August 2016 Business Outlook by Joplin Area Chamber of Commerce

AUG

Business outlook 2016

August 2016

Business Outlook

our members announce

PRESIDENTâ&#x20AC;&#x2122;S MESSAGE p. 3

Now What Happens?

INSIDE

August 2016

Business Outlook

Board of Directors 2016-2017 Executive Committee Karen Plott

CHAIRMAN OF THE BOARD

Clive Veri

CHAIRMAN ELECT OF THE BOARD

David Glenn

PAST CHAIRMAN OF THE BOARD

James Richards

TREASURER

Louise Secker VICE CHAIRMAN MEMBERSHIP/ COMMUNITY DEVELOPMENT SERVICES Kim Woodard CO-VICE CHAIRMAN MEMBERSHIP/COMMUNITY DEVELOPMENT SERVICES Lori Scott Dreiling VICE CHAIRMAN ECONOMIC/WORKFORCE DEVELOPMENT SERVICES Brad Beecher CO-VICE CHAIRMAN ECONOMIC/WORKFORCE DEVELOPMENT SERVICES Directors Ex-Officio Directors Gina Atteberry Sam Anselm Michael Beatty John Bartosh Brandon Davis Dr. Nicole Brown Donovan Edwards Mike Gray Jacqueline Hackett Dr. Alan Marble Rodney Haynes Dr. Jennifer Methvin Holly Hukill Matt Proctor John Karry Dr. Norm Ridder Randy Moore Marilyn Ruestman Kelli Perigo Michael Seibert Joplin Area Chamber of Commerce Staff Executive Rob O’Brian, CEcD PRESIDENT Tonya Sprenkle VICE PRESIDENT Lisa Kelly EXECUTIVE ASSISTANT Member Services Ginger LaMar, IOM Stephanie McGrew Jim Kesler

DIRECTOR OF MEMBER SERVICES & DEVELOPMENT MEMBER EVENTS PRODUCER MEMBERSHIP SALES STRATEGIST

Communications Kirstie Smith COMMUNICATIONS DIRECTOR Wendy Brunner-Lewis COMMUNICATIONS COORDINATOR Martha Getz YPN/COMMUNICATIONS COORDINATOR Finance Samantha Doubledee FINANCE DIRECTOR Melany Frederick FINANCE COORDINATOR INTERN Economic & Workforce Development Brian Kelly NEWMAN INNOVATION CENTER DIRECTOR Kevin Welch DIRECTOR OF BUSINESS ATTRACTION Cary Beasley, IOM WORKFORCE DEVELOPMENT MANAGER Mark Turnbull DIRECTOR OF REGIONAL STRATEGIES

Administrative Support Lea Schroer NEWMAN INNOVATION CENTER ADMINISTRATIVE ASSISTANT Melissa Winslow ADMINISTRATIVE ASSISTANT

5-Star Partnership Level Sponsors Platinum Level

City of Joplin Downstream Casino Resort The Empire District Electric Company KOAM-TV/FOX 14 – KFJX Stronghold Data LLC

Chairman Level

Commerce Bank EaglePicher Technologies, LLC Freeman Health System General Mills Joplin Floor Designs Joplin Globe Publishing Company Joplin Regional Business Journal Joplin Supply Company KODE-TV/KSNF-TV Lamar Outdoor Advertising Lancaster Signs Mercy Hospital Joplin Missouri Southern State University Results Radio, AMI Radio Group SNC Squared Southwest Missouri Bank US Bank, N.A.

President Level

Arvest Bank BKD, LLP Community Bank & Trust (CBT) Roper Honda Show Me The Ozarks Magazine

Director Level

Choice Marketing Connell Insurance, Inc. Joplin ProPrint Lakeland Office Systems, Inc. Motive Matters Storm Stanley Weed Whackers, Inc.

Joplin Area Chamber of Commerce 320 East 4th Street, Joplin, MO 64801 Phone: 417.624.4150 Fax: 417.624.4303 www.joplincc.com /joplinchamber /joplinchamber

PRESIDENT’S MESSAGE

August 2016

Business Outlook

Now What Happens? In May, we recognized the five-year anniversary of the tornado that devastated the south side of Joplin and neighboring Duquesne. It was a time to remember our loss, but also to celebrate how far we have come. A lot of the rebuilding efforts were aimed at showing the world and ourselves what this community could do in five years to recover from the largest natural disaster to ever hit Missouri and the worst tornado in the U.S. in more than 60 years. We have a lot of which to be proud.

