SARAW // pt1

CONTENTS Contents • Innehåll Introduction.................................................................................................... 4 • Introduktion

Tables..................................................................................................................... 6 • Bord

Chairs................................................................................................................ 18 • Stolar

Cupboard, sideboard, etc................................................................... 31 • Skåp, skänkar, byråar

Writing desk................................................................................................ 39 • Skrivbord

Beds, bedside tables............................................................................... 43 • Sängar, sängbord

Bathroom interiors................................................................................ 49 • Badrumsinredning

Children furniture................................................................................... 51 • Barnmöbler

Mirrors.............................................................................................................. 55 • Speglar

Interior projects, hotels, restaurants, etc............................ 48 • Projekt såsom hotell, restauranger osv.

Drawings......................................................................................................... 60 • Skisser

Design guide................................................................................................ 64 • Design guide

3

K K Let you us hel p r dr eam a ima nd you s gina r tion ...

T R E E H U N D R E D Y E A R S L AT E R - W E L C O M E T O S A R A

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1. J e inte ssica H rior ey and design , o er w Ger oma ner of r, S wed en 2. T he H ey f ami ly

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Dear customer,

Let us remind you that our furniture design got hundreds of years of his-

The finest wood becomes the finest surfaces. Sara Woodcraft Sweden

tory and that we have been developed our experience and specialised on the

also specializes in veneering works serving both the domestic and export

Swedish market since 1992. At that time there was a family in Sweden who

market. The Company’s laminated veneer products range from simple to

brought the Gustavian to life by starting the company Geromar AB who had

intricate handmade marquetry and parquetry designs that are applied on

a passion for quality. The Gustavian style (1772-1810) was invented by the

furniture components like drawers, table tops, headboards, home décor,

Swedish King Gustav III and featured influences from the french style luis-

etc. Sara Woodcraft Sweden also supplies laminated veneer panels used

seize. Geromar was a success story and they made themselves a name on the

for interior projects, like wall panels, cladding and doors. The company

Swedish furniture market. In the beginning of the 21th century they decid-

proudly employs skilled and talented craftsmen who creates our quality

ed to pass the legacy of history on and sold the company to the Hey family, a

products in veneering works.

young family that was going to breathe new life into the company. With new enthusiasm they brought all their energy and ideas to step up Geromar AB

Our vision is to create so much more than just a machine-made piece ​​ of

and bring it to the next level. After four years of hard work, they fulfilled

wood, we will give you the result of real and genuine handcraft. The future

their dream to create Sweden’s most beautiful interior and decor boutique.

requires that we protect the environment, therefore, we only use a certified

The Hey family do not settle with anything until it reaches perfection so

wood that is grown in the Philippines. We have the knowledge to be able to

they felt that their former cooperating producer could not reach the quality

regulate the humidity of the furniture so they do not crack and delaminate

standard they were aiming for. They felt that there was something missing

when they are shipped and ends up in your hands. We are also looking for-

because the true feeling of craftmanship and passion was not quite there, yet.

ward to continue occupying the international market with our speciality,

Something had to be done and after a lot of research they ended up in Cebu,

the most beautiful furniture in the world.

Philippines instead and started anew factory together with highly experienced people. They put all their resources, energy and passion in order to

Lots of credit to our president Alma Postadan who stood with us and

make the furniture as they were intended with true handcraft, character and

accepted the challenge. We are proud to present a healthy, productive and

wide knowledge about the styles.

positive factory with all experience brought together. A growing factory with knowledge and high ambition to create the worlds most beautiful fur-

In the autumn of 2012 Alexander Hey (part of the Hey family) and his

niture with classical design adjusted to fit in the modern times. We know

childhood friend Mattias Olandersson decided to pack their Swedish lifes

that every customer either private, interior designers, hotels, restaurants,

and move to the Philippines to make sure that every product were com-

shopt etc, is special and deserves the best possible service.

pletely satisfactory. They were the perfect team when it came to acquiring the quality we are looking for, the highest possible of course. Young and full of ideas and a good understanding of what makes the customers satisfied

Welcome to Sara Woodcraft Sweden,

with the quality, the prices, and the customer service.

let your imagination and your dreams be the limit in creating the most beautiful room.

b 4 3. Alexander Hey, Alma Postadan and Mattias Olandersson

4

5

a 5

The Gustavian dining room table comes in four mainversions with seating for ten to twentytwo guests.

It can also be ordered in bigger sizes.

