Global Coverage Report December 2009
WORLD AIDS DAY HOLIDAY NIKE LAUNCH
Table of Contents I. II.
World AIDS Day Blogs Cities Go (RED)
Pages 3-31 Pages 32-92
III. Web Goes (RED)
Pages 93-135
IV. Pop Up Shops
Pages 136-168
V.
Pages 169-191
Starbucks UK Launch
VI. Harper’s Bazaar UK
Pages 192-206
VII. (RED) & Partners
Pages 207-290
VIII. Broadcast
Pages 291-298
IX. Nike Launch
Pages g 299-336
World AIDS Day Blogs
Cities Go (RED)
Baltimore PRINT & ONLINE COVERAGE Baltimore Sun* December 1, 2009 Baltimore among 10 cities to go red for World AIDS Day BaltimoreSun.com December 1, 2009 B lti Baltimore among 10 cities iti to t go red d for f World W ld AIDS Day D Examiner.com BaltimoreSun.com pick-up
December 1, 2009
ChicagoTribune.com BaltimoreSun.com pick-up
December 1, 2009
USAToday.com BaltimoreSun.com pick-up
December 1, 2009
ActionNews22.com BaltimoreSun com pick-up BaltimoreSun.com pick up
December 1, 2009
RadioGodz.com BaltimoreSun.com pick-up
December 1, 2009
RefugeesUnleashed.net BaltimoreSun.com a t o eSu co pick-up p c up
December 1, 2009
BROADCAST WBFF-BAL - Fox 45 Morning News 07:38:59 AM
December 1, 2009
WBAL-BAL (NBC) - 11 News at 5 5:48:14 PM
December 1, 2009
WBAL-BAL (NBC) - 11 News at 6 06:24:47 PM Total Impressions: 28,321,938
December 1, 2009
Boston PRINT & ONLINE COVERAGE AmplifyYourVoice.org – Unique Visitors: 7,600 Zakim Bridge to go RED for World Aids Day!
December 1, 2009
Boston.com – Unique Visitors: 4,979,205 Zakim Bridge drivers to see (RED) for AIDS Day
December 1, 2009
Boston.com – Unique Visitors: 4,979,205 Zakim Bridge to go red for World AIDS Day
December 1, 2009
BostonHerald.com – Unique Visitors: 2,000,000 Zakim Bridge drivers to see (RED) for AIDS Day
December 1, 2009
Examiner.com – Unique Visitors: 11,300,000 The Zakim goes (RED) for World AIDS Day and you can too!
December 1, 2009
TOTAL PRINT & ONLINE IMPRESSIONS: 23,266,010
BROADCAST COVERAGE WHDH-NBC (Boston-Manchester, MA) – Nielsen Audience: 23,321 7 News at Four – 4:00 AM
December 1, 2009
WHDH-NBC (Boston-Manchester, MA) – Nielsen Audience: 23,321 7 Morning News – 5:00 AM
December 1, 2009
WBZ-CBS (Boston-Manchester, MA) – Nielsen Audience: 24,664 WBZ News – 5:00 AM
December 1, 2009
NECN (Boston-Manchester, MA) – Nielsen Audience: 16,746 News at Nine – 9:00 PM
December 1, 2009
NECN (Boston (Boston-Manchester, Manchester, MA) – Nielsen Audience: 11,500 New England Morning – 10:00 PM
December 1, 2009
WCVB-ABC (Boston-Manchester, MA) – Nielsen Audience: 114,927 News Center 5 at 5 – 5:00 PM
December 1, 2009
TOTAL BROADCAST IMPRESSIONS: 214,479
Chicago g PRINT & ONLINE COVERAGE ChicagoNow.com – Unique Visitors: 563,858 CNA Center goes (RED) for World AIDS Day
December 2, 2009
BROADCAST COVERAGE - TELEVISION WLS-ABC (Chicago, IL) – Nielsen Audience: 237,684 ABC7 News @ 5PM – 5:00 PM
December 1, 2009
WLS-ABC (Chicago, IL) – Nielsen Audience: 316,995 ABC7 News @ 6PM – 6:00 PM
December 1, 2009
WLS-ABC (Chicago, IL) – Nielsen Audience: 359,593 ABC7 News @ 10PM – 10:00 PM
December 1, 2009
(Chicago, g , IL) ) – Nielsen Audience: 42,910 , WGN-CW ( WGN Evening News – 5:30 PM
December 1,, 2009
WGN-CW (Chicago, IL) – Nielsen Audience: 376,360 WGN News at Nine – 9:30 PM
December 1, 2009
CLTV CABLE (Chicago, IL) – Nielsen Audience: 4,843 CLTV-CABLE Chicagoland News – 4:30 PM
December 1, 2009
CLTV-CABLE (Chicago, IL) – Nielsen Audience: 18,767 CLTV Evening Edition – 7:00 PM
December 1, 2009
CLTV-CABLE (Chicago, (Chicago IL) – Nielsen Audience: 20 20,013 013 CLTV Evening Edition – 7:30 PM
December 1 1, 2009
CLTV-CABLE (Chicago, IL) – Nielsen Audience: 27,450 CLTV Evening Edition – 8:30 PM
December 1, 2009
(Chicago, g , IL) ) – Nielsen Audience: 33,474 , CLTV-CABLE ( CLTV Evening Edition – 9:00 PM