Rob O’Brian, President

There was also a lot of discussion in the months leading up to May about how exhausted people were personally from pushing forward as well as the fatigue of donors who opened their hearts and pocketbooks to help fuel the recovery. Both of these were heard across every sector, from social services and faith-based organizations, to education, to government, to business and right on down the line. It seemed appropriate (and needed) that everyone step back and take a well-deserved rest after pushing so hard for five years. And, it seems, everyone did.

But interestingly, the break seems short-lived. It was right after Memorial Day when I was in meeting after meeting with people asking the question: “Now what happens?” In some ways, it was an echo of how discussions on the long-term future of our community began within a few days of the tornado, even as the immediate needs were being addressed. I believe there is an intrinsic desire, maybe even a need, of people here to want to improve this area. It seems there is always the question about what we want and need for our families, our friends and our greater area, AND what we are going to do to address those wants and needs. Just for perspective, here are a few of the initiatives that started in the last year or so prior to the five-year anniversary that are still underway and hold great promise for our area. Top of my list is the KCU Medical School expanding to Joplin. Having a 600-student campus of one of the top 10 medical schools in the U.S. is no small thing. It will positively change medical care in our area. It will bring, thanks to MSSU’s tie to KCU, more students to Joplin for the pre-med courses offered by Southern. Even if some of those students decide they don’t want to be a doctor, there are plenty of options for medical careers they can complete at MSSU and go right into our area medical community. For a one-time $30-million effort to bring KCU here, the community will see up to $100 million in economic impact each year. Then there are the manufacturing projects. Owens Corning will open its new $90-million, 100-plus person facility late this year. This project began in 2014, was announced the summer of 2015 and will be a great addition to our manufacturing sector for years to come. Likewise, Heartland Pet Products, part of Blue Buffalo, has far exceeded its original projection of 130 employees and continues to grow. The firm just announced a nearly $90-million expansion to the existing plan after only two years of operation. This will add an initial 46 jobs to the current 160. And, we had a good win with HS Baking acquiring the former Annie’s facility, putting this nearly 70-year-old bakery back into use. When it opens later this fall, HS Baking plans to add 60 new jobs to our economy and plans to double in size in three years. It is not all rosy; EaglePicher has been downsizing as the new ownership seeks to gain a better competitive edge. It is tough on the employees and their families who have lost their jobs. But, EP continues to work on bringing a newly acquired product line into Joplin and is seeking other acquisitions. If the company makes its goals, it will start growing in 2017 and will see more growth in the following years. Also, Connect2Culture continues to explore the idea of a new performance and visual arts facility in front of and using Memorial Hall. This is a potential $25-million project that could add more vibrancy to downtown and bring more entertainment to our area if the community supports moving forward. And, nuts and bolts, the City is well underway on the millions and millions of dollars worth of infrastructure improvements that will run for the next couple of years. These are all projects fueled by the disaster-recovery money that was approved for the City. It took a long time to get everything in line, but now that the projects are underway, they are supporting growth and providing jobs community wide. So now what happens? What do we want for our community? How do we get there? What should the City, the University, the public schools, the social services, the faith-based organizations, the Chamber and, in fact, everyone, be doing to better themselves but also to enhance the overall economic opportunities and quality of living here? What are your thoughts? I’d like to know. I look forward to hearing from you at rob@joplincc.com or 417.624.4150. 3

August 2016

Business Outlook

2016-2017 Executive Committee

Presented by

Message to the Network from Chairman Brent Baker

Be Your Best Last week I attended a “Move” conference put on by Joplin-based Christ In Youth (CIY). CIY works hard to make sure the students leave the event changed to make a difference in their world. It was great to see the students open up and be genuine and honest. More impressive was the impact it had on me and the awareness of my need to be open and honest with myself. The question I asked myself last week was, “Am I who I am supposed to be?” After a week away, I am refocused and reminded of how I can be my best. Just like the students, being honest, genuine and kind is a big part of being my best. A few days later, I am back at work and the real test begins. I am challenged daily to be my best, as a leader, as an employee and as a father. With the renewed focus gained from my week away, I am more aware of my heart and mind and am determined to be who I am supposed to be. So my question to you is: “Who are you supposed to be?” Possibly you know the answer to that. If not, you are not alone. Either way, the daily grind can distract us from