G U S TAV I A N TA B L E S

• Den Gustavianska matsalen. Bord i fyra grund -utföranden med plats för upp till 22 personer. Kan beställas i ännu större storlekar. Två olika sorters dekor.

2323

1825 1836

4825

2333

5310 6317

1316

1340

5320

3306

5310 2330

4825

4827

6312

1834

Gustavian table “Rose” 10-14 sitters

6.

4827

Gustavian table ”Rose” 6-10 sitters

4825

7.

1351

1843 2356

1849

2335

4823

4828

Gustavian table “Rose”, up to 22 sitters

8.

4828

Gustavian table “Pearl border” 6-10 sitters

4823

9.

D R O P L E A F TA B L E S Gate leg table in three models. Can be ordered stained and waxed or hand painted. • Slagbord i tre modeller. Kan beställas penselmülateller betsat och antikvaxat.

4822

2815

4822

4816

4821

1805

1849

4817

4822 4822

4818 1805

1811 1849

1849 2356

2356

Gustavian table, round model 4-8 sitters

10.

4822

4817

4816/4818

11.

1380

4846

1817 2332

1833

2313

4809

1833

4846

Country-style furniture such as tables, cupboards, sideboards, dining room chairs and armchairs.

4845

• Rustikt lantbord, sküp, sideboard, stolar och karmstolar i enhetlig stil.

4340 4844

12.

13.

5

ROCOCO Dining room set in Rococo. Cupboard, side- boards, dining room chairs and armchairs.

Furthermore fine living room furniture, desks and night tables in Rococo.

• Matsalmöbler i Rokoko. Skåp, skänkar, bord, stolar och karmstolar. Dessutom har vi salongmöbler, skrivbord och pottskåp.

5310

5310

1380

4303

4830

3307

2330

4830

1831 2327

Gustavian half moon console table

Rococo tables in three sizes (for 10, 14 and 22 sitters). Three types of decor.

“Leaf”

“Carved”

“Plain” 8102

4344

4 14.

4830

4831

4832

Rococo half moon console table

4302

Gustavian concole table

15.

5

5322

5821

6312

5825

5803 5820

Sofa/coffee table

1809

Late Gustavian console table with marble 5817

7910

5810

Coffee table

4401

Coffee table ‘‘Gripsholm‘‘

1831 4402

4 16.

Rococo hallway table with three drawers

Hallway table

17.

5

Gustavian dining chairs in 10 models, 6 of them as armchairs (occasional chairs). All chairs are completely handmade.

The ornaments and decorative details are hand carved.

CHAIRS

• Gustavianska stolar i 10 modeller, varav 6 även som karmstolar. Stolarna är helt och hållet handgjorda, ornament och detaljer handskurna.

2356 2323

1811

1849 1825

2335

2307

2333

1836

1843

1812

D I F F E R E N T SA M P L E S O F C H A I R S

1837

4

18.

1805

1834

2330

19.5

1827

1819

1860

2000 1827

1827 1809

2308

1814 1810

20.

21.

5

ROCOCO

GRIPSHOLM

2327 1831

2325

1829

2352

2328 1389 1389 1832

2806

5815

2329

2800 2800

2329

6810

Gripshol stool, 2 sitters

4 2 2.

Gripsholm sofa

19 5

LOUIS XVI

S O FA S

2820 2820

Gustavian daybed

2355

5821 2317 2316

Louis XVI armchair

Louis XVI armchair

2815

2804

2316

4 24.

5810

Gustavian trough sofa

25.

5

2850

2352

5810 1805 6811

Gustavian sofa 2830

Gustavian sofa

2858

Gustavian sofa

2810

Chaise lounge

2850

2851

Gustavian sofa with separate cushions

4 26.

2807

2806

Rococo sofa ‘‘lounge‘‘

Rococo sofa

27. 5

STOOLS

KARL JOHAN

Sofa, armchair and chair in Swedish Biedermeier style in polished mahogany.

6814

• Polerade mahognymöbler. Soffa, karmstol och stol i Karl Johan stil.

6801

Colonial

English 1700’s

6802 6815

English 1700’s

6806

English 1700’s

5818

2803

6804 2308

Gustavian 4 legs

4 28.

6803

1814

Gustavian 6 legs

29.5

L AT E G U S TAV I A N

G U S TAV I A N S H O W C A S E C U P B O A R D S A group of late Gustavian parlor furniture with striped fabric.

• Bajlfåtölj och soffa i Sengustaviansk stil

5313

6312

2802

5820 2306

1338

1338

1337 1337

4 30.

31.

5

1335

1336

3 2.

4