Rights and Licensing amidst Digital Change
O’Reilly Tools of Change for Publishing Conference February 10, 2009
Rights and Licensing amidst Digital Change Moderator: Ed Colleran, Senior Director, International Relations Copyright Clearance Center Panelists Nancy Ziser, Director, Digital Rights John Wiley & Sons Hadrien Gardeur, Founder Feedbooks Greg Merkle, Vice President, Creative Director, Dow Jones Enterprise Media Group
Disruptive change ► Explosion of Internet use and content creation 1.2 billion Internet users worldwide (up from 48 million in 1996) Creation and use of content is exploding • 161 exabytes of digital content created and copied in 2006 • Equal to 3 million times all the books ever written • IDC estimate for 2010: 988 exabytes Today it takes 5 years to read the new scientific material produced every 24 hours
► Increasing pace of technological and business innovation
Easy-to-use software tools for creation and participation Cost of copying and distribution is near zero Increasing bandwidth Growth of ad-supported business models
► Content and software now are inextricably linked through tools of value-added distribution and knowledge discovery
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Recent Research on Digital Content ►Digital information is easily shared – without respect to copyright licensing 89% of information users regularly forward digital content to others Almost 70% of knowledge workers start their search on the open Web
60% believe it’s just fine to share free information from the open Web or from print sources
30% think it’s fine to share information they pay for online 45% purchase information independently and more than 50%
say it’s okay to share it, assuming the purchase provision allows for this
Creator
Communities
Sharing
Branding
Revenue
Awareness
Copyright
Rights and Licensing amidst Digital Change Issues to be explored ► Discussion on new licensing models ► Social media tools-what’s new and where do we benefit? ► How are new aggregation models enhancing content use? ► Users freedom to create new content vs. the rights of the original content owner ► What are online communities doing with content? ► What impact is social media having on intellectual property? ► What and whose rights need to be considered? ► Revenue and branding opportunities
Thank you
► Edward Colleran
ecolleran@copyright.com
► Hadrien Gardeur
hadrien.gardeur@feedbooks.com
► Greg Merkle
greg.merkle@dowjones.com
► Nancy Ziser
nziser@wiley.com