December 1,, 2009
WFLD-FOX (Chicago, IL) – Nielsen Audience: 15,056 FOX News Chicago @ 5AM – 5:00 AM
December 2, 2009
CLTV CABLE (Chicago, IL) – Nielsen Audience: 8,672 CLTV-CABLE ChicagoLand News – 5:00 AM
December 2, 2009
CLTV-CABLE (Chicago, IL) – Nielsen Audience: 4,832 CLTV Early Morning News – 4:30 AM
December 2, 2009
TOTAL BROADCAST IMPRESSIONS: 1,466,649
Columbus PRINT & ONLINE COVERAGE Examiner.com – Unique Visitors: 5,920,013 Columbus Goes (RED) for World AIDS Day
November 30, 2009
Columbus Dispatch – Circulation: 183,742 December 1, 2009 Photo of City Hall illuminated in red for World AIDS Day after press conference Di Dispatch.com t h – Unique U i Vi Visitors: it 493,413 493 413 Columbus marks World AIDS Day with red lighting, vigil
D December b 1, 1 2009
TOTAL PRINT & ONLINE IMPRESSIONS: 6,597,168 BROADCAST COVERAGE - TELEVISION WSYX ABC (Columbus, OH) – Nielsen Audience: 9,551 WSYX-ABC NewsCenter on ABC 6 – 6:00 AM
December 1, 2009
WCMH-NBC (Columbus, OH) – Nielsen Audience: 27,663 NBC4 Today at 6 – 6:00 AM
December 1, 2009
WBNS-CBS (Columbus, OH) – Nielsen Audience: 48,719 y News Morning g – 6:00 AM Eyewitness
December 1, 2009
WBNS-CBS (Columbus, OH) – Nielsen Audience: 27,663 Eyewitness News Morning – 6:00 AM
December 1, 2009
WSYX-ABC (Columbus, OH) – Nielsen Audience: 11,512 NewsCenter on ABC 6 – 5:00 AM
December 1, 2009
WCMH-NBC (Columbus, (Columbus OH) – Nielsen Audience: 14,315 14 315 NBC4 Today at 5 – 5:00 AM
December 1, 1 2009
WBNS-CBS (Columbus, OH) – Nielsen Audience: 25,394 Eyewitness News Morning – 5:00 AM
December 1, 2009
WSYX-ABC (Columbus, OH) – Nielsen Audience: 40,905 e sCe e on o ABC C 6 – 11:00 00 PM NewsCenter
November 30, 2009
WCMH-NBC (Columbus, OH) – Nielsen Audience: 80,777 NBC4 at 11 – 11:00 PM
November 30, 2009
WBNS-CBS (Columbus, OH) – Nielsen Audience: 129,615 10-TV NightBeat – 11:00 PM
November 30, 2009
WTTE-FOX (Columbus, OH) – Nielsen Audience: 97,781 News Center on Fox – 10:00 PM
November 30, 2009
WSYX-ABC (Columbus, OH) – Nielsen Audience: 31,154 NewsCenter on ABC 6 – 5:00 PM
November 30, 2009
WCMH-NBC (Columbus, OH) – Nielsen Audience: 27,663 NBC4 at 6 – 6:00 PM
December 1, 2009
WCMH-NBC (Columbus, OH) – Nielsen Audience: 16,587 NBC4 Midday – 12:00 PM
December 1, 2009
WSYX-ABC (Columbus, OH) – Nielsen Audience: 17,960 NewsCenter 6 News Break – 12:00 PM
December 1, 2009
WTTE-FOX (Columbus, OH) – Nielsen Audience: 11,860 Good Day Columbus – 7:00 AM
December 1, 2009
TOTAL TELEVISION IMPRESSIONS: 496,330 BROADCAST COVERAGE – RADIO WBWR-FM Clear Channel (Columbus, WBWR-FM, (Columbus OH) Interview with Colin Brady
November 30 30, 2009
WCOL-FM, Clear Channel (Columbus, OH) Interview with Colin Brady
November 30, 2009
WLZT-FM, Clear Channel (Columbus, OH) Interview with Colin Brady
November 30, 2009
WTVN-AM Radio (Columbus, OH) 8AM Morning News
December 1, 2009
WTVN-AM Radio (Columbus, OH) 7AM Morning News
December 1, 2009
Los Angeles BROADCAST KABC-LA (ABC) Evening News 06:16:09 PM
December 1, 2009
KCAL-LA - 9 NewsCentral at 8PM 08:26:02 PM
December 1, 2009
KCAL-IND News At 9PM 09:49:51 PM
December 1, 2009
KCAL-IND 9 NewsCentral at 10PM 10:16:35 PM
December 1, 2009
KNBC-LA (NBC) - Today in LA 4am
December 3, 2009
04:16:02 AM
Total Impressions:
2,195,397
Pittsburgh PRINT & ONLINE COVERAGE Pittsburgh Tribune-Review Online – Unique Visitors: 1,000,000 Pittsburgh notes World AIDS Day with events, education WPXI.com – Unique Visitors: 465,800 Pittsburgh Landmarks To Glow Red On World AIDS Day
December 1, 2009 December 1, 2009
Examiner.com – Unique Visitors: 11,300,000 November 30, 2009 Pittsburgh's City County and Highmark Buildings to turn (RED) in honor of World Aids Day TOTAL PRINT & ONLINE IMPRESSIONS: 12,765,800
