Joon Park joonbug31@gmail.com 714.319.4949 Packaging 2 | Ania Borysiewicz
Jason Ware Photography Typefaces: Univers LT STD 55 Roman and 65 Bold Printing: ArtCenter Printing Lab | Binding: Self
INTRODUCTION
FINAL PROCESS
007
114 Chromatec
About Raid
RESEARCH 010
Store Audit
012
Competition
014
Logo Analysis
015
Packaging Analysis
026
Interview
026
Case Studies
BRAND DEVELOPMENT 032
Un-Mindmapping
034
Demographics
038
Key Attributes
040
Concept Statement
042
Logo Sketch
044
Logo Phase 1
046
Logo Phase 2
048
Logo Phase 3
050
Logo Phase 4
036
Logo Final
038
Logo Type
040
Color Palette
TABLE OF CONTENTS
FORM DEVELOPMENT 058
Primary Form 1
062
Primary Form 2
066
Primary Form 3
070
Primary Form 4
074
Primary Form 5
078
3D Print
080
Bondo, Sand, Prime
082
Color Spray
086
Bait Box Dieline
088
Roach Gel
090
Graphic Application 1
094
Graphic Application 2
096
Graphic Application 3
102
Final Graphics
116
Custom Bait
120
Custom Gel Cap
MIDTERM 110
Midterm Presentation
FINAL PHOTOGRPHY 126
Group Shot
128
Ant Bait
130
Roach Spray
6
Section / Chapter
RAID Packaging
INTRODUCTION
RAID Packaging
Introduction / About Raid
7
Introduced: 1956
Owner: S. C. Johnson & Son
Country: United States
Markets: North America, UK, Australia, Saudi Arabia
Tagline: “Kills bugs dead.”
Website: www.raid.com
“We make homes better for families. SC Johnson is one of the world’s leading makers of household brands. We’re a 131-year-old family company, and our trusted products can be found in homes around the globe.”
S. C. Johnson
About RAID Raid is the brand name of a line of insecticide products produced by S. C. Johnson & Son, a corporation founded in 1956. Since this product’s launch, “Raid” has grown to be a world-leading pest control brand and provides consumers around the world with effective solutions to protect their homes and families from bugs. The initial active ingredient was the first synthetic pyrethroid: allethrin Currently, Raid Ant & Roach Killer contains pyrethroids, piperonyl butoxide, and permethrin. Raid Flying Insect Killer, a spray, uses prallethrin and D-phenothrin. In 2014, Raid launched the Defense System that combines products and tips to help consumers battle multiple bugs all at once in their homes. Raid is sold in stores such as Walmart, Target, Walgreens, Home Depot, and other retailers nationwide.
8
Section / Chapter
RAID Packaging
RAID Packaging
Section / Chapter
9
RESEARCH Retail Display | Competition | Logo Analysis | Packaging Analysis | Interview | Case Studies |
10
Research / Store Audit
Location:
Target
Shelf section:
Home cleaning
Neighboring
Windex \ OFF! \ Combat \ Rodent con-
products:
trol \ bathroom cleaning products
Suggestions for
revolutionary design for RAID / special stand
improvement:
for RAID / better organization of products
Store Audit Although it was easy to find the product, it was only because I knew where it would probably be and guessed that it would be at the certain section. However in the group of other insecticides, it was a challenge locating on the shelf which one was RAID. It felt like everything just merged together because the style of the packaging and the colors were all simliar. If I did not know the company of RAID at all, I would not know that RAID is a reliable for the insect infestation.
RAID Packaging
RAID Packaging
Section / Chapter
11
12
Research / Competition
RAID Packaging
Competition
Positive
“With over 100 years of experience, Ortho is the proven leader in pest control.”
consistency in design and better presentation
- Ortho
“For over 25 years Combat has provided guaranteed solutions to get rid of ants and roaches.”
