Starbuck Infographic

STARBUCKS an interactive infographic on the delectable drinks

STARBUCKS

速

Jo Jarvis | GD208 Computer Drawing | Winter 13 | Interactive Infographic | Pg 1

PROJECT STATEMENT Decaf

Client

Starbucks is my client and their audience consists of coffee drinkers who frequent Starbucks and are a little health conscious because they are seeking out information.

Shots

Story

Starbucks is a coffeehouse chain that started in pike place market in 1971 and has grown to over 61 countries with over 20,366 stores. They have a mission of high quality and social responsibility. They want to deliver the best product, while still being environmentally friendly, satisfying their employees and customers, and giving back to the community.

Syrup

Problem Milk

Solution

Jo Jarvis | GD208 Computer Drawing | Winter 13 | Interactive Infographic | Pg 2

Custom

Their website has a mixture of photos and illustrations. When looking for information, you have to click through several places before finding all the information you want.

Because there is a mixture between photos and illustrations, and info graphic will fit quite well on the website. The infographic will also be fun, clean and organized to prevent confusion and portray information as easily as possible.

PROJECT STATEMENT Decaf

Target Audience

The target audience is Starbucks customers or prospective Starbucks customers. People who are looking for a little more information about the drinks the are choosing to consume.

Shots

Objectives Syrup

Obstacles

Infographic shares nutrition and recipe information in a fun, self-guided way.

The first obstacle is finding affordance. It is important to find a way to cue the viewer in on where to scroll the mouse to change the infographic. Also, some of the Nutrition facts may not be so appealing to the viewer, so its important to distract the viewer to more appealing things like the recipe, the fun facts or the drink itself, without appearing to hide any truths.

Milk

Key Benefits

Jo Jarvis | GD208 Computer Drawing | Winter 13 | Interactive Infographic | Pg 3

Custom

Drink information presented in a colorful, innovative way.

Decaf

Support Statement

Providing more information about drinks being served has the potential to strengthen the relationship between the customer and the business. Hopefully, by sharing this knowledge it will intrigue the customers and keep them coming back to the website and the stores.

Shots

Tone

Lighthearted, fun, and creative

media Syrup

This infographic is intended for online and other onscreen functions

Milk

Creative Considerations

Jo Jarvis | GD208 Computer Drawing | Winter 13 | Interactive Infographic | Pg 4

Custom

This piece has potential to become very cluttered and busy with so much information being offered. It is important to maintain some negative space to give the eye a place, so the viewer does not become overwhelmed.

INSPIRATION

Jo Jarvis | GD208 Computer Drawing | Winter 13 | Interactive Infographic | Pg 5

SKETCHES

Jo Jarvis | GD208 Computer Drawing | Winter 13 | Interactive Infographic | Pg 6

REFERENCE PHOTOS

Jo Jarvis | GD208 Computer Drawing | Winter 13 | Interactive Infographic | Pg 7

PROCESS

Jo Jarvis | GD208 Computer Drawing | Winter 13 | Interactive Infographic | Pg 8

PROCESS

Jo Jarvis | GD208 Computer Drawing | Winter 13 | Interactive Infographic | Pg 9

PROCESS

Jo Jarvis | GD208 Computer Drawing | Winter 13 | Interactive Infographic | Pg 10

PROCESS

Jo Jarvis | GD208 Computer Drawing | Winter 13 | Interactive Infographic | Pg 11

FINAL

Brewed Coffee

Caffè Latte

Frappe

Hot Chocolate

Custom

Drink

Please mark your favorite specialty drink on the side of the cup STARBUCKS

®

Jo Jarvis | GD208 Computer Drawing | Winter 13 | Interactive Infographic | Pg 12

CITED: Information www.starbucks.com http://en.wikipedia.org/wiki/Starbucks http://www.absoluteastronomy.com/topics/Latte http://www.frappenation.com/release.html http://www.livescience.com/2536-10-coffee.html http://www.worldwidechocolate.com/info_hot_chocolate.html

Photo References http://www.goodhousekeeping.com/cm/goodhousekeeping/images/ jh/0412-starbucks-cup-mdn.jpg http://img4-2.realsimple.timeinc.net/images/tv/episode-106/106-gal-sharpie_300.jpg http://www.starbucksfs.com/images/recipes/hot_chocolate_thumb.jpg http://media-cdn.tripadvisor.com/media/photo-s/01/dc/f6/ce/hot-cappuccino.jpg http://www.starbucksfs.com/images/recipes/iced_caffe_mocha_thumb.jpg

Jo Jarvis | GD208 Computer Drawing | Winter 13 | Interactive Infographic | Pg 13