Nike Digital • Nike Trophy 2015 • Nike Women’s 10K • Outlook Pictures: Plastic Britain • Carbon Theory • William Palmer • Outlook Pictures • WildBike • Limelight Sports: Race The World • Royal Bank of Canada: V Series • IND Bikes • Nike Run Club • Move With Hart • The Art of Mindful Cycling • Photography: NOR • Déjà Vu • Photography: NDL • Nike App • Photography: ISL • Independent Bike Co. • Nike Digital • Nike Trophy 2015 • Nike Women’s 10K • Outlook Pictures • Plastic Britain • Carbon Theory • William Palmer • Limelight Sports: Race The World •
Photography: ISL
• The Art of Mindful Cycling • IND Bikes • Photography: NOR • Outlook Pictures • WildBike • Royal Bank of Canada: V Series • Nike Digital • Nike Trophy 2015 • Nike Women’s 10K • Carbon Theory • William Palmer • Photography: NOR • Déjà Vu • Outlook Pictures • WildBike • Limelight Sports: Race The World • Royal Bank of Canada: V Series • The Art of Mindful Cycling • jordancarr.design hello@jordancarr.design (0)7500 255 652 Nike Run Club: Move With Hart • Outlook Pictures •+44 Plastic Britain • Photography: NOR • Déjà Vu • Nike Trophy 2015 • Carbon Theory • William Palmer • Limelight Sports: Race The World • Photography: ISL • Nike Women’s 10K • Photography: NDL • Nike Digital • Nike Trophy 2015 • Nike Women’s 10K • Outlook Pictures: Plastic Britain • Carbon Theory • Outlook Pictures • WildBike • Limelight Sports: Race The World • Royal Bank of Canada: V Series • IND Bikes • Nike Run Club • Move With Hart • The Art of Mindful Cycling • Photography: NOR • Déjà Vu • Photography: NDL • Nike App • Photography: ISL • Independent Bike Co. • Nike Digital • Nike Trophy 2015 • Nike Women’s 10K • Outlook Pictures • Plastic Britain • Carbon Theory • William Palmer • Limelight Sports: Race The World •
Photography: ISL
• The Art of Mindful Cycling • IND Bikes • Photography: NOR • Outlook Pictures • WildBike • Royal Bank of Canada: V Series • Nike Digital • Nike Trophy 2015 • Nike Women’s 10K • Carbon Theory • William Palmer • Photography: NOR • Déjà Vu • Outlook Pictures • WildBike • Limelight Sports: Race The World • Royal Bank of Canada: V Series • The Art of Mindful Cycling • Nike Run Club: Move With Hart • Outlook Pictures • Plastic Britain • Photography: NOR • Déjà Vu • Nike Trophy 2015 • Carbon Theory • William Palmer • Limelight Sports: Race The World • Photography: ISL • Nike Women’s 10K • Photography:
NDL
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WildBike
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Royal
Bank
of
Canada:
V
Series
•
Nike
Digital
•
Nike
Trophy
2015
• Nike Women’s 10K • Carbon Theory • William Palmer • Photography: NOR • Déjà Vu • Outlook Pictures • WildBike • Limelight Sports: Race The World • Royal Bank of Canada: V Series • The Art of Mindful Cycling • William Palmer • Nike Run Club: Move With Hart • Outlook Pictures • Plastic Britain • Photography: NOR • Déjà Vu • Nike Trophy 2015 • Nike Digital • Nike Trophy 2015 • Nike Women’s 10K • Carbon Theory • William Palmer • Photography: NOR • Déjà Vu • Carbon Theory • William Palmer • Limelight Sports: Race The World • Photography: ISL • Nike Women’s 10K • Photography: NDL • Nike Digital • Nike Trophy 2015 • Nike Women’s 10K • Outlook Pictures: Plastic Britain • Carbon Theory • Outlook Pictures • WildBike • Limelight Sports: Race The World • Royal Bank of Canada: V Series • IND Bikes • Nike Run Club • Move With Hart • The Art of Mindful Cycling • Photography: NOR • Déjà Vu • Photography: NDL • Nike App • Photography: ISL • Independent Bike Co. • Nike Digital • Nike Trophy 2015 • Nike Women’s 10K • Outlook Pictures • Plastic Britain • Carbon Theory • William Palmer • Limelight Sports: Race The World • Photography: ISL • The Art of Mindful Cycling • IND Bikes • Photography: NOR • Outlook Pictures • WildBike • Royal Bank of Canada: V Series • Nike
Digital
•
Nike
Trophy
2015
• Nike Women’s 10K • Déjà Vu • William Palmer • Photography: NOR • Photography: ISL • Outlook Pictures • Limelight Sports: Race The World • Royal Bank of Canada: V Series • Carbon Theory • Déjà Vu • WildBike • Nike Run Club: Move With Hart • Outlook
Pictures
•
Plastic
Britain
• The Art of Mindful Cycling • Nike • Photography: NOR • Nike Trophy 2015 • Nike Run Club • Move With Hart • The Art of Mindful Cycling • Déjà Vu • Carbon Theory • Nike Women’s 10K • William Palmer • Photography: ISL • Déjà Vu • Independent Bike Co. • Nike Digital • Nike Trophy 2015 • Outlook Pictures • Plastic Britain • Carbon Theory • William Palmer • Limelight Sports: Race The World • Photography: ISL • Move With Hart • The Art of Mindful Cycling • IND Bikes • Photography: NOR • Outlook Pictures • WildBike • Royal Bank of Canada: V Series • Nike Digital • Nike Trophy 2015 • Nike Women’s 10K • Carbon Theory • Limelight Sports: Race The World • Déjà Vu •