BROADCAST COVERAGE - TELEVISION KDKA-CBS (Pittsburgh, PA) – Nielsen Audience: 133,269 KDKA TV News At 11 WPGH-FOX (Pittsburgh, PA) – Nielsen Audience: 60,213 10pm News TOTAL TELEVISION IMPRESSIONS: 193,482
November 30, 2009 November 30, 2009
Providence ONLINE
Projo.com [Providence Journal Online] Providence goes (RED) to observe World AIDS Day
December 1, 2009
WPRI.com WPRI com Providence recognizes World AIDS Day
December 1, 1 2009
FoxProvidence.com WPRI.com pick-up
December 1, 2009
Youtube.com WPRI channel, World AIDS Day clip
December 1, 2009
ClipSyndicate.com Youtube.com pick-up
December 1, 2009
BROADCAST WPRI-CBS Eyewitness News at 11 11:16:04 PM
November 30, 2009
WPRI-CBS Eyewitness News at 5AM 05:21:31 AM
December 1, 2009
WPRI-CBS Eyewitness News 06:21:41 AM
December 1, 2009
WPRI-CBS Eyewitness News at 11 11:11:03 PM
December 1, 2009
WLNE-ABC Good Morning Providence 05:46:04 AM
December 1, 2009
WLNE-ABC Good Morning Providence 06:47:27 AM
December 1, 2009
WNAC-FOX Eyewitness News 7AM 07:25:12 AM
December 1, 2009
WNAC-FOX The Rhode Show 08:06:39 AM
December 1, 2009
WNAC-FOX The Rhode Show 02:06:40 PM
December 1, 2009
Total Impressions:
1,354,239
Salt Lake City PRINT & ONLINE COVERAGE SLTrib.com – Unique Visitors: 899,400 Plans for tonight: World AIDS Day
December 1, 2009
Examiner.com – Unique Visitors: 11,000,000 Salt Lake City Cit and County Co nt Building B ilding turn t n (RED) in honor hono of World Wo ld Aids Day Da
December 1, 2009
TOTAL PRINT & ONLINE IMPRESSIONS: 11,899,400 BROADCAST COVERAGE – TELEVISION KUTV-CBS (Salt Lake City City, UT) – Nielsen Audience: 243 243,194 194 2 News at 5pm – 5:00 PM
December 1 1, 2009
KUTV-CBS (Salt Lake City, UT) – Nielsen Audience: 570,129 2 News at 10pm – 10:00 PM
December 1, 2009
KSL-CBS (Salt Lake City, UT) – Nielsen Audience: 181,554 EWN at 10pm – 10:00 PM
December 1, 2009
KSTU-CBS (Salt Lake City, UT) – Nielsen Audience: 126,189 FOX13 Live at 9
December 1, 2009
KJZZ (Salt Lake City, UT) – Nielsen Audience: 527,282 2 News KJZZ At 9pm – 9:00 PM
December 1, 2009
KUTV-CBS (Salt Lake City, UT) – Nielsen Audience: 42,216 2 News at 5pm – 5:00 AM
December 2, 2009
KUTV-CBS (Salt Lake City, UT) – Nielsen Audience: 97,251 2 News at 5pm – 6:00 AM
December 2, 2009
KUTV-CBS ( (Salt Lake City, y, UT) ) – Nielsen Audience: 141,163 , 2 News This Morning 7am – 7:00 AM
December 2,, 2009
KSTU-CBS (Salt Lake City, UT) – Nielsen Audience: 4,912 FOX13 Good Day Utah – 5:00 AM
December 2, 2009
TOTAL BROADCAST IMPRESSIONS: 1,933,890
San Francisco PRINT & ONLINE COVERAGE SFExaminer.com – Unique Visitors: 210,900 City landmarks go red for World AIDS Day
December 1, 2009
SFist.com – Unique Visitors: 145,800 City landmarks go red for World AIDS Day
December 1, 2009
Examiner.com – Unique Visitors: 11,300,000
November 25, 2009
World AIDS Day December 1, 2009
TOTAL PRINT & ONLINE IMPRESSIONS: 11,656,700
St. Louis ONLINE COVERAGE: Examiner.com – Unique Visitors: 11,000 St. Louis Joins (RED) & Alderman get tested
December 2, 2009
London PRINT & ONLINE COVERAGE: Metro Newspaper World Events Mark Aids Day Grazia Daily Stella for Gap at (RED) Pop Up Store
December 1st, 2009 December 4th, 2009
TORINO CITY ATTACK – 04.12.09 Italy
Web Goes (RED)
Pop Up Shops
US PRINT & ONLINE COVERAGE About.com – Unique Visitors: 45,200,000 Holiday Shopping With a Conscience: Shop (RED)TM on Fifth Avenue NewYork.Keizai.biz – Unique Visitors: Unavailable NY to the "(RED) pop-up store" - on World AIDS Day
December 4, 2009 December 2, 2009
Glamour.com – Unique Visitors: 1,200,000 December 1, 2009 Give In More Than One Way This Season, Thanks To (RED) Pop Up Shops Fab Empire – Unique Visitors: 15,082 World AIDS Day: Spread (RED) For Good Measure!
