2015/2016
THE Hernacki COMPANY
identity guide
introduction
Simply put, we are a From the designing p clean-up, we do eve to finish and everyt What ever the home from a simple repair next home, We can h
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one stop shop. phase to the final ery thing from start thing in between. project you have r to building your handle it. TIMOTHY HERNACKI PRESIDENT
existing logo
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existing logo analysis
REFINE BORDER PROPORTION & RELATIONSHIP TO ICON & TEXT
FIND MORE COMPLIMenTARY COLOR SCHEME FOR NEW IDENTITY
REFINE the “h” icon to match overal logo aesthetic
DEVELOP a combination of typefaces that compliment each other, at all sizes & formats for optimal readability
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top logo comparison - ICON & TYPE (TWO COMPONENTS)
top logo coLOR EXTRACTION
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color selection
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color strategy & association
#f2b632
#252839
#677077
#b5b5b7
primary
primary
secondary
secondary
saffron
ebony clay
nevada
bombay
Wa rm Ch e e r fu l En e rg e tic V i b ra n t Alert
Tru s t Ho n e s t y E x p e r tis e Ma tu ri t y Loya l t y
Cool N e u tra l So p his tic a tio n Stre n g th Ma sc uli n e
L ig h t Ba la n c e Re la x Te n d e r Fe mi ni n e
COLOR background main
COLOR background alternate
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SCALE TEST for icon
X-LARGE
LARGE
MEDIUM
SMALL
icon analysis
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CRISP CORNERS SCALE PROPERLY AT ALL SIZES ICON CONSISTS OF THREE COLORS : SAFFRON, EBONY CLAY, AND NEVADA.
color of “h” icon matches color of background
SECONDARY COLOR DEPICTS SHADOW ON “H” TO CREATE A 3D ICON
PROPORTION OF “H” HAS THINNED, MATCHING PROPORTION OF TEXT LOGO
THE “H” ICON IS BASED ON THE CUSTOM FONT, NOVACENTO BOLD.
ICON DEPICTS, BOTH, THE “H” OF HERNACKI AND A ROOF PLAN
SCALE TEST for text
X-LARGE
LARGE
MEDIUM
SMALL
THE Hernacki COMPANY THE Hernacki COMPANY THE Hernacki COMPANY
THE Hernacki COMPANY
text analysis
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ALL-CAP TEXT TO OPTMIZE READABILITY
THE Hernacki COMPANY
MEMORABLY MODERN, YET TIMELESS IN STYLE
EACH LETTER INDIVUALLY SPACED (KERNED) TO OPTIMIZE READABILITY AT ALL SCALES
TEXT LOGO READS BOLD ENOUGH TO STAND ALONE OR COMPLIMENT THE “H” ICON
PRIMARY FONT: NOVACENTO BOLD, A MODERN & FRIENDLY SANS-SERIF TYPEFACE
logo main
THE Hernacki COMPANY
logo alternate
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THE Hernacki COMPANY
logo INVERTED MAIN
THE Hernacki COMPANY
logo INVERTED ALTERNATE
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THE Hernacki COMPANY
business card
THE Hernacki COMPANY business card (back)
TIMOTHY HERNACKI President
THE Hernacki COMPANY
General Contractor State of Florida CG - C062096 386-418-2169 tjhernacki@gmail.com thehernackicompany.com
business card (front)
business card alternate option
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THE Hernacki COMPANY
business card alternate option (back)
THE Hernacki COMPANY
386-418-2169
|
TJHernacki@gmail.com
TIMOTHY HERNACKI President Licensed General Contractor State of Florida, CG - C062096
|
TheHernackiCompany.com
business card alternate option (front)
ex
PROMOTIONAL APPLICATION (mock-ups only)
THE Hernacki COMPANY 1 1 7 3 3 S ag e b lv d a l ac h ua , f l 3 2 61 5 w w w.t h e h e r n ac k i c o m pa n y.c o m
sheet title
am CLIENT NAME PROJECT NAME DATE
PROMOTIONAL APPLICATION (mock-ups only)
mp
le
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THE Hernacki COMPANY w w w.t h e h e r n a c k i c o m pa n y. c o m