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Introduction................................................................................................................................................... 3 Problem Statement ................................................................................................................................... 3 Delimitations ............................................................................................................................................. 3 Method ...................................................................................................................................................... 4 Business Part ................................................................................................................................................. 4 Company analysis ...................................................................................................................................... 4 Schein’s model........................................................................................................................................... 5 SWOT analysis ........................................................................................................................................... 6 Conclusions................................................................................................................................................ 7 Communication part...................................................................................................................................... 8 Survey ........................................................................................................................................................ 8 Branding .................................................................................................................................................... 9 Competitive Advantage ............................................................................................................................. 9 Positioning ............................................................................................................................................... 10 Marketing Mix Decisions ......................................................................................................................... 10 Target Markets ........................................................................................................................................ 11 Target Group ........................................................................................................................................... 11 Media....................................................................................................................................................... 11 Gamification ................................................................................................................................................ 12 Game Elements ....................................................................................................................................... 12 Motivation Elements ................................................................................................................................... 12 Design .......................................................................................................................................................... 14 Interaction ................................................................................................................................................... 14 Appendix.................................................................................................................................................... 158
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During the project work, we will be focusing on a company named Walt Disney. The Walt Disney Company (commonly referred to as Disney) is the largest media and entertainment conglomerate in the world in terms of revenue. Founded on October 16, 1923, by brothers Walt Disney and Roy Disney as the Disney Brothers Cartoon Studio, the company was reincorporated as Walt Disney Productions in 1929. Walt Disney Productions established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. Taking on its current name in 1986, The Walt Disney Company expanded its existing operations and also started divisions focused upon theatre, radio, publishing, and online media. In addition, it has created new divisions of the company in order to market more mature content than it typically associates with its flagship family-oriented brands. We have decided to focus on their cartoons and fairy tale movies. The team has decided to make a game based on the movies and TV series they have produced or are about to do so. From our point of view, we believe that by creating this game we will increase kids’ interest in seeing animated movies and playing also other games made by Disney, which are in the benefit of the company and also stimulate memory development, distributive attention and brain cells growth of their young minds.
How can we create an innovative game for Walt Disney that will inspire kids and families to like and watch their movies or TV series?
We are obviously limited by the age of the viewers. Most of the viewers are children, because they are the group who like cartoons and fairy tales. We should also consider their parents, of course, because they are the deciding factor. They pay for their kids. We are also limited by the fact that the game we are going to create, is going to be browser-based. People will have to access and know how to use the Internet to play it. Walt Disney focuses on cartoons and fairy tales, so we are also limited by the theme of the game, it should match the target groups and the needs of it. It could be hard, because as we have mentioned above, the deciding factor is parents, so we have to convince them that this will be interesting healthy and entertaining for their kids.
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We will use a project management application called Trello to implement scrum method. We will use “Adobe Photoshop” and “Microsoft Word” programs for creating the report and its front page. First of all, we will analyze Walt Disney Company from the business side, using Schein’s model. Thereafter we will make a SWOT review for our company and the game in order to realize our strengths, weaknesses, opportunities and threats. Secondly, we are going to brainstorm in order to create the game itself and settle the vision and goals of it. For the communication analysis we are going to make a survey of the company, establish the marketing mix decisions, branding and positioning of Disney, find out what is our target group and create three different personas. During the development of the game we are going to use technologies like Sublime Text 2 ( as an IDE ~ coding tool ), Apache server to test the data and a set of browsers like Chrome, Firefox, Safari, etc. During the process we will integrate frameworks like HTML5Boilerplate for frontend, bootstrapping tools like Twitter Bootstrap, a database to store various data like MongoDB, feature detection tools like Modernizer. As for the game coding language, we are going to use HTML5, CSS3, JavaScript, PHP and MySQL.
In order to understand what company all about is, we decided to make company analysis. We aim to have a better grasp at the company values, mission and vision. So, we can easily see how our product can fit well into the company’s image.