November 26, 2009
NYDailyNews.com – Unique Visitors: 6,300,000 S Second d Annual A l (RED) Pop-Up P U Store St to t Open O on Fifth Avenue A
November 22, 2009
When.com – Unique Visitors: 250,500 Second Annual (RED) Pop-Up Store to Open on Fifth Avenue
November 20, 2009
BayCityGuide.com – Unique Visitors: Unavailable San Francisco Events: (RED) Store Opening
November 19, 2009
Zvents.com – Unique Visitors: 720,500 Second Annual (RED) Pop-Up Store to Open on Fifth Avenue
November 18, 2009
StamfordAdvocate.com – Unique Visitors: 173,900 173 900 Second Annual (RED) Pop-Up Store to Open on Fifth Avenue
November 18, 18 2009
NYDailyNews.com – Unique Visitors: 6,300,000 November 12, 2009 Brands turn to temporary pop-up shops to cash in on holiday shopping frenzy SFStation.com – Unique Visitors: 157,900 Holiday Shopping Made Fun
November 12, 2009
Rough Translation: NY to the "(RED) pop-up store" - on World AIDS Day (December 2 2, 2009)
The e store sto e is s "red" ed tones to es and a d lined ed Limited ted (Photo: ( oto (RED)) ( )) World Aids Day 1st, Gap flagship store in New York City May Avenue (680 5th Avenue, New York) 1 floor AIDS Support Fund "(RED)" stores a limited time "(RED) pop-up store "opened. Fund Established since 2006, organized by the expanded proprietary products and licensing partners "Product (RED)" and sold in over 60 countries worldwide, 100 million from 400 million in sales (in November 2009 current) is donated to the World Medical Fund, to help 400 million people. The store has dealt partners, "red" tones and lined Limited. "GAP" is for women and children were designed by Stella McCartney, McCartney including T-shirts, T-shirts jeans and belts and scarves, scarves collaborating with artists sell their products. "Converse" "Emporio Armani" "Bugabu" brand apparel, such as participation. In addition, the "Girl Skateboard Company" are two types of skateboards, "Channel Islands. Surfboard" is a limited quantity surfboard, "Apple" is a red iPod nano and "Dell" a variety of computer equipment, "Starbucks" is sells beans and coffee tumbler. Hours are 9:00 to 20:00. Open until January 3 next year. In addition to New York, San Francisco, London and Tokyo have deployed in four stores.
November 12, 2009 Holiday Shopping Made Fun Unique Gift Options By Jialin Luh (Nov 12, 2009) (RED) Pop-Up Store In honor of World AIDS Day, the (RED) Pop-Up Store opens inside the Gap Flagship store (yes, this is technically in mall territory) December 1st and runs through January 3rd. A portion of sales from (RED) go to the Global Fund to support the HIV and AIDS programs in Africa. With the (RED) collaborator roster including g the likes of Apple pp ((red video nano,, anyone?), y ), Bugaboo g (super ( p stylish y and functional strollers), ), Converse, Dell, Emporio Armani, Girl Skateboards, Channel Islands Surfboards, Timbuk2 and others, there will be a lot to see here even if you’re only window shopping.
UK PRINT & ONLINE COVERAGE All in London Online – Circulation: Figures not released
November 30th, 2009
Fashion Insight – Circulation: Figures not released
November 30th, 2009
Grazia Online – Circulation: 961,603
December 4th, 2009
Sky Showbiz Online – Circulation: 2,000,000
December 1st, 2009
Time Out (London) – Circulation: 67,377
December 8th, 2009
Urban Junkies – Circulation: 25,000 25 000
December 1st, 2009
View London Online – Circulation: 1,400,000
November 27th, 2009
Visit London.com – Circulation: 1,000,000
December 2nd, 2009
Evening Standard – Circulation: 600,000
December 1st, 2009
Evening Standard (AnOther) – Circulation: 600,000
December 8th, 2009
UK.Stylist.com – Circulation: 5,100,000
December 4th, 2009
Starbucks UK Launch
Harper’s Harper s Bazaar UK
(RED) & Partners
November 17, 2009
(RED) Dell Inspiron Mini 10 $349; at dell.com
Nylon com Nylon.com
Stella for Gap (for World AIDS Day)
Stella McCartney seems to have a major crush on Gap lately. Not only is she working on a second collection for Gap Kids, but she’s got a new t-shirt unveiling today. Commemorating World AIDS Day, the tee is part of Gap’s [RED] Collection, with 50% of the profits going to The Global Fund, which helps fight HIV / AIDS and other diseases in Africa. The shirt’s $28 and really cute; you can buy it here. B if your closet’s But l ’ already l d crammed d and d you still ill want to make k a donation d i - maybe b one that h goes directly di l to charity (AIDS-related or otherwise) - that’s cool too.
