World AIDS Day 2009- Global Coverage Report

Global Coverage Report December 2009

WORLD AIDS DAY HOLIDAY NIKE LAUNCH

Table of Contents I. II.

World AIDS Day Blogs Cities Go (RED)

Pages 3-31 Pages 32-92

III. Web Goes (RED)

Pages 93-135

IV. Pop Up Shops

Pages 136-168

V.

Pages 169-191

Starbucks UK Launch

VI. Harper’s Bazaar UK

Pages 192-206

VII. (RED) & Partners

Pages 207-290

VIII. Broadcast

Pages 291-298

IX. Nike Launch

Pages g 299-336

World AIDS Day Blogs

Cities Go (RED)

Baltimore PRINT & ONLINE COVERAGE Baltimore Sun* December 1, 2009 Baltimore among 10 cities to go red for World AIDS Day BaltimoreSun.com December 1, 2009 B lti Baltimore among 10 cities iti to t go red d for f World W ld AIDS Day D Examiner.com BaltimoreSun.com pick-up

December 1, 2009

ChicagoTribune.com BaltimoreSun.com pick-up

December 1, 2009

USAToday.com BaltimoreSun.com pick-up

December 1, 2009

ActionNews22.com BaltimoreSun com pick-up BaltimoreSun.com pick up

December 1, 2009

RadioGodz.com BaltimoreSun.com pick-up

December 1, 2009

RefugeesUnleashed.net BaltimoreSun.com a t o eSu co pick-up p c up

December 1, 2009

BROADCAST WBFF-BAL - Fox 45 Morning News 07:38:59 AM

December 1, 2009

WBAL-BAL (NBC) - 11 News at 5 5:48:14 PM

December 1, 2009

WBAL-BAL (NBC) - 11 News at 6 06:24:47 PM Total Impressions: 28,321,938

December 1, 2009

Boston PRINT & ONLINE COVERAGE AmplifyYourVoice.org – Unique Visitors: 7,600 Zakim Bridge to go RED for World Aids Day!

December 1, 2009

Boston.com – Unique Visitors: 4,979,205 Zakim Bridge drivers to see (RED) for AIDS Day

December 1, 2009

Boston.com – Unique Visitors: 4,979,205 Zakim Bridge to go red for World AIDS Day

December 1, 2009

BostonHerald.com – Unique Visitors: 2,000,000 Zakim Bridge drivers to see (RED) for AIDS Day

December 1, 2009

Examiner.com – Unique Visitors: 11,300,000 The Zakim goes (RED) for World AIDS Day and you can too!

December 1, 2009

TOTAL PRINT & ONLINE IMPRESSIONS: 23,266,010

BROADCAST COVERAGE WHDH-NBC (Boston-Manchester, MA) – Nielsen Audience: 23,321 7 News at Four – 4:00 AM

December 1, 2009

WHDH-NBC (Boston-Manchester, MA) – Nielsen Audience: 23,321 7 Morning News – 5:00 AM

December 1, 2009

WBZ-CBS (Boston-Manchester, MA) – Nielsen Audience: 24,664 WBZ News – 5:00 AM

December 1, 2009

NECN (Boston-Manchester, MA) – Nielsen Audience: 16,746 News at Nine – 9:00 PM

December 1, 2009

NECN (Boston (Boston-Manchester, Manchester, MA) – Nielsen Audience: 11,500 New England Morning – 10:00 PM

December 1, 2009

WCVB-ABC (Boston-Manchester, MA) – Nielsen Audience: 114,927 News Center 5 at 5 – 5:00 PM

December 1, 2009

TOTAL BROADCAST IMPRESSIONS: 214,479

Chicago g PRINT & ONLINE COVERAGE ChicagoNow.com – Unique Visitors: 563,858 CNA Center goes (RED) for World AIDS Day

December 2, 2009

BROADCAST COVERAGE - TELEVISION WLS-ABC (Chicago, IL) – Nielsen Audience: 237,684 ABC7 News @ 5PM – 5:00 PM

December 1, 2009

WLS-ABC (Chicago, IL) – Nielsen Audience: 316,995 ABC7 News @ 6PM – 6:00 PM

December 1, 2009

WLS-ABC (Chicago, IL) – Nielsen Audience: 359,593 ABC7 News @ 10PM – 10:00 PM

December 1, 2009

(Chicago, g , IL) ) – Nielsen Audience: 42,910 , WGN-CW ( WGN Evening News – 5:30 PM

December 1,, 2009

WGN-CW (Chicago, IL) – Nielsen Audience: 376,360 WGN News at Nine – 9:30 PM

December 1, 2009

CLTV CABLE (Chicago, IL) – Nielsen Audience: 4,843 CLTV-CABLE Chicagoland News – 4:30 PM

December 1, 2009

CLTV-CABLE (Chicago, IL) – Nielsen Audience: 18,767 CLTV Evening Edition – 7:00 PM

December 1, 2009

CLTV-CABLE (Chicago, (Chicago IL) – Nielsen Audience: 20 20,013 013 CLTV Evening Edition – 7:30 PM

December 1 1, 2009

CLTV-CABLE (Chicago, IL) – Nielsen Audience: 27,450 CLTV Evening Edition – 8:30 PM

