13 GCSE Grades A*-C GCSEs Including:
GCSE Design & Technology - A* GCSE English Lit/Lang - A/A GCSE Mathematics - A GCSE Physics/Chemistry/Biology - A /A /B GCSE ICT - A
ROYDS SPECIALIST LANGUAGE COLLEGE
SIXTH FORM 2006 - 2008
MY C.V.
3 A Levels
GCE A Level - Applied ICT - B GCE A Level - Design & Tech: Product Design - A GCE A Level - Chemistry - D Further studies during my time at sixth form also included AS level study of Mathematics & Statistics, along with an Architectural project for my Design & Technology certificate.
A graduate in BA (Hons) Design, with first class honours. I studied specialising in product and brand design, which opened the door to my 4+ year career in the signage and advertising industry. I have key experience as a brand guardian, working closely with clients from multiple well-known brands, to provide precise and inventive design solutions. The blue-chip clients I’ve worked with have provided me with a wealth of experience in projects with strict budgets and tight deadlines, which I have tackled efficiently with excellent workload management and strong problem solving skills. Working great either within a team, or solo, I’m able to handle multiple situations with logical and methodical thinking, in a high-pressure environment.
ABBEY HOUSE MUSEUM Kirkstall, Leeds.
Designed, Created, Built and Installed an entire exhibition for Kirkstall Abbey House Museum. Worked with client defined budgets to achieve a professional finish within monetary restrictions, and tight deadlines.
PART-TIME DESIGNER
2008 - 2012
APPLEJON DESIGN & CONSULTING Rothwell, Leeds.
Tasked with creating Photoshop visualisations for building conversions & other architectural projects.
Carried out building surveys on properties ranging from domestic and commercial properties through to a 50,000 sq ft warehouse.
LEEDS METROPOLITAN UNIVERSITY
Supplied and worked on SketchUp visualizations for properties under the consultation of Applejon Design.
BA Hons: Design
FEB 2012 - JUN 2015
SCHOOL OF ARCHITECTURE LANDSCAPE & DESIGN 2008 - 2011
First Class Honours (Focus on Product & Spatial design) Was part of multiple design teams for university projects including designing 'Totem' Signage for the Art and Design Graduate show in 2011, and 'branding' and graphics for the course's 2011 New Designers group, which I was a part of. Awarded the Robert Peake Design Award for dedication to the course.
SKILLS HIGHLY SKILLED WITH:
I am a Leeds based multidisciplinary designer.
LIVE UNIVERSITY PROJECT
NOV 2009 - JAN 2010
EXPERIENCE
EDUCATION
ROYDS SPECIALIST LANGUAGE COLLEGE
HIGH SCHOOL 2004 - 2006
ADOBE PHOTOSHOP
SIGNAGE DESIGNER
ASHLEIGH SIGNS LTD. Rothwell, Leeds.
Tasked with producing creative signage schemes for both branded and non-branded locations. Monitored projects from initial design stage, through print and production, following up with site visits to ensure the solution is as required and to establish any further opportunities. Brand Guardian for multiple retail chains & projects.Worked on multiple Retail, Supermarket and Hotel chains as well as pubs and local businesses. Producing creative signage schemes and visualisations, working in conjunction with clients to produce viable and interesting design solutions, and setting up artwork for print and production. Involved in developing both new and existing brands in conjunction with other design studios and brand managers.
ADOBE ILLUSTRATOR ADOBE INDESIGN
LEAD SIGNAGE DESIGNER
JUN 2015 - CURRENT
INSIGNIA SIGNS & SERVICES LTD.
07917 134 225
PROFICIENT IN:
TRIMBLE SKETCHUP
JonSummerfieldDesign @ live.co.uk
PREVIOUS EXPERIENCE:
88 Vesper Way, Leeds, LS5 3LN
SERIF WEBPLUS AUTODESK 3D STUDIO MAX
Produced a range of signage schemes for traditional pubs and bespoke contemporary bars, through large chain pub-restaurants, and everything in between.
WORDPRESS SITE BUILDING
Working closely with pub companies and other design studios, to develop the future image of multiple well-known brands.
ADOBE DREAMWEAVER ADOBE FLASH
Involved in the production and development of various new brands and re-brands including a new chain of pubs for Flipside brewery, and the new image for Hungry Horse pubs.