Glamchic.com Tuesday, November 24th, 2009 Stella + (PRODUCT) RED
Just months ago, ago Stella McCartney McCartney’s s designs for Gap Kids had us wishing we were still small enough to squeeze into children’s clothing. With the recent news of round two for the collaboration, we had our fingers crossed that the new line would include women’s wear, and as it turns out, we got our wish – sort of. While Stella isn’t designing the full line we hoped for, she has worked with Gap to release a (PRODUCT) RED Stella T featuring graphic red jewelry on a deep white v-neck tee. We love the look, and we love that we can now score Stella for $28 at Gap.com. Plus, half the profits go to the global fund to fight AIDS! Shopping and doing a good deed – perfect for the holiday season!
December 7, 2009
Gap Shirts: Do a little holiday shopping and save lives at the same time. 50 percent of each purchase goes toward saving AIDS patients in Africa. Give the gift of life this season.
November 30, 2009 Shop for a Cause
Gap (PRODUCT) RED Redefine Tote
Don’t just go green this season, go red with this Gap (PRODUCT) RED Redefine Tote, $14.99, at gap.com. This everyday tote will do the trick, not to mention save lives. Half of the proceeds from your purchase will benefit the Global Fund to Help Fight Aids.
Observer Playground
N November b 19 19, 2009 The Cherry (RED) iPod Nano Susan Fogwell, 11/19/09
I went to the Haight in San Francisco where I interviewed and filmed a few interesting characters, who after 42 years, still consider themselves hippies. years hippies I was able to shoot the interviews in portrait mode and, and later, later when I walked into Golden Gate Park, I shot in landscape mode. The sound quality was clear and crisp with the built-in microphone. The fun part was choosing from 15 real-time video effects making the video more appealing to viewers. While using the iPod nano, I found that the 2.2 inch color display allowed me to see more on the screen. After my g stint,, I stopped pp at a café for a cappuccino pp and tested the built-in FM radio. I listened to several songs, g , filming which I don’t own, so I simply tagged the songs, and purchased them later. There’s an extra feature on the iPod Nano, which I’m already dependent on; the built-in Pedometer. I have never owned a pedometer, and now I have one. I clocked 5 ½ miles walking the streets of San Francisco combined with filming a travel vignette as well as falling in love with my iPod RED nano. When I arrived home, I transferred my directorial debut to several friends, and voila, they were transported to S San Francisco F i ffor an amusing i ten-minute t i t ride. id The new iPod nano starts at $149.00 for the 8GB model. The 16GB model is $179.00. Choose from silver, black, purple, blue, green, yellow, orange, (PRODUCT) RED, or pink. All are polished aluminum and a 6.2 mm thin enclosure. By purchasing a RED iPod nano, 50 percent of gross profits from (RED), Bono’s organization, go to the Global Fund to help fund AIDS programs in Africa. Africa The organization builds revenue from what people are purchasing anyway. So this holiday season, if you purchase an iPod nano to give as a gift, choose a RED, and you will also be making a valuable donation at the same time. (PRODUCT) RED has generated more than 130 million for the Global Fund.
November 17, 2009 The RED iPod nano with built-in video camera and pedometer makes the perfect holiday gift for many November 17, 17 1:01 PM Susan Fogwell I spent a good portion of last weekend trying out my new RED iPod nano. With all of my traveling, the built-in video camera is exactly what I needed for filming destination vignettes for YouTube. I went to the Haight in San Francisco where I interviewed and filmed a few interesting characters, who after 42 years, still consider themselves hippies. I was able to shoot the interviews in portrait mode and, later, when I walked into Golden Gate Park, I shot in landscape mode. The built-in microphone produced clear and crisp sound, and the fun part, was choosing from 15 real-time video effects. This feature makes any video more appealing. While using the iPod nano, I found that the 2.2 inch color display allowed me to see more on the screen. After my filming stint, I stopped at a café for a cappuccino and tested the built-in FM radio. I listened to several songs, which I wanted to buy, so I simply tagged the songs, and purchased them later. There’s an extra feature on the iPod Nano, which I’m already dependent on; the built-in Pedometer. I have never owned a pedometer, and now I have one. I clocked 5 ½ miles walking the streets of San Francisco combined with filming a travel vignette. I have undoubtedly fallen in love with my RED iPod nano. When I arrived home home, I transferred my directorial debut to several friends, friends and voila, voila they were transported to San Francisco for an amusing ten-minute ride. The new iPod nano starts at $149.00 for the 8GB model. The 16GB model is $179.00. Choose from silver, black, purple, blue, green, yellow, orange, (PRODUCT) RED, or pink. All are polished aluminum and a 6.2 mm thin enclosure. By y purchasing pu a g a RED iPod od nano, a o, 50 percent p of o gross g o profits p o from o (RED), ( ), Bono’s o o organization, o ga a o , go to o the Global oba Fund to help fund AIDS programs in Africa. The organization builds revenue from what people are purchasing anyway. So this holiday season, if you purchase an iPod nano to give as a gift, choose a RED, and you will also be making a valuable donation at the same time. (PRODUCT) RED has generated more than 130 million for the Global Fund.