December 1, 2009

(Chicago, g , IL) ) – Nielsen Audience: 33,474 , CLTV-CABLE ( CLTV Evening Edition – 9:00 PM

December 1,, 2009

WFLD-FOX (Chicago, IL) – Nielsen Audience: 15,056 FOX News Chicago @ 5AM – 5:00 AM

December 2, 2009

CLTV CABLE (Chicago, IL) – Nielsen Audience: 8,672 CLTV-CABLE ChicagoLand News – 5:00 AM

December 2, 2009

CLTV-CABLE (Chicago, IL) – Nielsen Audience: 4,832 CLTV Early Morning News – 4:30 AM

December 2, 2009

TOTAL BROADCAST IMPRESSIONS: 1,466,649

Columbus PRINT & ONLINE COVERAGE Examiner.com – Unique Visitors: 5,920,013 Columbus Goes (RED) for World AIDS Day

November 30, 2009

Columbus Dispatch – Circulation: 183,742 December 1, 2009 Photo of City Hall illuminated in red for World AIDS Day after press conference Di Dispatch.com t h – Unique U i Vi Visitors: it 493,413 493 413 Columbus marks World AIDS Day with red lighting, vigil

D December b 1, 1 2009

TOTAL PRINT & ONLINE IMPRESSIONS: 6,597,168 BROADCAST COVERAGE - TELEVISION WSYX ABC (Columbus, OH) – Nielsen Audience: 9,551 WSYX-ABC NewsCenter on ABC 6 – 6:00 AM

December 1, 2009

WCMH-NBC (Columbus, OH) – Nielsen Audience: 27,663 NBC4 Today at 6 – 6:00 AM

December 1, 2009

WBNS-CBS (Columbus, OH) – Nielsen Audience: 48,719 y News Morning g – 6:00 AM Eyewitness

December 1, 2009

WBNS-CBS (Columbus, OH) – Nielsen Audience: 27,663 Eyewitness News Morning – 6:00 AM

December 1, 2009

WSYX-ABC (Columbus, OH) – Nielsen Audience: 11,512 NewsCenter on ABC 6 – 5:00 AM

December 1, 2009

WCMH-NBC (Columbus, (Columbus OH) – Nielsen Audience: 14,315 14 315 NBC4 Today at 5 – 5:00 AM

December 1, 1 2009

WBNS-CBS (Columbus, OH) – Nielsen Audience: 25,394 Eyewitness News Morning – 5:00 AM

December 1, 2009

WSYX-ABC (Columbus, OH) – Nielsen Audience: 40,905 e sCe e on o ABC C 6 – 11:00 00 PM NewsCenter

November 30, 2009

WCMH-NBC (Columbus, OH) – Nielsen Audience: 80,777 NBC4 at 11 – 11:00 PM

November 30, 2009

WBNS-CBS (Columbus, OH) – Nielsen Audience: 129,615 10-TV NightBeat – 11:00 PM

November 30, 2009

WTTE-FOX (Columbus, OH) – Nielsen Audience: 97,781 News Center on Fox – 10:00 PM

November 30, 2009

WSYX-ABC (Columbus, OH) – Nielsen Audience: 31,154 NewsCenter on ABC 6 – 5:00 PM

November 30, 2009

WCMH-NBC (Columbus, OH) – Nielsen Audience: 27,663 NBC4 at 6 – 6:00 PM

December 1, 2009

WCMH-NBC (Columbus, OH) – Nielsen Audience: 16,587 NBC4 Midday – 12:00 PM

December 1, 2009

WSYX-ABC (Columbus, OH) – Nielsen Audience: 17,960 NewsCenter 6 News Break – 12:00 PM

December 1, 2009

WTTE-FOX (Columbus, OH) – Nielsen Audience: 11,860 Good Day Columbus – 7:00 AM

December 1, 2009

TOTAL TELEVISION IMPRESSIONS: 496,330 BROADCAST COVERAGE – RADIO WBWR-FM Clear Channel (Columbus, WBWR-FM, (Columbus OH) Interview with Colin Brady

November 30 30, 2009

WCOL-FM, Clear Channel (Columbus, OH) Interview with Colin Brady

November 30, 2009

WLZT-FM, Clear Channel (Columbus, OH) Interview with Colin Brady

November 30, 2009

WTVN-AM Radio (Columbus, OH) 8AM Morning News

December 1, 2009

WTVN-AM Radio (Columbus, OH) 7AM Morning News

December 1, 2009

Los Angeles BROADCAST KABC-LA (ABC) Evening News 06:16:09 PM

December 1, 2009

KCAL-LA - 9 NewsCentral at 8PM 08:26:02 PM

December 1, 2009

KCAL-IND News At 9PM 09:49:51 PM

December 1, 2009

KCAL-IND 9 NewsCentral at 10PM 10:16:35 PM

December 1, 2009

KNBC-LA (NBC) - Today in LA 4am

December 3, 2009

04:16:02 AM

Total Impressions:

2,195,397

Pittsburgh PRINT & ONLINE COVERAGE Pittsburgh Tribune-Review Online – Unique Visitors: 1,000,000 Pittsburgh notes World AIDS Day with events, education WPXI.com – Unique Visitors: 465,800 Pittsburgh Landmarks To Glow Red On World AIDS Day

