Design & Photography Portfolio
Jordan Carr Born and raised in Bristol, UK. Ambitious multidisciplinary graphic designer with a passion for typography, editorial and photography. Working as an in-house designer, in a busy London environment, has strengthened my ability complete challenging briefs effectively and efficiently. Having recently moved from London to Amsterdam, I am in search of a design role within a creative environment.
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App design; User experience and interface design for both promotional and participant event day purposes. Additional; Adding creative concepts to different departments to help produce more efficient events and experiences, collaborating with our overseas offices to deliver distinguished events worldwide. 2013 – 2016 Boneshaker Magazine My passion for cycling and editorial design led me to work with Boneshaker magazine for 6 issues. Working closely with a small team of designers, and artists, taught me to manage time well whilst working towards a strict deadline. 2008 – 2012 Pro–tect Safety Signs Created a strong relationship with the company. Designing a variety of signs, and corporate advertisements for various clients worldwide. Produced signage for the 2012 London Olympics and the Paralympics. I have gained a vast understanding of functional and efficient design.
trong understanding of the use of S correct typography
onfident & capable with Adobe After C Effects & Adobe Muse
— Interests
Presentations; From small creative posters and narratives to large corporate partnership pitches. Working closely with the Marketing Director and CEO.
omprehensive ability and proficiency C with Adobe InDesign
Competent skill with Adobe Illustrator
Print advertising; Flyer and leaflet advertising, full and double page national magazine spreads. Clothing; Event merchandise, race day clothing, sales merchandise, staff and crew branded clothing.
A Levels: Photography, Media Studies, Film Studies
Multidisciplinary cyclist. An outdoor adrenaline junkie. Keen photographer with a particular eye for landscapes, architecture and cycling. Regular basketball and football player. Attending design talks and a regular to my local art gallery.
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Branding; Initial concept creation through to comprehensive brand guidelines, delivering to global sponsorship partners, representing Limelight’s brand and creativity to very high standards. Digital advertising; Full website takeovers, MPU’s, leaderboard’s, video and social media advertising.
Extensive knowledge and understanding within Adobe Photoshop
UAL Foundation Diploma in Art and Design at: Knightstone Campus, Weston College,
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Web design; Producing fully responsive websites from desktops down to tablets and mobiles.
2011 – 2014 BA(Hons) Graphic Design at University of the West of England.
— Skills
The role expanded significantly from a junior graphic designer position to lead designer with a brief breakdown of day-to-day work as follows;
— Education
— Experience
2014 – 2017 Limelight Sports Strong involvement in creating and developing worldwide events. Design work ranging from print and digital advertising, web design, editorial design, as well as being involved from the initial concept to the production and execution. Involved in numerous events such as the Royal Bank of Canada V Series, Race the World, Swimathon, London Duathlon and Nike productions to name a few.
04 Race the World
08 Royal Bank of Canada V Series
12 Nike
20 DéJà Vu
The Art of 22 Mindful Cycling
26 Outpost Pictures
28 Photography
24 IND Bike Co
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My role as a graphic designer for Limelight Sports, included brand identity and development from the initial concept with the marketing team. Throughout my time I was heavily involved in web design, digital and print advertising, race branding, team kit and staff clothing, frame decals and photography direction.
Brand Identity & Development Logo & Brand Guideline Curation Print Advertising Digital Advertising Email and Web Design Photography Direction UX & UI Design Frame Decals Staff Clothing Team Kit
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Race the World, owned, developed and delivered by Limelight Sports, is the first fully supported cycling race: no rucksacks; no panniers, just you on the bike. Race the World, which took place in November 2015, was the first supported team cycling race, taking amateur riders to unique and stunning locations around the globe. Team Garin and Team Deman raced through the stunning North American open spaces, deserts and remote Gulf coast from LA to Miami in this unprecedented adventure.
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— Race The World
Race the World, property of Limelight Sports.
Event photography featuring a variety of Race the World branding.
+31 [0]6 54 77 47 46 www. JordanCarrDesign.co.uk hello@jordancarrdesign.co.uk
16 riders – 13 stages – 1 race In 2016, Limelight sports teamed up with great partners to deliver the ultimate Race The World experience. Working with dhb, Haglöfs, Planet K2, Schwalbe, Wiggle Nutrition and Wilier Triestina.
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RBC V Series, owned, developed and delivered by Limelight Sports, is an Italian Pursuit on a 1km closed road circuit in the centre of Canary Wharf. Eight riders, four kilometres. The lead rider peels off every 500m, leaving the final four to race the final two kilometres. Team selection, race positions and strategy are everything. In 2016, Limelight sports teamed up with partners to deliver a unique event hosted at Canary Wharf. Working with Royal Bank of Canada, Canary Wharf London, Thomson Reuters, Great Ormond Street Hospital Charity, Pure Sports Medicine, Cyclist, Etixx Sports Nutrition and Wilier Triestina.