(APPLE)RED Price: $149 Who doesn’t love a gift that gives back? The perfect playlist companion companion, the iPod nano (PRODUCT) RED Special Edition with video component! Available online at http://www.apple.com/ipod/red/
Broadcast
US BROADCAST COVERAGE KBSI-FOX KBSI FOX (Paducah (Paducah, KY – Harrisburg-Mt. Harrisburg Mt Vernon Vernon, IL) - Nielsen Audience: 13,340 13 340 KBSI 9pm
November 30, 30 2009
WECT-NBC (Wilmington, NC) - Nielsen Audience: 18,468 News 6 Nightcast
November 30, 2009
WPGH-FOX (Pittsburgh, PA) – Nielsen Audience: 60,213 News
November 30, 2009
MTV – Nielsen Audience: Unavailable It’ On with Alexa Chung
December 1, 2009
WTVJ-NBC (Miami-Ft. Lauderdale, FL) – Nielsen Audience: 8,271 6 News
December 1, 2009
WJW-FOX (Cleveland-Akron-Canton, OH) – Nielsen Audience: 72,406 Fox 8 News at 830AM
December 1, 2009
WOFL-FOX (Orlando-Daytona Beach-Melbourne, FL) – Nielsen Audience: 29,303 Ch Channel l 35 News N
December 1, 2009
WOFL-FOX (Orlando-Daytona Beach-Melbourne, FL) – Nielsen Audience: 16,188 Channel 35 News
December 1, 2009
KXTV ABC (Sacramento KXTV-ABC (Sacramento-Stockton-Modesto, Stockton Modesto, CA) – Nielsen Audience: 15,114 15 114 KXTV Updated 8:55am
December 1, 1 2009
KXTV-ABC (Sacramento-Stockton-Modesto, CA) – Nielsen Audience: 6,434 FOX 40 Live 6am
December 1, 2009
KATU-ABC (Portland, OR) – Nielsen Audience: 6,790 Morning News
December 1, 2009
WNCN-NBC (Raleigh-Durham-Fayetteville, NC) – Nielsen Audience: 5,391 NBC 17 Today
December 1, 2009
WNCN-NBC (Raleigh-Durham, NC) - Nielsen Audience: 1,773 NBC 17 TODAY
December 1, 2009
KSMO-MNT (Kansas City, MO) - Nielsen Audience: 5,937 Morning News
December 1, 2009
WCPO-ABC (Cincinnati, OH) - Nielsen Audience: 49,290 WCPO NewsBreak
December 1, 2009
WSYX-ABC (Cincinnati, OH) - Nielsen Audience: 17,960 NewsCenter 6 News Break
December 1, 2009
WTVN-AM-RADIO (Cincinnati, OH) – Nielsen Audience: Unavailable 7AM Morning News
December 1, 2009
WBNS-CBS (Columbus, OH) - Nielsen Audience: 48,719 Eyewitness y News Morn
December 1, 2009
WYFF-NBC (Greenville, SC – Asheville, NC) - Nielsen Audience: 24,467 NEWS 4 AT 6 AM
December 1, 2009
WYFF NBC (Greenville, SC – Asheville, NC) - Nielsen Audience: 7 WYFF-NBC 7,812 812 NEWS 4 AT 5 AM
December 1, 1 2009
KVUE-ABC (Austin, TX) - Nielsen Audience: 20,934 KVUE 8:55AM
December 1, 2009
KGUN-ABC (Tucson-Sierra Vista, AZ) - Nielsen Audience: 15,630 KGUN 9 Cut-In
December 1, 2009
KGMB-CBS ( (Honolulu,, HI) ) - Nielsen Audience: 22,829 , SUNRISE ON KGMB
December 1,, 2009
KHNL-NBC (Honolulu, HI) - Nielsen Audience: 4,727 NBC HI TODAY AT 6:00AM
December 1, 2009
KGMB-CBS (Honolulu, HI) - Nielsen Audience: 32,444 SUNRISE ON KGMB AT 6:00AM
December 1, 2009
KHNL-NBC (Honolulu, HI) - Nielsen Audience: 22,091 HAWAII NEWS NOW AT 5:30
December 1, 2009
WTVG-ABC (Toledo, OH) - Nielsen Audience: 36,922 WTVG NewsBreak
December 1, 2009
KETV-ABC (Omaha, NE) - Nielsen Audience: 28,393 Morning Cut-in
December 1, 2009
WWLP-NBC (Springfield-Holyoke, MA) - Nielsen Audience: 9,253 22 NEWS AT 5 AM
December 1, 2009
WAOW-ABC (Wausau-Rhinelander, WI) - Nielsen Audience: 16,053 WAOW GMA 4
December 1, 2009
WJET-ABC (Erie, PA) - Nielsen Audience: 10,722 Good Morning Erie
December 1, 2009
FBN (National) - Nielsen Audience: Unavailable Fox Business News 10AM
December 1, 2009
ABC (National) - Nielsen Audience: 3,670,248 Good Morning America - Hour 2
December 1, 2009
BBC World - Nielsen Audience: Unavailable BBC World News
December 1,, 2009
KABC-ABC (Los Angeles, CA) - Nielsen Audience: 137,771 Eyewitness News 6 AM
December 1, 2009
WCAU-NBC (Philadelphia, PA) - Nielsen Audience: 68,309 6AM News
December 1, 2009
KTVU-FOX (San Francisco-Oakland-San Jose, CA) - Nielsen Audience: 83,490 Eyewitness News 6 AM
December 1, 2009
WAGA-FOX (Atlanta, GA) - Nielsen Audience: 91,159 Good Day Atlanta
December 1, 2009
WXYZ-ABC (Detroit, MI) - Nielsen Audience: 32,755 ABC Morning
December 1, 2009
KNXC-ABC (Phoenix, AZ) - Nielsen Audience: 23,961 Daybreak ayb a
December 1, 2009
KCPQ-FOX (Seattle, WA) - Nielsen Audience: 38,736 Q13 Morning 8:30
December 1, 2009