December 1, 2009 December 1, 2009

Examiner.com – Unique Visitors: 11,300,000 November 30, 2009 Pittsburgh's City County and Highmark Buildings to turn (RED) in honor of World Aids Day TOTAL PRINT & ONLINE IMPRESSIONS: 12,765,800

BROADCAST COVERAGE - TELEVISION KDKA-CBS (Pittsburgh, PA) – Nielsen Audience: 133,269 KDKA TV News At 11 WPGH-FOX (Pittsburgh, PA) – Nielsen Audience: 60,213 10pm News TOTAL TELEVISION IMPRESSIONS: 193,482

November 30, 2009 November 30, 2009

Providence ONLINE

Projo.com [Providence Journal Online] Providence goes (RED) to observe World AIDS Day

December 1, 2009

WPRI.com WPRI com Providence recognizes World AIDS Day

December 1, 1 2009

FoxProvidence.com WPRI.com pick-up

December 1, 2009

Youtube.com WPRI channel, World AIDS Day clip

December 1, 2009

ClipSyndicate.com Youtube.com pick-up

December 1, 2009

BROADCAST WPRI-CBS Eyewitness News at 11 11:16:04 PM

November 30, 2009

WPRI-CBS Eyewitness News at 5AM 05:21:31 AM

December 1, 2009

WPRI-CBS Eyewitness News 06:21:41 AM

December 1, 2009

WPRI-CBS Eyewitness News at 11 11:11:03 PM

December 1, 2009

WLNE-ABC Good Morning Providence 05:46:04 AM

December 1, 2009

WLNE-ABC Good Morning Providence 06:47:27 AM

December 1, 2009

WNAC-FOX Eyewitness News 7AM 07:25:12 AM

December 1, 2009

WNAC-FOX The Rhode Show 08:06:39 AM

December 1, 2009

WNAC-FOX The Rhode Show 02:06:40 PM

December 1, 2009

Total Impressions:

1,354,239

Salt Lake City PRINT & ONLINE COVERAGE SLTrib.com – Unique Visitors: 899,400 Plans for tonight: World AIDS Day

December 1, 2009

Examiner.com – Unique Visitors: 11,000,000 Salt Lake City Cit and County Co nt Building B ilding turn t n (RED) in honor hono of World Wo ld Aids Day Da

December 1, 2009

TOTAL PRINT & ONLINE IMPRESSIONS: 11,899,400 BROADCAST COVERAGE – TELEVISION KUTV-CBS (Salt Lake City City, UT) – Nielsen Audience: 243 243,194 194 2 News at 5pm – 5:00 PM

December 1 1, 2009

KUTV-CBS (Salt Lake City, UT) – Nielsen Audience: 570,129 2 News at 10pm – 10:00 PM

December 1, 2009

KSL-CBS (Salt Lake City, UT) – Nielsen Audience: 181,554 EWN at 10pm – 10:00 PM

December 1, 2009

KSTU-CBS (Salt Lake City, UT) – Nielsen Audience: 126,189 FOX13 Live at 9

December 1, 2009

KJZZ (Salt Lake City, UT) – Nielsen Audience: 527,282 2 News KJZZ At 9pm – 9:00 PM

December 1, 2009

KUTV-CBS (Salt Lake City, UT) – Nielsen Audience: 42,216 2 News at 5pm – 5:00 AM

December 2, 2009

KUTV-CBS (Salt Lake City, UT) – Nielsen Audience: 97,251 2 News at 5pm – 6:00 AM

December 2, 2009

KUTV-CBS ( (Salt Lake City, y, UT) ) – Nielsen Audience: 141,163 , 2 News This Morning 7am – 7:00 AM

December 2,, 2009

KSTU-CBS (Salt Lake City, UT) – Nielsen Audience: 4,912 FOX13 Good Day Utah – 5:00 AM

December 2, 2009

TOTAL BROADCAST IMPRESSIONS: 1,933,890

San Francisco PRINT & ONLINE COVERAGE SFExaminer.com – Unique Visitors: 210,900 City landmarks go red for World AIDS Day

December 1, 2009

SFist.com – Unique Visitors: 145,800 City landmarks go red for World AIDS Day

December 1, 2009

Examiner.com – Unique Visitors: 11,300,000

November 25, 2009

World AIDS Day December 1, 2009

TOTAL PRINT & ONLINE IMPRESSIONS: 11,656,700

St. Louis ONLINE COVERAGE: Examiner.com – Unique Visitors: 11,000 St. Louis Joins (RED) & Alderman get tested

December 2, 2009

London PRINT & ONLINE COVERAGE: Metro Newspaper World Events Mark Aids Day Grazia Daily Stella for Gap at (RED) Pop Up Store

December 1st, 2009 December 4th, 2009

TORINO CITY ATTACK – 04.12.09 Italy

Web Goes (RED)

Pop Up Shops

US PRINT & ONLINE COVERAGE About.com – Unique Visitors: 45,200,000 Holiday Shopping With a Conscience: Shop (RED)TM on Fifth Avenue NewYork.Keizai.biz – Unique Visitors: Unavailable NY to the "(RED) pop-up store" - on World AIDS Day

December 4, 2009 December 2, 2009

Glamour.com – Unique Visitors: 1,200,000 December 1, 2009 Give In More Than One Way This Season, Thanks To (RED) Pop Up Shops Fab Empire – Unique Visitors: 15,082 World AIDS Day: Spread (RED) For Good Measure!