Brent Baker, Chairman Ryan Melton, Co-Chairman Dr. Nicole Brown, Past Chairman Shawn Daniel Jennifer Little Stephanie Onstot Dustin Parker Greg Sutton Megan Tyler Whitney Warren Christina Williams

August 2016

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New YPN Members Joel Birdsall Owens Corning Mineral Wool LLC Kelly Dahlman General Mills Shelby Farmer United Way of Southwest Missouri & Southeast Kansas Philip Mitchell Phil's Morning Drive our principals and who we are meant to be. If you have not found your why, be encouraged that there is a why. If you have your why, be encouraged, live your best life and be your best!

August 2016

Business Outlook

Ribbon Cuttings

Presented by

Ewert Skateboard Park Mural

Tabitha Smith Accounting & Tax Services

Second Chances

Red-Wood Development & Bell Management

Linda Teeter, Cultural Affairs Committee 836 Southeast Murphy Blvd. Dedication of New Mural

Alison Malinowski, Executive Director; Louise Secker, Director of Development 802 East 15th Street Expansion

Tabitha Smith, Owner 705 South Illinois Avenue, Suite 6A 8th Anniversary

Rick Schroeder, President 1431 Rex Avenue 40th Anniversary for Redwood Development; 30th Anniversary for Bell Management

Is Your Business Ready for the Overtime Rule Changes?

Changes to the Fair Labor Standards Act are currently set to take place December 1. The most prominent part of the bill stipulates that the minimum salary an employee must earn to be considered exempt from FLSA overtime rules is now $47,476 (up from $23,660). Please see the quick tips below to see what you should be working on to prepare for this change. And for all the details, go to www.dol.gov/featured/overtime. 1. Identify all of your salaried employees and their pay rates. 2. If raising their salary is not feasible, moving them to an equal hourly rate will be necessary. 3. Consider a timekeeping solution to track hours. 4. Increased time management may be necessary. 5. Make sure to pay anyone who works over 40 hours in a work week at the overtime rate. 6. Check your state laws in comparison to these new rules. You must follow whatever law benefits the employee more. While our office does not offer legal or HR advice, we have tools for our clients to help navigate these changes. Please contact our office with questions. For more information about payroll services, contact J.D. Buckridge, Payroll Vault of the Fourstates, 417.623.0941: office; 417.438.4428: mobile; j.d.buckridge@payrollvault.com; www.payrollvault.com.

August 2016

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Ribbon provided by Countryside in the City

Experimac Joplin

360Â° Auto Service

Tim Holder, Owner 420 North Range Line Road, Suite 14 New Member, New Business

Shane Pennell, Owner 724 South St. Louis Avenue One-Year Anniversary, New Member

City of Joplin

Home Instead Senior Care

Mary Anne Phillips, Joplin Recycling Department Curbside Recycling

My Little Puppy 1840 N. Range Line Rd., Ste. 3 Joplin, MO 64804 417.627.9041

Adam Bokker, Owner 1821 East 4th Street, Suite B 5th Anniversary, Grand Opening of Learning Center

New Member Spotlight

MyLittlePuppy.com is your local breeder-direct website that works to place your puppies in homes across the country. As a certified breeder and at no charge to you, My Little Puppy will interface with families, on your behalf, saving you time and promoting your puppies based on the information you provide to us. Whether your puppies are registered, unregistered, purebred or hybrid, you are able to list your puppies with My Little Puppy.

