Media Kit 2013 The Magazine for Business in Singapore Boost your Sales Increase your Brand Equity Get your message through Because it’s not business as usual Issue No. 51
Display to 31 January 2013 S$5.90
Daily news at www.sbr.com.sg
Singapore’s Best Selling Business Magazine
UOB BETS THE BANK ON REGIONAL PLAYS MUDDYING SHENG SIONG’S WATERS SIA’S BUDGET THREAT FINALLY ENDS
MICA(P) 244/07/2011 KDM No: PPS1645/3/2008
1 SINGAPORE BUSINESS REVIEW | OCTOBER 2012
SBRCoverDec12+.indd 1
ARE SINGAPOREANS REALLY UNEMOTIONAL ? 11/28/2012 2:51:14 PM
SINGAPORE BUSINESS REVIEW | PROFILE Profile Singapore Business Review is the industry magazine serving Singapore’s dynamic business community. Independent, incisive, authoritative, it is the definitive magazine for Singapore’s business elite. It is the only local business magazine in Singapore guaranteed to reach senior decision makers in the top 1,700 companies with combined sales of S$692 billion and 94% of listed companies. Editorial is a mix of news, reviews, focus on key industries and themes as well as regular sections to keep readers informed of vital issues as they affect them. No other publication has as relevant content to business decision makers as Singapore Business Review. With an experienced and dedicated team of seasoned journalists and expert opinions from market leaders, Singapore Business Review is the definitive magazine for Singapore’s Business Elite. Each issue focuses on business matters such as management advice, relevant news updates and economic opinion. Every issue has a special theme and will include lists, money, power and ideas. Singapore Business Review brings readers unique content, news and ideas not available in regional business media. It fills a much-needed space for local, non-financial business news and analysis.
Circulation Singapore Business Review is printed bi-monthly, and it goes out to the senior management in Singapore’s business firms through direct mail delivery and bulk copies to their headquarters. Copies are available through paid subscription and also on a controlled basis to qualifying readers. It has an audited circulation guaranteed at 25,000 copies reaching 125,000 readers. There will be additional distribution to private clubs, airport lounges and controlled bulk circulation within the CBD area.
Singapore Business Review Leaders Singapore Business Review is the ONLY magazine that can guarantee its reach to CEOs and an average of four other senior executives of ALL the top 1000 companies and 500 SMEs in Singapore, as well as all GLCs, major statutory boards and other key senior executives in Singapore. This grouping accounts for a staggering S$692 billion in sales, 94% of the Singapore stock exchange by market capitalisation, and 82% of Singapore’s entire economy. As we take great pride in our product, we would be more than happy to show you our entire distribution list right down to the name of every individual receiving the magazine as we reach the most number of Singapore-based decision makers of any business magazine.
2 SINGAPORE BUSINESS REVIEW | MEDIA KIT 2013
SINGAPORE BUSINESS REVIEW | PROFILE
SINGAPORE BUSINESS REVIEW | MEDIA KIT 2013 3
SINGAPORE BUSINESS REVIEW | PROFILE Singapore Business Review Leaders Media City Singapore This survey looks at the environment for media in Singapore. The Tourism Business How our nation brings in the tourists and future trends and challenges Singapore as a Regional Hub How Singapore repositions itself as the preferred location in Asia, whilst coping with the China challenge and the India opportunity Innovation and Productivity As Singapore moves away from low-end manufacturing, innovation, design and creativity will play a vital role in the economic development of the nation. As brains replace brawn, where will future growth come from? Infocomm City How Singapore creates the best telecommunication infrastructure for businesses in the 21st century Biocentre Singapore How Singapore positions itself as a leading biotechnology research and development centre.
Thematic -ideas to inspire The Top 1,000 companies in Singapore Which are our largest companies and how have they performed over the year? What trends are driving businesses in Singapore? Which industries are up, which are down, and what does it mean? The Enterprise Issue Small business focus on SMEs and entrepreneurs. Who is growing, where, and capitalising on international markets. The Money Issue Making money, investing it and spending it. Who makes how much? From directors to executives, this survey looks at the ‘most kaypoh’ issue of all: am I making enough? We also look at how to spend or invest your money. Hey, the choice is yours. The Export Issue Singapore is the world’s busiest port and has the highest amount of trade as a percentage of its GDP than any other country. This issue looks at who is trading and what trends are seen in the industry and major players. From goods to services, we look at them all.
