Faith Brand Overview

BRAND OVERVIEW

Jonathan Williquette Media

CLIENT

Faith Baptist Church

PROJECT

Organization Brand

PRINT

DIGITAL

152 OLD VAUGHN BRIDGE RD.

JONWMEDIA.COM

HARTSELLE, AL 35640

INFO@JONWMEDIA.COM

256.642.5821

FACEBOOK.COM/JONWMEDIA

BRAND PROPOSAL

FAITH BAPTIST CHURCH

Here’s what we came up with.

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BRAND PROPOSAL

FAITH.

Contact

We believe that the Bible is the inspired, inerrant, and sufficient Word of God.

JONATHAN WILLIQUETTE MEDIA

Faith Baptist is an ever-growing minisitry in the heart of Decatur, Alabama. As we grow spiritually, we mature to be more like Christ. We are also growing

152 Old Vaugn Bridge Road Hartselle, AL 35640 Phone: email: website:

256.642.5821 info@jonwmedia.com jonwmedia.com

numerically. We are ambitious for God’s glory, eager to be more and more useful in the advance of the Gospel.

FAITH BAPTIST CHURCH

We desire to reflect excellence for the Lord is

604 Beltline Road SW Decatur, AL 35601

everything we do at Faith Baptist. Thus, it is our goal to prove that excellence in our visual appearance.

The world around us is changing rapidly and revolves heavily around “new” media (graphics, film, audio, etc). In order to not only reflect excellence for the Lord, but also to reach those around us with the

Phone: email: website:

256.355.0175 jsnason@ faithbaptistdecatur.org

message of Christ, Faith Baptist is hereby opting to update our logo, website, and social media accounts to a more modern, up-to-date appearance.

JONWMEDIA SOCIAL MEDIA

We will accomplish this goal through the work

Facebook: facebook/jonwmedia Instagram: jonathanwilliquettemedia Twitter: @jonwilliy

and aid of Jonathan Williquette Media, a missions media company also based in Decatur, Alabama.

Jonwmedia is a for-profit ministry agency that offers a wide variety of media services to assist others biblical-based ministries in their efforts to fulfill the great commission. Jonwmedia was founded in 2012.

BRAND PROPOSAL

FAITH BAPTIST CHURCH

A little background about us — Faith Baptist Church is an Independent Baptist Bible-based ministry serving Decatur, Alabama, since 1959; we are located on the Beltline across from Staples. You’ll find exceptional opportunities here to make friends, honor God, and equip yourself to confidently respond to life’s challenges.

“Being justified freely by his grace through the redemption that is in Christ Jesus.” ~ Romans 3:24

What we do

Who we are We are self-governing, and free from any affiliation with conventions or associations.

We cooperate with like-minded believers as much as we can, but we do so freely, without associational expectations.

We are passionate about the message of salvation from sin through the life, death, and resurrection of Jesus Christ.

We believe that the Gospel is the only hope, both for non-Christians and Christians alike. We unite around the Gospel, not political positions or secondary issues. Our singing, preaching, and praying are saturated with the Gospel of Jesus Christ.

We’re not hiding from the world, as though we were a monastery. Rather, we want to be “the light of the world . . . a city set on a hill� (Matthew 5:14).

We believe in proclaiming the forgiveness of sins and eternal life only through faith in Jesus Christ as personal Lord and Savior. Through preaching and personal evangelism, we long to reach our ethnically diverse community, which means that our make-up will also reflect our ethnically diverse community.

We are aggressive in our endeavors to spread the Gospel of Jesus Christ to the entire world. We send missionaries, and we support missionaries, giving generously to both missionary personnel and projects; we generally support fewer missionaries so that we can give them greater financial support. And we pray for missions, regularly and fervently.

BRAND PROPOSAL

About Jonwmedia.

This organization firmly believes that media is a vital tool for a ministry to be effective in today’s culture. In a society that has been built on visuals, a ministry with poor media or bad design is likely to leave a bad taste in the mouths of those in the community around it. Our agency is not just about creating high quality media, rather providing the ministries it serves a level of professionalism and attention to detail that would please Christ.

“My ultimate goal at Jonathan Williquette Media is to encourage millions of Christians to be faithful and effective servants of Christ wherever God has them.

Since 2012, I’ve been creating design and film that challenges others to get involved in missions in their communities and across the globe.”

Strategically, the best way for Jonathan Williquette Media to aid in the furtherance of the gospel is to serve missionaries and churches by providing relevant and effective means of promotion.

He is extremely faithful and trustworthy. One of those people that is a pleasure to work with.

I really look forward to years more with Jon. — JAMES WRIGHT TECHNICAL DIRECTOR, SIGHT & SOUND THEATERS

Founder/CEO Jonathan Williquette

BRAND PROPOSAL

Our Past Work —

Here are just a few of the past ministry-based projects Jonathan Williquette Media has been privileged to work on.

VANDERHOOF CHURCH BRAND

CAMP JOY WEBSITE & PROMOTIONAL

HOMEFIELD ADVANTAGE BRAND

MCKINLEY PROMOTIONAL

CANEDY PRAYER CARDS

BAPTIST WORLD PROMOTIONAL

ACCESS POSTER SERIES

ANDERSON PROMOTIONAL

MAIETTA PROMOTIONAL

BRAND PROPOSAL

TESTIMONIALS

Rachel Stevens Really thankful for the work Jon did to brand my company.

His expertise and eye of design is exactly what I was looking for. I would highly recommend using Jonwmedia for your next project!