A My Little Puppy Certified Breeder is a USDA Licensed or Exempt (hobby breeder) who has met or exceeded stipulations required by our team. Visit MyLittlePuppy.com, and sign up to become a certified breeder. If you are unfamiliar with listing your puppies online or do not have time, our friendly team is here to assist! The firm, which opened in October 2015, is located at 1840 N. Range Line Rd., Ste. 3, Joplin. Office hours are 8 am-5 pm Monday-Friday, or by appointment. 7

August 2016

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Our Members Announce presented by Alex Gandy was named the new director of Career Services at Missouri Southern State University. Gandy formerly served as an academic advisor at MSSU. He holds a bachelor’s degree in marketing from Missouri State University, where he is currently working on his master’s in organizational communication. For more information, go to www.mssu.edu. Kevin Greim was named associate vice president for development at Missouri Southern State University. The new position will focus on the day-to-day operations of the Missouri Southern Foundation, Office of Development and the Alumni Association. For more information, go to www. mssu.edu. The Missouri Small Business & Technology Development Center at Missouri Southern State University will host a free seminar called Achieve More: Be the Boss of Your Day on August 9 from 11:45 am-1 pm at Carl Junction Community Center, 303 North Main. Register at https:// events.r20.constantcontact.com/register/eventReg?oeidk=a 07ecpbidg1bb0ccc6d&oseq=&c=&ch=.

donations are accepted until August 15. Artists interested in the project request a sketchbook, it is mailed to the artist and the artist has one year to fill the sketchbook. And beginning in September, a series of monthly adult workshops will be offered at Spiva. Participants will receive a Sketchbook Starter Kit that includes a sketchbook and various mark-making materials. For more information, email jmai@spivaarts.org. Join Spiva Center for the Arts on the lawn of the Joplin Public Library August 4 from 5:30-8:30 pm as they build a city from cardboard boxes during First Thursday Art Walk. All ages welcome. Chamber members will receive a 30-day FREE trial for Payroll Vault’s timekeeping solutions software. This is a hotbutton topic, and Payroll Vault wants to grant opportunity for those interested to see how this can assist them and benefit them with the new FSLA regulations via the Department of Labor. For more information, go to www. payrollvault.com.

Joplin Schools recently named Dr. Kerry Sachetta as the new assistant superintendent of operations, Brandon Webb as the human resources director, Dr. Brandon Eggleston as Joplin High School’s new principal, and Matt Harding as North Middle School principal. For more information, go to www.joplinschools.org.

The Joplin Family Y’s youth sports program was selected to benefit from the proceeds of the inaugural Bud Powers Memorial Golf Tournament at Schifferdecker Golf Course Saturday, August 20. The tournament is followed by an evening of live music, food and a silent auction at the Bypass (adjacent to the former Kitchen Pass). For more information or to register, go to https://secure.perfectgolfevent.com/ eventweb/2660/index.php.

Representatives from Arvest Bank presented a check for $5,000 to Joplin Schools to help support the Snackpack program. The funds were raised during Arvest’s Million Meals initiative, which works to feed neighbors in need and to raise awareness about food insecurity. For more information, go to www.joplinschools.org.

The Tri-State Area Contractors Association raised $1,568 for their scholarship fund through their summer golf tournament. Plan now to attend and/or sponsor their fall golf tournament October 21 at the Carthage Golf Course. Email marlo@tristatecontractors.net for more information.

Arvest Bank promoted Ben Kerr to a business banker at the 4th & Range Line branch. Ben is responsible for effective generation, evaluation, approval and servicing of commercial loans for the bank as well as gathering documentation for consumer loans. For more information, go to www.arvest.com. Purchase a Freedom Tile at www.raphahouse.org/ freedomtile to be displayed in Rapha House’s new Siem Reap safe house. For more information, go to www. raphahouse.org. Spiva Center for the Arts launched an Indiegogo campaign 8 to fund the upcoming Spiva Sketchbook Project. Online

At the beginning of this year, Uncommon Orthodontics chose not to raise their fees for as long as possible and to extend 2015 pricing into 2016. They will hold their fees at the 2015 levels throughout the summer, but there will be a modest increase in September, so now is the time to get started on that beautiful smile. Whether you are a new patient or one who delayed starting, they encourage you to plan your new smile into your budget now. They will NEVER change their uncommon financial arrangements: no down payment, 0% interest, and 0% finance fee with no credit check. Go to http://uncommonortho.com/2016/05/ holding-the-line/ for more information. Ozark Center, an entity of Freeman Health System, was recently named the 2016 Outstanding Performer for

