3 minute read
national team’s collection for Tokyo 2020
by JOMA SPORT
- Track and field -
Joma and Spain’s RFEA presented the national team’s collection for Tokyo 2020
Joma, as technical sponsor of the Royal Spanish Athletics Federation, presented the official collection of the national team for the Tokyo 2020 Olympic Games. In a year full of uncertainties and difficulties, Joma continues to bet on sports, from the base to elite categories, and continues to develop and innovate in its product to give back to sports everything it has given us in recent months. For the official RFEA Tokyo 2020 collection, Joma has worked to create one of the most complete collections developed for the Spanish federation. It is made up of different competition, training and leisure garments that are characterized by the application of the latest technologies in the sector as well as technical details so that all athletes feel comfortable and have an ally in the Joma product to achieve their goals. that provide comfortable finishes and FLATLOCK seams to avoid rubbing. The star garment of the collection is the T-shirt developed in collaboration with Jesús Ángel García Bragado, the athlete with the most Olympic Games in the history of the sport, as Tokyo will be his eighth Games, for the race walking and marathon disciplines. Chuso’s experience has made it possible to create a garment that meets the high demands of these competitions: a very light garment with maximum breathability thanks to JOMAERATION technology, which creates an air channel around the athlete’s body through the oval perforations of the fabric that cools the body temperature and ventilates the athlete.
Regarding design, Joma has used the combination of national red, reflective printing and technical details that create the most attractive and technical collection of the RFEA. Sweatshirts with internal mesh to increase the internal ventilation channel; SILICON PRINT in the speed garments to maintain a firm fit during the race; laser cuts
MICROMESH SYSTEM is applied to the competition garments, a finish that gives garments maximum breathability by helping to move sweat to the outer side of the garment. FLATLOCK SYSTEM creates comfortable garments that protect the athlete from rubbing. The RFEA will not be the only national team dressed by Joma on the athletics track at the Tokyo Olympic Stadium. The Spanish brand is also the sponsor of the Federations of Morocco, Mexico, Slovenia, Belarus, Jordan, Romania, Serbia and Georgia, as well as others such as Wales and Scotland.
In addition, the brand will be at the Games together with the Olympic Committees of Spain, Portugal, Jordan, Puerto Rico, Mauritius, Kuwait, Armenia, Moldova and Kazakhstan.
More than 500,000 people know about the legend of the red thread
The legend of the red thread is the concept behind the spot that presented the RFEA’s Olympic gear.
The common thread of the launch campaign was the LEGEND OF THE RED THREAD. The thread is the essence and point of origin of any garment and is also an element of union. Legend has it that all soul mates are united by a red thread that can bend or stretch but never breaks. They are souls predestined to meet and when they unite they form an inseparable team. It is the best representation of destiny that was written and that should unite Spanish athletics and the leading Spanish sports brand in the world. This union with more than 12 years is as strong as the “red thread”.
