H E A LT H Y C A R E M A S S A G E C E N T R E MEN-TEI RAMEN A U S T R A L I A - C H I N A B U S I N E S S W E E K AW A R D S FIVE:AM MARKET RESEARCH BRIEF VOSE PROSPECTUS OX FA M K A R M A C L E A N S E P P T PHOTOGRAPHY
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H E A LT H Y C A R E M A S S A G E C E N T R E Healthycare Massage is a relaxation massage centre located in Wallsend, NSW. I was appointed to design all Visual Identity and marketing collateral for the company. The concept come from the interconnection of the Chi which the core business is based on, also as a female owned business, the whole project is showing a feminine touch.
MASSAGE CENTRE
MASSAGE CENTRE
healthycare
Shop 15 Stockland SC Wallsend, 24 Kokera St,Wallsend,NSW 2287 P: 02 4951 4321
$5
MASSAGE CENTRE
ADD: Shop 15, Stockland SC Wallsend, 24 Kokera St, Wallsend, NSW 2287 P: 02 4951 4321
Issue by
Valid until
Shop 15, Stockland SC Wallsend, 24 Kokera St,Wallsend,NSW 2287
02 4951 4321
Body Massage
$25 / 20 mins $35 / 20 mins $40 / 30 mins Neck, Shoulders & Walking on Back, Legs $50 / 40 mins $70 / 60 mins Head, Neck & Shoulders $35 / 30 mins Neck, Shoulders & Back $40 / 35 mins Head, Neck, Shoulders, Back & Arms $55 / 45 mins $70 / 60 mins Neck, Shoulders, Back, Hips & Legs $55 / 45 mins $70 / 60 mins Whole Body Aromatherapy $55 / 45 mins $70 / 60 mins $100 / 60 mins Hot Stone Whole Body Aromatherapy Four (4) Hands Whole Body Aromatherapy $80 / 30 mins $150 / 60 mins Reflexology (Foot Massage) $40 / 30 mins $55 / 45 mins
HEALTHY CARE MASSAGE CENTRE HEALTH INSURANCE REBATE CUSTOMER INFORMATION
Neck & Shoulders Walking on Back & Legs
MASSAGE CENTRE
Acupuncture Acupuncture & Deep Tissue Remedial
Voucher No.
Vacuum Cupping Ear Candle & Head, Neck Massage
Voucher No. 0001340
Pain Management
Name
Headaches / Frozen Shoulders / Sciatica Tennis Elbow / Lower Back Pain
Amount Issue by:
Shop 15 Stockland SC Wallsend, 24 Kokera St,Wallsend,NSW 2287
MASSAGE CENTRE
02 4951 4321
Issue date: Issue Date
OPEN 7 DAYS Add: Shop 15, Stockland SC Wallsend, 24 Kokera St, Wallsend, NSW 2287
P: 02 4951 4321
Mon ~ Wed & Fri Thu Sat ~ Sun
8:30am ~ 7:00pm 8:30am ~ 9:00pm 9:00am ~ 5:00pm
Price List
Given Name
Surname Gender
M
F
Age
Insurance Membership No.
Mobil Phone
Address Suburb
Post Code
State
Physically Related Job Duty/Occupation
2. BODY CONDITION (1) Please Circle The Area of Discomfort/Pain/Injury R
L
L
(4) Please Tick The Symptoms/Conditions
R
$60 / 30 mins $120 / 60 mins $500 / 5X60mins $30 / 15 mins $45 / 30 mins $60 / 30 mins $90 / 45 mins $120 / 60 mins
Healthy Care Massage Package
Walking on back and legs with reflexology (60 mins)
Relaxation Massage Package
Whole body aromatherapy with reflexology. (90 mins)
$70
$100
$130 Hot Stone whole body aromatherapy with reflexology. (90 mins)
Healthy Care Luxury Massage Package
$180 Four (4) Hands whole body massage with reflexology. (90 mins) Health Insurance Rebate Welcome
Chronic Pain
Blood Clots
Headaches
Osteoporosis
Cold/Flu/Fever
T.M.J Syndrome
Diabetes
Neck/Spine Injury
High Blood Pressure
Loss of Balance
Heart Ailments
Numbness
Kidney Ailments
Fatigue
Cancer
Depression
Infectious Conditions
Nervousness
Herpes
Dizziness
Shingles
Allergies
Eczema
Arthritis
Psoriasis
Epilepsy
Skin Disorders Phlebitis
Hot Stone Massage Package
Gift Voucher Available
Gift Voucher
1. GENERAL INFORMATION
Deep Tissue Remedial Massage is available for $15 per service.
