Magazine 08 ENG

Page 48

-

Product -

Heritage Joma takes another step in its expansion strategy in the shoe industry with the rebranding of several of its lines. The first to see the light was its Heritage line, formerly called ‘retro‘. This new positioning arises from the need to differentiate from the competition

48


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.