feels more aggressive and more tactical
- Combat
consistency in packaging and overall design “From ant baits, to insect repellents, killers and, traps TERRO® has a reliable pest control solution for you.” - Terro
RAID Packaging
Research / Competition
Negative
brand does not seem reliable or have the power to kill insects
not very considerate of the design of packaging
looks older and more outdated than RAID
13
14
Research / Logo Analysis
RAID Packaging
Logo Analysis glowing metallic effect is overused and generic background shape is generic
letter gradient and 3D effect is tacky and looks like word art
the use of the lightning bolt could be worked on
tilting letters do not flow well with overall logo
RAID Packaging
Research / Packaging Analysis
Packaging Analysis uncreative cap
generic placement of logo
tacky graphic elements
too many variations in type face
floating type information
15
16
Section / Chapter
RAID Packaging
RAID Packaging
Research / Interview
Interview 01: Joy Park 1. Uncomfortable with bugs? Yes, I am afraid of them 2. Experienced with Raid products? Yes 3. Any other insecticides besides RAID? Mosquito repelliing incense 4. If you didn’t have any insecticides, how would you get rid of: -cockroach: hairspray -army of ants: hairspray 5. Do you feel comfort or relief with Raid? Yes
17
18
Section / Chapter
RAID Packaging
RAID Packaging
Research / Interview
Interview 02: Cal Hudson 1. Uncomfortable with bugs? Uncomfortable with big ones 2. Experienced with Raid products? Yes, the spray 3. Any other insecticides besides RAID? No 4. If you didn’t have any insecticides, how would you get rid of: -cockroach: paper towel -army of ants: let them be 5. Do you feel comfort or relief with Raid? Yes
19
20
Section / Chapter
RAID Packaging
Research / Interview
RAID Packaging
Interview 03: Angie Lee 1. Uncomfortable with bugs? Definitely 2. Experienced with Raid products? Yes, only spray 3. Any other insecticides besides RAID? OFF!, electric zapper 4. If you didn’t have any insecticides, how would you get rid of: -cockroach: call others for help, trap it and have someone else dispose it -army of ants: wipes, paper towel 5. Do you feel comfort or relief with Raid? Yes because they’re not there anymore but still traumatized
21
22
Section / Chapter
RAID Packaging
RAID Packaging
Research / Interview
Interview 04: Derrick Leong 1. Uncomfortable with bugs? No, slightly uncomfortable 2. Experienced with Raid products? Yes, wasp, ant, traps 3. Any other insecticides besides RAID? hose gun, mosquito band 4. If you didn’t have any insecticides, how would you get rid of: -cockroach: napkin -army of ants: clorox wipes 5. Do you feel comfort or relief with Raid? Don’t like killing them
23
24
Section / Chapter
RAID Packaging
RAID Packaging
Research / Interview
Interview 05: Alyssa Taylor 1. Uncomfortable with bugs? Yes 2. Experienced with Raid products? Yes, spray and bait 3. Any other insecticides besides RAID? Hairspray, cup, OFF! 4. If you didn’t have any insecticides, how would you get rid of: -cockroach: hairspray -army of ants: hairspray 5. Do you feel comfort or relief with Raid? No. I have a fear of being more somewhere and coming back
25
26
Research / Case Study
Case Study 01: Fire Extinguisher Fire extingiuishers is a good inspiration for Raid because they both have a commonality of precision and the ugency when there is danger. Not only can Raid be inspired by the current form and functionality of the fire extinguishers we have seen but also redesigns that people have come up with recently. The materials and form of the fire extinguishers can be applied similarly to the new brand of Raid.
RAID Packaging
RAID Packaging
Research / Case Study
27
28
Research / Case Study
Case Study 02: Dyson Dyson makes the most mundane everyday products into strong, reliable, compelling masterpieces that becomes the number one at whatever product they make. Although the products look strong and mechanical, men and women are attracted to them. When a person is using a Dyson vacuum, the design and functionality really shows and makes it such a good inspiration for Raid.
RAID Packaging
RAID Packaging
Research / Case Study
29
30
Section / Chapter
RAID Packaging
RAID Packaging
Section / Chapter
31
BRAND DEVELOPMENT Mind Map | Target Audience | Key Insights | Concept Statement | Logo Development | Color Palette |
32
Brand Dev. / Un-Mindmapping
RAID Packaging
RAID Packaging
Brand Dev. / Un-Mindmapping
33
34
Brand Dev. / Demographic
Demographic male or female 18-35 regular yearly salary introverted, supporting, cautious, meticulous Not deathly afraid of insects but still at least uncomfortable with them. Does not enjoy killing insects. People who need that extra push or the reassurance that killing bugs is okay with the power of RAID. For the average home that needs a reliable insecticide that can satisfy the users without fail.
RAID Packaging
RAID Packaging
Section / Chapter
35
36
Brand Dev. / Demographic
RAID Packaging
RAID Packaging
Brand Dev. / Demographic
37
38
Section / Chapter
RAID Packaging
RAID Packaging
Section / Chapter
39
DOMINANT COMPELLING PRECISE SATISFACTORY DAUNTLESS INTUITIVE
40
Section / Chapter
RAID Packaging
RAID Packaging
Brand Dev. / Concept Statement
A dependable brand of insecticides that erases all the incoveniences of bugs, giving them control of present and future insect encounters.
