the five continents; over 42% of the professionals present came from overseas, from 116 different countries. This is a record in terms of numbers and, above all, a concrete confirmation of the increasingly broad coverage of international markets guaranteed by the Show.

SICAM 2022 reconfirmed that the European furniture industry is the most attentive to the development of design and product innovations to be applied to the new furnishing proposals that we will see in the Exhibitions next spring: 72% of the visitors came from the main continental markets, with Germany, Spain and France accounting for the highest foreign attendance. Significant participation was also recorded from Asian markets, among which (in a year in which health restrictions kept Chinese operators away) the presence of Indian, Turkish and Korean buyers came to the fore and these markets are looking at SICAM with increasing interest. Substantially increased was the length of visit recorded, with an average duration of 1.32 days. The average stay at the exhibition by overseas visitors in particular was higher than in 2021, rising to 1.63 days compared to 1.57 last year.

“The consolidation of SICAM among the world’s top events for the furniture industry is confirmed once again this year by the loyalty that exhibitors show towards the event,” noted Carlo Giobbi, organiser and exhibition founder. Beginning of December, just over a month before the closing of the 2022 edition, we had already received over 90% reconfirmations for next year from our exhibitors, and most importantly, many more requests from top international companies that intend to be present in Pordenone next October 2023.”

With the numbers it recorded, the thirteenth edition of SICAM certainly exceeded the expectations of the companies themselves, who came to the fair with the most eagerly awaited new products, in order to make the most of the marketing and sales opportunities offered. The top quality of the visiting professionals was also reconfirmed this year. Leading the field were still company owners together with sales, purchasing and technical managers; technical and commercial employees were also still very numerous, and designers and interior architects were found to be on the increase. The contract sector is still gaining ground in terms of types of activity, confirming an ever positive trend for the segment; while furniture in general, the kitchen sector and components were once again at the top of the production categories.

SICAM 2022 Stats

590 exhibitors, 31% from 32 foreign countries

8,475 visitor, 37% from 115 foreign countries

37,500 sqm of exhibition area

Average stay of visitors at the fair: 1.32 days

Italians 1.19 days

Foreigners 1.63 days

The typical restrained and elegant atmosphere of the halls, which has always been the stylistic signature of SICAM remained unaltered in its effectiveness and refinement: it is a distinctive trait of the exhibition, which makes the stay among the stands pleasant and facilitates the interaction among the professionals present at the exhibition. And among the halls, the atmosphere was marked by a desire to forge new and broader international relationships, to return to work with even greater intensity than in the past.

“Once again this edition of SICAM,” said Carlo Giobbi, “has given ample proof that trade fairs remain a fundamental element for corporate marketing and promotion, and that they must always be held in person, so that people can meet face to face.

In fact, the enthusiasm that a meeting can generate translates into the strength of the business relationship in the months following the exhibition, into the effectiveness of shared projects, and into the development of business activities themselves. We confirmed this at first hand again this year, by talking to most of our exhibitors on a daily basis”.