8 Types of Digital Content Used by Content Marketing Agencies in 2017
If you want to see your website buzzing with visitors then you need to try different types of digital content. Being creative is now the only way for your content to get notified. Here are eight of different types of digital content used by content marketing agencies worldwide.
1. Long-form Blogs According to some experts, long-form blogs are those with a word count of more than 2500 words. It has now become the most popular style among bloggers. Google says that longer content contain more information and therefore, helps solve many queries of the audience at once.
2. Short-form Blogs Short form blogs are those with maximum word count of 1000 words. Short-form blog is an important type of digital content in terms of SEO as they can be used for posting news articles, press releases, etc. They need to short, precise, unique, and give value to your audience.
3. Videos A good video always remains etched to the audience’s memory. If a video is done well, it can be extremely compelling. The duration of the video depends on your educational, business, or marketing needs.
4. Podcasts Podcasts are digital audio files that are used to share information via desktops and mobile devices. Podcasts provide an insight to the audience about how much a business knows about the industry, thus helping to build trust among them. Regular podcasts can help your business in attracting your target audience, thus helping to build brand awareness.
5. Social Media Content The content you develop must be appropriate to the social media platform and must reach your audience within short span of time. Focus on developing visual content such as short videos, GIFs, banners, etc for your audience in social media channels. Also, focus on social media channels where you audience are active in a daily basis.
6. Copywriting Copywriting is the process of writing advertising materials such as blogs, newsletters, marketing campaigns etc. Content that tells the audience what to do next, such as signing up for newsletters, click a link to visit a website, social media page etc. You can implement your own copywriting strategy for promoting your products or services.
7. Infographics Infographics is the most shared content compared to other digital content types. Infographics can include anything such as general information, data, statistics etc. It is important to be creative with infographics for your audience to take notice.
8. E-books E-books consist of large content of a minimum word count of 10,000 words, in PDF format and are downloadable. Your e-book’s title plays an important role in the audiences’ decision regarding downloading your e-book. include graphics to ensure your e-book’s content is formatted well to grab attention.
Conclusion You can try different types of digital content for all of your content marketing campaigns. These days, content marketing agencies try to experiment with their content with the aim of attracting target audience, increase engagement, and share content to others. Jointviews | Content Marketing Agency Edsys Towers, Near ICICI Bank ATM Kamaleswaram, Trivandrum, Kerala