WTSP-CBS (Tampa-St. Petersburg-Sarasota, FL) - Nielsen Audience: 11,686 Channel 10 News
December 1, 2009
KMGH-ABC (Denver, CO) - Nielsen Audience: 26,739 7NEWS @ 6AM
December 1, 2009
KMGH-ABC (Denver, CO) - Nielsen Audience: 15,957 7NEWS @ 5AM
December 1, 2009
WTVJ-NBC WTVJ NBC (Miami-Ft. (Miami Ft Lauderdale, Lauderdale FL) - Nielsen Audience: 19 19,092 092 South Florida Today
December 1, 1 2009
WTVJ-NBC (Miami-Ft. Lauderdale, FL) - Nielsen Audience: 8,271 6 News
December 1, 2009
WJHG-NBC (Panama City, FL) - Nielsen Audience: 4,253 News Ch 7 Today
December 1, 2009
WOGX-FOX (Gainesville, FL) - Nielsen Audience: 3,298 FOX 35 NEWS AT 7 AM
December 1, 2009
WOGX-FOX (Gainesville, FL) - Nielsen Audience: 688 FOX 35 NEWS AT 6 AM
December 1, 2009
WCAV-CBS (Charlottesville, VA) - Nielsen Audience: 1,254 CBS 19 News @ Noon
December 1, 2009
WHIZ-NBC (Zanesville, OH) - Nielsen Audience: 2,611 S Sunrise i
December 1, 2009
WAPT-ABC (Jackson, MS) – Nielsen Audience: 15,867 WAPT 8:55AM Cut-in
December 1, 2009
SYN NATIONAL – Nielsen Audience: Unavailable The Insider
December 2, 2009
KVAL-CBS (Eugene, OR) – Nielsen Audience: 12,472 11PM news
December 2, 2009
KVAL-CBS (Eugene, OR) – Nielsen Audience: 14,336 5PM news
December 2, 2009
WSB-ABC (Atlanta, GA) – Nielsen Audience: 227,624 Action News at 5PM
December 4, 2009
SYN National – Nielsen Audience: Unavailable Entertainment Studios
December 5, 2009
CSPAN2 – Nielsen Audience: Unavailable General Programming Midnight
December 5, 2009
KING-NBC G C (Seattle-Tacoma, (S l WA) ) – Nielsen l Audience: d 8 84,642 6 2 KING-5 5:30PM News
December b 5, 2009
ESPN2-ESPN – Nielsen Audience: 338,577 9:30AM Sports
December 6, 2009
TOTAL BROADCAST IMPRESSIONS: 1,777,154
UK BROADCAST COVERAGE CNBC - Circulation: 231,834
December 1, 2009
SKY NEWS - Circulation: 1,609,000
December 2, 2009
CNN International – Circulation: 2,000,000
December 1, 2009
Live From Studio Five – Circulation: 476,000
December 2, 2009
Sky OH TV – Circulation: not available
December 6, 6 2009
TOTAL BROADCAST IMPRESSIONS: 4,316,834
Global Communications Nike (RED) Partnership Launch Coverage Recap - December 8th 2009
Contents:
Page
Objectives / Strategy Results Global News Makers Broadcast Summary Global Highlights Global Coverage
3-6 7 - 10 11-17 18 19 - 37 38 - 444
Objectives: •Announce the Nike & RED partnership to a global audience •Leverage a key global media capital to amplify the announcement •Drive deep news and consumer coverage to generate global awareness •Connect with key stakeholders and create a base for future communications
Strategy: •Tease the partnership and drive media interest •Announce through global media event & photo call, London -
Exclusive media briefings with key global news making media Secondary media briefings with broader global media Global Video News Release and sell in Global news release and support imagery
•Support through media capital strategy & media outreach •Support through key Territory events & media outreach
TEASE: Sunday 29th November: Arsenal v Chelsea Nike players wore RED laces Stadium turned RED Post Match Interview with Didier Drogba http://www.skysports.com/video/inline/0,26691,16430,00.html
ANNOUNCEMENT: • November 30th, Global media launch event at NikeTown London (day before World Aids day) • 125 media from around the globe (mix of news, sport print, broadcast & online) - Europe: 65 - United States: 10 - Asia pacific: 42 - South America: 8 • 20 + Broadcast crews • 8 Global athletes (Arshavin, Dempsey, Neill, Denilson, Cole, Ki Hyeon, Marco Materazzi) • 1 RED co-founder (Bono) • 5 Key spokespeople (Mark Parker, Susan Smith‐Ellis, Prof Michel Kazatchkine, Trevor Edwards, & Hannah Jones) • 85 Interviews executed on site
SUPPORT: • 3 Media Capital Support events - New York - Beijing - Tokyo
New York
• Location – NikeTown • Athlete – Landon Donovan • Media – 17 media in attendance for “Live With Landon” event including New York Times, Sports Illustrated, ESPN The Magazine and Reuters TV
Japan
• Location – Nike Harajuku • Athlete – Tulio • Media – 22 media outlets in attendance including television, sports, news wire and digital outlets
