Heritage by John Lewis Range Plan

EFMM6003 | RANGE PLAN PACK Johanna Collins | 1102241 1

Introduction & Contents Inspiration for the SS14 Heritage by John Lewis derives from a rich brand history, combining fashion influences from key fashion eras 1940s through to 1960s. This, merged with key SS14 trends to form an elegant, sophisticated and versatile collection, results in a range which suitably embodies the evolution of John Lewis.

Styles will be casual, flattering and versatile with a focus on key season colours which compliment a hand picked selection of prints from the John Lewis Textile Archives featuring on key on-trend items in the collection, as well as a small range of accessories retailing at a lower price point.

The look is sophisticated, feminine and fun, while allowing the customer to focus on the ethics, quality, and most importantly, the heritage of the collection.

Inspiration Mood Board Trend Direction & Colour Palettes Clothing and Accessories Range Plans Best/Mid Sellers Key Looks Total Orders

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Page 3 Pages 5 - 9 Pages 11 - 19 Pages 21 - 27 Pages 29 - 31 Pages 33 - 35

Inspiration Mood B oard

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Trend Direction 5

T rend Prediction O verview S/S ‘14 delicate pastels

The pastel trend is a Spring/Summer staple for Heritage by John Lewis, with sweet dusky muted tones alongside simple, classic silhouettes giving an essential feel of nostalgia to the range. This is a more prominent colour palette in the range.

PANTONE 9441

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PANTONE 9040

PANTONE 509

PANTONE 713

PANTONE 578

PANTONE 607

PANTONE 9362

PANTONE 4745

T rend Prediction O verview S/S ‘14 floral infusion

Vintage floral prints are at the heart of the Heritage by John Lewis range, with many of the key colours in the palette built up around the prominent colours in those prints.

This is a big trend for Spring/Summer and ties Heritage together beautifully.

PANTONE 286

PANTONE 4725

PANTONE 7440

PANTONE 7477

PANTONE 7405

PANTONE 5425

PANTONE 9080

PANTONE 811

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T rend Prediction O verview S/S ‘14 Berries and cream

This trend contrasts beautifully with the some of the lighter tones in the palette and is a key colour featuring in many of the floral archive prints that the collection is built around. Not only are these feminine, rich colours a popular choice for Spring/Summer, they’ll also ease the wearer through to the early part of Autumn/Winter, allowing them to mix and match trends.

PANTONE 2627

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PANTONE 141

PANTONE 184

PANTONE 28

PANTONE 7523

PANTONE 186

PANTONE 811

T rend O verview - Colour Palette

PANTONE 9441

PANTONE 9040

PANTONE 509

PANTONE 713

PANTONE 9362

PANTONE 4745

PANTONE 286

PANTONE 4725

PANTONE 7440

PANTONE 7477

PANTONE 7405

PANTONE 5425

PANTONE 9080

PANTONE 811

PANTONE 28

PANTONE 7523

PANTONE 186

PANTONE 2627

PANTONE 141

PANTONE 184

PANTONE 578

PANTONE 607

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Range Plan 11

Main Collection - Tops

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Sizes : 8,10,12,14,16,18 RRP : £75 Cost Price : £29 Margin Achieved : 61%

Sizes : 8,10,12,14,16,18 RRP : £69 Cost Price : £24 Margin Achieved : 65%

Fabric : 70% Viscose, 30% Cotton Order Quantity : 2000 Stores : 5 + Online Duration : 16 Weeks

Fabric : 70% Viscose, 30% Cotton Order Quantity : 2000 Stores : 13 + Online Duration : 16 Weeks

Main Collection - Tops

Sizes : 8,10,12,14,16,18 RRP : £75 Cost Price : £22.60 Margin Achieved : 70%

Sizes : 8,10,12,14,16,18 RRP : £59 Cost Price : £18.35 Margin Achieved : 69%

Fabric : 70% Viscose, 30% Polyester Order Quantity : 1500 Stores : 13 + Online Duration : 16 Weeks

Fabric : 70% Cotton, 30% Polyester Order Quantity : 2000 Stores : 13 + Online Duration : 16 Weeks

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Main Collection - Dresses Sizes : 8,10,12,14,16,18 RRP : £125 Cost Price : £41 Margin Achieved : 67% Fabric : Lace: 57% Polyamide, 43% Viscose Printed: 60% Cotton, 40% Viscose Lining: 100% Polyester Order Quantity : 1000 Stores : 13 + Online Duration : 16 Weeks

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Sizes : 8,10,12,14,16,18 RRP : £135 Cost Price : £42 Margin Achieved : 69% Fabric : Lace: 57% Polyamide, 43% Viscose Lining: 100% Polyester Printed: 100% Cotton (No lining) Order Quantity : 1000 Stores : 13 + Online Duration : 16 Weeks

Main Collection - Dresses

Sizes : 8,10,12,14,16,18 RRP : £129 Cost Price : £41 Margin Achieved : 68% Fabric : 70% Viscose, 30% Polyester Lining- 100% Polyester Order Quantity : 800 Stores : 5 + Online Duration : 16 Weeks