4 SINGAPORE BUSINESS REVIEW | MEDIA KIT 2013
SINGAPORE BUSINESS REVIEW | PROFILE Magazine fact sheet Every issue of Singapore Business Review carries a balanced mix of articles that appeal to the senior management of companies in Singapore, with coverage on technology, regulatory, thematic, market and insider news. Our focus is the local business scene as we cover the market players and news affecting people working in these companies. Singapore Business Review helps readers to achieve a true business advantage through its coverage of issues and events affecting Singapore’s business today and in the future. Circulation: 25,000 copies Total Sales of Recipient Companies: S$692 billion Percentage of Listed Companies by Market Capitalisation reached: 94% Market Position: Singapore’s ONLY and highest selling local business magazine Readership: 125,000 (5 readers per copy) CEO/MD/CIO/VP/CFO/Chairman: 72% Reader Description: Senior Management at the Top 1,000 Companies, Top 500 SMEs, Top GLCs, Major Statutory Boards Bonus Circulation: Airport lounges, private clubs, selected trade shows and events. Ask for details. Reader Qualifier: Top 4 Executives at the Top 1,700 Companies in Singapore, Key Senior Executives, Decision Makers from all business aspects Casual Full Page Rate: SGD $5,990 (colour or black & white) Colour: Full colour throughout Binding: Perfect binding Bookings/Cancellations: 2nd Friday of the month prior cover date month Material Deadline: 3rd Friday of the month prior cover date month On-sale: Last Monday of the month prior cover date month
Key Contacts Advertising Tel: +65 6223 7660 Fax: +65 6491 5992 Email: lanie@charltonmediamail.com ext. 208 rochelle@charltonmediamail.com ext. 213
Editorial Tim Charlton Fax: +65 6223 0312 Email: sbr@charltonmediamail.com
SINGAPORE BUSINESS REVIEW | MEDIA KIT 2013 5
RATES
Advertising Rates
Casual
3X
6X
Double Page Spread
SGD 13,000
SGD 11,305
SGD 10,710
Full Page Colour
SGD 7,000
SGD 6,690.50
SGD 5,391
Half Page Colour
SGD 4,800
SGD 3,790.50
SGD 3,591
Quarter Page Colour
SGD 3,990
SGD 3,840.50
SGD 3,691
Strip Ad
SGD 2,990
SGD 2,840.50
SGD 2,691
Premium Positions
Casual
3X
6X
Inside Front Cover
SGD 8,990
SGD 8,590.50
SGD 8,191
Outside Back Cover
SGD 8,990
SGD 8,590.50
SGD 8,191
Inside Back Cover
SGD 7,990
SGD 7,640.50
SGD 7,291
Opposite Agenda
SGD 7,990
SGD 7,640.50
SGD 7,291
Opposite Contents
SGD 7,990
SGD 7,640.50
SGD 7,291
Opposite Most Read
SGD 7,990
SGD 7,640.50
SGD 7,291
Center-Fold
SGD 15,000
SGD 13,305
SGD 12,710
Creative Executions
Casual
3X
6X
Belly Bands
SGD 6,000
SGD 5,000
SGD 4,000
Insert 1pp 80 gsm
SGD 5,000
SGD 4,500
SGD 4,000
Insert 4pp 80 gsm
SGD 8,000
SGD 7,000
SGD 6,000
Sticker on cover
SGD 3,000/1,000
SGD 2,000/1,000
SGD 1,800/1,000
4-page magazine cover wrap
SGD $18,000
SGD 15,000
SGD 13,500
Supplement (Exclusive Sponsorship) $18,000 for a 4-page feature with 3000 reprints included $ 25,000 for an 8-page feature with 5000 reprints included
Special Advertising Options Corporate Profiles - Highlights a company’s products, services, offerings, and people appointments. Co-published Corporate Profiles - Highlights a company’s success, developments, and initiatives. Thought Leadership Articles - Series of articles in 3 consecutive issues. Special Industry Features - Features similar industries regardless of origin. Country Reports - Features different industries from a specific origin.
