Media kit qsr

Looking to get in fron of the decision makers in the Quick Service Restaurant Industry?

Exclusivity of Category Advertising on QSR Media will give you instant access • Boost your Sales • Increase your brand Equity • Get you message through • Because it’s not business as usual QSR Media is the leading publication for the quick serve industry. Our definition is broad, covering everything from fast food, fast causal, bolt-ons, independants, franchised and non franchised. Each issue blends the right amount of industry talk, inside information and insight, columnists and research such as “The top 50 QSR’s in Australia”.

ABOUT QSR MEDIA QSR Media is the leading publication for the quick serve restaurant industry. As the industry grows, our definition has become broader, covering everything from fast food, fast casual, bolt-ons, independents, franchised and non-franchised.

QSR Media is the only media to focus on this industry exclusively. With our mix of news, editorial, opinion pieces and research no other media reports on this industry in such detail.

Each issue blends the right amount of industry talk, inside information and insight, columnists and research such as “The Top 50 QSR’s in Australia.”

QSR Media offers fresh perspectives and ideas to the executives who run these companies as it guides them through the challenges and complexities of their businesses.

It is this balance of news that makes QSR Media such a compelling read for senior management in ALL areas of the organization from the Chief Executive and board down to senior managers across operations, technology, sales & marketing, training and so on.

No other magazine covers such a breadth of information for today’s QSR leaders.

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READERSHIP PROFILE It has 3 main audiences: 1/. The management of all the major QSR Chains. This includes but is not limited to the CEOs, IT Heads, R&D, Marketing, Supply Chain, Franchising, Product Development, Operations, Logistics, HR, Legal, CFO, Training, Project & Design and Sales Departments.

Everyone from the established players such as McDonald’s, KFC, Pizza Hut, Subway, Oporto, Nando’s, Eagle Boys, Domino’s, to new younger brands such as Guzman Y Gomez, Crust, Mad Mex, Bucking Bull, Healthy Habits, Noodle Box, Salsa’s Fresh Mex Grill, Boost Juice, Souvlakihut, Sunshine Kebabs.

We have over 250 fast food chains (large, medium and small) on our database and the Executives that run these companies. We also have a large number of independants.

2/. Suppliers to the industry 3/. Franchisees and potential franchisees Why promote yourselves on QSR Media?

• High level visibility for new product or service • Reaches the decision makers within the industry • QSR specific targeted audience • Our media is being read and noticed by the most senior levels of management within the QSR industry.

• Our unique content is making us a “must read” for the industry.

• There are only 6 banner ads available which are done on an “exclusivity by category” basis, so your message and branding will not be crowded out with competing vendors.

• QSR Media is highly influential.

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WHAT VENDORS SAY ABOUT QSR MEDIA “We did a video and banner ad and have had many positive comments about it from clients and potential prospects.

People have seen it and got in touch with us. It has helped our profile and positioning in the industry.”

- Steve Bickley, NSW Account Manager, Bakers Maison Australia Pty Ltd

--“Advertising on QSR Media has been highly effective for eCater, it has raised our visibility and we have received valuable leads and business. We are continuing our association with QSR Media as it delivers results.”

- Peter Knock, Founder, eCater

--“We’ve found QSR Media to be a great media partner, the readership is clearly specific to the QSR sector, which has resulted in several new opportunities for our business in this valuable market.”

- Owen Scott, National Marketing Manager, Task Retail Technology

--“As a direct result of our campaign with QSR Media we have had people get in touch with us. We are happy with the profiling and lead generation the advertising has delivered for us. We will look to do more activities with QSR Media in the future as it delivers results.”

- Wayne Billings, Director, Shape Shopfitters

--“QSR media has raised our profile within the qsr community.

We have had a strong response from the banner ad and our associated profiling in this highly targeted media.”

- David Downing, Oceania Sales Manager, Franke Coffee Systems

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WHAT VENDORS SAY ABOUT QSR MEDIA “Dear Justine, I just wanted to let you know how pleased I am to be able to contribute to your specialist QSR sector newsletter. By doing so, I am able to broadcast my message to a key business sector where we have many clients and are seeking to further build our profile. In a fragmenting communications environment, its great to be able to find a direct path to the people you need to be in touch with. Clients and prospects from the sector often comment that they read my contributed items.” - Steve Chamption, Director, ER Strategies ---

WHAT QSR LEADERS SAY ABOUT QSR MEDIA “I am enjoying your interviews and the reports coming out of QSR. It is great to see QSR Media establish an authoritative position in the food industry…”

- Clovis Young, Director, Mad Mex

--“QSR Media is an effective, concise publication for the Australian Food Services executive—it is Australia’s answer to “Restaurant News”, the bible of American QSR Operators…”

- Wayne Homschek, Founder, Pie Face

--“QSR service provides us with an informative and meaningful summary of Q events occurring in the QSR industry. It’s proven to be a great market tool for our business, customers, franchisees and other interested parties.”