MICROSOFT OFFICE SUITE
Key input in meetings with head staff from well-known pub companies, to pitch and present my proposed signage solutions.
www. JonSummerfieldDesign.com
ALSO PROFICIENT IN:
Armley, Leeds.
Lead Signage designer for pubs, restaurants & clubs across the UK, for multiple pub companies & breweries.
RETAIL CLIENT LOCATION: ASHLEIGH SIGNS LTD. ROLE: BRAND GUARDIAN, LEAD SIGNAGE DESIGNER
• Worked in conjunction with the Kiddicare team to develop the initial design concept into a striking yet feasible signage solution for 10 flagship Kiddicare stores. • Produced signage design for each specific area of the store, ranging from calm Nursery spaces, to fun and vibrant Toys & Games sections. • Developed a consistent theme for Kiddicare materials, and a signage manufacturing manual from a base set of brand guidelines.
• Project based around conversion of Tesco Cafés into carvery restaurants around the UK. • Was tasked to brand the chain (Originally named ‘OPEN DECKS’) as part of a small team, chosen to be lead designer once a brand style and logo was chosen. • Responsible for initial signage design based around chalkboard & timber style, and the colourful 50s inspired re-brand in late 2014 • Multiple meetings with Tesco and Decks staff to establish a consistent theme for material across the brand. • Produced a signage manual and artwork for all English and Welsh sites.
RESTAURANT CHAIN FOR LOCATION: ASHLEIGH SIGNS LTD. ROLE: BRAND GUARDIAN, LEAD SIGNAGE DESIGNER
PUB/RESTAURANT CHAIN LOCATION: INSIGNIA SIGNS LTD. ROLE: BRAND DEVELOPMENT, LEAD SIGNAGE DESIGNER
• Working closely with TrueStory design agency, I was tasked with bringing together initial design ideas for the re-brand of Hungry Horse pubs, and producing feasible signage schemes from them, whilst also developing the brand identity to be in keeping with Greene King’s vision. • Worked closely with lead staff at Greene King to pitch ideas, and propose solutions to their requests, both relating to designs, and materials/production. • Produced a signage manual and artwork for multiple trial sites for the new brand, evolving and adapting my designs when faced with the new challenges each site brought. • Helped develop internal signage and signwriting packs to enforce a holistic brand identity.
MUSEUM EXHIBITION FOR LOCATION: LEEDS METROPOLITAN UNIVERSITY ROLE: COMPETITION WINNER, LEAD DESIGNER, WORKSHOP PRODUCTION, INSTALLATION
• Winner of live project working in conjunction with Abbey House Museum in Kirkstall, Leeds. • Proposed as competition project, where groups had to produce a general theme and design ideas to present to the staff of Abbey House Museum. • The project was to design and build the set and space for the 2010 exhibition ‘Park Life’. An exhibition of the parks of Leeds, and their history. • Carried out the final design amendments & workshop production with just one other student from the team, and the help of the University’s workshop staff. • Placed in charge of every element of the project from graphics, to ordering materials, to workshop duties & constructing and installing the final pieces. • The exhibition was opened on the 23rd of January 2010, after 3 months working on the project, to great feedback from both visitors and staff.
INSTORE IDENTITY FOR LOCATION: ASHLEIGH SIGNS LTD. ROLE: LEAD DESIGN DEVELOPMENT, ARTWORKER
• Working in conjunction with Elmwood design agency in Leeds, Initial meetings were held with staff from Morrisons, Elmwood, and Ashleigh Signs. My role was to take the chosen designs from Elmwood’s initial concept pack and develop them into feasible signage solutions, whilst offering my own ideas to the design development process. • Tasked with deconstructing the flat design ideas and developing them into 3D elements, specifying construction methods and materials. • Editing artwork and setting up for print. • Created guidelines for 3D bulkhead elements and produced a signage manual.
BESPOKE PUB SIGNAGE LOCATION: ASHLEIGH SIGNS LTD., INSIGNIA SIGNS LTD. ROLE: LEAD DESIGNER Often, pub signage schemes require an identity to be created for them, something creative to make them stand apart from other free houses. Displayed are some examples of the wide variety of identities I have created.
