PERCIVAL & NAOMI GOODMAN 2014 FELLOWSHIP CANDIDATE
CITIZEN ARCHITECT
JOSE LUIS GABRIEL CRUZ
Everything we call ‘architecture’ today is in the business of designing for the richest 1% of the world’s population. -Alastair Parvin, “Architecture for the People, By the People”
TRADITIONAL ARCHITECT / CLIENT MODEL
TRADITION
ARCHITEC
“DESIGN FOR THE
+ ONE ARCHITECT
$
ONE CLIENT (THE 1%)
+
ONE S
CITIZEN ARCHITECT
JOSE LUIS GABRIEL CRUZ
NAL MODEL
CT CLIENT
E FEW WITH A LOT”
SITE
ONE PROJECT
But what about the 99% of the world’s population that doesn’t have access or cannot afford quality architecture?
Tent City in Haiti, Image courtesy of Media Global News
+
$
+
ARCHITECT TO WORLD ONLINE MODEL
LET’S TRY A N
ARCHITECT
“DESIGN FOR THE MA
ONLINE COMMUNITY
DESIGN FOR MANY CL
CITIZEN ARCHITECT
NEW MODEL
T WORLD
ANY WITH A LITTLE”
Y OF ARCHITECTS
LIENTS (THE 99%)
JOSE LUIS GABRIEL CRUZ
Imagine an online platform in which architects could sell their designs with a farmer in Louisiana and a business owner in Haiti at a fraction of the cost of a traditional feebased commission?
BRAZIL
USA
HAITI
HOW THE PLATFORM COULD WORK
CITIZEN ARCHITECT
SELECT LANGUAGE
PORT-AU-PRINCE, HAITI | FINDING YOUR SITE...
CITIZEN ARCHITECT
JOSE LUIS GABRIEL CRUZ
CITIZEN ARCHITECT
1 SELECT YOUR PROGRAM RESIDENTIAL COMMERCIAL ORGANIZATION PUBLIC
2 SELECT YOUR SQUARE FOOTAGE 5,000-10,000 SQUARE FEET
3 SELECT YOUR BUDGET $1 - $40,000
CONTINUE TO DESIGN
3,893 COMMERCIAL DESIGNS AT 5,000-10,000 SQUARE FEET FOR $40,000 OR LESS
HOW THE PLATFORM COULD WORK
CITIZEN ARCHITECT
YOUR DESIGN CRITERIA ROOMS PLAN/SECTION EXTERIOR/FACADE MATERIAL ROOF WINDOW
ENERGY & HEATING PASSIVE SYSTEMS ORIENTATION CLERESTORY INSULATION SOLAR COLLECTOR
DESIGNS BASED ON YOUR CRITERIA 376 TOTAL
CITIZEN ARCHITECT
JOSE LUIS GABRIEL CRUZ
CITIZEN ARCHITECT
YOUR BUILDING SUMMARY
SELECT DELIVERY METHOD: EXPRESS AIR ($)
SQUARE FEET: ROOMS: MATERIAL: EST SHIPPING TIME:
SELECT LOCAL BUILDER: BOB’S BUILDERS
EST. COST: SEE FULL SPECS CUSTOMIZE MATERIALS PLACE MODEL IN 3D SITE
PURCHASE YOUR BUILDING
PROJECT INTRODUCTION + DESCRIPTION
CITIZEN ARCHITECT An online platform in which a global community of architects upload buildable architectural designs for a general worldpublic to browse and purchase. CONTINUING THE GOODMAN LEGACY The role of the architect has changed. Despite im-
work. Today, global internet coverage allows us to
measurable innovations of our cities and buildings
reach a much wider range of potential clients —
at the hands of the architects, we as professionals
from low-income to high — creating a new econo-
have overlooked the question of who we design
my in which we not only design for the untapped
for. While architects continue to conform to tradi-
99% of the population who cannot afford a tradi-
tional client-driven, commission-based projects
tional commission, but also create a proactive de-
— usually catering to the richest 1% of the world’s
sign community constantly looking to address the
population — growing cities all over the world are
growing demand for quality architecture globally.
demanding new homes, schools and spaces for
HOW CITIZEN ARCHITECT WOULD WORK Citizen Architect is an online platform in which a
The website would serve as the largest archive
global community of architects upload buildable
of buildable architectural models, ranging from
architectural designs for a general world-public to
residential to commercial, small to extra large
browse and purchase.
buildings. After a construction certification process, these submissions then become available for
This new online marketplace disrupts the tradition-
sale to the general public in the form of a buildable
ally exclusive ‘client-to-architect’ model, affording
kit-of-parts.
architects the liberty of exhibiting and selling their designs to a newly-found client base — anyone
Once a client purchases a design, the kit-of-parts is
with an internet connection.
shipped to the site and delivered to a local builder to assemble.