First value is innovation. They are committed to a tradition of innovation and technology. Second value is quality. They strive to set a high standard of excellence. They maintain highquality standards across all product categories. The third value is community. They create positive and inclusive ideas about families. They provide entertainment experiences for all generations to share. The forth value is storytelling. Timeless and engaging stories delight and inspire. The fifth value is optimism. At The Walt Disney Company, entertainment is about hope, aspiration and positive outcomes.
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The sixth value is decency. They honor and respect the trust people place in them. Their fun is about laughing at their experiences.
Their mission is to achieve exceptional performance by embedding citizenship into all of their daily decisions and actions, guided by three core principles: Act and create in an ethical manner and consider the consequences of their decisions on people and the planet. Champion the happiness and well-being of kids and families in their endeavors. Inspire kids and families to make a lasting, positive change in the world.
Their vision is to make the world a better place to live for the kids. To inspire kids to seek their dreams. Also, they are now recognized as s entertainment industry leader and they want to stay in this position.
To dream, to believe, to dare and to do are the core values of the Walt Disney company.
Edgar H. Schein, a professor at the MIT Sloan School of Management and a well-known theorist developed a model which can be used to analyze cultures at several different levels, including corporate and national cultures. The model contains the following layers: - Artifacts (the visible elements in a culture) - espoused values (the values normally espoused by the leading figures of a culture) - assumptions (reflects the shared values within the specific culture)
According to the pictures from the insides of the headquarters of Walt Disney, we can see that they have statues, mosaic windows, drawings of the characters they created on the walls and lots of other artifacts that point out that this is a cartoon movie company. Some of their office rooms look exactly like those they have in their movies. They have also got a theme park, which is based on the things you can see in the movies. People are dressed in their characters’ costumes. Sometimes there are performances made by actors who show scenes from their films. All in all, the movies and characters they create are the biggest and most valuable artifacts of the Walt Disney.
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Innovation. They are committed to a tradition of innovation and technology. Quality. They strive to set a high standard of excellence. They maintain high-quality standards across all product categories. Community. They create positive and inclusive ideas about families. They provide entertainment experiences for all generations to share. Storytelling. Timeless and engaging stories delight and inspire. Optimism. At The Walt Disney Company, entertainment is about hope, aspiration and positive outcomes. Decency. They honor and respect the trust people place in them. Their fun is about laughing at their experiences.
We can assume that the Walt Disney has a very strong brand and is one of the leading movie producing companies. They make high-quality movies and cartoons, those on the Hollywood level. Their production is well-known worldwide and they know what they stand for.
In order to understand how Walt Disney is positioned in the market, it is helpful to use a SWOT analysis. A SWOT analysis is a structured planning method which assesses the strengths, weaknesses, opportunities and threats that Walt Disney faces.
Walt Disney’s main strength is its well-known brand. Theme parks around the world, various TV channels, movies and cartoons for the children this leads the company to one of the most recognizable brands in the world. Beyond the Disney name, Walt Disney is able to use the brand power of its many animated characters such as Mickey Mouse, Hannah Montana, Timon & Pumba or Cruella Deville in order to attract clients. Disney has become one of the major Hollywood studios because company bought the Miramax film studio and the Pixar animation company; this gave it access to an even bigger number of products. The company also offers its customer’s high quality services such as Disney Toys, food, Health & Beauty, etc. Also, The Walt Disney logo is famous and this shows the awareness of the brand.
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Walt Disney is really strong company nevertheless there is few weaknesses. Disney services and products are quite expensive and just because of this people usually chose cheaper services and products. Also, company invests lot of money by buying other animation studios and there is always a high risk of failure. Moreover, Walt Disney Company has a limited range of target audience because it is mainly kids and their mothers.
Disney has many opportunities to continue the firm’s growth within the industry. Currently the markets are much more versatile to outsourcing and globalization. The Walt Disney Company is working towards this global localization through expansion into Europe and Asia. Furthermore, it has opportunities to act locally according to respective countries and produce product with features of regional or national appeal. A major opportunity exists for Disney parks and resorts, including Walt Disney World, through the use of "Imagineering." Imagineering is a combination of imagining and engineering, developed by Walt Disney. It refers to the company's ability to develop innovative new attractions that bring the imaginary world to life. This provides Walt Disney World with the opportunity to create exciting, new attractions that will draw in new visitors. There are also other segments that the company can cater to such as alternative ways of marketing or expansion into different segments - Disney music channel.