RESTAURANTS LOCATION: ASHLEIGH SIGNS LTD., INSIGNIA SIGNS LTD. ROLE: LEAD DESIGNER FOR SIGNAGE & BUILDING FRONTAGE
• I was tasked with producing a more neutral external image for an under-performing chain of Stonegate-owned, ‘Great Traditional’ pubs, to reflect the food offers and welcoming atmosphere inside. • A number of styles were proposed to the client with great feedback on all, settling on a bistro-style design scheme with illuminated glass fronted fascias, to have remote control, colour changing lighting for weekend events. • The brand rolled out across multiple sites around the UK through 2014.
NEW PUB BRAND CREATION LOCATION: ASHLEIGH SIGNS LTD. ROLE: LEAD DESIGNER
• Flipside Brewery, wishing to expand into a chain of pubs, asked me to produce a ‘quirky’ new brand to stand out against trendy bars such as BrewDog. • Working closely with the clients, I proposed this vibrant, modern style, which received high-praise, and is currently being rolled out at sites across the UK.
NEW PUB BRAND CREATION LOCATION: INSIGNIA SIGNS LTD. ROLE: LEAD DESIGNER
• Thaikhun’ was a relatively new chain of Thai restaurants. After rolling out a few sites around the UK, I was tasked with creating a more coherent signage package for the brand, really capturing the essence of the street food carts and markets of Thailand. • To match the ‘bric-a-brac’ Thai Market style internals, I produced a design pack which included, stitched-together effect awnings, banners and flags, neon signs with a dilapidated look, corrugated panels and road signs fixed to the fascias.
RESTAURANT CHAIN LOCATION: ASHLEIGH SIGNS LTD. ROLE: LEAD DESIGN DEVELOPMENT
• In early 2014, Harvester approached us with a proposal to update the signage across the brand. The only detail provided was the new logo), and a green reference colour. We were told the interior was going to be much more ‘farmhouse’ style, and more family friendly. The brief was to match this new approach. • I was chosen as part of the initial project team to develop the brand to a workable level. Meeting with marketing representatives from Harvester, I developed a scheme of options using traditional shapes and timber finishes to give a rustic barn feel to the exterior
RESTAURANT CHAIN LOCATION: ASHLEIGH SIGNS LTD. ROLE: LEAD DESIGN DEVELOPMENT
‘ONE-OFF’ PUBS LOCATION: ASHLEIGH SIGNS LTD., INSIGNIA SIGNS LTD. ROLE: LEAD DESIGNER
LOGO DESIGN LOCATION: FREELANCE ROLE: LEAD DESIGNER
• DinkyPops Designs is a small local business specialising in handmade gifts and trinkets. • I was asked to provide a design which reflected the homely and hand-crafted nature of the business, whilst remaining simple and recognisable. • The proposed Matryoshka doll design was greatly praised and is now being implemented onto labels and marketing material.
• Stohik is a new gym and sportswear brand. The name coming from ‘stoic’, they asked me to provide a brand identity which reflected the focus and strength reflected in the name. • Using the Easter Island statues as reference, I produced the bold and impactful scheme displayed.
• Applejon Associates is a Leeds based property consultancy. Only having a limited number of staff, the company struggled to re-brand after a shift in business. As such I was asked to undertake the project. • The result was an attractive, modern style, with a recognizable logo that would appeal to both the residential and commercial client bases that Applejon caters for.
BUSINESS BRANDING LOCATION: FREELANCING ROLE: LEAD DESIGNER
• Insignia Signs required a re-brand after a multi-million pound deal breathed new life into the business. The increase in productivity required the brand to be updated from the existing, tired image. • Multiple logo designs were presented to Insignia Signs, including the one displayed which was the most liked. Decisions are still being made, but they are aiming to implement the new brand by late 2016.
BUSINESS BRANDING LOCATION: FREELANCING ROLE: LEAD DESIGNER
aglow
• ‘Aglow’ was a series of lights designed to create a multisensory experience, allowing the user to manipulate light levels through deeper interactions than standard light units. • Project aims to ‘reinvent’ the mood light, moving away from the coloured LEDs and silicone shells so frequently used, and instead focusing on user connection and involvement. • Using contrasting materials against a clean, wood finish, the units promote interactivity through exploration.