Freeman Health System announces the addition of Dr. Kerry Williams-Wuch. Dr. Williams-Wuch specializes in oncology and hematology at Cornell-Beshore Cancer Institute. For more information, go to www.freemanhealth.com. One year after obtaining provisional status, the Missouri Department of Health and Senior Services has given Mercy Hospital Joplin’s trauma program the full 5-year Level II certification, the most years allowed by the state. It’s a milestone for a hospital that was destroyed by the May 2011 tornado and was unable to provide trauma services until after opening at the new location in March 2015. For more information, go to www.mercy.net. Catholic Charities of Southern Missouri has a job opening for Director of Construction and Job Training/Social Enterprise. Minimum qualifications include a degree in construction management, engineering or related degree, and experience to address construction and job training social enterprise. Experience: Five years’ work experience in construction, project management, leadership and program supervision. Experience in implementation and/or development of job training activities/programs. For more information, call 417.720.4213. Ronald McDonald House Charities of the Four States is hosting World Long Drive Champion Dan Boever at their 18th Annual Golf Tournament August 11 at Twin Hills Golf and Country Club. This tournament is a flighted, 4-person scramble with mulligans, carts, favors, dinner, awards, door prizes and much more. Register for a team. Sponsor a hole. Donate an item. Underwrite the banquet. Proceeds from the tournament will benefit Ronald McDonald House. Call 417.624.2273 or email assocdir@rmhjoplin.org for more details. Calling all runners! Lace up your shoes and start training, because Ronald McDonald House Charities of the Four States is hosting the 4th Annual Big Red Shoe Run September 10. The 5k, 10k, 15k and Fun Run is perfect for everyone! Call 417.624.2273 or visit www.rmhjoplin.org for more information. The City of Joplin’s Schifferdecker Golf Course is offering a Family Fun Night August 20, with tee times starting at 5 p.m. Price for one adult and child with cart is $10, and two adults and two children with two carts is $20. Price includes a 9-hole round, putting course and junior tees. The Clubhouse

Business Outlook

will offer snow cones and $1 hot dogs. For more information or to register, call 417.624.3533. Earlier this year, the City of Joplin launched project snapshots on its website, www.joplinmo.org/cdbg-list, providing an overview of all the recovery work being completed in Joplin. Users can easily scroll through each project, noting their description, timeline of construction, contractor information and an overview of the funds allocated and expended to date. An interactive map feature has been launched to easily navigate the project areas and learn more about what is occurring in their neighborhood or other areas in Joplin.

August 2016

Housing Development by Missouri Department of Mental Health, Division of Behavioral Health. This award recognizes more than 30 years of dedication to providing supportive and affordable housing solutions to individuals seeking mental health treatment. For more information, go to www. freemanhealth.com.

On September 17, Victory Ministry and Crossroads Ministries are hosting “Dream Days – Giving a City Permission to Dream” at Victory Ministry & Sports Complex, 3405 South Hammons Blvd. Businesses are invited to help our community become the very best it can be by setting up booths to showcase how you can help others pursue their dreams. For more information, email dbillings@cableone. net. Ozark Christian College invites the community to a ribbon cutting ceremony for its newest campus building, the Idleman Ministry Center. The ceremony will be held Thursday, August 4, at 11 a.m. Located at the center of campus—in the heart of student traffic flow—the Idleman Ministry Center will serve as a connecting place for students seeking ministry opportunities. For more information, email storms.amy@occ.edu. Branco Enterprises, Inc., was recently notified by the Missouri Department of Transportation that it has obtained “Top Achiever” status for three categories: (1) Quality, (2) Prosecution & Progress, and (3) Contract Compliance. For more information, go to www.branco.com. The Joplin Blasters were presented with a signed helmet from the Joplin Fire Department and were made 2016 Honorary Firefighters during pre-game ceremonies at the July 29 game for their help during a house fire. In July, the players were headed to Wichita and noticed a house fire. Team members found a lone firefighter at the scene. Players immediately began helping him by unraveling the hose and helping to attach it to the fire hydrant until other public safety officials could arrive. For more information, call 417.624.0820, ext. 204. The Chamber is interested in your business. If you won an award, opened another office or are planning an event, let us know. We want to share your accomplishments and events with your fellow members! For our next issue, submit your announcement to wendy@joplincc.com by August 10. Please include “Our Members Announce” in the email subject line. Find all our members in our online Membership Directory.