November 26, 2009

NYDailyNews.com – Unique Visitors: 6,300,000 S Second d Annual A l (RED) Pop-Up P U Store St to t Open O on Fifth Avenue A

November 22, 2009

When.com – Unique Visitors: 250,500 Second Annual (RED) Pop-Up Store to Open on Fifth Avenue

November 20, 2009

BayCityGuide.com – Unique Visitors: Unavailable San Francisco Events: (RED) Store Opening

November 19, 2009

Zvents.com – Unique Visitors: 720,500 Second Annual (RED) Pop-Up Store to Open on Fifth Avenue

November 18, 2009

StamfordAdvocate.com – Unique Visitors: 173,900 173 900 Second Annual (RED) Pop-Up Store to Open on Fifth Avenue

November 18, 18 2009

NYDailyNews.com – Unique Visitors: 6,300,000 November 12, 2009 Brands turn to temporary pop-up shops to cash in on holiday shopping frenzy SFStation.com – Unique Visitors: 157,900 Holiday Shopping Made Fun

November 12, 2009

Rough Translation: NY to the "(RED) pop-up store" - on World AIDS Day (December 2 2, 2009)

The e store sto e is s "red" ed tones to es and a d lined ed Limited ted (Photo: ( oto (RED)) ( )) World Aids Day 1st, Gap flagship store in New York City May Avenue (680 5th Avenue, New York) 1 floor AIDS Support Fund "(RED)" stores a limited time "(RED) pop-up store "opened.

Fund Established since 2006, organized by the expanded proprietary products and licensing partners "Product (RED)" and sold in over 60 countries worldwide, 100 million from 400 million in sales (in November 2009 current) is donated to the World Medical Fund, to help 400 million people.

The store has dealt partners, "red" tones and lined Limited. "GAP" is for women and children were designed

by Stella McCartney, McCartney including T-shirts, T-shirts jeans and belts and scarves, scarves collaborating with artists sell their products. "Converse" "Emporio Armani" "Bugabu" brand apparel, such as participation. In addition, the "Girl Skateboard Company" are two types of skateboards, "Channel Islands. Surfboard" is a limited quantity surfboard, "Apple" is a red iPod nano and "Dell" a variety of computer equipment, "Starbucks" is sells beans and coffee tumbler.

Hours are 9:00 to 20:00. Open until January 3 next year. In addition to New York, San Francisco, London and Tokyo have deployed in four stores.

November 12, 2009 Holiday Shopping Made Fun Unique Gift Options

By Jialin Luh (Nov 12, 2009) (RED) Pop-Up Store In honor of World AIDS Day, the (RED) Pop-Up Store opens inside the Gap Flagship store (yes, this is technically in mall territory) December 1st and runs through January 3rd. A portion of sales from (RED) go to the Global Fund to support the HIV and AIDS programs in Africa. With the (RED) collaborator roster including g the likes of Apple pp ((red video nano,, anyone?), y ), Bugaboo g (super ( p stylish y and functional strollers), ), Converse, Dell, Emporio Armani, Girl Skateboards, Channel Islands Surfboards, Timbuk2 and others, there will be a lot to see here even if you’re only window shopping.

UK PRINT & ONLINE COVERAGE All in London Online – Circulation: Figures not released

November 30th, 2009

Fashion Insight – Circulation: Figures not released

November 30th, 2009

Grazia Online – Circulation: 961,603

December 4th, 2009

Sky Showbiz Online – Circulation: 2,000,000

December 1st, 2009

Time Out (London) – Circulation: 67,377

December 8th, 2009

Urban Junkies – Circulation: 25,000 25 000

December 1st, 2009

View London Online – Circulation: 1,400,000

November 27th, 2009

Visit London.com – Circulation: 1,000,000

December 2nd, 2009

Evening Standard – Circulation: 600,000

December 1st, 2009

Evening Standard (AnOther) – Circulation: 600,000

December 8th, 2009

UK.Stylist.com – Circulation: 5,100,000

December 4th, 2009

Starbucks UK Launch

Harper’s Harper s Bazaar UK

(RED) & Partners

November 17, 2009

(RED) Dell Inspiron Mini 10 $349; at dell.com

Nylon com Nylon.com

Stella for Gap (for World AIDS Day)

Stella McCartney seems to have a major crush on Gap lately.

Not only is she working on a second collection for Gap Kids, but she’s got a new t-shirt unveiling today.

Commemorating World AIDS Day, the tee is part of Gap’s [RED] Collection, with 50% of the profits going to The Global Fund, which helps fight HIV / AIDS and other diseases in Africa.

The shirt’s $28 and really cute; you can buy it here.

B if your closet’s But l ’ already l d crammed d and d you still ill want to make k a donation d i - maybe b one that h goes directly di l to charity (AIDS-related or otherwise) - that’s cool too.

