Joma moves forward in world rugby

VRAC Quesos Entrepinares becomes league champion

VRAC retained its title as rugby league champion for the fifth consecutive time.

and get into the match (3-6). The sensations followed, with a solvent VRAC in touch and scrum.

At the restart, Lexus Alcobendas took the lead with another kick by Javi López (9-6). VRAC responded with a try by Wessel Bell, but the ball escaped Guillo Mateu in the last meters. Little by little, Alcobendas oiled up its machinery and increased their advantage with another score (12-6). In a perfect play by their three-quarter line, which moved the

Diego Merino’s team won the eleventh league of its history, fifth in a row and ninth of the last 10 played. It was the first away from Valladolid and the second out of its stadium. Neither injuries, nor the intense heat in Las Terrazas, nor a growing Alcobendas were able to knock down the best Quesos of the season.

Soon Quesos suffered the first setback with a Siosiua Moala collision, with blood on his head, he had to be attended by the assistants. After the rough start, the Valladolid players found the reward of their dominance thanks to two penalty kicks that Baltazar Taibo converted into points (0-6). However, the Madrid team soon woke up with another one to adjust the score ball from side to side, John-Wessel Bell finally put it down after a great run down the left flank. Although it was not easy, Taibo passed the kick to put his team ahead (12-13). Lexus Alcobendas went for the points in the last minutes to turn the score around and take the victory, but an impeccable defense prevented the rival inches away from the line and kept the danger away. Another pass by Taibo (15-19) gave Alcobendas a try for the win. A perfect handling of the last minutes allowed Entrepinares to play in the opponent’s field and run the clock, once again, champions of the rugby Division of Honor.

Joma moves forward in world rugby

The sponsorship of Spanish rugby teams has incorporated a new ‘JomaTeam’. Toulouse Olympique XIII dominates its competition and despite being a French club, its successes have led it to compete in the English rugby league, one of the best in the world.

- Volleyball Imoco Voley Conegliano becomes European Women’s Champion

Lube Volley conquers the Scudetto 2021

The Italian team won its first continental title the same season it lifted the Italian championship.

Italian Imoco Conegliano dominates in and out of the transalpine country. At the beginning of May, they won their first European title. The women’s volleyball Champions League went to the ‘JomaTeam’ after beating VakifBank Istanbul 3-2 in the final at the AGSM Forum in Verona.

This way the Panthers were proclaimed as the best in continental volleyball, after having dominated their national territory. This season has been particularly good for the ‘JomaTeam’ and will go down in Italian volleyball history for winning four titles.

Thanks to the victory in the fourth match of the Superliga final, Lube is champion of Italy 2021.

The ‘JomaTeam’ won 3-1 in the fourth match against Sir Safety Perugia, thus winning its sixth championship at home, the Eurosuole Forum of Civitanova. Cucine Lube Civitanova ended their season with a fantastic double victory. After winning its seventh Italian Cup at the end of January, the red-and-white club added its sixth championship to its trophy collection. At the Foro Eurosuole, the red-and-white club won the 24th title in its history. The World, European and Italian champions now have 6 Championships, 2 Champions Leagues, 1 Club World Championship, 7 Italian Cups, 3 CEV Cups, 1 Challenge Cup and 4 Super Cups.

- Marketing Joma condemns the lack of knowledge about women’s sports

The brand wanted to give awareness to the inequality that exists between men’s and women’s sports through a campaign on social networks.

Under the title “Do you know this girl?” the Spanish brand showed some of the best female athletes in the world who, with a greater track record, are less known than most male athletes.

Despite the boom in women’s sports in recent years, there is a great inequality between the sexes in all aspects. Also in the field of communication and public image. For this reason, coinciding with International Women’s Day, Joma launched a campaign to raise awareness and social recognition as part of its strategy to support sports in all its aspects: from grassroots to elite sports, amateurs and professionals, men and women... The protagonists were top female athletes such as Peque, the second best indoor football player in the world; Renatinha, leader of the Italian indoor football team; Magda Linette, tennis player in the top 50 of the WTA ranking; Zazu Osoro, a young paddle tennis player on the WPT circuit; Marta Torrejón, captain of the Spanish football team and Imoco Volley, the women’s volleyball team that has won it all. The reason behind the campaign was to compare the lack of knowledge of an anonymous little girl with her adult counterpart, a successful sportswoman. Since its beginnings, Joma has been very close to athletes, helping them in their development and sharing experiences with them. At the elite level it sponsors teams of different sports and national teams such as indoor football, track and field, rugby or handball in Spain, top athletes such as tennis player Pablo Carreño, indoor football players Pito, Anita Luján or Fernán Aguilera or Chuso García Bragado, athlete with seven Olympic Games... among many others.

In recent years Joma has supported the fight for women’s sports with campaigns such as the condoning of stereotypes in sports with the Spanish women’s rugby team and “Ojalá todos los días fuéramos noticia” (“I wish we were news every day”) to denounce the lack of space in media.

Fans return to football stadiums

The campaign “Joma concedes its space” conveyed the fans’ messages of encouragement to the players during matches.

Despite the lack of public in the stadiums during most of the 20/21 season, their support returned to the Estadio de La Cerámica, the Arena CSK or the Atleti Azzurri d’Italia Stadium. How? Through the appeal that sports brand Joma and teams like Villarreal, Eibar, Getafe, CSK Moscow, Torino and Atalanta asking their fans to send messages of encouragement to the players. Through the website jomatecedesuespacio.com, fans of these teams were able to send a message that appeared on digital billboards in the stadiums. A commercial space where brands show their advertising, but on this occasion Joma gave it to the fans.