Disney has few threats that could negatively affect the company in the future. Disney’s major threat is other companies which offer the same services and products. These companies are Time Warner, CBS and The Fox Entertainment Group. So, if Walt Disney wants to stay in leader position, company has to be open-minded and start to create something new which could attract more clients. The other threat is to loose employees because strong competitors can invite Disney employees to join them and then there is a threat that competitors can use some really important information about Walt Disney Company in order to improve their strategy.
We have determined that The Walt Disney is a solid company with an upbeat future having strong cultural heritage. We have taken this into consideration and made SWOT analysis for the card match game. It helped us to identify our strengths, weaknesses, opportunities and threats to assist us in making strategic plans and decisions for our game itself. You can find a detailed SWOT table in Appendix.
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We created a quantitative research because we decided to ask a large group of respondents. Survey is our chosen type of quantitative data. This survey will be useful for creating personas because you can quickly cover a large number of users and cover user goals, behaviors and attitudes into a numbers. We did a survey about our match card game for Walt Disney Company and now we have better understanding of our game as well. Because we can see how our target audience reacts to different questions and what is their opinion about the main game concept. Just because of this now we can improve this logic game and we can make this game successful. We sent this survey for different age, gender, and profession and education people. All 60 respondents are from different countries such as Lithuania, Latvia, Romania, Denmark, Estonia, England, Sweden, Czech Republic, Finland, Hungary, Ukraine and even United States. It means that their attitudes are different and this really helped us to see different opinions. But it this case all attitudes was almost the same. Also, it was really hard to get answers from the youngest in our target group but instead of this we asked their parents some questions which helped us to understand what parent’s opinion about the games is and so on. So, the main thing which perfectly fits to our game is that all respondents ticked that they know Walt Disney company. It means that we do not need to make this company popular because everybody knows it. Furthermore, 90 percent of people ticked that they like this company production and just because of this is easier to create a game for company which is liked by what they created. Besides, popular characters will inspire kids and their parents to watch and play Walt Disney production. Also, 70 percent of our respondents ticked that they would want their kids to play a game that develops memory and our game is exactly like this because you have to remember all the time where the card which you saw is. Moreover, 90 percent of people like to play games and more than 80 percent said that they like match card games. So, it really makes sense for our game because now we know that people would be interested in our game just because of its type. Moreover, we decided that our game will have some prizes which could attract our target group. So, in the survey we mention about opportunity to win some kind of prizes and the results there really good because over than 90 percent of people would play Walt Disney match card game in order to win some prizes and almost all respondents would play this game for the main prize – trip to Walt Disney World which is in United States in Florida.
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After this survey we decided what we will not change Disney match card game content and features because all opinions of our respondents were positive and it proves that this game can became popular amongst our target group.
Walt Disney is a company that made its brand for over 70 years. With each cartoon or movie they made, every character or story, they succeeded in creating a well-known name on the market. Even more, by creating a lot of entertaining parks all around the world, which helped the company to attract more clients, not only by meeting famous characters like Mickey Mouse or Donald Duck, but also by having fun in all those montagne russe. The most important thing for Walt Disney is that succeeded in being a family entertainment company, creating lots of movies not only for kids but also for their parents. Using their brand they started to expend using television, merchandising and various brand extensions, co-brands and segments. As Roy E. Disney, vice chairman of the Walt Disney Company was saying, “Branding is what you do when there’s nothing original about your product. But there is something original about our products. Or at least there used to be. Our name already means something to consumers.” Therefore, the Walt Disney Company started to extend and create expensive products, trying to compete well-established brands like Louis Vuitton, IKEA, Adidas, etc. in their product categories. By starting a competition with other well-known brands and trying to seize a part of their target market the company assumed a big risk and may receive unpleasant effects on their economy.
