01
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LOGO
CONCEPT
The logo must never be used in a smaller size than the size identified on the image. The logo have a specific size for offset printing and for the different digital media.
Digital Channels
2.3 cm
2 cm
For legibility the user must respect the exposed sizes.
LOGO
MINIMUM
SIZE
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02
03
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LOGO
A. OFFICIAL TEXTURE
E. OFFICIAL TEXTURE BACKGROUND
B. PLAIN COLOR
F. PLAIN COLOR BACKGROUND
C. ALL BLACK
G. ALL BLACK BACKGROUND
D. ALL WHITE
H. ALL WHITE BACKGROUND
VARIATIONS
A. OFFICIAL TEXTURE
E. OFFICIAL TEXTURE BACKGROUND
B. PLAIN COLOR
F. PLAIN COLOR BACKGROUND
C. ALL BLACK
G. ALL BLACK BACKGROUND
D. ALL WHITE
H. ALL WHITE BACKGROUND
SECONDARY
LOGO
VARIATIONS
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04
Principal Colors
05
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COLOR
CMYK 67/1/18
CMYK 67/44/18/8
CMYK 67/100/18/8
CMYK 0/94/52
RGB 51/190/208
RGB 91/121/157
RGB 110/38/117
RGB 238/50/91
HEX# 33bed0
HEX# 5b799d
HEX# 6e2675
HEX# ee325b
APPLICATIONS
Logo Typeface
Auxiliary Typeface
abeatbyKai
黑体
Example of abeatbyKai 12pt
Example of 黑体 12pt
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Hh Oo Uu
Bb Ii Pp Vv
Cc Jj Qq Ww
Dd Kk Rr Xx
Ee Ll Ss Yy
Ff Gg Mm Nn Tt Zz
1 2 3 4 5 6 7 8 9 0 ? ! @ £ % & : ; . ,
1 2 3 4 5 6 7 8 9 0 ? ! @ £ % & : ; . ,
* Support Chinese simplified
TYPOGRAPHY
|
06
07
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BACKGROUND
PATTERN
09
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NAMECARD
10
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PRINTING
11
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A4
12
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ENVELOPE
13
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SIGNATURE
14
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POWER
POINT
15
|
16
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YOUTUBE
17
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COPY
18
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PHOTO
SAMPLE
19
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BRAND
ICON
20
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T-SHIRT
MATERIAL
LETTERHEAD
RIGHT
DOCUMENTS
SIGNATURE
VISUAL
BRAND
GUIDELINES
|
08
YIM WAI LUP D I ME N SI ONS
Position
9cm X 5.4cm +603 4065 0331 www.lngentertainment.com lngentertainment.my@gmail.com Pusat Perdagangan D6, Jalan Sentul Sentul Selatan, 51000 Kuala Lumpur
09
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NAMECARD
PRINTING
MATERIAL
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10
D I MEN SION S 2 97 X 210 MM DIN A4
11
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A4
LETTERHEAD
+6 03 4 06 5 03 3 1 w w w . l n ge n t e r t a i n me n t . c o m l n ge n t e r t a i n me n t . my @gma i l . c o m P u s a t P e r d a ga n ga n D 6 , Ja l a n S e n t u l S e n t u l S e l a t a n , 51 000 K u a l a L u mp u r
D IM E NS IO NS 2 60 X 2 8 0 M M D IN A 4
ENVELOPE
|
12
DI MENSION S 75 X 1 5 mm Fi l e T y pe
13
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SIGNATURE
+6 03 4 06 5 033 1 www.l ngentertainment.co m l ngentertainment.my @ gmail .co m Pusat Perdagangan D6 , Jal an Sentul Sentul Sel atan, 51 000 K ual a L ump ur
POWER
POINT
DOCUMENTS
|
14
15
|
YOUTUBE
|
16
P ho t o S amp l e B lac k S i g n at ure
Scale 4%
Whi t e S i g n at ure
Scale 4%
COPY RIGHT @ LNG ENTERTAINMENT.ALL RIGHTS RESERVED
Scale 4%
Signature Opacity： 50%
17
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COPY
RIGHT
SIGNATURE
* Si gnatu re selected for b l a c k & w h it e onl y, opa c it y 5 0 % , l e t it s s i m p le c lean ly an d I n c o n s p i c uo us .
COPY RIGHT @ LNG ENTERTAINMENT.ALL RIGHTS RESERVED
W hi te Si g nature
COPY RIGHT @ LNG ENTERTAINMENT.ALL RIGHTS RESERVED
B l ac k S ig n at u r e
PHOTO
SAMPLE
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18
T y p e A : Sq ua r e
Website
Web s i t e
Fac eb o o k
Tel
Inst a gr a m
T el
I n s t ag ram
Address
Y ou t u b e
A d d res s
Y o ut ub e
19
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BRAND
Type B : Rou n d
ICON
E m ai l
T-SHIRT
|
20
LNG Entertainment lngentertainment LNGTV www.lngentertainment.com lngentertainment.my@gmail.com +603 4065 0331 Pusat Perdagangan D6, Jalan Sentul, Sentul Selatan, 51000 Kuala Lumpur