jordancarr.design
hello@jordancarr.design
+44 (0)7500 255 652
+44 (0)7500 255 652 jordancarr.design hello@jordancarr.design
Jordan Carr DOB: 19.07.1992 Graphic Designer
CURRICULUM VITAE Gillis Van Ledenberchstraat, 1052 TZ, Amsterdam
EXPERIENCE 2017 – 2020 Nike European Headquarters With many years working as a designer in the sports industry, my next challenge was working at Nike EHQ, Hilversum. Originally, I was brought in to develop the ever-growing digital Nike App, for the launch in June 2017. After a successful launch my priorities were to oversee all app design within Europe, whilst maintaining a very high standard of digital production and execution. As well as designing content, I also approved creative from our key cities in EMEA, making sure it was always within the brand guidelines across all categories. Following from a successful first year overseeing the app, I was then given the opportunity to expand my skill set across various digital media in a variety of different platforms. My role as a digital designer required a solid understanding of visual design principles that could tell one story across multiple applications, keeping the same look and feel throughout. This lead to many seasons of successful campaigns for the broad range of categories I worked on.
Born and raised in Bristol, UK. Ambitious multidisciplinary graphic designer with a passion for typography, editorial and photography. Work has varied from producing digital services for world renowed sports companies, to smaller indpendent firms, focussing on our environment.
EDUCATION 2011 – 2014 BA(Hons) Graphic Design at University of the West of England. UAL Foundation Diploma in Art and Design at: Knightstone Campus, Weston College, A Levels: Photography, Media Studies, Film Studies
SKILLS 2014 – 2017 Limelight Sports Strong involvement in creating and developing worldwide events. Design work ranging from print and digital advertising, web design, editorial design, as well as being involved from the initial concept to the production and execution. Involved in numerous events such as the Royal Bank of Canada V Series, Race the World, Swimathon, London Duathlon and Nike productions to name a few.
– Extensive knowledge and understanding within Adobe Photoshop & InDesign – Excellent eye for detail in photography – Strong understanding of the use of correct typography – Proficient skill in Adobe Illustrator – Confident & capable with Adobe After Effects & Adobe Muse
INTERESTS The role expanded significantly from a junior graphic designer position to lead designer, guiding a young team, locally and overseas, to a succesful execution of worldwide events. Overseeing initial concept creation through to comprehensive brand guidelines, delivering to global sponsorship partners, representing Limelight’s brand and creativity to very high standards within varying digital and print media.
References available upon request
2008 – 2012 Pro–tect Safety Signs Created a strong relationship with the company. Designing a variety of signs, and corporate advertisements for various clients worldwide. Produced signage for the 2012 London Olympics and the Paralympics. I have gained a vast understanding of functional and efficient design.
Animal lover. Multidisciplinary cyclist. An outdoor adrenaline junkie. Keen photographer with a particular eye for landscapes, architecture and sports. Regular basketball and football player. Attending design talks and a regular to a vast number of art galleries.
“ Designers, stop designing for yesterday’s planet. he challenge for designers is to start thinking T about how we can integrate sustainability into every project we do and not only change consumer behaviour for the better, but also offer digital services they can feel good about, knowing the environmental impact has also been considered. Consumers are sending unprecedented signals that they expect brands to address sustainability. ith an open mind, there are countless W solutions that designers can discover. So, what else could teams be doing to bring sustainability into your next project?”
– Alex Crowfoot
jordancarr.design
hello@jordancarr.design
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Contents
Déjà Vu: 46 “Already seen”, is the phenomenon of having the strong sensation that an event has been experienced in the past.
Nike Digital: 06
William Palmer: 48
Digital design spanning over 3 years. Ranging from email production, web design to leading app design for EMEA.
Logo design and branding for William Palmer, for his future Comme Des Garçons collection and campaign.