Even if almost all of the Walt Disney products are made for kids, the company understood that they have first to convince the parents about the quality of their products. Usually the parents take the kids to the movies or buy the merchandise and although the kids are excited about the movies, their efforts are useless if the parents will not approve it. With passing time, the company assumed that their sales do not depend on an aggressive sales force but rather on the customer’s decision to buy the product. Disney is a worldwide known brand but its purpose is to design and implement other funny and exciting products for the Disney Company that will charm, astonish, and stimulate their customers. By doing so, the company uses its product and service differentiation competitive advantage. Despite their well-managed advertising the Disney name has a long history that it has given them an advantage of instinct and familiarity when it comes to selling their products.
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Since its foundation in 1923 the Walt Disney Company succeeded in creating a clear branding not only through its media, methods or message but through its authenticity. Because of its founders’ personality, the company is now a “last man standing” as a brand. Even if a bit of Disney’s magic is gone, due to creation of too many characters, for the audience to keep up with one of the things that keeps people coming back it’s the company’s consistency. As a proof of its consistency, not only Disney’s way of creating characters or movies hasn’t changed, but also in their amusement parks, guests are still treated as visitors, like they were in middle of the 20th century. All cast members are never too busy to help the customers, to stop and chat with them and also pampering lost children until the parents come, showing that human touch is still present like old times. Although all over the years Disney created many complex characters, its message remained simple as is its beginnings, keeping the company’s clarity, growing its brand and attracting more and more customers. The biggest and most important role in achieving so much assessment was its marketing and advertising strategy. None of Disney’s competitors matched its parks and resorts number of visitors and due to its interrelated businesses, they managed to promote each division’s product and service through another. All in all the Walt Disney Company became a worldwide known brand-name, expanding and diversifying into 5 different business lines, not only making cartoons and family movies, but also opening amusement parks, resorts and stores in Europe, America and Asia, buying TV and radio channels, promoting its products and gaining different target audiences. They managed to expand the company geographically and also increasing awareness.
Marketing mix is a business tool used in marketing. It consists of 4P’s: Product, Place, Promotion and Price. Walt Disney Company is good at these aspects because the company has eighty years’ experience. So, first of 4P’s is Product. Company during eighty years created a lot of products which helped for Disney to improve the image of the company. Such known characters as Mickey Mouse, Donald Duck and Pluto helped to create an identity of Disney. Also, company offers different services like TV channels and goods like cups with which brand name on it. Place. Walt Disney stores are visible because of Companies strategy. Usually you can find these toys stores in malls and super centers or in urban areas. Promotion. Company uses different type of media in order to attract customers. Also, there are a lot of discounts for certain products or free gifts. So, it helps for Disney to increase the sales.
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Price. Since Disney creates production for the families in the same time they are trying to reach families with median income. Just because of this Walt Disney Company offers a lot of discounts and special packages for the kids in Disney resorts or parks.
It looks like Disney is targeting just kids but Company target market is whole family. This is usually median income families who want to have fun. Usually, kids influence their parent’s decisions to buy something or not but parents is still deciding factor.
Our main target group is parents and their kids. First of all, we are targeting kids from 8 to 15 years old because Walt Disney company mission is to inspire kids and families to make a lasting, positive change in the world”. Our mission is to attract kids because this company is known of its cartoons and movies which is usually created for the kids. But parents are important as well because they make decisions what their kid can play and sometimes they are even playing some games in order to win something for their kid. It means that in the same time we are trying to attract parents’ attention. The secondary our target group is people who are still young in their hearts. Also, this game is quite difficult and people can improve their memory skills as well. Besides, a lot of different age people would like to try to play this game because they have an opportunity to win a trip or some other prizes. In conclusion, Disney's target market varies from children, to teens, to teenagers and even adults - practically anyone who is young at heart.
Our primary media vehicle is the Internet; our game is going to be browser based. We want to make sure that people, who are going to play the game, are familiar with the Internet. We assume that they are able to start a browser and go to the Walt Disney’s webpage; from there they should be able to find links to the game we are creating. To play the game, you will just know how to use a mouse; the rest of the gameplay is intuitional and shouldn’t be a problem for the kids. We found out, that Walt Disney has a wide web of cable connections. It is a strong point of this company as a whole. It should be easy to give information to their customers and, most important, to our target audiences using those web connections.
