Thitthita Aumpavanon & Ruochen Zhang
Typeface: Helvetica
At first, we choosed OCR A STD as our campaign's typeface but it didn't work very well, which is quite out of fashion and hard to read. Then we decided to use Helvetica that made our logo and video look much better than before, changed the size of font and re-modified the space between "PAUSE" and "IT".
For the logo, we try to make it simple and easy to memorize. We used the "Pause" symbol in the box to cater to the name of campaign and put the campaign name under the bottom. The original logo used several colors but recommended to use black and white.
Theme
BLACK & WHITE
BROWN BLACK BLUE
Facebook Page
https://www.facebook.com/pauseitforyourlife
We created a facebook page called “Pause it� for promote and post all events on facebook. At first, we tried to use some dark colors as our theme color of facebook page, acturally with some photos of action sences that made our facebook page looks quite depressive. Finally we decided to use some photos with bright colors in order to catch people's attention and encourage people to join us.
PAUSE IT
Web Page
We also created a website page for our campaign. This one is totally different from the old one. We prefer to use just black and white to create our web page, make it simple and tidy.
Advertising Board
APP
Products
Car Freshner
Umbrella
Video
https://youtu.be/58s5eRlU_3E
THANK YOU