Beijing
• Location – Nike Flagship Store • Athlete – Guoan Club representatives • Media – 90+, newspapers, news wire and digital media including CCTV, Titan NewsXinhua and Sina.com
RESULTS: • 10 Global exclusives in key news making media • 132 + Broadcast Pieces across the globe(20+ Broadcast Interviews) • 150+ Print Interviews • 220+ Digital Stories • 492+ stories to date • Over 1 hour and 44 minutes of TV news coverage throughout the world • Over 550 downloads of vnr / webisode material
Tuesday Dec 1st Rob Hughes “Nike’s publicity machine is as smart and as forceful at marketing as Drogba is in the goalmouth. But when the cause is as worthy as this one, when commerce and charity can be blended to such needy effect, it would be churlish not to applaud it.” Global Exclusives
Coverage Global News Makers
Stories on 6 CCTV stations, providing over 15 minutes of coverage
Broadcast (Monitored to date through Teletrax)
Coverage Highlights
Federal Sports Channel covers announcement of worlds leading footballers joining Bono in London for the Nike (RED) partnership
Geography: ECE Territory: Russia Media: CNOPT (Russian TV)
December World Aids Day. As one of the events held on world aids day, Nike and RED announced a partnership with Bono and footballers around the world to gather and fight aids.
Geography: Japan Territory: Japan Media: Fuiji TV “FNN Speaks News
Geography: WE Territory: UK Media: FourFourTwo
Geography: WE Territory: UK Media: FourFourTwo
Geography: EM Territory: Australia Media: Sneaker Freaker
Geography: EM Territory: Australia Media: Sneaker Freaker
Geography: WE Territory: Spain Media: Mundial
Geography: NA Territory: US Media: Univision
Geography: NA Territory: US Media: Good Morning America
Geography: WE Territory: UK Media: The Mirror
Geography: WE Territory: UK Media: Irish Independent
Geography: WE Territory: Italy Media: Corriere dello Sport
Geography: WE Territory: France Media: France 24
Geography: WE Territory: Spain Media: MARCA
Coverage Highlights: CHINA CCTV News - World Morning News http://news.cctv.com/world/20091201/101277.shtml CCTV5 Sports Channel - Sports Morning News http://news.xinhuanet.com/video/2009-12/01/content_12569790.htm CCTV – Sportsscene http://english.cctv.com/program/sportsscene/20091201/103084.shtml CCTV2 Financial news - Key Focus http://space.tv.cctv.com/video/VIDE1259631843308885 Xinhua News Agency http://news.xinhuanet.com/video/2009-12/01/content_12569790.htm (video channel ) http://news.xinhuanet.com/sports/2009-12/01/content_12567243.htm Reuters China http://cn.reuters.com/article/CNEntNews/idCNCHINA-1235220091201 SOHU.com http://sports.sohu.com/20091201/n268586989.shtml Cctv.com http://sports.cctv.com/20091201/101994.shtml Sina.com http://video.sina.com.cn/sports/j/v/2009-12-01/135536093.shtml (Video channel) http://video.sina.com.cn/sports/j/v/2009-12-01/140236094.shtml UNITED STATES Good Morning America http://abcnews.go.com/video/playerIndex?id=9215517 New York Times http://www.nytimes.com/reuters/2009/11/30/sports/sports-uk-soccer-drogbacharity.html USA TODAY http://www.usatoday.com/sports/soccer/2009-11-30-3508298515_x.htm Peoplestylewatch.com http://www.peoplestylewatch.com/people/stylewatch/0,,,00.html UNITED KINGDOM Reuters http://uk.reuters.com/article/idUKTRE5AT4G420091130 News of the World http://www.newsoftheworld.co.uk/sport/630493/JOE-COLE-EXCLUSIVE-WETOOK-OUR-FOOT-OFF-THE-PEDAL.html The Sun Online http://www.thesun.co.uk/sol/homepage/sport/football/2759211/Andrey-NoRobin-no-goals.html Soccer AM http://www.intelligentmedia.com/corporate/13x%20Nike%20RED.zip BBC News http://news.bbc.co.uk/2/hi/uk_news/8388388.stm JAPAN (links to come) Fuji TV Sankei Newspaper International Herald Tribune Senken Newspaper Tokyo Sport s Reuter.jp KOREA (links to come) Sportal Korea Ilgan Sports Yonhap News Korea Economy Online AUSTRALIA Sky Sports http://player.video.news.com.au/news/#HJfMKSKafWb3iK9TmImaryiPNV_q9kDi SBS TV http://theworldgame.sbs.com.au/global/football-helps-fight-against-aids-263177
Global Coverage