Glamchic.com Tuesday, November 24th, 2009 Stella + (PRODUCT) RED

Just months ago, ago Stella McCartney McCartney’s s designs for Gap Kids had us wishing we were still small enough to squeeze into children’s clothing. With the recent news of round two for the collaboration, we had our fingers crossed that the new line would include women’s wear, and as it turns out, we got our wish – sort of. While Stella isn’t designing the full line we hoped for, she has worked with Gap to release a (PRODUCT) RED Stella T featuring graphic red jewelry on a deep white v-neck tee.

We love the look, and we love that we can now score Stella for $28 at Gap.com. Plus, half the profits go to the global fund to fight AIDS! Shopping and doing a good deed – perfect for the holiday season!

December 7, 2009

Gap Shirts: Do a little holiday shopping and save lives at the same time. 50 percent of each purchase goes toward saving AIDS patients in Africa. Give the gift of life this season.

November 30, 2009 Shop for a Cause

Gap (PRODUCT) RED Redefine Tote

Don’t just go green this season, go red with this Gap (PRODUCT) RED Redefine Tote, $14.99, at gap.com. This everyday tote will do the trick, not to mention save lives. Half of the proceeds from your purchase will benefit the Global Fund to Help Fight Aids.

Observer Playground

N November b 19 19, 2009 The Cherry (RED) iPod Nano Susan Fogwell, 11/19/09

I went to the Haight in San Francisco where I interviewed and filmed a few interesting characters, who after 42 years, still consider themselves hippies. years hippies I was able to shoot the interviews in portrait mode and, and later, later when I walked into Golden Gate Park, I shot in landscape mode. The sound quality was clear and crisp with the built-in microphone. The fun part was choosing from 15 real-time video effects making the video more appealing to viewers.

While using the iPod nano, I found that the 2.2 inch color display allowed me to see more on the screen. After my g stint,, I stopped pp at a café for a cappuccino pp and tested the built-in FM radio. I listened to several songs, g , filming which I don’t own, so I simply tagged the songs, and purchased them later.

There’s an extra feature on the iPod Nano, which I’m already dependent on; the built-in Pedometer. I have never owned a pedometer, and now I have one. I clocked 5 ½ miles walking the streets of San Francisco combined with filming a travel vignette as well as falling in love with my iPod RED nano.

When I arrived home, I transferred my directorial debut to several friends, and voila, they were transported to S San Francisco F i ffor an amusing i ten-minute t i t ride. id The new iPod nano starts at $149.00 for the 8GB model. The 16GB model is $179.00. Choose from silver, black, purple, blue, green, yellow, orange, (PRODUCT) RED, or pink. All are polished aluminum and a 6.2 mm thin enclosure.

By purchasing a RED iPod nano, 50 percent of gross profits from (RED), Bono’s organization, go to the Global Fund to help fund AIDS programs in Africa.

Africa The organization builds revenue from what people are purchasing anyway. So this holiday season, if you purchase an iPod nano to give as a gift, choose a RED, and you will also be making a valuable donation at the same time. (PRODUCT) RED has generated more than 130 million for the Global Fund.

November 17, 2009 The RED iPod nano with built-in video camera and pedometer makes the perfect holiday gift for many November 17, 17 1:01 PM Susan Fogwell I spent a good portion of last weekend trying out my new RED iPod nano. With all of my traveling, the built-in video camera is exactly what I needed for filming destination vignettes for YouTube.

I went to the Haight in San Francisco where I interviewed and filmed a few interesting characters, who after 42 years, still consider themselves hippies. I was able to shoot the interviews in portrait mode and, later, when I walked into Golden Gate Park, I shot in landscape mode. The built-in microphone produced clear and crisp sound, and the fun part, was choosing from 15 real-time video effects. This feature makes any video more appealing.

While using the iPod nano, I found that the 2.2 inch color display allowed me to see more on the screen. After my filming stint, I stopped at a café for a cappuccino and tested the built-in FM radio. I listened to several songs, which I wanted to buy, so I simply tagged the songs, and purchased them later.

There’s an extra feature on the iPod Nano, which I’m already dependent on; the built-in Pedometer. I have never owned a pedometer, and now I have one. I clocked 5 ½ miles walking the streets of San Francisco combined with filming a travel vignette. I have undoubtedly fallen in love with my RED iPod nano.

When I arrived home home, I transferred my directorial debut to several friends, friends and voila, voila they were transported to San Francisco for an amusing ten-minute ride.

The new iPod nano starts at $149.00 for the 8GB model. The 16GB model is $179.00. Choose from silver, black, purple, blue, green, yellow, orange, (PRODUCT) RED, or pink. All are polished aluminum and a 6.2 mm thin enclosure.

By y purchasing pu a g a RED iPod od nano, a o, 50 percent p of o gross g o profits p o from o (RED), ( ), Bono’s o o organization, o ga a o , go to o the Global oba Fund to help fund AIDS programs in Africa. The organization builds revenue from what people are purchasing anyway. So this holiday season, if you purchase an iPod nano to give as a gift, choose a RED, and you will also be making a valuable donation at the same time. (PRODUCT) RED has generated more than 130 million for the Global Fund.

(APPLE)RED Price: $149 Who doesn’t love a gift that gives back?