41
42
Brand Dev. / Logo
RAID Packaging
RAID Packaging
Brand Dev. / Logo
43
44
Brand Dev. / Logo
RAID Packaging
LOGO DEVELOPMENT PHASE 01
1.1
1.2
RAID 1.3
1.4
RAID Packaging
45
Brand Dev. / Logo
1.5
1.6
1.7
1.8
46
Brand Dev. / Logo
RAID Packaging
LOGO DEVELOPMENT PHASE 02
2.1
2.3
2.2
2.4
RAID Packaging
Brand Dev. / Logo
2.5
2.7
2.6
2.8
47
48
Brand Dev. / Logo
RAID Packaging
LOGO DEVELOPMENT PHASE 03
3.1
3.3
3.2
3.4
RAID Packaging
Brand Dev. / Logo
3.5
3.7
3.6
3.8
49
50
Brand Dev. / Logo
RAID Packaging
LOGO DEVELOPMENT PHASE 04
4.1
4.2
4.3
4.4
RAID Packaging
Brand Dev. / Logo
4.5
4.6
4.7
4.8
51
52
Brand Dev. / Final Logo
Final Logo This is the final version of the logo. Instead of having the usual format of having a symbol on top of the logotype, the symbol was put at the top left corner. The symbol has a negative space shaped as a triangle pointing down which represents my spray that ejects the insecticide vertically downwards. The symbol is also representing the shield which I thought was a big part of the old logo as I want the new brand of RAID to protect the users from insects.
RAID Packaging
RAID Packaging
Brand Dev. / Final Logo
53
54
Brand Dev. / Logo Type
Kimberley Black ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 0123456789 !@#$%^&*()_+Logo Type The logo type that was used in the logo was Kimberley Black designed by Ray Larabie. This typeface was debuted on Apr 19, 2005. Kimberley is a technological sans-serif typeface in 7 weights. Galvanized by 1970s corporate/industrial logotypes, Kimberley conveys a neoteric, machine-made aesthetic.
RAID Packaging
Brand Dev. / Color Palette
RAID Packaging
Dark Gray
CMYK: 59, 53, 50, 20
RGB: 104, 101, 102
HEX# 676567
Yellow Orange
CMYK: 1, 73, 98, 0
RGB: 239, 105, 78
HEX# EE6825
RGB: 250, 169, 79
HEX# FAA950
Bright Orange
CMYK: 0, 39, 78, 0
Color Palette This is the color palette for all the graphics of the packaging. The base color is gray, graphical elements should be the pastel orange and the neon orange is the detailing and highlights of the packaging. The purpose of these colors was to have RAID stand out in both retail and also in the place of your home. Also the palette gives off a feeling of dauntlessness and power which is a big part of the concept of the new brand of RAID.
55
56
Section / Chapter
RAID Packaging
RAID Packaging
Section / Chapter
57
FORM DEVELOPMENT
Primary Form | Secondary Forms | 3D Print | Color Spray | Graphic Application
58
Form Dev. / Primary Form 1
RAID Packaging
RAID Packaging
Form Dev. / Primary Form 1
Primary Form 1 Second round of making my mock up of my primary form, I emphasized the main function of my form of having the spray eject the insecticide vertically. However, as I focused too much on the specific function, the quality of my general form was still incomplete.
59
60
Form Dev. / Primary Form 1
After cutting a hole for the handle, I sanded the rough edges out to make the surface smooth and refine the shape of the handle.
RAID Packaging
RAID Packaging
Section / Chapter
61
62
Form Dev. / Primary Form 2
RAID Packaging
RAID Packaging
Form Dev. / Primary Form 2
Primary Form 2 Second round of making my mock up of my primary form, I emphasized the main function of my form of having the spray eject the insecticide vertically. However, as I focused too much on the specific function, the quality of my general form was still incomplete.
63
64
Form Dev. / Primary Form 2
Using a compass, I measured out the circumference of the spray and shaved off the corners to make the form cylindrical.
RAID Packaging
RAID Packaging
Section / Chapter
65
66
Form Dev. / Primary Form 3
RAID Packaging
RAID Packaging
Form Dev. / Primary Form 3
Primary Form 3 Still making the mistake of focusing on too much of the trapping mechanism, I thought of a way where users can scoop the bug off the surface without having to physically touch them after they kill the insect. However, the downside of this was that it limited the amount of space for the trap compartment so it resulted of not having this detail as you can technically still scoop up the dead insect with out the feature.