Article Reprints $3,000 for 3,000 pieces $4,000 for 5,000 pieces, smaller quantities not available 6 SINGAPORE BUSINESS REVIEW | MEDIA KIT 2013
MATERIAL SPECIFICATIONS
Material
Trim size
Bleed size
DPS*
275mm x 420mm
285mm x 430mm
Full page*
275mm x 210mm
285mm x 220mm
Material
Actual size / Type Area
1/2 Page vertical
260mm x 90mm
1/2 Page horizontal
130mm x 180mm
Keep all type and graphics at least 10mm away from all edges and gutter, within the trim size. Add 5mm Bleed for all advertisements with bleeds* Bleed is only offered on full page advertisements and larger. Fractional advertisement will fit inside the layout dimensions. Singapore Business Review is full-colour throughout, saddle stitched and printed on web offset press on 110 gsm matt art paper.
DPS 280mm x 420mm with Bleed 290mm x 430mm Type Area 260mm x 400mm
Full page 280mm x 210mm with Bleed 290mm x 220mm Type Area 260mm x 190mm
1/2 page vertical 240mm x 88mm
Half page 125mm x 184mm
SINGAPORE BUSINESS REVIEW | MEDIA KIT 2013 7
EDITORIAL CALENDAR 2013
February / March
Cover Story : The Investment Issue: 10 Hot Investment Ideas for 2013 Business Report : Insurance / Commercial Real Estate Awards Coverage : Singapore Business Review Restaurant Awards Investment Feature : Personal Finance: Growing Your Wealth Tech Essentials : Digital Cameras Business Buyers Guide : Accounting & Business Software Country Reports : Germany / Switzerland Marketing Feature : Business Hotels & Serviced Apartments Roundtable : 2013 Investment Roundtable
April / May
Cover Story : Asian Art Story Business Report : Banking / Executive Relocation Awards Coverage : Asian Export Awards Investment Feature : Alternate Investing: Art / Collectibles / Wine Tech Essentials : Laptops Business Buyers Guide : MBA Report Country Reports : Spain / France Marketing Feature : Basel World / SIHH Preview Roundtable : Business Banking & CFO Roundtable
June / July
Cover Story : Entrepreneur Issue: Where Business Starts Business Report : Digital Business / Human Resources Awards Coverage : Asian Property Awards Investment Feature : International Property Tech Essentials : Printers / Scanners / Faxes Business Buyers Guide : Luxe: Yachts & Private Jets Country Reports : Best Of British / Benelux Countries Marketing Feature : Singapore MICE Report Roundtable : The Entrepreneurship Roundtable
August / September
Cover Story : The Property Issue: Where are the Best Places to Buy and Live In Business Report : Supply Chain Management / Business Travel Awards Coverage : Asian Hospitality Awards Investment Feature : Mutual Funds Review Tech Essentials : Mobile Phones / PDAs Business Buyers Guide : Executive Motoring Country Reports : Middle-East Business Report Marketing Feature : Malaysian MICE Report Roundtable : Property Roundtable
8 SINGAPORE BUSINESS REVIEW | MEDIA KIT 2013
EDITORIAL CALENDAR 2013
October / November
Cover Story : The Money Issue: Salary Guide Business Report : Manufacturing / Printing Industry Awards Coverage : Singapore Business Review Leadership Awards Investment Feature : Wealth Management & Private Banking Tech Essentials : Projectors / Video Conferencing / AV Business Buyers Guide : Executive MBA / Further Education Country Reports : Italy Marketing Feature : Best Restaurants for Business Lunches Roundtable : Executive Education Roundtable
