ENVIRONMENTAL GRAPHIC DESIGN
JO JARVIS
About
3
Competition
11
Current
19
Process Solution
29 55
Four Paw Sports Center is a large facility that has equipment for dog agility competitions and training classes. Located in south Lynnwood, it is a great training site for dogs who are involved in agility races and contests. Four Paws also holds puppy training classes and supervised adult/puppy play sessions. Four Paws Sports Center is a great resource for training people’s four-legged friends and getting their energy out after they are cooped up on the numerous rainy days of the Pacific Northwest.
3 | Four Paw Sports Center
About | 4
SUMMARY
5 | Four Paw Sports Center
CLIENT
Four Paw Sports Center
The current environment for the Four Paws Sports Center is dingy and plain. When people walk in, they are surrounded by gray, from the floor to the ceiling. The interior doesn’t seem completed. It doesn’t give the viewer a sense of pride in the brand, nor does it instill trust in their customers. Trust is very important for their guests because they are letting their beloved dogs into the facility and on the equipment. People should feel welcomed and comfortable.
PROBLEM
The space needs to be restyled to be bright and cheery. Changing the color palette will make the area feel more enticing and complete. The current bare walls make the room feel unfinished. Seating should be added for visitors. Presently, there are few plastic lawn chairs for people to grab from a stack if they want to sit down. Furthermore, incorporating technology by adding a check station would show potential clients that this is a top of the line business. Finally, adding a little bit of wayfinding would help visitors feel confident in finding their way around.
SOLUTION
About | 6
7 | Four Paw Sports Center
SUMMARY TONE Fun, friendly, with just a smidge of competitive spirit TARGET AUDIENCE People coming to this establishment will own at least one dog, ideally with high energy. A large array of classes and times are offered, accommodating dogs of all ages. People coming to Four Paw Sports Center will most likely be of moderate to high income, active, educated and passionate. MEDIA The environmental graphic design and will change the look and feel of the physical space for the establishment. The style can be modified to fit any event or new store they are planning to open.
COLOR Bright blues and greens to emulate the feeling of being outside on a sunny day.
About | 8
K9 Fun Zone is an indoor playground which also provides agility equipment for dogs to train on. It also hosts agility shows on a routine basis. K9FUNZONESEATTLE.COM
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K9 FUN ZONE
Competition | 12
Seattle Agility Center is an indoor/outdoor facility that specialize in agility and obedience classes. AGILITYFUN.COM
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SEATTLE AGILITY CENTER
Competition | 14
The University Canine Learning Academy uses science and animal learning theories to teach dogs with motivational methods, not negative punishments. UCLADOGS.COM 15 | Four Paw Sports Center
UNIVERSITY CANINE LEARNING ACADEMY
Competition | 16
EVENTS PUPPY TRAINING CLASS Four Paw Sports Center offers a variety of puppy training classes that range from beginner to advanced. The classes are held weekly and usually last six weeks.
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ADULT DOG TRAINING CLASS Four Paw Sport Center offers training classes for adult dogs; ideally dogs who have been adopted and may have missed training classes as a puppy, or for dogs whose owners are just looking for more advancement in behavioral skills. Current | 20
PUPPY PLAY Puppy play times are set up to give dogs a supervised environment to interact with each other. This can be a great opportunity when dogs are stuck inside on rainy, winter days.
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EVENTS TDAA TEACUP DOGS AGILITY ASSOCIATION The Teacup Dogs Agility Association will put on trials and agility races for small stature dogs. The dogs participating can be no taller than seventeen inches. In these events, an agility course is set up to test the dog on their speed, balance, strength, and skill. The course consists of A-frames, jumps, chutes,tunnels, dog walks, teeters, and pause tables. The TDAA offers healthy, size-appropriate competition to smaller dogs, comparable to the agility challenges larger dogs face. Current | 22
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EXTERIOR
The building blends into the background, making it hard to see from the street. The only signage for the company is blocked by a huge tree and can’t be seen from most views. If the building was brighter and bolder, it would give people passing by a clue to what the establishment represents. Four Paws Sports Center is all about fun, excitement, and energy and they should have a facility that shows off that quality. Current | 24
INTERIOR
The interior has the appropriate equipment, but lacks a sense of invitation or warmth. A first time visitor would not know what this business has to offer. The staff is great and the environment is clean, but it’s hard to see that from the room. The plastic patio chairs feel temporary, and they discourage guests from staying long.
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Current | 26
SKETCHES
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Process | 30
SKETCHES
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Process | 32
SKETCHES
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Process | 34
SKETCHES
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Process | 36
MOOD BOARD Fun Safe
Nature 37 | Four Paw Sports Center
Competition
Happy Process | 38
INSPIRATION SURFACES
COLORS
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LIGHTING
TECHNOLOGY
EQUIPMENT
Process | 40
COMPS
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Process | 42
COMPS
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Process | 44
COMPS
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Process | 46
COMPS
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Process | 48
COMPS
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Process | 50
RESOURCES WALL QUOTES • wallquotes.com • Quotes and silhouettes available for custom order • $15 - $50 depending on size
ARCHI PRODUCTS • archiproducts.com • Metal, durable to biting, painted like wood to main natural feel • $8 per chair
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MURAFLOOR • murafloor.com • Easy to clean linoleum flooring covered with grass graphic • $4 per square foot
AGILITY GEAR • agilitygear.com • Safe, easy to assemble agility equipment • $30 - $300 depending on piece Four Paw Sports Center | 52
CERTIFICATE Certificate of Achievement This certifies that
has completed all the requirements necessary to graduate from
Puppy Training Course Trainer
Date
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Solution | 56
EXTERIOR
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165”
93”
153”
117” 81”
61” 30”
36”
Solution | 58
APPLIED
BEFORE▲ AFTER►
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Solution | 60
LOBBY
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95” 66” 81”
24”
65”
”
36
40” 48” 130”
Solution | 62
APPLIED
BEFORE▲ AFTER►
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Solution | 64
CHECK IN 65 | Four Paw Sports Center
Solution | 66
CHECK IN 67 | Four Paw Sports Center
Solution | 68
SEATING “
Happiness is a warm puppy .” – Charles M. Schulz
“A
dog is the only
thing on earth that
loves you
more
than he loves himself.” – Josh Billings
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45” 90”
45”
50”
40”
30” 17”
Solution | 70
APPLIED
BEFORE▲ AFTER►
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Solution | 72
MAIN ROOM
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156” 30”
56” 48”
56” 28”
Solution | 74
APPLIED
BEFORE▲ AFTER►
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Solution | 76
CHILL PAD bone to the dog is not charity. Charity is the bone shared with the dog , when you are just as hungry as the dog .” “A
– Jack London
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156”
36” 48”
36
”
60”
36” 120”
Solution | 78
APPLIED
BEFORE▲ AFTER►
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Solution | 80
THE END
jojarvis.com