67
68
Form Dev. / Primary Form 3
To make the scooping mechanism, carved out a portion of the cylinder leaving the half of the bottom intact.
RAID Packaging
RAID Packaging
Section / Chapter
69
70
Form Dev. / Primary Form 4
RAID Packaging
RAID Packaging
Form Dev. / Primary Form 4
Primary Form 4 Finally realized that I have been too focused on just the one function and need to create the overall look for the form that goes with my concept. Looked at conceptual fire extinguishers for inspiration. In the end, the form is almost finalized and need minor adjustments.
71
72
Form Dev. / Primary Form 4
After creating a prism shape, I carved out the bottom for the trapping mechanism.
RAID Packaging
RAID Packaging
Section / Chapter
73
74
Form Dev. / Primary Form 5
RAID Packaging
RAID Packaging
Form Dev. / Primary Form 5
Primary Form 5 This was the final mockup of my primary form after my fourth round of mockups. Decided to have the trigger be parallel to the angle of the main base and also have the trigger not be so tall. Also, instead of having a smooth dip, decided to have more of a sharp cut to the top. Finally, decided that making this form in 3D printing would make it much easier and more precise.
75
76
Prism bug spray form
RAID Packaging
Form Dev. / Primary Form 5
Prism bug spray with fogger
RAID Packaging
Section / Chapter
77
78
Form Dev. / 3D Print
RAID Packaging
RAID Packaging
Form Dev. / 3D Print
3D Print The forms were 3D printed using powder form and FDM plastic. Used chemicals to cure the powder forms to solidify them.
79
80
Form Dev. / Bondo, Sand, Prime
RAID Packaging
RAID Packaging
Form Dev. / Bondo, Sand, Prime
Bondo, Sand Prime After curing, realized that there was too much chemical applied which made the forms crack. To fix the cracks, bondo was applied and sanded down which filled up the cracks very well. After applying bondo, the forms were sanded down to make surface smooth and applied primer. The steps were repeated until the surface of the forms were completely smooth.
81
82
Form Dev. / Color Spary
RAID Packaging
RAID Packaging
Form Dev. / Color Spary
Color Spray After the surface was completely smooth with primer, it was time to spray color on to the forms. The spray was bought from Swain’s. Used gun metal gray for the base and painted the triggers a pastel yellow. After spraying all the forms, they were left to dry for a full day.
83
84
Form Dev. / Color Spary
Spraying the color was all done in one coat and was left to dry for 24 hours. The colors matched with the planned color palette.
RAID Packaging
RAID Packaging
Section / Chapter
85
86
Section / Chapter
RAID Packaging
RAID Packaging
Form Dev. / Bait Box
Bait Box Dieline One of my secondary forms was the ant baits. Decided to make a sliding carton box. For the mockup, used ragboard paper. In the end, realized that the box was too thick and needed to be thinned down and also thought it would connect better with my other forms if the outer box cutline was shaped as a triangle.
87
88
Section / Chapter
RAID Packaging
RAID Packaging
Form Dev. / Roach Gel
Roach Gel The other secondary form was the roach gel. To make the form, a toothpaste tube was used for the shape. Applied primer to the toothpaste so that all the original graphics will not show when applying color. After primer dried, color was applied that connected with the other forms.
89
90
Form Dev. / Graphic Application
GRAPHIC APPLICATION PHASE 01
For the first round of graphic applications, I focused on the power aspect of Raid and I wanted to simplify all of the information and graphic elements that they currently have.
RAID Packaging
RAID Packaging
Form Dev. / Graphic Application
Ant & Roach MATA HORMIGAS Y CUCARACHAS 26
91
92
Form Dev. / Graphic Application
RAID Packaging
Ant & Roach MATA HORMIGAS Y CUCARACHAS 26
Ant & Roach MATA HORMIGAS Y CUCARACHAS 26
RAID Packaging
Form Dev. / Graphic Application
Ant & Roach MATA HORMIGAS Y CUCARACHAS 26
Ant & Roach MATA HORMIGAS Y CUCARACHAS 26
93
94
Form Dev. / Graphic Application
RAID Packaging
S LL KI No Lingering Chemical Odor
No Lingering Chemical Odor
KILLS ON CONTACT
No Lingering Chemical Odor
KILLS ON CONTACT
No Lingering Chemical Odor
KILLS ON CONTACT
No Lingering Chemical Odor
KILLS ON CONTACT
KILLS ON CONTACT
Ant & Roach
MATA HORMIGAS Y CUCARACHAS 26
Ant & Roach
MATA HORMIGAS Y CUCARACHAS 26
BU
GS
DE
A
D
GRAPHIC APPLICATION PHASE 02
Ant & Ro MATA HORMIGAS Y CUCARACHAS 26
Ant Ant & Roach & Roach
MATA HORMIGAS Y CUCARACHAS 26
MATA HORMIGAS Y CUCARACHAS 26
I attempted to focus on a “futuristic” and technological theme for the graphics with bold geometric shapes and rules.