December / January
Cover Story : Singapore’s Best (& Worst) Performing Companies Business Report : Logistics / Shipping & Ports Investment Feature : Annual Market Review Tech Essentials : Digital Imaging Business Buyers Guide : Executive Health & Insurance Country Reports : Scandinavia Marketing Feature : Watch & Jewelery Christmas Gift Guide Roundtable : Franchise Roundtable
SINGAPORE BUSINESS REVIEW | MEDIA KIT 2013 9
ONLINE ADVERTISING RATES | WEBSITE Top Leaderboard (728 x 90 pixels, runs on all pages)
Monthly: S$ 25 CPM SOV
Banner 1 - Above fold (600 x 120 pixels)
Monthly: S$5,000 FIXED*
Right Hand Square 1 (300 x 250 pixels, runs on all pages)
Monthly: S$5,000 FIXED* Right Hand Square 2
Monthly: S$4,500 FIXED* Banner 2 (600 pixels x 120 pixels, runs on all pages)
Monthly: S$4,000 FIXED*
Banner 3 (600 pixels x 120 pixels, runs on all pages)
Monthly: S$3,500 FIXED*
Banner 4 (600 pixels x 120 pixels, runs on all pages)
Monthly: S$3,000 FIXED* Video
Monthly: S$8,000 FIXED* Banner 5 (600 pixels x 120 pixels, runs on all pages)
Monthly: S$3,000 FIXED*
10 SINGAPORE BUSINESS REVIEW | MEDIA KIT 2013
ONLINE ADVERTISING RATES | EDM Top Leaderboard (600x120 pixels)
Monthly: S$ 2,500 Fixed Banner 1 - Above fold
Monthly: S$ 3,000 Fixed Right Hand Square 1 (300 x 250 pixels)
Monthly: S$ 3,000 Fixed
Banner 2 (600 X 120 pixels)
Monthly: S$ 2,500 Fixed
Banner 3 (600 X 120 pixels)
Monthly: S$ 2,000 Fixed
Banner 4 (600 X 120 pixels)
Monthly: S$ 1,500 Fixed SINGAPORE BUSINESS REVIEW | MEDIA KIT 2013 11
ONLINE ADVERTISING SPECIFICATIONS WEBSITE ADVERTISEMENTS Creative Types
Dimension
Top Leaderboard
728 (w) x 90 (h) pixels 600 (w) x 120 (h) pixels for backup
Banner
600 (w) x 120 (h) pixels
Medium Rectangle
300(w) x 250(h) pixels
Max. File Size
Format
Description
50 Kb
JPEG, GIF or SWF For all SWF files, you have to send a GIF backup
runs on all pages; Subject to up to 3 rotations
50 Kb
JPEG, GIF or SWF For all SWF files, you have to send a GIF backup
runs on all pages; Subject to up to 3 rotations
50 Kb
JPEG, GIF or SWF For all SWF files, you have to send a GIF backup
runs on all pages; Subject to up to 3 rotations runs on all pages; Subject to up to 3 rotations
20MB or approximately 5 to 6 mins. duration
Section banner
300 (w) x 100 (h) pixels
50 Kb
JPEG, GIF or SWF For all SWF files, you have to send a GIF backup
Video
Full Standard definition frame size: 320(w) x 240(h) pixels Full frame rate: 25fps Bit rate: 3 Mps or greater (high enough to avoid noticable encoding artifacts)
300 (w) x 100 (h) pixels
MP$, WMV & FLV
*Ensure animated GIF loops continuously **Animated should be limited to a maximum of 20 secs ***Advertiser to provide click-through URL ****Instructions for SWF / Flash creatives • A back up GIF or JPG must be supplied, to serve to users who do not have flash plug-in. • Click-through must be targeted to a new window (“_blank”) • A hard-coded URL must NOT be used. A “clickTag”
BANNER POSITIONS LEADER BOARD RIGHT SQUARE - BANNER 1
above NEWSLETTER SIGNUP
RIGHT SQUARE - BANNER 2
below NEWSLETTER SIGNUP
BANNER 1
above TOP NEWS
BANNER 2
above EXCLUSIVE
BANNER 3
above PEOPLE
BANNER 4
above LIFE & STYLE
BANNER 5
above HONG KONG SECTION
12 SINGAPORE BUSINESS REVIEW | MEDIA KIT 2013