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Walt Disney Company has a variety of Theme parks worldwide. This could be a very nice way of spreading the information about our campaign. It is a good idea to place posters in their theme parks, because it’s an easy way to reach our target audience.
Achievement The rewards will range from digital prizes such as points to real prizes which players can win in our lottery. Another achievement for players will be to complete a game level where gamers will have to match correctly Walt Disney cards in a specific amount of time to advance to the next level. Countdown Our players are only given a certain amount of time to complete each level. Time limit on the countdown board will increase as players get to a higher level. Once time runs out, the game will start from the beginning and you will not get any points. Micro Leader-boards Once players connect to their account, their score will go to the online leaderboard showing the rankings of participants currently leading the game.
Pride and Envy Our game gives feeling of ownership of points and prizes as well as joy at an accomplishment. It makes people envy others and motive to make bigger achievements. Lottery Once players gain a certain number of points, they will participate in our lottery, where they can win attractive prizes.
Motivation elements are really important thing in Gamification. Usually gamers do not think about elements in the game then they are playing but these elements really motivate
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them to play again and again certain game. Without these elements game creators would not attract their customers. We used some motivation elements in our game as well. Two of these elements are satisfaction and reward. You will get satisfaction if you win a reward. So, in the game context you will get satisfaction if you win a match and reward is points which will help you to enter lottery. Of course, the biggest rewards are some real stuff like cups, t-shirts and trip to Walt Disney World in Florida. Points are one of motivation elements as well because it is a reward. The other element is learning. So, when you are playing a game usually you are learning something in the same time. For example, if you are playing a game which is in English you are leaning new words and this enrich your vocabulary. But in our match card game context it will help you to learn how to improve memory skills. Because you have to remember which card is in which place. So, it really helps you to train your memory. Level up is common element of games and it fits in our game context as well. It is the ability to reach a new status as a reward for success. When you accomplish a task you are rewarded with rewards and this is probably some tools or money which you will need to accomplish the challenges in the game. In our game you “level up� if you reach higher level. The last element which we used is fun. Of course, not all the games are funny but all the games give you an experience. So, our game probably is not that funny but you definitely will feel good after a successful game match! In conclusion, no game will succeed without motivation. If there is motivation to play a game then success for creators is guaranteed.
Our game, "DisneyQuet" was conceived in order to give the player satisfaction of a card game well done, and the opportunity to win prizes. The system is very simple, the more you play, the more chances you have to win one of the Disney prizes. For each level of the game will be given a score that will accumulate by the end of the game. Points are awarded for each level completed, for each pair of cards discovered and the time left unused, as follows: the first level is awarded 15 points, the second 30, the third 45 and so on. For each pair of cards is awarded 4 points, and for every second remaining 5 points are awarded. First level will have 15 seconds, the second for 30 seconds, 50 seconds, third and so on, until the twelfth. After the first 12 levels of the game you can unlock the next game, which is similar to the first, but changing the images on the cards. For now we decided to create only one type of game, promoting the Disney animated film "Beauty and the Beast". Awards will be in the lottery system. You need a certain number of points that you can enroll in the draw for the prize you want. More points, more chances to win. Good luck and enjoy!