Ant & Roach MATA HORMIGAS Y CUCARACHAS 26
KILLS ON C
No Lingerin Chemical O
95
Form Dev. / Graphic Application
S
DE
A
D
RAID Packaging
No Lingering Chemical Odor No Lingering Chemical Odor
MATA HORMIGAS Y CUCARACHAS 26
Ant & Roach Ant & Roach
No Lingering Chemical Odor
MATA HORMIGAS Y CUCARACHAS 26
KILLS ON CONTACT
KILLS ON CONTACT KILLS ON CONTACT
KILLS ON CONTACT KILLS ON CONTACT
No Lingering Chemical Odor No Lingering Chemical Odor
Ant & Roach MATA HORMIGAS Y CUCARACHAS 26
Ant& &Roach Roach Ant
MATA HORMIGAS Y CUCARACHAS 26 MATA HORMIGAS Y CUCARACHAS 26
96
Form Dev. / Graphic Application
Ant & Roach MATA HORMIGAS Y CUCARACHAS 26
Ant & Roach
RAID Packaging
Ant & Roach
Ant & Roach
MATA HORMIGAS Y CUCARACHAS 26
MATA HORMIGAS Y CUCARACHAS 26
MATA HORMIGAS Y CUCARACHAS 26
ACTIVE INGREDIENTS Imiprothrin . . . . . . . . . . . . . 0.060% Cypermethrin . . . . . . . . . . . 0.100% OTHER INGREDIENTS . . . 99.840%
ACTIVE INGREDIENTS Imiprothrin . . . . . . . . . . . . . 0.060% Cypermethrin . . . . . . . . . . . 0.100% OTHER INGREDIENTS . . . 99.840%
ACTIVE INGREDIENTS Imiprothrin . . . . . . . . . . . . . 0.060% Cypermethrin . . . . . . . . . . . 0.100% OTHER INGREDIENTS . . . 99.840%
ACTIVE INGREDIENTS Imiprothrin . . . . . . . . . . . . . 0.060% Cypermethrin . . . . . . . . . . . 0.100% OTHER INGREDIENTS . . . 99.840%
Contains Petroleum Distillates For Indoor Resdential Use Only
Contains Petroleum Distillates For Indoor Resdential Use Only
Contains Petroleum Distillates For Indoor Resdential Use Only
Contains Petroleum Distillates For Indoor Resdential Use Only
KILLS ON CONTACT
KILLS ON CONTACT
KILLS ON CONTACT
KILLS ON CONTACT
no lingering chemical odor
no lingering chemical odor
no lingering chemical odor
no lingering chemical odor
NET WT. 17.5 OZ. (1 LB. 1.5 OZ.) 496 g
NET WT. 17.5 OZ. (1 LB. 1.5 OZ.) 496 g
NET WT. 17.5 OZ. (1 LB. 1.5 OZ.) 496 g
NET WT. 17.5 OZ. (1 LB. 1.5 OZ.) 496 g
Using elements from the second round of graphic applications, I focused on hierarchy of the information and the placement of the logo. Attempted to have as much variations as I could to see if I could combine some of them together if needed.