Traditional Chinese Medicine
CONFIDENTIAL
Customer Reference No.
(2) Are you currently taking any medication?
Insomnia Pregnancy
Varicose Veins
P.M.S Syndrome
Joint Replacements
Sleep Disorders
Other
(3) Are you allergic to anything?
1. The personal information I have provided on this form relates to me and is correct.. 2.. I acknowledge the detail contained on this form, will be forwarded to the insurance company and other government department under the request.
SIGNATURE: OFFICE USE ONLY
VIP Card
Issue by
$5 off Voucher
Envelope
Expiry Date
发票号码
Invoice No.
DATE: 日期
Date
治疗项目
Treatment
治疗师
Practitioner
Customer Information Form
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MEN-TEI RAMEN Men-Tei Ramen is a dedicated Japanese ramen shop in Glenferrie, VIC. I was commissioned to design the entire Visual Identity for the owner. The concept is based on Japanese Calligraphy and traditional Japanese stamp as a little red pavilion which reflect to the direct translation of Men-Tei (noodle pavilion).
SU SHI
Nigiri Sushi A La Carte (2 pcs / Serve) Supreme Samon
Tuna
King Fish
Ebi
Tobiko
Inari
Tamago
$4.20
Scollop
Unagi
$5.80
Premium Samon Toro Mon ~ Sat 11am ~ 9pm Sun 5pm ~ 9pm
257 Glenferrie Road Malvern VIC 3144 T: 03 9509 1238
Salmon Mango
Grill Salmon
Assorted Sushi 1.Small (6 pcs)
Business Card
2.Midium (10 pcs)
$11.80
$19.80
3.Large (18 pcs) $32.80
Assorted Sashimi 4.Small (9 pcs)
5.Midium (14 pcs)
$12.80
$18.50
6.Large (24 pcs) $33.50
Sushi & Sashimi Combination Miso Ramen
$11.50
Soy bean paste soup served with pork, egg and vegetables
Yasai Ramen / Udon
$10.50
7.Small (12 pcs)
BENTO 弁当
Assortment of vegetables served with Ramen or Udon noodle soup
Men-Tei Bento
Tempura Udon
Tempura Prawn and Vegetable, Teriyaki Chicken, Seafood Spring Roll, Salad and Rice
$12.00
Tempura prawns and vegetables served with udon noodles soup
Nabeyaki Udon
$9.80
Deluxe Bento
$14.50
$18.00
Tempura prawn, crabmeat, vegetables and pork in udon noodles soup
Tempura Prawn and Vegetable, Deep Fried Crumb Pork Fillet, Gyoza, Sushi, Salad and Rice
Tan-tan Mei
Vegetarian Bento
$11.50
Stir-fried diced pork and soft poach egg on top of sesame paste base broth with Ramen noodle and Japanese chilli oil.
Yakisoba Seafood Yaki Udon
$13.80
Stir-fried Udon noodle with seafood and vegetable
MAIN COURSE メインコース Teriyaki Salmon
$22.00 $18.80
$4.90
$2.90
Japanese rice cake with green tea, sesame and red bean filling
Grilled chicken with teriyaki sauce and served with vegetable
Teriyaki Beef
$18.80
Beef slices with teriyaki sauce and served with vegetable
Tatsuta Age
$16.80
Deep fried garlic and ginger marinated chicken served with salad
Tofu Steak
$15.80
257 Glenferrie Road Malvern VIC 3144
Tofu cooked in teriyaky sauce with mushroom & onion on hot plate
Tonkatsu
$18.00
Fried crumbed pork/chicken with Japanese BBQ sauce and side salad
Tempura
$18.00
Deep fried prawns, fish and vegetable in light batter
Wafu Steak
$24.00
Beef eye fillet in homemade Wafu sauce with vegetable on hot plate
T/A Menu
Seafood Teppanyaki
$26.00
Seafood cooked in garlic butter with vegetable served on hot plate
Trading Hours 取引時間 Mon-Thu 11am - 9:30pm Fri, Sat 11am - 10pm Sun Close
$13.00
11.California Roll (8 pcs)
$12.80
12.Futomaki (8 pcs)
$8.80
13.Sake Ebi Maki (6 pcs) Prawn and Avocado Nori Roll Covered with Salmon Slice
$9.80
14.Special Unagi Maki (6 pcs) Grill Eel and Crab Salad Nori Roll
$12.80
15.Kappa Maki (12 pcs) Small Cucumber Nori Roll
$7.80
16.Tuna Maki (6 pcs)
$5.50
Fresh Vegetable and Egg Omelett Nori Roll
$4.50
Homemade Japanese black sesame ice cream
Maru Mochi
$15.80
10.Hamachi Sashimi (9 pcs) King Fish Sashimi With Honey Lemon Soy
Fresh Salmon, Avocado and Cucumber Nori Roll
Homemade Japanese green tea ice cream with sweet red bean paste
Black Sesame Ice Crea
$33.50
9.Salmon Toro Sashimi (9 pcs)
Maki Japanese Nori Roll
DESSERT デザート Green Tea Ice Cream
Grilled salmon with teriyaki sauce and served with vegetablevegetable
Teriyaki Chicken
$14.50
Tempura Vegetable, Yasai Croquette, Agedashi Tofu, Stir Fry Vegetable, Salad and Rice
$9.50
Stir-fried egg noodles with beef and vegetables
8.Large (21 pcs)
$19.80
T: 03 9509 1238
17.Salmon Maki (6 pcs)
$4.80
18.Soft Shell Crab Maki (6 pcs)
$9.80
Sushi Menu
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AUSTRALIA-CHINA BUSINESSWEEK AWARDS Designed Australia-China BusinessWeek Awards logo, letter head and invitation which will be launch in Sydney later 2015. As a in-house designer at the Awards Organizer I was been assigned to design the logo for this inaugural events.