August 2016

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Welcome New Members

Joplin Chapter of SWMO American Payroll Association Non-Profit Organization 1027 South Main Street, Suite 401 Joplin, MO 64801 417.782.3909, ext. 148 www.apajoplinmo.org Debbie Cash Sponsor: Wendy Mashburn, Payroll Vault of the Four States Zimmer Radio Inc. Radio Stations 2702 East 32nd Street Joplin, MO 64804 417.624.1025 www.joplinradio.com Chad Elliot, Market Manager Sponsor: Ginger LaMar, Joplin Area Chamber of Commerce Crossland Heavy Contractors Construction Co-Home Builders, General Contractors/ Developers 501 South East Avenue P.O. Box 350 Columbus, KS 66725-0350 620.429.1410 www.heavycontractors.com Mark Sell, President Sponsor: Rob O'Brian, Joplin Area Chamber of Commerce Crossland Prefab Manufacturing 501 South East Avenue P.O. Box 350 Columbus, KS 66725-0350 620.429.9263 www.crosslandprefab.com Jerry Duncan, Vice President/General Manager Sponsor: Rob O'Brian, Joplin Area Chamber of Commerce

Fortune East Asian Restaurant Restaurant/Bar 1515 West 10th Street Joplin, MO 64801 417.781.3188 www.fortuneeastrestaurant.com Tony Hulfeld, Owner Sponsor: Ginger LaMar, Joplin Area Chamber of 10 Commerce

Guaranty Bank Loan Center Banks & Banking Associations 2639 East 32nd Street, Suite R Joplin, MO 64804 417.621.0661 www.gbankmo.com Jeff Williams, Joplin Market President Sponsor: Ginger LaMar, Joplin Area Chamber of Commerce Midwestern Interactive Web Design/Hosting 515 South Main Street Joplin, MO 64801 417.208.9701 www.midwesterninteractive.com Matthew Johnson, Co-Founder/Software Engineer Sponsor: Ginger LaMar, Joplin Area Chamber of Commerce La Quinta Inn & Suites/Old Chicago Pizza & Tap Room Hotels/Motels/Restaurant 3320 South Range Line Road Joplin, MO 64804 417.781.0500 or 417.781.3000 www.laquintajoplin.com or www.oldchicago.com/locations/ joplin Mike Greninger, Director of Sales Sponsor: Ginger LaMar, Joplin Area Chamber of Commerce The Chamberâ&#x20AC;&#x2122;s Board of Directors and staff are pleased to welcome our newest Chamber members. Please keep these and all members in mind when looking for goods and services. Visit the Chamberâ&#x20AC;&#x2122;s online member directory at cca.joplincc.com/businesssearch.aspx. Invite your clients or vendors to join your 5-Star Accredited Chamber. Contact Membership Sales Strategist Jim Kesler at 417.624.4150 or jkesler@joplincc.com. Fill out the member application to join the Chamber at http:// cca.joplincc.com/newmemapp.aspx?dbid2=mojop.

Get all the details at www.joplincc.com/prop_a/.

THANK YOU FOR RENEWING ABC of Joplin, Inc.......................................................... 1992 Able Manufacturing & Assembly, LLC..................... 1986 Adviant, Inc...................................................................... 2012 Carterville Christian Church...................................... 2015 Children's Mercy Hospitals and Clinics.................. 2013 Component Packaging................................................ 2006 Crosslines Ministries..................................................... 2015 E Market Solutions......................................................... 2011 Edward Jones.................................................................. 1970 Farmers Insurance-Donnie Greenlee Agency..... 2015 General Mills.................................................................... 1990 H.E. Williams, Inc............................................................ 2000 Hire Advantage............................................................... 2015 Hospice Compassus..................................................... 1998 J.E. Dunn Construction Co......................................... 2011 Joplin Memorial Run.................................................... 2014 Joplin Metro Credit Union.......................................... 1991 Joplin Pediatric Dentistry........................................... 2013 Joplin Regional Medical School Alliance.............. 2014 Joplin Waste and Paper............................................... 2014 Michael R. LaFerla, DDS, MS, PC............................... 1999 LifeChoices...................................................................... 1997 Mid-America Environmental Solutions.................. 1997 Midway Sheet Metal...................................................... 1997 Missouri Southern State University......................... 1986 My Sister's Closet........................................................... 1994 Panera Bread................................................................... 2002 Primary Residential Mortgage, Inc.......................... 2014 Red Onion Restaurants................................................ 1995 Show Me the Ozarks Magazine................................. 2000 Springfield Striping and Sealing............................... 2009