The perfect playlist companion companion, the iPod nano (PRODUCT) RED Special Edition with video component!

Available online at http://www.apple.com/ipod/red/

Broadcast

US BROADCAST COVERAGE KBSI-FOX KBSI FOX (Paducah (Paducah, KY – Harrisburg-Mt. Harrisburg Mt Vernon Vernon, IL) - Nielsen Audience: 13,340 13 340 KBSI 9pm

November 30, 30 2009

WECT-NBC (Wilmington, NC) - Nielsen Audience: 18,468 News 6 Nightcast

November 30, 2009

WPGH-FOX (Pittsburgh, PA) – Nielsen Audience: 60,213 News

November 30, 2009

MTV – Nielsen Audience: Unavailable It’ On with Alexa Chung

December 1, 2009

WTVJ-NBC (Miami-Ft. Lauderdale, FL) – Nielsen Audience: 8,271 6 News

December 1, 2009

WJW-FOX (Cleveland-Akron-Canton, OH) – Nielsen Audience: 72,406 Fox 8 News at 830AM

December 1, 2009

WOFL-FOX (Orlando-Daytona Beach-Melbourne, FL) – Nielsen Audience: 29,303 Ch Channel l 35 News N

December 1, 2009

WOFL-FOX (Orlando-Daytona Beach-Melbourne, FL) – Nielsen Audience: 16,188 Channel 35 News

December 1, 2009

KXTV ABC (Sacramento KXTV-ABC (Sacramento-Stockton-Modesto, Stockton Modesto, CA) – Nielsen Audience: 15,114 15 114 KXTV Updated 8:55am

December 1, 1 2009

KXTV-ABC (Sacramento-Stockton-Modesto, CA) – Nielsen Audience: 6,434 FOX 40 Live 6am

December 1, 2009

KATU-ABC (Portland, OR) – Nielsen Audience: 6,790 Morning News

December 1, 2009

WNCN-NBC (Raleigh-Durham-Fayetteville, NC) – Nielsen Audience: 5,391 NBC 17 Today

December 1, 2009

WNCN-NBC (Raleigh-Durham, NC) - Nielsen Audience: 1,773 NBC 17 TODAY

December 1, 2009

KSMO-MNT (Kansas City, MO) - Nielsen Audience: 5,937 Morning News

December 1, 2009

WCPO-ABC (Cincinnati, OH) - Nielsen Audience: 49,290 WCPO NewsBreak

December 1, 2009

WSYX-ABC (Cincinnati, OH) - Nielsen Audience: 17,960 NewsCenter 6 News Break

December 1, 2009

WTVN-AM-RADIO (Cincinnati, OH) – Nielsen Audience: Unavailable 7AM Morning News

December 1, 2009

WBNS-CBS (Columbus, OH) - Nielsen Audience: 48,719 Eyewitness y News Morn

December 1, 2009

WYFF-NBC (Greenville, SC – Asheville, NC) - Nielsen Audience: 24,467 NEWS 4 AT 6 AM

December 1, 2009

WYFF NBC (Greenville, SC – Asheville, NC) - Nielsen Audience: 7 WYFF-NBC 7,812 812 NEWS 4 AT 5 AM

December 1, 1 2009

KVUE-ABC (Austin, TX) - Nielsen Audience: 20,934 KVUE 8:55AM

December 1, 2009

KGUN-ABC (Tucson-Sierra Vista, AZ) - Nielsen Audience: 15,630 KGUN 9 Cut-In

December 1, 2009

KGMB-CBS ( (Honolulu,, HI) ) - Nielsen Audience: 22,829 , SUNRISE ON KGMB

December 1,, 2009

KHNL-NBC (Honolulu, HI) - Nielsen Audience: 4,727 NBC HI TODAY AT 6:00AM

December 1, 2009

KGMB-CBS (Honolulu, HI) - Nielsen Audience: 32,444 SUNRISE ON KGMB AT 6:00AM

December 1, 2009

KHNL-NBC (Honolulu, HI) - Nielsen Audience: 22,091 HAWAII NEWS NOW AT 5:30

December 1, 2009

WTVG-ABC (Toledo, OH) - Nielsen Audience: 36,922 WTVG NewsBreak

December 1, 2009

KETV-ABC (Omaha, NE) - Nielsen Audience: 28,393 Morning Cut-in

December 1, 2009

WWLP-NBC (Springfield-Holyoke, MA) - Nielsen Audience: 9,253 22 NEWS AT 5 AM

December 1, 2009

WAOW-ABC (Wausau-Rhinelander, WI) - Nielsen Audience: 16,053 WAOW GMA 4

December 1, 2009

WJET-ABC (Erie, PA) - Nielsen Audience: 10,722 Good Morning Erie

December 1, 2009

FBN (National) - Nielsen Audience: Unavailable Fox Business News 10AM

December 1, 2009

ABC (National) - Nielsen Audience: 3,670,248 Good Morning America - Hour 2

December 1, 2009

BBC World - Nielsen Audience: Unavailable BBC World News

December 1,, 2009

KABC-ABC (Los Angeles, CA) - Nielsen Audience: 137,771 Eyewitness News 6 AM

December 1, 2009

WCAU-NBC (Philadelphia, PA) - Nielsen Audience: 68,309 6AM News

December 1, 2009

KTVU-FOX (San Francisco-Oakland-San Jose, CA) - Nielsen Audience: 83,490 Eyewitness News 6 AM