AUSTRALIA-CHINA
BUSINESSWEEK AWARDS 澳中商务周商业卓越奖
INVITATION We have great pleasure in inviting you to attend the inaugural Australia-China BusinessWeek Awards 2015 Gala Dinner with
AUSTRALIA-CHINA
BUSINESSWEEK AWARDS 澳中商务周商业卓越奖
Australia Business Forum and guesses at Shangri-La Hotel Sydney on 21 October 2015 Address 176 Cumberland Street, Sydney NSW 2000
RSVP Qin Hang qin.hang@abf.events
PROUNDLY SUPPORT BY
PO Box 878 South Yarra 3141
T：03 8689 9898
E：Awards@ABF.Events
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FIVE:AM MARKET RESEARCH BRIEF This document is a university assignment I was done when I was in Monash University.
Market Research Brief
five:am
Market Research Brief September 2014 25097296 Tin Kau Chan
11577932 Izabella Jelonek
25370197 Hongsheng Zhang
Market Research Brief
Introductory Comment
Target Market
In order to pursue a healthy lifestyle, David Prior has been waking up at five am every morning, for decades, to savor the five am stillness by enjoying surfing, yoga, and eating organic yoghurt. In 2009 Prior founded his own yoghurt brand called ‘five:am’ with the ambition to share his philosophy with the rest of Australians (about five:am, n.d.). Over the last five years, five:am has grown to become an established and successful brand. In addition, it has been recognized as ‘great tasting’ having received many awards such as the gold medal at the Dairy Industry Association of Australia Awards. (about five:am, n.d.).
The research is set to be performed in Sydney, Melbourne, and Brisbane with target audiences including those who are regular yoghurt consumers and purchase the product from major Australian supermarkets (Coles, Woolworth, IGA). The research is required to cover both five:am’s customers and other yoghurt brands’ customers in order to gain a comprehensive understanding of buyer behaviour of all consumers purchasing yoghurt.
Background Information
1 x written report – full report 1 x abbreviated report with summary recommendations 1 x presentation (PPT) to the marketing and management team
In Australia, consumer emphasis on ‘healthiness’ continue and often drive consumer behaviour and product choice, particularly within the dairy industry (Lin, as cited in IBISWorld Industry Report, 2014). Yoghurt, as a convenient and healthy snack has also been subject to this trend and has shown considerable growth within the almost stagnant dairy industry over the past two decades (Dairy Australia, 2014; IBISWorld Industry Report, 2014). The yoghurt industry is growing and forecast to generate $542 million in revenue (for the year of 2013) with an expected growth of 3% per annum (IBISWorld, 2014). The yoghurt category represents 14% of the overall butter and dairy industry worth close to $4 billion (IBISWorld Industry Report, 2014). Five:am is one of the brands that has been capitalizing on this growth and has become one of the brands with solid presence on Australian supermarket shelves. Similarly to five:am however, the other yoghurt brands entering this market, also focus on inspiring the health-conscious consumers of today, both current and potential. As an example, American brand Chobani, specializing in natural Greek yoghurt, has recently exploded in the Australian market and has became the second best-selling yoghurt in Woolworths (Watson, 2014). The yoghurt industry in Australia is facing increasingly high competition domestically and internationally. With an established product range and wide distribution, it is the promotional campaign that is seen as the key driver behind five:am’s sales. Hence, the overall aim of this research is to provide market information and feedback regarding five:am’s promotional effort, that of its competitors and the corresponding consumer reactions. Consumer insights will enable five:am to position its products in this crowded and increasingly competitive market to reduce the uncertainty of current promotional strategy and maximize the achievement of overall business results of this young yoghurt brand.