RAID Packaging
Ant & Roach MATA HORMIGAS Y CUCARACHAS 26
97
Form Dev. / Graphic Application
Ant & Roach
Ant & Roach
Ant & Roach
KILLS ON CONTACT
KILLS ON CONTACT
KILLS ON CONTACT
no lingering chemical odor
no lingering chemical odor
no lingering chemical odor
Fragrance Free
Fragrance Free
Fragrance Free
Sin Fragancia
Sin Fragancia
Sin Fragancia
MATA HORMIGAS Y CUCARACHAS 26
MATA HORMIGAS Y CUCARACHAS 26
MATA HORMIGAS Y CUCARACHAS 26
KILLS ON CONTACT no lingering chemical odor
ACTIVE INGREDIENTS Imiprothrin . . . . . . . . . . . . . 0.060% Cypermethrin . . . . . . . . . . . 0.100% OTHER INGREDIENTS . . . 99.840%
ACTIVE INGREDIENTS Imiprothrin . . . . . . . . . . . . . 0.060% Cypermethrin . . . . . . . . . . . 0.100% OTHER INGREDIENTS . . . 99.840%
ACTIVE INGREDIENTS Imiprothrin . . . . . . . . . . . . . 0.060% Cypermethrin . . . . . . . . . . . 0.100% OTHER INGREDIENTS . . . 99.840%
ACTIVE INGREDIENTS Imiprothrin . . . . . . . . . . . . . 0.060% Cypermethrin . . . . . . . . . . . 0.100% OTHER INGREDIENTS . . . 99.840%
Contains Petroleum Distillates For Indoor Resdential Use Only
Contains Petroleum Distillates For Indoor Resdential Use Only
Contains Petroleum Distillates For Indoor Resdential Use Only
Contains Petroleum Distillates For Indoor Resdential Use Only
NET WT. 17.5 OZ. (1 LB. 1.5 OZ.) 496 g
NET WT. 17.5 OZ. (1 LB. 1.5 OZ.) 496 g
NET WT. 17.5 OZ. (1 LB. 1.5 OZ.) 496 g
NET WT. 17.5 OZ. (1 LB. 1.5 OZ.) 496 g
98
Form Dev. / Graphic Application
RAID Packaging
OR
t An
&
ac Ro
H TA MA
OR
SY GA MI
A CH RA CA CU
h
6
S2
t An
&
ac Ro
H TA MA
OR
SY GA MI
A CH RA CA CU
no lingering chemical odor
H TA MA
h
6
S2
KILLS ON CONTACT
&
A CH RA CA CU
no lingering chemical odor
no lingering chemical odor
no lingering chemical odor
t An
SY GA MI
KILLS ON CONTACT
KILLS ON CONTACT
KILLS ON CONTACT
h
ac Ro
h
6
S2
t An
&
ac Ro
H TA MA
OR
SY GA MI
A CH RA CA CU
6
S2
ACTIVE INGREDIENTS Imiprothrin . . . . . . . . . . . . . 0.060% Cypermethrin . . . . . . . . . . . 0.100% OTHER INGREDIENTS . . . 99.840%
ACTIVE INGREDIENTS Imiprothrin . . . . . . . . . . . . . 0.060% Cypermethrin . . . . . . . . . . . 0.100% OTHER INGREDIENTS . . . 99.840%
ACTIVE INGREDIENTS Imiprothrin . . . . . . . . . . . . . 0.060% Cypermethrin . . . . . . . . . . . 0.100% OTHER INGREDIENTS . . . 99.840%
ACTIVE INGREDIENTS Imiprothrin . . . . . . . . . . . . . 0.060% Cypermethrin . . . . . . . . . . . 0.100% OTHER INGREDIENTS . . . 99.840%
Contains Petroleum Distillates For Indoor Resdential Use Only
Contains Petroleum Distillates For Indoor Resdential Use Only
Contains Petroleum Distillates For Indoor Resdential Use Only
Contains Petroleum Distillates For Indoor Resdential Use Only
NET WT. 17.5 OZ. (1 LB. 1.5 OZ.) 496 g
NET WT. 17.5 OZ. (1 LB. 1.5 OZ.) 496 g
NET WT. 17.5 OZ. (1 LB. 1.5 OZ.) 496 g
NET WT. 17.5 OZ. (1 LB. 1.5 OZ.) 496 g
RAID Packaging
99
Form Dev. / Graphic Application
No Lingering Chemical Odor
KILLS ON CONTACT
No Lingering Chemical Odor
KILLS ON CONTACT
No Lingering Chemical Odor
KILLS ON CONTACT
No Lingering Chemical Odor
KILLS ON CONTACT
Ant & Roach
MATA HORMIGAS Y CUCARACHAS 26
Ant & Roach
MATA HORMIGAS Y CUCARACHAS 26
Ant & Roach
MATA HORMIGAS Y CUCARACHAS 26
Ant & Roach
MATA HORMIGAS Y CUCARACHAS 26
ACTIVE INGREDIENTS Imiprothrin . . . . . . . . . . . . . 0.060% Cypermethrin . . . . . . . . . . . 0.100% OTHER INGREDIENTS . . . 99.840%
ACTIVE INGREDIENTS Imiprothrin . . . . . . . . . . . . . 0.060% Cypermethrin . . . . . . . . . . . 0.100% OTHER INGREDIENTS . . . 99.840%