Calendar of Events for August 2016 August 2 8:30 am New Federal Overtime Rule Planning Discussion Chamber Office 9 am Leads Group One Joplin Schools â&#x20AC;&#x201C; Memorial Education Center

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August 3 9 am Leads Group Three Chamber Office August 5 7:30 am First Friday Coffee Amelie Event Center August 10 9 am Leads Group Two Chamber Office August 16 5:30 pm Business After Hours La Quinta Inn & Suites August 17 9 am Leads Group Three Chamber Office August 22 11:30 am Chamber Board of Directors Meeting Chamber Office August 24 9 am Leads Group Two Chamber Office August 26 8 am & 2 pm Hot Links Annual Golf Tournament Eagle Creek Golf Club

Sticklin Law Firm............................................................ 2014 Teleperformance USA.................................................. 2015 TJ Franz & Associates................................................... 2003 Warten, Fisher, Lee & Brown, LLC............................. 1962 Waterjet Systems International, Inc........................ 1992 Weed Whackers, Inc..................................................... 2001 Zahn Apartments........................................................... 2007 11

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Small Business & Technology Development Center Missouri Southern State University The Robert W. Plaster School of Business 3950 Newman Road, Joplin, MO 64801-1512 Phone: 417.625.3128 Fax: 417.625.9782

PREDICTING CASH NEEDS August 3 (Wednesday), 1:30-4:30 pm Location: Plaster Hall, MSSU (yellow signs at entrance will list room information) Cost: $69 per person

STARTING A SMALL BUSINESS: THE FIRST STEPS August 4 (Thursday), 1:30-4:30 pm Location: Plaster Hall, MSSU (yellow signs at entrance will list room information) Cost: $29 per business

ACHIEVE MORE: BE THE BOSS OF YOUR DAY August 9 (Tuesday), 11:45 am-1 pm Location: Carl Junction Community Center Cost: No charge, but registration is required Find the full schedule of workshops at www.mssutraining.com.

STATE OF THE LOCAL ECONOMY: A REPORT FROM YOUR CHAMBER

MSA is comprised of Jasper and Newton counties. Information is drawn from the U.S. Bureau of Labor Statistics.

Who Is Your Target Market?

By Karen Bradshaw, Director of the Center for Entrepreneurship at Missouri Southern State University

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” -- Peter Drucker Some businesses believe “everyone” wants to buy their products and services. This usually is not the case. Whether your company sells to consumers or other businesses, it’s crucial to your company’s success that you have a thorough understanding of your primary customers (i.e. your target market). If you don’t know who your customers are, how will you be able to determine if you are meeting their needs? You need to understand what problems your company can solve for customers. In order to successfully satisfy your customer’s needs and to communicate with them using various marketing tools, you need to know who they are and what, when, how and why they will purchase your products or services. Targeting your market is the process of defining who your best customers will be. The market should be measurable, sufficiently large and reachable. Your promotional budget will be much more cost effective if you create a highly focused marketing strategy that will directly meet the needs and desires of specific customers. The 80/20 rule states that 80 percent of your sales will come from 20 percent of your customers. Direct your marketing program to this group of people. Market segmentation is the process of breaking down a larger target market into smaller segments with specific characteristics. Consumers may be segmented on the basis of geographic (i.e. local, regional or national); demographic (i.e. age, gender, income level, family size, occupation, education level or marital status); psychographic (i.e. attitudes and beliefs such as lifestyle, hobbies, status seeking, environmentally conscious or family oriented); and