Nike Brand: 22
The Art of Cycling: 50
Print design including race-day branding, stadium logo design, staff and participant clothing.
Three silk screen prints inspired by a book written by Ben Irvine; Einstein & The Art of Mindful Cycling.
Plastic Britain: 28
IND Bikes: 52
Typography design for an environmental documentary that explores the impact plastic pollution is having on Britain.
Identity for a family-run local cycling shop based in Somerset, UK. Full brand identity, in-store branding and race-day clothing.
WildBike: 30
Photography, NLD: 54
Typography design for a short promotional film in collaboration with Outlook Pictures and Whyte Bikes.
Exploring Amsterdam with a 1964 Pentax Spotmatic.
Carbon Theory: 32
Photography, ISL: 56
Brand identity and packaging design for the new vegan skincare range, Carbon Theory.
Capturing a month of Norwegian landscapes and nature during a month cycling across the country.
Race The World: 38
Photography, NOR: 60
A full brand identity, guidelines, advertising, web design, bicycle decal, staff clothing, race-day branding and production.
A photographic exploration. Finding the abstract image in natural landscapes around Iceland.
RBC V Series: 42 Full brand identity, web design, staff and participant race-day clothing, digital and print advertising and race-day branding.
Nike Digital With many years working as a designer in the sports industry, my next challenge was working at Nike European Headquarters. Originally, I was brought in to develop the ever-growing digital Nike App, for the launch in June 2017. After a successful launch my priorities were to oversee all app design within Europe, whilst maintaining a very high standard of digital production and execution. As well as designing content, I also approved creative from our key cities in EMEA, making sure it was always within the brand guidelines across all categories.
Following from a successful first year overseeing the app, I was then given the opportunity to expand my skill set across various digital media in a variety of different platforms. My role as a digital designer required a solid understanding of visual design principles that could tell one story across multiple applications, keeping the same look and feel throughout. This lead to many seasons of successful campaigns for the broad range of categories I worked on.
Back in 2015 I also got the opportunity to design a range of printed branding across a various selection of Nike events. Events included Nike Run with Hart, Nike Trophy 2015, Nike Women’s 10K 2015. Working closely with the Nike events team at Limelight Sports.
1,883*
Photography Retouching Email & App Design Homepage Take-overs Digital Production Race-day Branding Staff & Participant Clothing Logo & Brand Guideline Curation
pieces of App content designed for the Nike App.
1,329* pieces of Nike.com content designed.
376* emails designed.
*Based on 720 working days. 6
THINGS JUST GOT PERSONAL THE NIKE APP IS HERE
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Nike Digital: Website Takeovers
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Nike Digital: Homepage Touts
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Nike Digital: Quai54 Digital Takeover
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Nike Digital: EMEA Email Design
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Nike Brand Events: Nike Women’s 10K 2015
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Nike Brand Events: Nike Trophy 2015
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Outlook Pictures
Plastic Britain On Our Watch
In collaboration with Outpost Pictures. I was approached to create typography for the feature length environmental documentary, Plastic Britain. It was a chance to take a step back and contribute what I have to offer to do small bit in looking after the environment and sharing the plastic crisis we are currently facing. Plastic Britain is due to release early 2020, and will be available at film festivals, television channels and streaming services such as Netflix.
“PLASTIC BRITAIN: ON OUR WATCH is a feature length environmental documentary that explores the impact plastic pollution is having on Britain. It focuses on how plastic affects our coastlines, rivers, oceans, human health and within our own homes. The film will explore how we have reached the point where plastics are now found in onethird of UK caught fish, our rivers have the highest levels of micro plastics of anywhere in the world, and the spectre of plastic pollution is leaking into our drinking water. So what does this really mean for Britain - for us?�
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Outlook Pictures
Wild Bikes Typography produced for Outpost Pictures, working with WildBike & Whyte Bikes. In collaboration with Outpost Pictures, my task was to create typography for an adventure cycling promotion film. With WildBike and Whyte Bikes.
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Carbon Theory I’ve worked with Carbon Theory since 2017, being involved from the initial concept to execution of all printed products worldwide. We have developed 6 products with more to come in the future.
“Powerful natural ingredients charcoal and tea tree oil combined will transform oily and blemish-prone skin.
Carbon Theory has been hailed as a ‘miracle soap’ by many influencers, fashion and beauty, gossip websites and customers. They have now expanded it’s reach with stores all over the UK, USA and Australia.
We can’t promise to change your life, but if oily, problem skin is getting you down, then we can help with that.
You might even want to skip foundation, dial down or delete your Facetune app.
Word of mouth is real: and nothing makes us happier than sharing our Carbon Theory success stories.”