- Luke Baylis, MD, Sumo Salad

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WHAT QSR LEADERS SAY ABOUT QSR MEDIA “QSR Media is without doubt the most convenient one stop source of what’s what and who’s who in the QSR space in Australia. Being a remote based franchise, QSR Media is integral in providing us with easy access to our industry information. It gives us a daily snapshot and provides some great articles about trends, changes and other people’s lessons. When we were ready to announce our first franchise, it was an easy choice to select QSR Media as the platform. We wanted the best reach and being able to monitor the reach of each piece written about us is also very valuable.” - Tanya Gilchrist, Founder, Rock Paper Scissors --“As leaders in the retail food industry, we like to keep our ears to the ground and fingers on the pulse of what’s new in the world of fast food retailing. Fast food is exactly that, extremely fast paced, which means to be current and relevant in the marketplace, industry knowledge and insights are so crucial. QSRMedia.com.au is an incredible source of news, information and advice on issues facing the food retailing sector including marketing trends, new product launches, brand development, industry research and supplier news. At Aktiv Brands, we’ve found QSR Media to not only be a valuable news resource, but a great tool for advertising career opportunities within our company. We recently utilized the ‘Jobs Page’ on QSR Media because we knew that unlike recruitment sites, QSR was industry specific and allowed us to directly target professionals within the quick service restaurant industry, resulting in a high calibre of applicants.” - Stuart Beechen, Director, Acktiv Brands (operators of Bucking Bull, Skewerz Kebab & Kebab & Co).

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KEY STATISTICS AND READERSHIP FIGURES qsrmedia.com.au is a fast growing website dedicated to the quick service restaurant industry in Australia, the largest employer of Australians.

Our readership is comprised of senior leadership in the top 250 QSRs, as well as independents who have signed up for our newsletter.

Each week we deliver over 4,500 email newsletters and each month we get over 6,000 unique visitors to our website.

But more importantly it is the quality of our audience. Our audience development team deliberately targets the key CXO positions in the major QSR chains and fills in the data to ensure we land in every mailbox and are the topic of conversation that day.

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BANNER ADVERTISING ON THE NEWSLETTER AND WEBSITE COSTS This is done on “exclusivity by category” basis, so it is on a first in first served!

Don’t miss this opportunity before your competitors get in!

COST: Package 1: 12 weeks at $330 per week, total investment $3,960 + GST This includes advertising on the website and the weekly newsletter. We will also include an interview and an article with one of your senior executives.

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Package 2: 24 weeks $300 a week, total investment $7,200 + GST This includes advertising on the website and the weekly newsletter. We will also include an interview and an article with one of your senior executives.

SITES AVAILABLE:

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EDM AND CASE STUDY Limited to 1 per month. We have worked with companies to develop case studies around critical topics in the industry. We have also done EDM’s for the industry using our targeted audience database. The cost for this is $2,500 per EDM and case study.

CASE STUDY HOW TO DRASTICALLY REDUCE LOGISTICS ERRORS IN MARKETING In today’s ultra-competitive food franchise industry, marketing teams worry about a thousand things at once. Not only do they have to create brilliant marketing campaigns to counter their rivals, but they also have to ensure those campaigns go off without a hitch. Unfortunately, many marketing teams fail to give execution the same priority as planning, due to constrained manpower and budget.

fantastic campaigns. It could be a case of smaller marketing teams handling logistics themselves.

Errors accumulated as frazzled team members made one mistake after another. Costs also skyrocket as staff members render overtime, among other logistics expenses.

Is it even worth it for marketing teams to handle campaign logistics in-house? Or can an outside agency take over these tasks to produce better It is often too late when marketing teams realize results and deliver at lower costs? QSR industry their oversight. Logistics errors have piled up veteran Scott Hamilton shared his experience and wrecked what would have otherwise been with QSR Media in tackling this problem.

SCOTT HAMILTON’S LOGISTICS DILEMMA As one-time national marketing manager for several high-profile national food franchise brands such as Red Rooster and Eagle Boys, Scott Hamilton knows the pressure that befalls marketing teams. His team tackled punishing turnaround schedules and rolled out campaigns at a moment’s notice to avoid losing ground to competitors.

SCOTT HAMILTON

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“When competitors launch new campaigns, you really need to adjust quickly to avoid losing share,”

Hamilton said. “It is not uncommon to have more than 20 updates to a 12-month calendar as the market moves and your own internal business objectives change.”

Hamilton hired outside help to keep up with this tremendous workload.

He appointed Fuse Franchise Partners to handle the logistics and execution of his brand’s marketing campaigns, leaving his team to focus on the critical tasks of brand alignment and messaging.

The division of labour eventually proved effective in creating positive results and reducing the actual costs of campaigns.

QSR MEDIA EVENTS QSR Media has a strong and successful track record in hosting industry events. Roundtables and Panel Discussions all attract senior representatives from the QSR industry and government.

Talk to Justine about sponsoring one of our events.

Contact Justine Charlton to hear about upcoming events planned or to discuss your event needs on justine@qsrmedia.com.au

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