Reporting Requirements
Timing Final report and presentation along with research findings and recommendations need to be submitted and delivered before December 1st 2014 in order for five:am to prepare and adjust the 2015 strategic marketing plan.
Budget The allocated budget for this research project is AU$300,000.
Existing research or other information Internal sales data and current marketing plans will be provided upon request to the successful agency.
Contact Details For further information, please direct your questions to: Izabella Jelonek Marketing Manager
P: (03) 8888 8888 E: Izabella.Jelonek@fiveam.com.au
Purpose Given five:am’s vision and business objectives and the current competitive environment, the purpose of this research is to enable five:am to clearly differentiate itself from its competitors. To achieve differentiation five:am must also gain an intimate understanding
Page 1
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Word Count：925
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VOSE PROSPECTUS VOSE is a company that created for the purpose of an assignment. The core business of this company is virtual fitting room based on 3D CAD scan technology. Therefore the document is prepared with 3D objects elements to matching the core business.
• Long Term - Install VOSE 3D Scanning Booth in all Australia capital cities’ major shopping centre in4 years. - Implement VOSE tagging system in all major online clothing retailers in 5 year. - Implement VOSE tagging system to 60% of B&M retailers in 2 year. - Enter Europe, Asian, and North America Market in 8 years. Communication Objective The marketing communication should focus on two aspects; one is consumer communication and the other is industry communication. Consumer communication is traditional B2C campaign to promote the product in order to achieve a wide base of awareness, curiosity and ultimately leads to 3D scanning/ downloading of the product. The industry communication is based on B2B channel, to achieve installation and implementation of the product into clothing retail store both online and B&M.
Performance Monitor and Control
Item
$20,000
Database Design & Maintenance
$50,000
$80,000
Booth Location Rent
$13,500/Month/Location $5,000
Government Expense
$10,000
Employment
$130,000/Year
B2B side of the implementation will be taking place in several stages as well. The concept is to start with Australian local leading clothing manufacturer/retailer, such as Sports Girl, Cue and Country Road. Ideally operate both online and B&M We will provide our service with a discount price in order to getting access to the market. With the B2C customer base growth, we could use the customer base as bargaining power to negotiate with other industry giants, where we introducing our full price services and occupy the market.
Invest The Face of Future Fashion Retail
Social Media, Publicity
One month before launching
Announce the first installation in Melbourne CBD Emporium Shopping Centre
Retailer announce partnership
Social Media, PR, Publicity, Partner Retailer’s Advertising
Restock all B&M tag, New online store launching
Social Media, PR, Publicity, Partner Retailer’s Advertising
Install first two 3D Scanning Booths in Melbourne Emporium Shopping Centre with exclusive launching party with celebrity, teen idol, and partner retailer VIPs.
One week after launching
Booth Open to general public via online booking system through VOSE website
Closely monitor the performance of the product, Publicity, Social Media, Partner Retailer’s daily evaluation report to Advertising company director and partner retailer liaison.
Two weeks after launching
Launch two more 3D Scanning Booths in Sydney CBD Westfield Shopping Centre
Monitor product performance, and report to partner retailer weekly
Two month after launching
Start to cover major metropolitan shopping centre in Melbourne and Sydney
Pitch idea to other potential retailers
Six month after launching
Install 3D Scanning Booth to Brisbane, Adelaide and Perth
First seasonal report finalized and sent to partner Social Media, Local Newspaper, Partner retailer’s management Retailer’s Advertising
Twelve month after launching
Install 3D Scanning Booth to Darwin, Canberra, Geelong, Newcastle etc.
$15,000/Booth
Partner Retailer Communication
Communication Mix
Prepare database and redesign retailer’s online store
Launching
$15,000
B2B
Start publicity in social media, and technology websites (e.g. Engage, Gizmodo)
Estimate Budget (AUD)
Website Design & Maintenance
3D Scanning Booth
The B2C market implementation will take place in two phases at introductory stage; the key concept is to launch the product in younger generation and let younger people act as an opinion leader/market maven to introduce the product to the older generation.
