Why Videos are so Popular in Social Media Marketing Campaigns

How Videos Become Popular in Social Media Marketing Campaigns How they become so popular compared to other forms of content?

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As per Cisco Visual Networking Index report, video will account for almost 70% of consumer internet traffic by 2017.

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Videos are more likely to be shared across social media platforms as compared to a written article or blog.

Why videos getting so much likes and shares ??

# VISUALLY APPEALING Videos combine all four primary learning styles - visual, read-write, auditory and kinesthetic together to give a richer experience to the users.

It is because videos engage more of the senses that they are so appealing to social media users.

# EASE OF ABSORPTION Videos give us easily digestible visuals, audios and mind maps to take in. Videos are simply more effective way of getting the meaning of a message compared to a written article.

They are also useful to communicate complex concepts by including animation, simple relation- charts and diagrams.

# REDUCING ATTENTION SPAN The attention span of readers is decreasing day by day as it is proved by the popularity of sites like Instagram, Vine and Twitter.

This is because a video packs in more content in a shorter span of time. Hence users are more drawn to videos and are more likely to share it with their friends.

#Â HUMAN TOUCH Videos are closer to reality by enabling users to see the people, their expression and actual demonstrations of tasks being performed.

Videos also fulfill our need to know more people and are hence, a more rewarding way of information consumption.

CONCLUSION So, when you conduct social media marketing campaign for your client make sure to invest more time and money on creating engaging videos. They can surely attract your target audience, generate leads, and thereby leading to conversions.

Jointviews - Content Marketing Agency Email - info@jointviews.com Mobile - +91 81 1386 0000 Website - www.jointviews.com