CITIZEN ARCHITECT
JOSE LUIS GABRIEL CRUZ
PRELIMINARY PLAN OF ACTION AFTER GRADUATION
Website LOGISTICS / Digital Archive
Time frame
Design + Development of Concept:
2 months
Initial Web Design + Programming:
4 months +
Establish File Format for Submission:
1 month +
Establish Reliable Digital Archive System:
4 months +
Web Promotion / Marketing:
Ongoing
Set Up Safe Online Payment System
1 month +
FABRICATION / DELIVERY Establish Partnership with Fabrication Labs:
TBD
Ensure Reliable Delivery/Packaging of Kit-of-Parts
TBD
Establish Quality Production of Kit-of-Parts
TBD
Locate a Place of Storage for Surplus Material TBD
FOSTER ARCHITECT + CLIENT COMMUNITY RELATIONS Create Relationships with Independent Architects / Firms
TBD
Marketing / Branding Campaign To Garner Public Awareness TBD
PRELIMINARY BUDGET BREAKDOWN ( % of $20,000)
WEBSITE / ARCHIVE (15%)
FABRICATION / DELIVERY (75%)
PUBLIC RELATIONS (10%)
File Storage Devices
CNC Machine Rentals
Branding / Marketing Material
Domain Purchase
Warehouse Storage
Web Promotion
Packaging
Online Payment System $3,000
$15,000
$2,000
curriculum vitae
joselgcruz@gmail.com | 386-212-0889 | 515 W 111th street new york, new york 10025 | www.joseluisgabriel.com
JosÉ Luis Cruz Education
columbia university, gsapp: 2012 — present
new york, ny
advanced standing admission, class of 2014 vicenza institute of architecture: spring 2012
vicenza, italy
highest honors, 3.9 of 4.0 university of florida, school of architecture: 2009 — 2012
gainesville, fl
bachelors of design in architecture
Experience
archdaily, contributing editor: august 2013 — present
new york, ny
ArchDaily is the world’s most visited online source of continuous information for a growing community of architects searching for the latest architectural news. Offered ‘contributing editorship’ position after being chosen among 300 applicants as editorial intern for the Fall of 2013. Under my authorship, 72 news and editorial articles published (as of January 2014). Request project deliverables for web publication from international firms: images, drawings, video and/or text. Research, edit and write articles — ranging from 100 to 700 words in length — regarding the field of architecture and urban planning/design. Post/administer daily news articles on social media sites with a userbase upwards of one million: Facebook, Twitter, Pinterest
slab architecture pllc, design intern: summer 2013
brooklyn, ny
Hired as a summer intern/designer to work on an international competition that called for the schematic design of a masterplan for the 2017 Astana World Expo. Created two design schemes addressing issues of sustainability and future energy use in drawing, diagrams and models, with partner designer. Collaborated with Studio Pei-Zhu to complete further design development.
abstract, (2012-2013) assistant editor: October 2012 — august 2013
new york, ny
ABSTRACT is the yearly publication of student work from Columbia University’s Graduate School of Architecture, Planning and Preservation. Conceptualize organizational scheme for forthcoming publication and consistently communicate concepts with lead graphic designers, Sagmeister & Walsh. Account and document all student and faculty course work done at the Graduate School of Architecture, Planning and Preservation. Archive/organize thousands of text, image and video files for long term storage. Select/edit all submitted content for quality and publishing. Design and promote launch events through social media and printed material.
cici’s pizza, restaurant manager: 2006 — 2009
port orange, fl
Hired as a part-time employee and later became certified restaurant manager Administrated work shifts of seven to ten employees at a time; hosted hundreds of store guests daily, adults and children. Generated daily and weekly closing financial statements; prepared management reports concerning purchases, sales, inventory, and employee work-efficiency. Ensured guest and employee safety by properly enforcing regulated health standards for restaurants.
awards / selections
selected participant for studio-x beijing
beijing, china
researcher/book designer for the “future of the museum” studio, summer 2013 assistant to david benjamin for gsapp’s 2013 accreditation
new york, ny
layout designer for student and faculty work / 4th floor coordinator 2012 student leadership and service award
gainesville, fl
sole recipient, university of florida soa 2012 architectural design award recipient, university of florida soa
gainesville, fl
references/ reviewers
ada tolla, Adjunct Assistant Professor at columbia university gsapp at2203@columbia.edu 1-212-854-3414 giuseppe lignano, Adjunct Assistant Professor at columbia university gsapp gl2139@columbia.edu 1-212-854-3414