Heritage

Joma takes another step in its expansion strategy in the shoe industry with the rebranding of several of its lines. The first to see the light was its Heritage line, formerly called ‘retro‘. This new positioning arises from the need to differentiate from the competition

and to have their own voice within the brand; it is a line that has always been identified with their historical trajectory, and which combines respect for their origins and innovation, as a key to transmitting Joma’s legacy. The graphic campaign combines modernity and tradition with photographs in which Joma’s more classical style coexists with greyhounds, neoclassical sculptures and castles.

- Marketing -

Thousands of Joma runners around the world

Joma was present at the San Blas Puerto Rico 2020 Marathon

Joma supported the race, with an excellent quality technical shirt with exclusive features, held in August 2019. The event was declared of provincial interest and has the support of the Secretary of National Tourism Promotion. Athletes from Argentina and Brazil, Chile, Paraguay, Peru and Uruguay competed, and cash prizes were awarded for the general categories. As a sports sponsor, Joma supported the race with a technical shirt that made sure all runners were comfortable and safe. Joma was also present at the exhibition of Retiro de Kits of the race with a stand with products of major sports disciplines that it sells in the country. This year Joma was present at the San Blas Puerto Rico Marathon as a sponsor. The sporting event took place with more than 1,500 national and international participants and 250,000 spectators who, along the 21 kilometer race route, were able to discover more than 14 historical

Joma sponsors the Buenos Aires Half Marathon

places of Puerto Rican essence.

Minsk Half Marathon 2019 wins IAAF Silver Seal

The event sponsored by Joma in the Belarusian capital was awarded a prize for excellence granted by the world’s leading athletics body.

Joma encourages the runners of the Ibiza Marathon 2020 to look for their perfect running partner

Joma launched an initiative that made it easier for runners from all over Spain to find their perfect running partner to participate in the Ibiza Marathon 2020.

The Ibiza Marathon 2020 is held on the 4th of April in a special way. Runners can choose to run the entire 42 km or run in pairs, an option that allows one member of the duo to do half the course and the other to do the remaining part. To this end, Joma launched a landing page through which runners could search for their perfect running partner and accumulate points together through their training. The prize was the number and the trip to the island.

Rome 2020

Joma increases its presence in the Italian capital with the ACEA Run Rome The Marathon. For this race Joma has designed a special edition shoe for all runners who want to enjoy the 42 km of the race. A massive event involving over 45,000 runners.

Madrid 2020

The Movistar Half Marathon in Madrid is the benchmark event for middle distance runners in the Spanish capital. Joma has designed three shoes for this test. Stormviper in its men’s and women’s version and a special and a limited edition of Supercross.

Verona 2019

The city of Romeo and Juliet hosts a race that runs through the whole city, especially through the Arena of Verona. Joma continues its positioning in running supporting races all over Europe.

Joma is a sponsor of the 20k Paris

Joma acquires a presence in the French capital by sponsoring the 20K in Paris, a race that is certified by IAAF Road Race Silver and FFA International.

The Spanish sports brand Joma and the organization of the 20K in Paris have signed an agreement whereby Joma will be the supplier of the official shirt of one of the most popular races in France. Thus, Joma is betting on a benchmark sporting event that will bring thousands of runners through the streets of Paris on October 13.