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After deep analyze of Walt Disney Company, we created a game which on our minds perfectly fits to this company. To achieve this we need to create a great game design which could fit to Walt Disney Company as well. First of all, we have chosen famous characters which were created by Disney Company. We used them to design the cards in three different versions of the game which we created. So, our game themes are “The Lion King”, “Beauty and The Beast” and “The Jungle Book”. Also, backgrounds are even similar to the Disney movies and animation. Secondly, our cards design is fancy because we used a lot of different pictures, colors and characters. The back of the cards was made using Adobe Photoshop and we stacked with Disney Companies traditional style, we used warm colors and hues which made our cards more alive and attractive to our target group and especially to kids. Also, we used Walt Disney font which helps to create the right image for our target group. We used this font in order to make language visible, readable, coherent and visually satisfying whole that works invisibly, without the awareness of user. The contrast between font and background makes the text clear. Thirdly, shapes are a basic element of design. The shape of our cards is square and it means stability, equality, solidity, security, rationality and honesty. We used squares in order to direct the eye through design. Also, we have decided to give the report its own unique design. First of all, we have our front page designed just like the back of the cards you will see playing ‘Disneyquet’. We scaled it up (as it had enough pixels to be scaled up to the A4 format). Then the usual information was added on to this background (supervisors, class, school etc.). We have used the font, originating from Disney’s logo, called ‘Waltograph’. For the report itself we have used the font ‘Trajan Pro’ sized 22 and 18 for the headings of greater and lower levels. For the body text ‘Calibri’ sized 12 was used. The body text has its normal black color however we decided to play around with the headings. They are of dark-blue colors and are written in ‘caps-lock’. The ‘Trajan Pro’ font is widely used for the game motives heading’s, so we decided to stick to the idea of using it in our report. As for the design for our introduction, we decided, first of all, to use motivational quotations, which would inspire our target audience to playing the game. We also tried to make a mysterious atmosphere by implementing dark-purple colors and putting a mysterious voice at the end of the introduction “It’s all in the cards”. The main theme of the intro is purple-
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ish with white particles, which is supposed to match the design of our webpage and the recent season’s festivals and weather (Christmas and The New Year). We know that our target audience, the kids, are curious creatures and are willing to try new games, especially if they have some treats if they perform well. We have put the characters, representing our game. These are from the ‘Beauty & the Beast’, ‘Lion King’ and the ‘Jungle Book’ which will be present in the game itself. The introduction video was made in Flash and exported as a video file (.avi), then uploaded on YouTube. We believe that this introduction will help kids as well as parents to get an idea about the game, how it is going to be played what they will be able to see there. It is also supposed to inspire and motivate our target audience.
As described in the methods, developing this application / game, will require a various set of tools that will help making the process easier and faster and will make sure that further updates and changes won’t be hard to make. As a starting point, we are going to use a basic front end framework called HTML5 Bilerplate which will accelerate the markup creation. Then, due to time limitations, we are going to implement a set of styles and JavaScript components from Twitter Bootstrap which will supply us with a lot of functionality and styled elements. We are going to need a way to store data so we picked a MongoDB hosted document database, MongoHQ. Before synchronizing data with the database, the application will use local storage with a fallback to cookies if local storage is unavailable. Having all the technologies stated above, the main language on which the application will be used is HTML5, CSS3, JavaScript and some PHP for certain operations like scanning a directory’s content for pictures and other data. The structure of the games is based on the MVC pattern, more or less, so the starting point will be a login system used to uniquely identify the user. Based on that unique ID we will create a view with the levels. From that view you can navigate to a next view which will append the cards to the body of the page depending on the level you are at, so each level will represent four multiplied by the level cards. Then the same process will be repeated in reverse when finishing the game, from the cards view you can get back to the levels view or at the next cards
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view representing the next level. There will also be a leaderboard which will state the best scores, best scores of the day / week, the prizes won and the winners, etc , in order to motivate other users to play. Available to the user only, will be a dashboard where he can fill in various data (name, address, email, etc). The whole purpose of the game will be winning prizes, based on a lottery pattern, so there will be a lot of complex data handling between the server / database and the client side. Also this will be a time based competition, so there will always be a timer on your gameplay, if unable to finish on time you will not be given any points. Obviously there will be a lot of things going on so maintaining the structure of the code in a certain way so you will be able to develop furthermore on it or change it it’s a must. That is why we have chosen to work with prototypes instead of just functions. This way we can get closer to the MVC pattern and keep everything well structured, but also have a better performance. The most important part of the code will be the JavaScript, as we will use it to handle almost everything in the game, from data processing to layout manipulation and User Interface behavior. The image in the appendix reflects the most important part of the JavaScript, which is the data fetching method. In order to have any data we needed to use a custom AJAX call which returns the data only after the call it’s done. Like the above, there are many other small pieces that are very important to our game structure on a code level, but for a more detailed explanation play the game and take a brief look at the source code which will be available open source on Github.