December 1, 2009

WAGA-FOX (Atlanta, GA) - Nielsen Audience: 91,159 Good Day Atlanta

December 1, 2009

WXYZ-ABC (Detroit, MI) - Nielsen Audience: 32,755 ABC Morning

December 1, 2009

KNXC-ABC (Phoenix, AZ) - Nielsen Audience: 23,961 Daybreak ayb a

December 1, 2009

KCPQ-FOX (Seattle, WA) - Nielsen Audience: 38,736 Q13 Morning 8:30

December 1, 2009

WTSP-CBS (Tampa-St. Petersburg-Sarasota, FL) - Nielsen Audience: 11,686 Channel 10 News

December 1, 2009

KMGH-ABC (Denver, CO) - Nielsen Audience: 26,739 7NEWS @ 6AM

December 1, 2009

KMGH-ABC (Denver, CO) - Nielsen Audience: 15,957 7NEWS @ 5AM

December 1, 2009

WTVJ-NBC WTVJ NBC (Miami-Ft. (Miami Ft Lauderdale, Lauderdale FL) - Nielsen Audience: 19 19,092 092 South Florida Today

December 1, 1 2009

WTVJ-NBC (Miami-Ft. Lauderdale, FL) - Nielsen Audience: 8,271 6 News

December 1, 2009

WJHG-NBC (Panama City, FL) - Nielsen Audience: 4,253 News Ch 7 Today

December 1, 2009

WOGX-FOX (Gainesville, FL) - Nielsen Audience: 3,298 FOX 35 NEWS AT 7 AM

December 1, 2009

WOGX-FOX (Gainesville, FL) - Nielsen Audience: 688 FOX 35 NEWS AT 6 AM

December 1, 2009

WCAV-CBS (Charlottesville, VA) - Nielsen Audience: 1,254 CBS 19 News @ Noon

December 1, 2009

WHIZ-NBC (Zanesville, OH) - Nielsen Audience: 2,611 S Sunrise i

December 1, 2009

WAPT-ABC (Jackson, MS) – Nielsen Audience: 15,867 WAPT 8:55AM Cut-in

December 1, 2009

SYN NATIONAL – Nielsen Audience: Unavailable The Insider

December 2, 2009

KVAL-CBS (Eugene, OR) – Nielsen Audience: 12,472 11PM news

December 2, 2009

KVAL-CBS (Eugene, OR) – Nielsen Audience: 14,336 5PM news

December 2, 2009

WSB-ABC (Atlanta, GA) – Nielsen Audience: 227,624 Action News at 5PM

December 4, 2009

SYN National – Nielsen Audience: Unavailable Entertainment Studios

December 5, 2009

CSPAN2 – Nielsen Audience: Unavailable General Programming Midnight

December 5, 2009

KING-NBC G C (Seattle-Tacoma, (S l WA) ) – Nielsen l Audience: d 8 84,642 6 2 KING-5 5:30PM News

December b 5, 2009

ESPN2-ESPN – Nielsen Audience: 338,577 9:30AM Sports

December 6, 2009

TOTAL BROADCAST IMPRESSIONS: 1,777,154

UK BROADCAST COVERAGE CNBC - Circulation: 231,834

December 1, 2009

SKY NEWS - Circulation: 1,609,000

December 2, 2009

CNN International – Circulation: 2,000,000

December 1, 2009

Live From Studio Five – Circulation: 476,000

December 2, 2009

Sky OH TV – Circulation: not available

December 6, 6 2009

TOTAL BROADCAST IMPRESSIONS: 4,316,834

Global Communications Nike (RED) Partnership Launch Coverage Recap - December 8th 2009

Contents:

Page

Objectives / Strategy Results Global News Makers Broadcast Summary Global Highlights Global Coverage

3-6 7 - 10 11-17 18 19 - 37 38 - 444

Objectives: •Announce the Nike & RED partnership to a global audience •Leverage a key global media capital to amplify the announcement •Drive deep news and consumer coverage to generate global awareness •Connect with key stakeholders and create a base for future communications

Strategy: •Tease the partnership and drive media interest •Announce through global media event & photo call, London -

Exclusive media briefings with key global news making media Secondary media briefings with broader global media Global Video News Release and sell in Global news release and support imagery

•Support through media capital strategy & media outreach •Support through key Territory events & media outreach

TEASE: Sunday 29th November: Arsenal v Chelsea Nike players wore RED laces Stadium turned RED Post Match Interview with Didier Drogba http://www.skysports.com/video/inline/0,26691,16430,00.html

ANNOUNCEMENT: • November 30th, Global media launch event at NikeTown London (day before World Aids day) • 125 media from around the globe (mix of news, sport print, broadcast & online) - Europe: 65 - United States: 10 - Asia pacific: 42 - South America: 8 • 20 + Broadcast crews • 8 Global athletes (Arshavin, Dempsey, Neill, Denilson, Cole, Ki Hyeon, Marco Materazzi) • 1 RED co-founder (Bono) • 5 Key spokespeople (Mark Parker, Susan Smith‐Ellis, Prof Michel Kazatchkine, Trevor Edwards, & Hannah Jones) • 85 Interviews executed on site