Sizes : 8,10,12,14,16,18 RRP : £129 Cost Price : £41 Margin Achieved : 68% Fabric : 70% Viscose, 30% Polyester Lining- 100% Polyester Order Quantity : 800 Stores : 13 + Online Duration : 16 Weeks

Sizes : 8,10,12,14,16,18 RRP : £129 Cost Price : £41 Margin Achieved : 68% Fabric : 70% Viscose, 30% Polyester Lining- 100% Polyester Order Quantity : 800 Stores : 13 + Online Duration : 16 Weeks

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Main Collection - Skirts

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Sizes : 8,10,12,14,16,18 RRP : £99 Cost Price : £37 Margin Achieved : 63% Fabric : Lace- 57% Polyamide, 43% Viscose Plain/Printed - 60% Cotton, 40% Viscose Lining - 100% Polyester Order Quantity : 1000 Stores : 5 + Online Duration : 16 Weeks

Sizes : 8,10,12,14,16,18 RRP : £89 Cost Price : £29 Margin Achieved : 67% Fabric : 70% Viscose 30% Polyester Order Quantity : 800 Stores : 5 + Online Duration : 16 Weeks

Main Collection - Trousers Sizes : 8,10,12,14,16,18 RRP : ÂŁ85 Cost Price : ÂŁ28 Margin Achieved : 67% Fabric : 95% Cotton 5% Elastane Order Quantity : 1000 Stores : 13 + Online Duration : 16 Weeks

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Accessories - Wash / C osmetic

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Sizes : One Size RRP : £29 Cost Price : £8.40 Margin Achieved : 71% Fabric : 100% Coated Cotton Order Quantity : 7000 Stores : 13 + Online Duration : 16 Weeks

Sizes : One Size RRP : £29 Cost Price : £9 Margin Achieved : 69% Fabric : 100% Coated Cotton Order Quantity : 7000 Stores : 13 + Online Duration : 16 Weeks

Sizes : One Size RRP : £15 Cost Price : £4.90 Margin Achieved : 67% Fabric : 100% Coated Cotton Order Quantity : 7000 Stores : 13 + Online Duration : 16 Weeks

Accessories - Home / T echnology

Sizes : One Size RRP : £20 Cost Price : £5.90 Margin Achieved : 71% Fabric : 100% Cotton Order Quantity : 7000 Stores : 13 + Online Duration : 16 Weeks

Sizes : One Size RRP : £35 Cost Price : £10.80 Margin Achieved : 69% Fabric : 100% Coated Cotton Order Quantity : 7000 Stores : 13 + Online Duration : 16 Weeks

Sizes : One Size RRP : £25 Cost Price : £6.10 Margin Achieved : 75% Fabric : 100% Plastic Order Quantity : 7000 Stores : 13 + Online Duration : 16 Weeks

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Best & Mid Sellers 21

Predicted B est Sellers - Boxy T-S hirt

The boxy t-shirt is set to be a key style for Spring/Summer ‘14 due to its flattering, easy to wear shape and lightweight fabrics. Heritage uses this shape twice in the collection, presenting it in an array of on-trend colours and pretty floral archive prints.

This style will be of high interest to customers who wish to match the t-shirt with their wardrobe staples such as jeans and smart trousers.

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Predicted B est Sellers - Pencil Skirt

This elegant skirt shape makes a comeback in fun Spring fabrics and prints. The versatility of this skirt will appeal to all Heritage customers as it can be worn during the day, for work, or as a more formal option with a smart shirt or co-ordinating top.

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Predicted B est Sellers - Midi Skirt

The circle skirt is a Spring/Summer staple, appealing to women of all ages for its loose and lightweight feel and flattering mid-length finishing on the knee.

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Predicted Mid Sellers - The Slim Pant The most popular, versatile trouser shape gets a Spring/Summer update in light block colours to compliment the printed separates available in the collection. Slightly tapered shape with a slim leg opening and finishing on the ankle, these are flattering and easy to wear with sandals and flats during the day, or heels in the evening for a smart, sophisticated look.

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Predicted Mid Sellers - 50 s Skater Dress A timeless, classic and flattering shape that fits on the body and flares out at the hips is ideal for Spring/Summer and will be picked up by customers of all ages to be worn during the day or as a party dress.

Lightly draped fabrics improve the fit of this simple, pretty dress.

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Predicted Mid Sellers - The Shirt Dress

The shirt dress is an ideal ‘everyday’ dress in loose fitting, easy care fabric with a simple tie waist belt which can be removed to improve the versatility of this style. Bold contrasting colours and prints make this piece stand out in the range and work throughout seasons.

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KeyLooks 29

Daywear

30

Evening

31

32

Total Orders 33

O rder Summary Clothing Range Average Margin

Quantity Total

Cost Price Total

Retail Price

66.71%

15,100

£437,700.00

£1,314,900.00

Average Margin

Quantity Total

Cost Price Total

Retail Price

70.52%

42,000

£315,700.00

£1,071,000.00

Accessories Range

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O rder Totals

Total Orders - 57,100 Online - Receiving 100% of range.

Top Stores - Receiving 100% of range.

Mid Stores - Receiving approximately 80% of clothing range and 100% of accessories range.

Total Cost Price - £753,400 Total Retail Price - £2,385,900 Total Predicted Sales Revenue (90% of Total Retail Price)- £2,147,310

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