ACTIVE INGREDIENTS Imiprothrin . . . . . . . . . . . . . 0.060% Cypermethrin . . . . . . . . . . . 0.100% OTHER INGREDIENTS . . . 99.840%
ACTIVE INGREDIENTS Imiprothrin . . . . . . . . . . . . . 0.060% Cypermethrin . . . . . . . . . . . 0.100% OTHER INGREDIENTS . . . 99.840%
Contains Petroleum Distillates For Indoor Resdential Use Only
Contains Petroleum Distillates For Indoor Resdential Use Only
Contains Petroleum Distillates For Indoor Resdential Use Only
Contains Petroleum Distillates For Indoor Resdential Use Only
NET WT. 17.5 OZ. (1 LB. 1.5 OZ.) 496 g
NET WT. 17.5 OZ. (1 LB. 1.5 OZ.) 496 g
NET WT. 17.5 OZ. (1 LB. 1.5 OZ.) 496 g
NET WT. 17.5 OZ. (1 LB. 1.5 OZ.) 496 g
100
Form Dev. / Graphic Application
RAID Packaging
KILLS ON CONTACT
KILLS ON CONTACT
KILLS ON CONTACT
KILLS ON CONTACT
no lingering chemical odor
no lingering chemical odor
no lingering chemical odor
no lingering chemical odor
Ant & Roach MATA HORMIGAS Y CUCARACHAS 26
Ant & Roach MATA HORMIGAS Y CUCARACHAS 26
Ant & Roach MATA HORMIGAS Y CUCARACHAS 26
Ant & Roach MATA HORMIGAS Y CUCARACHAS 26
ACTIVE INGREDIENTS Imiprothrin . . . . . . . . . . . . . 0.060% Cypermethrin . . . . . . . . . . . 0.100% OTHER INGREDIENTS . . . 99.840%
ACTIVE INGREDIENTS Imiprothrin . . . . . . . . . . . . . 0.060% Cypermethrin . . . . . . . . . . . 0.100% OTHER INGREDIENTS . . . 99.840%
ACTIVE INGREDIENTS Imiprothrin . . . . . . . . . . . . . 0.060% Cypermethrin . . . . . . . . . . . 0.100% OTHER INGREDIENTS . . . 99.840%
ACTIVE INGREDIENTS Imiprothrin . . . . . . . . . . . . . 0.060% Cypermethrin . . . . . . . . . . . 0.100% OTHER INGREDIENTS . . . 99.840%
Contains Petroleum Distillates For Indoor Resdential Use Only
Contains Petroleum Distillates For Indoor Resdential Use Only
Contains Petroleum Distillates For Indoor Resdential Use Only
Contains Petroleum Distillates For Indoor Resdential Use Only
NET WT. 17.5 OZ. (1 LB. 1.5 OZ.) 496 g
NET WT. 17.5 OZ. (1 LB. 1.5 OZ.) 496 g
NET WT. 17.5 OZ. (1 LB. 1.5 OZ.) 496 g
NET WT. 17.5 OZ. (1 LB. 1.5 OZ.) 496 g
RAID Packaging
101
Form Dev. / Graphic Application
Ant & Roach
Ant & Roach
Ant & Roach
Ant & Roach
MATA HORMIGAS Y CUCARACHAS 26
MATA HORMIGAS Y CUCARACHAS 26
MATA HORMIGAS Y CUCARACHAS 26
MATA HORMIGAS Y CUCARACHAS 26
KILLS ON CONTACT
KILLS ON CONTACT
KILLS ON CONTACT
KILLS ON CONTACT
no lingering chemical odor
no lingering chemical odor
no lingering chemical odor
no lingering chemical odor
ACTIVE INGREDIENTS Imiprothrin . . . . . . . . . . . . . 0.060% Cypermethrin . . . . . . . . . . . 0.100% OTHER INGREDIENTS . . . 99.840%
ACTIVE INGREDIENTS Imiprothrin . . . . . . . . . . . . . 0.060% Cypermethrin . . . . . . . . . . . 0.100% OTHER INGREDIENTS . . . 99.840%
ACTIVE INGREDIENTS Imiprothrin . . . . . . . . . . . . . 0.060% Cypermethrin . . . . . . . . . . . 0.100% OTHER INGREDIENTS . . . 99.840%
ACTIVE INGREDIENTS Imiprothrin . . . . . . . . . . . . . 0.060% Cypermethrin . . . . . . . . . . . 0.100% OTHER INGREDIENTS . . . 99.840%
Contains Petroleum Distillates For Indoor Resdential Use Only
Contains Petroleum Distillates For Indoor Resdential Use Only
Contains Petroleum Distillates For Indoor Resdential Use Only
Contains Petroleum Distillates For Indoor Resdential Use Only
NET WT. 17.5 OZ. (1 LB. 1.5 OZ.) 496 g
NET WT. 17.5 OZ. (1 LB. 1.5 OZ.) 496 g
NET WT. 17.5 OZ. (1 LB. 1.5 OZ.) 496 g
NET WT. 17.5 OZ. (1 LB. 1.5 OZ.) 496 g
102
Form Dev. / Final Graphic Application
GRAPHIC APPLICATION PHASE 03 (FINAL)
