CONTENTS Contents • Innehåll Introduction.................................................................................................... 4 • Introduktion
Tables..................................................................................................................... 6 • Bord
Chairs................................................................................................................ 18 • Stolar
Cupboard, sideboard, etc................................................................... 31 • Skåp, skänkar, byråar
Writing desk................................................................................................ 39 • Skrivbord
Beds, bedside tables............................................................................... 43 • Sängar, sängbord
Bathroom interiors................................................................................ 49 • Badrumsinredning
Children furniture................................................................................... 51 • Barnmöbler
Mirrors.............................................................................................................. 55 • Speglar
Interior projects, hotels, restaurants, etc............................ 48 • Projekt såsom hotell, restauranger osv.
Drawings......................................................................................................... 60 • Skisser
Design guide................................................................................................ 64 • Design guide
3
K K Let you us hel p r dr eam a ima nd you s gina r tion ...
T R E E H U N D R E D Y E A R S L AT E R - W E L C O M E T O S A R A
K
1. J e inte ssica H rior ey and design , o er w Ger oma ner of r, S wed en 2. T he H ey f ami ly
b
a
rue
me t
...co
Dear customer,
Let us remind you that our furniture design got hundreds of years of his-
The finest wood becomes the finest surfaces. Sara Woodcraft Sweden
tory and that we have been developed our experience and specialised on the
also specializes in veneering works serving both the domestic and export
Swedish market since 1992. At that time there was a family in Sweden who
market. The Company’s laminated veneer products range from simple to
brought the Gustavian to life by starting the company Geromar AB who had
intricate handmade marquetry and parquetry designs that are applied on
a passion for quality. The Gustavian style (1772-1810) was invented by the
furniture components like drawers, table tops, headboards, home décor,
Swedish King Gustav III and featured influences from the french style luis-
etc. Sara Woodcraft Sweden also supplies laminated veneer panels used
seize. Geromar was a success story and they made themselves a name on the
for interior projects, like wall panels, cladding and doors. The company
Swedish furniture market. In the beginning of the 21th century they decid-
proudly employs skilled and talented craftsmen who creates our quality
ed to pass the legacy of history on and sold the company to the Hey family, a
products in veneering works.
young family that was going to breathe new life into the company. With new enthusiasm they brought all their energy and ideas to step up Geromar AB
Our vision is to create so much more than just a machine-made piece of
and bring it to the next level. After four years of hard work, they fulfilled
wood, we will give you the result of real and genuine handcraft. The future
their dream to create Sweden’s most beautiful interior and decor boutique.
requires that we protect the environment, therefore, we only use a certified
The Hey family do not settle with anything until it reaches perfection so
wood that is grown in the Philippines. We have the knowledge to be able to
they felt that their former cooperating producer could not reach the quality
regulate the humidity of the furniture so they do not crack and delaminate
standard they were aiming for. They felt that there was something missing
when they are shipped and ends up in your hands. We are also looking for-
because the true feeling of craftmanship and passion was not quite there, yet.
ward to continue occupying the international market with our speciality,
Something had to be done and after a lot of research they ended up in Cebu,
the most beautiful furniture in the world.
Philippines instead and started anew factory together with highly experienced people. They put all their resources, energy and passion in order to
Lots of credit to our president Alma Postadan who stood with us and
make the furniture as they were intended with true handcraft, character and
accepted the challenge. We are proud to present a healthy, productive and
wide knowledge about the styles.
positive factory with all experience brought together. A growing factory with knowledge and high ambition to create the worlds most beautiful fur-
In the autumn of 2012 Alexander Hey (part of the Hey family) and his
niture with classical design adjusted to fit in the modern times. We know
childhood friend Mattias Olandersson decided to pack their Swedish lifes
that every customer either private, interior designers, hotels, restaurants,
and move to the Philippines to make sure that every product were com-
shopt etc, is special and deserves the best possible service.
pletely satisfactory. They were the perfect team when it came to acquiring the quality we are looking for, the highest possible of course. Young and full of ideas and a good understanding of what makes the customers satisfied
Welcome to Sara Woodcraft Sweden,
with the quality, the prices, and the customer service.
let your imagination and your dreams be the limit in creating the most beautiful room.
b 4 3. Alexander Hey, Alma Postadan and Mattias Olandersson
4
5
a 5
The Gustavian dining room table comes in four mainversions with seating for ten to twentytwo guests. It can also be ordered in bigger sizes.