Steven Williams Jon was a pleasure to work with. From intitial contact to completed project, he was attentive to our needs and expertly infused his creative insights to produce a high quality print design product. His response time was absolutely incredible, making us look forward to our next project with him.

Larry Peiri We are thankful for the professionally done prayer cards that Jon created for us and our ministry in Italy. I was quick to respond, communicate, and generate the cards. His desire to please is so evident. We highly recommend those needing this service to use Jon’s

Jessica Chenoweth Jon was easy to work with and listened to our specific needs. He was able to take our ideas and turn them into a reality. We were thoroughly pleased with the final product and it exceeded our expectations. We will definitely use him again for our next conference!

service.

BRAND PROPOSAL

Brand Uses A brand isn’t just about the logo. It’s about an image beig made visable in every area of an organization’s media.

PRINT USAGE Bulletin

• Cover Art • Inside Art

Letterhead

• Main Page Letterhead • Alternative Letterhead

Business Card

• Staff Card Designs

ONLINE USAGE Website

• Custom Branded Site • Brand Consistancy

Social Media

• Facebook • Instagram • Twitter

SIGNAGE USAGE Church Sign

• Front/Back Integration • Digital Use

Banner/Display

• Roll-up • Table-top • Hanging

The uses for this new brand are virtually (pun intended) limitless!

BRAND PROPOSAL

FAITH BAPTIST CHURCH

Changing the look, not the convictions.

Faith Baptist Church remains steadfast in the faith and continues to hold to the its grounded beliefs. The world around us is fast-changing, and is looking for a visually-based atmosphere and approach. So, in an effort to reach our “target audience� with the gospel of Jesus Christ, FBC desires to transition to a more modern and effective look. This not only draws

Faith Baptist Brand Idea.

— “

What is “media” in churches? It’s the same thing you’ll see everyday.

Print, Video, Pictures, Multimedia (DVD’s, etc.) and Websites.

Different media augments and supports various communication forms that churches use everyday. To not use media is like only preaching every third word in a sermon – too much good information is missing.Media is never the message. It is an undeniable need for churches to utilize the appropriate media for their target demographic in support of the overall message of the Cross.

So, the answer to the question “What can the church do to reach the lost?” is that it should start with the gospel and Christ-like behavior for our friends/ peers. However, in addition to using the message of the gospel, churches must learn to communicate to the lost in a language they understand.

In fact, this is a Biblical principle; Jesus used the main communication of his day - the spoken word - and the most appropriate message-retentive format of his day - parables - to get His message across.

Today, there is no doubt that media is the universal language of the world that transcends all dialects and all cultures. We can use these tools without losing the message!

Passion for the work being produced leads to quality. Those are key. It is that passion and quality that attracts people. They want to be a part of something exciting. What is more exciting than knowing what Christ has done for you? If that passion and quality rather than apathy and mediocrity are present, the Holy Spirit will move within us to reach others through media.”

- Jonathan Williquette, Founder/CEO

BRAND GUIDELINES

BRAND LOGO - CREST

BRAND LOGO - VERTICAL

BRAND LOGO - HORIZONTAL

THE LEAVES

THE CROSS

The crest leaves signify both spiritual and numerical growth for Faith Baptist Church. As a body of believers grounded in God’s Word, growth is key!

Center to all we do, the cross is an intrical part of the ministry of Faith Baptist Church. Looking unto Jesus, the Author and Finisher of our faith.

BRAND PROPOSAL

Brand Colors — The basic colors of the FBC Brand are blue, green and charcoal.

FBC Blue is a bold, powerful color that embodies the thought of the Water of Life - a primary emphasis of the local church.

FBC Green is coupled with the visualization of the two leaves in the logo crest. The green leaves symbolize both spiritual and numerical growth.

Charcoal color is a strong support color that speaks to the cornerstone, the foundation, of FBC - that is the Word of God.

HEX CODE FBC GREEN

HEX CODE FBC BLUE

HEX CODE FBC CHARCOAL

9FC54C

7EBBE8

282828

BRAND PROPOSAL

Incorrect Usage Presentation of FBC logo must be carefully monitored and controlled. Incorrect use can undermine the identity system through mixed and unclear messages.

This page illustrates a number of incorrect presentations of FBC logo. They range from reproduction of the logo itself, to violations of clear space and additional graphics.

This is not a complete list.

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Examples 1-6 illustrate incorrect reproduction of FBC Logo.

1. Relationship between the height and the width of the logo can not be changed.

2. Colors of the logo can not be changed.

3. The logo can not be used against complicated and intensive backgrounds.

4. Crest/text element variations cannot be used in corporative materials.

5. Rotation of logo elements is not permitted.

6. The position of the elements can not be changed.

BRAND PROPOSAL

Typeface Typography and consistent use of typefaces is a key element to create a cohesive look across all communications.

The only font that may be used for corporate communications along with the FBC logo is the Arial Black font.

Arial Black a sans serif font, has a precise, beautifully-grounded feel that matches the church’s overall thought. It is ideal for captions, headings, technical information and signage, as well as for longer texts, such as reports and publications.

ARIAL BLACK

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FAITH BAPTIST BRANDING OVERVIEW

DATE CREATED: 08/16/2016

Jonathan Wi 1 l i quette

This document is a legal branding requirement. Any altering of this document is punishable by law.

JONATHAN WILLIQUETTE

FOUNDER/CEO JONATHAN WILLIQUETTE MEDIA JONWMEDIA.COM