August 2016

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behaviorist or buying characteristics (i.e. preferred brands, loyalty, price, frequency of purchases and timing of purchases). Business markets may be segmented by geographic area, type of industry, number of employees, sales revenue, etc. By developing a profile of your target market, you can research information about them and develop a profile that can be used to design your promotional strategy. For example, a men’s clothing store might define its target market as men between the ages of 25 and 49 who live within a 15-minute drive time of downtown Joplin. By researching your target market using a database like ESRI - ArcGIS Business Analyst Online, you can determine that although there are 91,556 people living within a 15-minute drive time of downtown Joplin, only 13,956 of these people are men between the ages of 25 and 49. The average median age of men living in this area is 35.4 years old. People living within a 15-minute drive time of downtown Joplin have a median household income of $39,233, and spend an average of $1,434 per household per year on apparel and services. About 47 percent of adults bought men’s clothing within the last 12 months. The company realizes that not all of these men will be their customers. They need to determine the most cost-effective way to communicate with this target market (i.e. radio, Facebook, Twitter, email, newspaper coupons, etc.). You can conduct informational interviews with your customers who fit your target market description via personal interview, blogs or email to determine their personal interests such as media sources they listen to or read, use of email, social media, internet shopping sites, hobbies, interests, etc. This should help you develop your marketing strategy to communicate with your target market most effectively. After you have a clear customer profile, you must learn to think like your target market customers to anticipate their needs. You must track the trends and preferences of this group regularly by staying in constant contact with them and altering your products and services accordingly. Continue to stay in touch with changing preferences by informal face-to-face discussions, in-store surveys, directmailings and feedback requests on your website, in your store, etc. Consumer attitudes will continue to change. In order for you to be profitable, you must stay in touch with your customers.

August 2016

Business Outlook Insurance you can design to meet your ever-changing needs. • Business or Commercial • Call for a Farmers Friendly Review® • Evening Appointments

LINDA TEETER, LUTCF www.farmersagent.com/lteeter 1321 ILLINOIS AVE • JOPLIN, MO 64801

Call 417-781-4820 today for Auto, Home, Life and Business.

Audio / Video Systems Pro Audio Equipment Camera Systems Healthcare Communications

Elite Commercial Audio/Video Sales & Service Toll Free: 800-621-5256 Local: 417-869-0770 aaius.com proaudiosuperstore.com 2120 S. Roosevelt Suite 3 Joplin, MO 64804

LABOR LAW POSTERS

FREE to Joplin Area Chamber of Commerce Members Labor Law Postings are a mandatory requirement for businesses. Avoid hefty fines by obtaining your Free All-In-One State and Federal Labor Law Poster from the Joplin Area Chamber of Commerce.

To order your Free Labor Law Poster, please call or email to schedule a time to deliver: Wendy Mashburn

(417) 623-0941 Email: wendy.mashburn@payrollvault.com

Attorney-Approved All-In-One State and Federal Labor Law Poster meeting labor law postings requirements (at time of purchase) Fully Laminated and Attorney-Approved

First Friday Coffee

Friday, August 5 7:30-8:30 a.m.

Sponsored by Farrell Construction Inc., and located at Amelie Event Center, 104 South Joplin Avenue

RSVP by August 4 at www.joplincc.com or 417.624.1996.

Presented by

Business After Hours Presenting Sponsor

Tuesday, August 16 5:30-7 p.m.

Welcome to the Chamber, Brian Kelly! Brian recently started as the director of the Joseph Newman Innovation Center, replacing Steve Russell, who retired in July.

August 2016

Business Outlook

For the last two years, he worked for the City of Joplin as the assistant to the city manager. Previous to that, Brian attended Southeast Missouri State University in Cape Girardeau, where he earned a Bachelor of Arts in Political Science and a Masters Degree in Public Administration. Brian is excited for this new opportunity to work for the Joplin Chamber. It is particularly exciting for him to help entrepreneurs and innovators excel! Brian and his wife, Jamie, moved to Joplin two years ago. Jamie works for Mercy Hospital as a speech pathologist. Their daughter, Clare, was born earlier this year and keeps them very busy. In his spare time, Brian enjoys spending time with his family, running, biking and being outside. Brian is also an avid reader.

THANK YOU! US Bank, N.A., Chairman Sponsor, for helping us communicate with our members!

Sponsored by and located at LaQuinta Inn and Suites 3320 South Range Line Road

RSVP by August 12 at www.joplincc.com or 417.624.1996.