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Brand Identity & Development Logo & Brand Guideline Curation Photography Retouching Packaging Design Typography
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Carbon Theory: Social Impact
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Carbon Theory: UK, USA and Australian stockists
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Race The World Race the World, property of Limelight Sports. My role as a graphic designer for Limelight Sports, included brand identity and development from the initial concept with the marketing team. Throughout my time I was heavily involved in web design, digital and print advertising, race branding, team kit and staff clothing, frame decals and photography direction.
Race the World, owned, developed and delivered by Limelight Sports, is the first fully supported cycling race: no rucksacks; no panniers, just you on the bike. Race the World, which took place in November 2015, was the first supported team cycling race, taking amateur riders to unique and stunning locations around the globe. Team Garin and Team Deman raced through the stunning North American open spaces, deserts and remote Gulf coast from LA to Miami in this unprecedented adventure.
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Brand Identity & Development Logo & Brand Guideline Curation Print Advertising Digital Advertising Email and Web Design Photography Direction UX & UI Design Frame Decals Staff Clothing Team Kit
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RBC V Series Royal Bank of Canada V Series, property of Limelight Sports. Brand Identity & Development Logo & Brand Guideline Curation Print Advertising Digital Advertising Email and Web Design Photography Race-day Branding Photography Direction Staff Clothing & Team Kit Film Direction Frame Decals
As a graphic designer for Limelight Sports, my role included brand identity and development from the initial concept with the marketing team. Throughout I was heavily involved in web design, digital and print advertising, editorial design, race day branding, team kit and staff clothing, photography, and film direction. RBC V Series, owned, developed and delivered by Limelight Sports, is an Italian Pursuit on a 1km closed road circuit in the centre of Canary Wharf. Eight riders, four kilometres. The lead rider peels off every 500m, leaving the final four to race the final two kilometres. Team selection, race positions and strategy are everything. In 2016, Limelight sports teamed up with partners to deliver a unique event hosted at Canary Wharf. Working with Royal Bank of Canada, Canary Wharf London, Thomson Reuters, Great Ormond Street Hospital Charity, Pure Sports Medicine, Cyclist, Etixx Sports Nutrition and Wilier Triestina.
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Déjà Vu French, “already seen”, is the phenomenon of having the strong sensation that an event or experience currently being experienced has already been experienced in the past. The brief was to photograph 50 words or phrases using a disposable camera. We were then given the task to respond to the brief in our own way. I chose to go back to the locations to see how they have differed and changed from when I first visited them. Various photographs have now been published in different photography editorials.
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William Palmer William Palmer is a fashion designer working with Comme Des Garรงons. I was approached to create several simple type lock-ups and fashion logos for his latest collection of apparel. We explored both traditional and modern versions. Here are a small selection from the 163 supplied.
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Einstein and the
Art of Mindful Cycling Einstein & The Art of Mindful Cycling: Achieving Balance in the Modern World 3 silk screen prints inspired by a book written by Ben Irvine. Quotes from Albert Einstein, Sir Arthur Conan Doyle and Ivan Illich.
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IND Bikes Identity for a family-run local cycling shop based in Somerset, UK. Specialising in downhill mountain bikes and road bikes. With years of personal experience as racers and mechanics, everyone at IND is commitment to performance, reliability and quality of service.
Logo & Brand Guideline Curation Overseeing Social Media Accounts Creating Promotional Advertising Generating Social Engagement Ideas In-store Branding Store Signage Web Design Photography Staff Clothing Race-Day Kit
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Photography, NLD The Netherlands by Jordan Carr (2017) A short exploration around the Netherlands. Looking at the more ‘unphotographed’ side, also focussing on abstract and surreal angles and subjects. All photographs taken on a 1964 Pentax Spotmatic.
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Photography, ISL Icelandic Elements by Jordan Carr (2014) I get a huge thrill and sense of excitement when exploring new landscapes, especially those as extreme and diverse as Iceland. I wanted to capture the beauty of the isolated, barren land, in particular looking at water and how it shapes the striking and dramatic environment. From the iceage shaped mountain peaks to the valleys carved by glaciers and water ways. All photographs taken on a 1964 Pentax Spotmatic.. Submission for FOAM Talent Call 2017.
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Photography, NOR A Long Way Home by Jordan Carr (2016) A cycle tour through the alluring mountains and fjords of Norway. We cycled for a month through west Norway on roads following rivers and hugging fjord sides. This project looks at the different stages of water, comparing the tranquil soothing lakes with the aggressive and immense force of waterfalls. I also wanted to represent the start and end of a journey. With winding baron roads ended with a eye-soaring man-made structure.
All photographs taken on a 1964 Pentax Spotmatic. Submission for FOAM Talent Call 2017.
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hello@jordancarr.design
+44 (0)7500 255 652