G U S TAV I A N TA B L E S
• Den Gustavianska matsalen. Bord i fyra grund -utföranden med plats för upp till 22 personer. Kan beställas i ännu större storlekar. Två olika sorters dekor.
2323
1825 1836
4825
2333
5310 6317
1316
1340
5320
3306
5310 2330
4825
4827
6312
1834
Gustavian table “Rose” 10-14 sitters
6.
4827
Gustavian table ”Rose” 6-10 sitters
4825
7.
1351
1843 2356
1849
2335
4823
4828
Gustavian table “Rose”, up to 22 sitters
8.
4828
Gustavian table “Pearl border” 6-10 sitters
4823
9.
D R O P L E A F TA B L E S Gate leg table in three models. Can be ordered stained and waxed or hand painted. • Slagbord i tre modeller. Kan beställas penselmülateller betsat och antikvaxat. 4822
2815
4822
4816
4821
1805
1849
4817
4822 4822
4818 1805
1811 1849
1849 2356
2356
Gustavian table, round model 4-8 sitters
10.
4822
4817
4816/4818
11.
1380
4846
1817 2332
1833
2313
4809
1833
4846
Country-style furniture such as tables, cupboards, sideboards, dining room chairs and armchairs. 4845
• Rustikt lantbord, sküp, sideboard, stolar och karmstolar i enhetlig stil.
4340 4844
12.
13. 5
ROCOCO Dining room set in Rococo. Cupboard, side- boards, dining room chairs and armchairs. Furthermore fine living room furniture, desks and night tables in Rococo. • Matsalmöbler i Rokoko. Skåp, skänkar, bord, stolar och karmstolar. Dessutom har vi salongmöbler, skrivbord och pottskåp.
5310
5310
1380
4303
4830
3307
2330
4830
1831 2327
Gustavian half moon console table
Rococo tables in three sizes (for 10, 14 and 22 sitters). Three types of decor. “Leaf”
“Carved”
“Plain” 8102
4344
4 14.
4830
4831
4832
Rococo half moon console table
4302
Gustavian concole table
15. 5
5322
5821
6312
5825
5803 5820
Sofa/coffee table
1809
Late Gustavian console table with marble 5817
7910
5810
Coffee table
4401
Coffee table ‘‘Gripsholm‘‘
1831 4402
4 16.
Rococo hallway table with three drawers
Hallway table
17. 5
Gustavian dining chairs in 10 models, 6 of them as armchairs (occasional chairs). All chairs are completely handmade. The ornaments and decorative details are hand carved.
CHAIRS
• Gustavianska stolar i 10 modeller, varav 6 även som karmstolar. Stolarna är helt och hållet handgjorda, ornament och detaljer handskurna.
2356 2323
1811
1849 1825
2335
2307
2333
1836
1843
1812
D I F F E R E N T SA M P L E S O F C H A I R S
1837
4
18.
1805
1834
2330
19.5
1827
1819
1860
2000 1827
1827 1809
2308
1814 1810
20.
21. 5
ROCOCO
GRIPSHOLM
2327 1831
2325
1829
2352
2328 1389 1389 1832
2806
5815
2329
2800 2800
2329
6810
Gripshol stool, 2 sitters
4 2 2.
Gripsholm sofa
19 5
LOUIS XVI
S O FA S
2820 2820
Gustavian daybed
2355
5821 2317 2316
Louis XVI armchair
Louis XVI armchair
2815
2804
2316
4 24.
5810
Gustavian trough sofa
25. 5
2850
2352
5810 1805 6811
Gustavian sofa 2830
Gustavian sofa
2858
Gustavian sofa
2810
Chaise lounge
2850
2851
Gustavian sofa with separate cushions
4 26.
2807
2806
Rococo sofa ‘‘lounge‘‘
Rococo sofa
27. 5
STOOLS
KARL JOHAN
Sofa, armchair and chair in Swedish Biedermeier style in polished mahogany. 6814
• Polerade mahognymöbler. Soffa, karmstol och stol i Karl Johan stil.
6801
Colonial
English 1700’s
6802 6815
English 1700’s
6806
English 1700’s
5818
2803
6804 2308
Gustavian 4 legs
4 28.
6803
1814
Gustavian 6 legs
29.5
L AT E G U S TAV I A N
G U S TAV I A N S H O W C A S E C U P B O A R D S A group of late Gustavian parlor furniture with striped fabric. • Bajlfåtölj och soffa i Sengustaviansk stil
5313
6312
2802
5820 2306
1338
1338
1337 1337
4 30.
31. 5
1335
1336
3 2. 4