Ant & Roach Spray
RAID Packaging
RAID Packaging
Form Dev. / Final Graphic Application
Fogger
103
Form Dev. / Final Graphic Application
104
Ant Bait
RAID Packaging
RAID Packaging
Form Dev. / Final Graphic Application
Roach Gel
105
106
Form Dev. / Final Graphic Application
RAID Packaging
Ant & Roach MATA HORMIGAS Y CUCARACHAS 26
ACTIVE INGREDIENTS Imiprothrin . . . . . . . . . . . . . 0.060% Cypermethrin . . . . . . . . . . . 0.100% OTHER INGREDIENTS . . . 99.840% Contains Petroleum Distillates For Indoor Resdential Use Only
KILLS ON CONTACT Fogger
no lingering chemical odor
UCARACHAS 26
NET WT. 17.5 OZ. (1 LB. 1.5 OZ.) 496 g
Ant Gel
Ant Baits
MATA HORMIGAS Y CUCARACHAS 26
MATA HORMIGAS Y CUCARACHAS 26
Final Graphics The overall graphics were designed very angular and sharp to give the overpowering look and feel. The bright orange was used as highlights and the pastel orange was used for most of the graphic elements.
RAID Packaging
Section / Chapter
107
108
Section / Chapter
RAID Packaging
RAID Packaging
Section / Chapter
109
MIDTERM Midterm Presentation Critique
110
Section / Chapter
RAID Packaging
RAID Packaging
Midterm / Midterm Presentation Critique
Midterm Pros
Cons
- colors of packaging
- explanation on the process
- graphics on all forms
- create custom baits and cap of gel
- imagery on the poster
- saying “my” or “mine” about the project
- good variation of scale
- add a graphical element to the poster
of graphic elements
- display stand for gel
111
112
Section / Chapter
RAID Packaging
RAID Packaging
Section / Chapter
113
FINAL PROCESS
Chromatek | Custom Bait | Custom Gel Cap
114
Section / Chapter
RAID Packaging
RAID Packaging
Final Process / Chromatec
Final Process: Chromatec To apply the graphics on the forms, Chromatec was used which was printed at Dayton West Graphics. Chromatec are rub on transfers that can be applied dry straight on to the form. The color was chosen at the printer by bringing my color samples and comparing them to theirs. I had to be careful to make sure all of the little letters were firmly on to the form before completely peeling them off. This was applied to all of the forms.
115
116
Section / Chapter
RAID Packaging
RAID Packaging
Final Process / Custom Bait
Final Process: Custom Baits I decided to make custom baits instead of using the original ones. I first laser cut acrylic pieces and then glue them together with acrylic glue. After, I applied primer and then put on color with Tamiya paint. To apply my color pallete to these baits I had tops be the dark gunmetal gray and the bottom be the bright orange.
117
118
Section / Chapter
RAID Packaging
RAID Packaging
Final Process / Custom Bait
119
120
Section / Chapter
RAID Packaging
RAID Packaging
Final Process / Custom Gel Cap
Final Process: Custom Gel Cap I decided to make custom baits instead of using the original ones. I first laser cut acrylic pieces and then glue them together with acrylic glue. After, I applied primer and then put on color with Tamiya paint. To apply my color pallete to these baits I had tops be the dark gunmetal gray and the bottom be the bright orange.
121
122
Section / Chapter
RAID Packaging
RAID Packaging
Section / Chapter
123
FINAL PHOTOGRAPHY
124
Section / Chapter
RAID Packaging
RAID Packaging
Section / Chapter
125
126
Final Photography / Group Shot
RAID Packaging
RAID Packaging
Final Photography / Group Shot
127
128
Final Photography / Ant Bait
RAID Packaging
RAID Packaging
Final Photography / Roach Spray
129