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Username: John Age: 10 years old Home: London, England Bio: John is 10 years old boy form London/England. He was born in England. He is a pupil. He has brother and sister. John lives with his mum and dad as well. He likes most of his age kids likes to play all kind of games. Every day he goes to school and after school he is playing computer games. Motivations: As a young kid John has just few motivations. First is to impress his friends by winning some prizes and the second is to have fun. Needs: John needs a new game. Platform: Windows Internet usage: Internet experience: 5 years Primary uses: Games. Hours online per week: 14hours User scenario: John is watching movie “Toy story� on Disney channel and suddenly commercial appears. In this commercial he sees a new Walt Disney game and the main prize of this game is a trip to Walt Disney World in USA. So, he is excited about this game and he runs to his parents and tells about this opportunity. Then John runs to his computer and turns on Walt Disney match card game.
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Username: Nicole Age: 30 years old Home: Chicago, United States Bio: Nicole was born in New York but now she lives in Chicago. She works as a lawyer. She has three kids and a husband. Nicole like most of her age women is working every day and after work likes to spend her time with family. Motivations: Nicole is really motivated adult. One of her main motivation is to inspire her kids to seek their dreams. The other motivation is to travel around the world with her kids. Needs: Nicole as a mother would like to help for her kids to improve their memory skills. Platform: Mac OS User scenario: On Saturday morning Nicole was walking with her family in Disneyland Park. Her kids were running around and enjoying their time in such a nice place. Then suddenly she saw an advertisement on the wall. It was Walt Disney match card game advertisement. She called her sons to come and check out what she found. Then they all went to play this game in Disney castle. Kids were interested in some prizes and mum was happy because it will help for her kids to improve their memory. Internet usage: Internet experience: 13 years Primary uses: Researching, Social networks, Communication. Hours per week: 30 hours
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Username: Jacques Age: 15 years old Home: Paris, France Bio: Jacques was born in Paris. He spent his childhood there. He likes traveling and he has been doing so throughout all his life with his parents. He gets excited easily and he likes playing games, all kinds of them. Motivations: Jacques has never been to Disney Land, he wants a good and a cheap way to do so. Even though his parents have money, Jacques has always been a fan of different perks; he gets motivated easily if he can win something cheap. He also wants to brag right; he wants to post his best score on Twitter. Needs: Jacques needs to get excited, get some new experiences by going to some new places. Platform: Windows 8 User scenario: On Monday morning, Jacques was checking his Facebook and Twitter, when he suddenly discovered that his friend has just twitted a high-score that was the highest at that moment. Since Jacques is a competitive person who likes to be the first, he got addicted quite quickly and didn’t even go to school. He then discovered that he could win prizes in that game, he spent several hours playing this game and trying to reach the highest scores. Internet experience: 9.5 years Primary uses: Gaming, reading news, looking for vouchers Hours per week: 25 hours
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Game: http://www.disneyquet.com Intro: http://www.youtube.com/watch?v=dK1naAWiVHg&feature=youtu.be
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All group members will be punctual. Meetings will start at 08:30 a.m. in the library and everyone should be there and ready by then. All group members will remain in the meeting until all tasks for that meeting are completed. Each member will take turns listening as well as talking, and active listening will be a strategy for all group discussions. Our group values:
Sharing knowledge Punctuality
Material for the planning: trello.com and facebook.com group. Planning:
Product Backlog ( planning all the stuff we are going to for the three weeks, everything ) Sprint planning ( we divide the backlog in sprints, like sprint 1 will be a week in our case , and we plan what we’re going to do each sprint ) Every day we have the SCRUM meeting ( we discuss about three things : what we have done, what we’re going to do, and if there were issues / problems or whatever during doing what we have done & if we’ll need help doing what we have to do )
Sprint Structure:
Feedback ( from the previous sprint, if there was one ) To DO ( product backlog but of the sprint not the entire project ) Doing ( what we are currently working on ) In review ( each of us will have the opportunity to review what everybody else done and spot errors or things that can be improved and speak out ) Errors ( if there are any errors ) Done ( the tasks that are done )
Group members: Roland Andrei Groza
Stepan Opava
Jolita Endrijaityte
Andrew Mironovic
Alin Claudiu Neatu
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