SUPPORT: • 3 Media Capital Support events - New York - Beijing - Tokyo

New York

• Location – NikeTown • Athlete – Landon Donovan • Media – 17 media in attendance for “Live With Landon” event including New York Times, Sports Illustrated, ESPN The Magazine and Reuters TV

Japan

• Location – Nike Harajuku • Athlete – Tulio • Media – 22 media outlets in attendance including television, sports, news wire and digital outlets

Beijing

• Location – Nike Flagship Store • Athlete – Guoan Club representatives • Media – 90+, newspapers, news wire and digital media including CCTV, Titan NewsXinhua and Sina.com

RESULTS: • 10 Global exclusives in key news making media • 132 + Broadcast Pieces across the globe(20+ Broadcast Interviews) • 150+ Print Interviews • 220+ Digital Stories • 492+ stories to date • Over 1 hour and 44 minutes of TV news coverage throughout the world • Over 550 downloads of vnr / webisode material

Tuesday Dec 1st Rob Hughes “Nike’s publicity machine is as smart and as forceful at marketing as Drogba is in the goalmouth. But when the cause is as worthy as this one, when commerce and charity can be blended to such needy effect, it would be churlish not to applaud it.”

Global Exclusives

Coverage Global News Makers

Stories on 6 CCTV stations, providing over 15 minutes of coverage

Broadcast (Monitored to date through Teletrax)

Coverage Highlights

Federal Sports Channel covers announcement of worlds leading footballers joining Bono in London for the Nike (RED) partnership

Geography: ECE Territory: Russia Media: CNOPT (Russian TV)

December World Aids Day. As one of the events held on world aids day, Nike and RED announced a partnership with Bono and footballers around the world to gather and fight aids.

Geography: Japan Territory: Japan Media: Fuiji TV “FNN Speaks News

Geography: WE Territory: UK Media: FourFourTwo

Geography: WE Territory: UK Media: FourFourTwo

Geography: EM Territory: Australia Media: Sneaker Freaker

Geography: EM Territory: Australia Media: Sneaker Freaker

Geography: WE Territory: Spain Media: Mundial

Geography: NA Territory: US Media: Univision

Geography: NA Territory: US Media: Good Morning America

Geography: WE Territory: UK Media: The Mirror

Geography: WE Territory: UK Media: Irish Independent

Geography: WE Territory: Italy Media: Corriere dello Sport

Geography: WE Territory: France Media: France 24

Geography: WE Territory: Spain Media: MARCA

Coverage Highlights: CHINA CCTV News - World Morning News http://news.cctv.com/world/20091201/101277.shtml CCTV5 Sports Channel - Sports Morning News http://news.xinhuanet.com/video/2009-12/01/content_12569790.htm CCTV – Sportsscene http://english.cctv.com/program/sportsscene/20091201/103084.shtml CCTV2 Financial news - Key Focus http://space.tv.cctv.com/video/VIDE1259631843308885 Xinhua News Agency http://news.xinhuanet.com/video/2009-12/01/content_12569790.htm (video channel ) http://news.xinhuanet.com/sports/2009-12/01/content_12567243.htm Reuters China http://cn.reuters.com/article/CNEntNews/idCNCHINA-1235220091201 SOHU.com http://sports.sohu.com/20091201/n268586989.shtml Cctv.com http://sports.cctv.com/20091201/101994.shtml Sina.com http://video.sina.com.cn/sports/j/v/2009-12-01/135536093.shtml (Video channel) http://video.sina.com.cn/sports/j/v/2009-12-01/140236094.shtml UNITED STATES Good Morning America http://abcnews.go.com/video/playerIndex?id=9215517 New York Times http://www.nytimes.com/reuters/2009/11/30/sports/sports-uk-soccer-drogbacharity.html USA TODAY http://www.usatoday.com/sports/soccer/2009-11-30-3508298515_x.htm Peoplestylewatch.com http://www.peoplestylewatch.com/people/stylewatch/0,,,00.html UNITED KINGDOM Reuters http://uk.reuters.com/article/idUKTRE5AT4G420091130 News of the World http://www.newsoftheworld.co.uk/sport/630493/JOE-COLE-EXCLUSIVE-WETOOK-OUR-FOOT-OFF-THE-PEDAL.html The Sun Online http://www.thesun.co.uk/sol/homepage/sport/football/2759211/Andrey-NoRobin-no-goals.html Soccer AM http://www.intelligentmedia.com/corporate/13x%20Nike%20RED.zip BBC News http://news.bbc.co.uk/2/hi/uk_news/8388388.stm JAPAN (links to come) Fuji TV Sankei Newspaper International Herald Tribune Senken Newspaper Tokyo Sport s Reuter.jp KOREA (links to come) Sportal Korea Ilgan Sports Yonhap News Korea Economy Online AUSTRALIA Sky Sports http://player.video.news.com.au/news/#HJfMKSKafWb3iK9TmImaryiPNV_q9kDi SBS TV http://theworldgame.sbs.com.au/global/football-helps-fight-against-aids-263177

Global Coverage