Brand Identity & Development Logo & Brand Guideline Curation Print Advertising Digital Advertising Email and Web Design Photography Race-day Branding Photography Direction Staff Clothing & Team Kit Film Direction Frame Decals
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As a graphic designer for Limelight Sports, my role included brand identity and development from the initial concept with the marketing team. Throughout I was heavily involved in web design, digital and print advertising, editorial design, race day branding, team kit and staff clothing, photography, and film direction.
www. JordanCarrDesign.co.uk
— Royal Bank of Canada V Series 08
Royal Bank of Canada V Series, property of Limelight Sports.
Event day photography featuring a variety of RBC V Series branding.
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Event day photography and the winning teams trophy.
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RBC V Series website design, mobile application and London Underground advertisement.
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Events included Nike Run with Hart, Nike Trophy 2015, Nike Women’s 10K 2015. Working closely with the Nike events team at Limelight Sports.
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Race-day Branding Staff & Participant Clothing Logo & Brand Guideline Curation Email and Web Design UX & UI Design Photography Direction
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— Nike
Ranging from digital design to printed branding across a various selection of Nike events.
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Nike Women’s 10K 2015 On the day event branding, including a 7 metre wide wall with over 10,000 names. Various flags, heras fencing, digital screens and last minute signage.
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The HUB is an online centre of creativity, designed for the global Nike team. Nike employees, from around the world, can login to share creative content to inspire others on a global scale.
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Nike Digital & Nike Move with Hart
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An email to Nike employees showcasing the social success of the Nike Move with Hart event.
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Nike Move with Hart
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Logo design, branding and digital work for Nike Trophy 2015 at Wembley Stadium.
Nike Trophy 2015
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Photography Editorial Design Project Curation
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The brief was to photograph 50 words or phrases using a disposable camera. We were then given the task to respond to the brief in our own way. I chose to go back to the locations to see how they have differed and changed from when I first visited them.
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— DéJà Vu
French, “already seen”, is the phenomenon of having the strong sensation that an event or experience currently being experienced has already been experienced in the past.
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To view the full series, visit my website: www.JordanCarrDesign.co.uk
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3 silk screen prints inspired by a book written by Ben Irvine. Quotes from Albert Einstein, Sir Arthur Conan Doyle and Ivan Illich.
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Photography Poster Design Project Curation
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— The Art of Mindful Cycling 22
Einstein & The Art of Mindful Cycling: Achieving Balance in the Modern World
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To view the full series, visit my website: www.JordanCarrDesign.co.uk
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Logo & Brand Guideline Curation Overseeing Social Media Accounts Creating Promotional Advertising Generating Ideas for Social Engagement In-store Branding Store Signage Web Design Photography Staff Clothing Race-Day Kit
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— Independent Bike Co. 24
Identity for a family-run local cycling shop based in Somerset, UK. Specialising in downhill mountain bikes and road bikes. With years of personal experience as racers and mechanics, everyone at IND is commitment to performance, reliability and quality of service.
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In collaboration with Outpost Pictures, my task was to create typography for an adventure cycling promotion film. With WildBike and Whyte Bikes.
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— Outpost Pictures
Typography produced for Outpost Pictures, working with WildBike & Whyte Bikes.
Please visit youtu.be/RKcqMCF7AuU to watch the full promotion film..
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Submission for FOAM Talent Call 2017.
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I get a huge thrill and sense of excitement when exploring new landscapes, especially those as extreme and diverse as Iceland. I wanted to capture the beauty of the isolated, barren land, in particular looking at water and how it shapes the striking and dramatic environment. From the ice-age shaped mountain peaks to the valleys carved by glaciers and water ways. All photographs taken on a 1964 Pentax Spotmatic with 35mm film.
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— Photography: Iceland 28
Icelandic Elements by Jordan Carr (2014)
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All photographs taken on a 1964 Pentax Spotmatic with 35mm film. Working with film photography gives a greater emphasis of being there in that moment at that time. What you see is what you get with film. I love the simple technique that can produce stunning outcomes. Submission for FOAM Talent Call 2017.
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A cycle tour through the alluring mountains and fjords of Norway. We cycled for a month through west Norway on roads following rivers and hugging fjord sides. This project looks at the different stages of water, comparing the tranquil soothing lakes with the aggressive and immense force of waterfalls. I also wanted to represent the start and end of a journey. With winding baron roads ended with a eye-soaring man-made structure.
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— Photography: Norway 32
A Long Way Home by Jordan Carr (2016)
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www. JordanCarrDesign.co.uk
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Jordan Carr
www.JordanCarrDesign.co.uk
hello@jordancarrdesign.co.uk
+31 [0]6 54 77 47 46
HIRE ME! +31 [0]6 54 77 47 46
Jordan Carr