B2C
Six month before launching
Marketing Expenses
PR (Launching Party in Melbourne and Sydney)
Implementation Strategy
Time Frame
Communication Performance The communication effectiveness will be measured by Marketing Research Company on yearly basis or by demand. The awareness, advertising elasticity and product influence will be measured via a focus group, surveys and other marketing research tools.
Social Media
3.5 Implementation
3.6 Action plan
Product Performance Product performance will be monitored by an in house engineer and be report daily to product manager and partner retailer liaison during crucial times. After stabilization, the report will be less frequent and will be set by the partner retailer and VOSE account manager to incorporate their needs.
Social Media, PR, Partner Retailer’s Advertising
Social Media, Direct Selling (B2B)
Second batch of retailer store Social Media, Local launching Newspaper, Partner Seasonal report distribute to Retailer’s Advertising subscribe retailer / manufacturer
Invest The Face of Future Fashion Retail
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4
FInAnCIAL pLAnnIng
4.2
15
Key Financial ratios
Gross and Operating Margins Year 2
Year 3
Year 4
2.41%
49.99%
53.64%
-23.35%
29.11%
37.82%
Gross Margins Operating Margins
Profit Potential and Durability
Year 4 Year 3
4.1 Funding requirements To date, owner equity invested is $100,000. We are currently seeking additional funds for the next 3 years to purchase the scanner, open up 3 booths, software development, mobile app management and marketing and advertising expenses. The capital sought is $1.4 million, in return for an owner equity position to be determined at the time of negotiations.
Year 2 Year 1 Year 0 -500,000
-400,000
-300,000
Venture Capitalist Ownership To amount the part of the business which belongs to the venture capitalist after having invested in our firm, we have to divide the total value of the company by the invested venture capital. To compute the firm’s value, we use the Discounted Cash-Flow method (DCF). Growth rate of CF year 5 + 6 = 30% Growth rate of CF year 7 - 10 = 10% Growth rate of CF year 11 – infinity = 5% Risk free rate of return = 5% Risk premium = 15% Risk adjusted rate of return = 5% + 15% = 20% Venture capitalist’s ownership = Venture Capital invested / Value of the company = 1,400,000 / 7,360,672 = 19.02% Owner’s Equity = 100,000 / 7,360,672 = 1.36% This means that about 20% of the company belongs to the Venture Capitalists and 1.5% belong to the owners. The venture capitalist will be allocated as part of the management whereby they have positions as directors where they will act in an advisory and guidance role and will be paid a monthly board of director’s fee. 16
-200,000
-100,000
0
100,000
200,000
300,000
400,000
Figure 4 Yearly Profit
VOSE is expected to have positive net income by mid-year 3 and is expected to grow rapidly within the following years. VOSE has the potential to enduring standalone business, supported by a diversified revenue stream (from retailers, designers and in the future custom made clothing), with the opportunity to expand into other sub-segments of fashion and retail. Break Even Analysis
Fixed cost Fixed cost per unit
Year 0
Year 1
Year 2
Year 3
Year 4
127,000
75,000
75,000
127,000
127,000
1.86
1.10
0.52
0.64
0.47
350,000
320,000
410,000
415,000
535,000
Variable cost per unit
5.14
4.71
2.89
2.08
1.96
Selling price per unit
8
8
8
8
8
Variable cost
Months to break even: 12 months Months to reach positive cash flow: 34 months
Invest The Face of Future Fashion Retail
17
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OX FA M K A R M A C L E A N S E P P T This is a presentation slide design for Oxfam Monash Innovator Program’s presentation. The design needs to fit into Oxfam’s existing branding guideline but altered to fit the needs.
TARGET AUDIENCE
DECEMBER 2014
DECEMBER 2014
Liz 28 y.o
MONASH OXFAM INNOVATOR
Finance Sector
oxfam Karma cleanse
Travels, Yogi, Instagrammer
welcome bag
DECEMBER 2014
DECEMBER 2014
PREMIUM
OXFAM
$81.00
UNWRAPPED
welcome bag
CHALLENGE
ZINE
VALUE $51.00
Oxfam retail ESSENTIAL
fair
$31.00
COST
DECEMBER 2014
CHALLENGE
$1,000 Upfront Set Up
welcome bag
$2,000 Tote Bag Design and Initial Production
ZINE
$2,000 Initial Design, Seeking Sponsorship for Print
MARKETING/PROMOTION
Through Oxfam Social Media and Instore
HUMAN RESOURCE
Existing Oxfam Staff and Volunteers
ADMINISTRATION
Using Existing Oxfam Admin Resource
oxfam Karma cleanse
your new year guide to a better
2015
15
PHOTOGRAPHY
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@
jonathanhzhang@gmail.com 0430 811 980