LIGHTING DESIGN LOCATION: LEEDS METROPOLITAN UNIVERSITY ROLE: DESIGNER, WORKSHOP PRODUCTION
• ModuLuminaire’ was the solution to a live brief from High Technology Lighting Ltd., whereby a ‘Xicato’ LED had to be incorporated into a table top luminaire. The Xicato had particularly good colour rendering qualities and as such I began to develop a design for a task light for artists and designers. • The resulting lamp was a semi portable unit with docking stations around the workspace. • The concept was to tackle the issue of difficult lighting angles when drawing, etc. It’s size and ergonomic shape also meant it could be held like a torch for intricate creative tasks where a very specific angle of light is needed.
MODULAR LIGHTING DESIGN LOCATION: LEEDS METROPOLITAN UNIVERSITY ROLE: DESIGNER
• ‘Tidy’ was a project tackling the issue of redesigning the ‘desk tidy’. • A modular system was developed so that the solution was personal to the user, and constructed in a building block fashion to add an element of entertainment to a space which may be demotivating. • The user would only have to purchase the units they need, therefore making the whole system more personal to them, especially with the wide range of colours and features available. • The solution focused on verticality, leaving a small footprint on the desk to provide the largest free space possible on the surface itself.
MODULAR PRODUCT DESIGN LOCATION: LEEDS METROPOLITAN UNIVERSITY ROLE: DESIGNER, WORKSHOP PRODUCTION
PERSONAL BRAND DESIGN LOCATION: FREELANCE ROLE: LEAD DESIGNER
• In 2011 I attended the ‘New Designers’ convention in London with 11 other students from my course. Along with 2 of these students, I helped design our branding for the convention. • We wanted a clean style, but also an attractive amount of colour. To achieve this we assigned each student a colour which suited their displayed projects, which they would use as accents on their sheets and material.
• Earlier designs for the New Designers logo developed into a project called ‘GRIM (Great Imaginations) up north’. The initial concept of this project was to hold networking events for the growing design industry in the north of England, much like the New Designers convention. • The brand was eventually adopted as an identity for me and fellow graduate in some freelance work after university, but the initial concept is still one I am very passionate about approaching.
• In early 2016, discussions began with a former colleague about starting a design agency. We wanted an identity that promoted our creativity and our ability to apply imagination where there is blank space, but also our passion and strength in the field of design. BLANKWOLF was born.
IN CLOSING Hopefully, from the work displayed on the previous pages, you can see that I like to apply myself to a vast range of project types under the umbrella of ‘design’. My ‘all-round’ approach to design is fueled by a willingness to have input in projects from start to finish. This in turn means I work great within the creative, brainstorming environment of a team, but can also apply myself to a variety of tasks when working on my own. My involvement with a project becomes very personal, as I feel it is important to have pride in my work once it is installed/supplied to the client. Being involved with live projects in my time as a student, and becoming brand guardian and the sole designer for certain brands in my time employed, has developed my determination to provide solutions of the highest possible standard to a client. My ability to handle projects that have strict criteria with ease, means that I can put my mind to use in many situations, and gives the opportunity to be open to new challenges. My years at University and my time employed as a Signage Designer have given me an opportunity to work in many creative environments and experience many methods of working. Many of my personal favourite projects relate in some way to manipulating a space to create a better suited environment. This experimentation with spatial design stems from an interest in architecture, interior architecture, and landscape design. My interest in design stems from a very young age where a bucket of lego and a couple of cardboard boxes was my design studio, and as such my passion for design spills into my personal life. Influences in the more recent years in my life come from a keen interest in pop-culture and videogames. These will often culminate as a new style or idea that I like to implement into design work for personal projects. Occasionally I will create a series of posters or artworks, relating to a specific theme or style, to put up in my office at home. This interest in personal design works keeps me creative, and busy! Some examples of the stuff I do in my free time can be seen around this page.
07917 134 225
88 Vesper Way, Leeds, LS5 3LN
JonSummerfieldDesign @ live.co.uk
www. JonSummerfieldDesign.com
THANKS FOR READING!
07917 134 225 88 Vesper Way, Leeds, LS5 3LN JonSummerfieldDesign@live.co.uk
JonSummerfieldDesign.com