M Maison | Process Book

MA ISON LV M H B O U T I Q U E H O T E L

J O S E LY N

D O N T F R A I D

|

I N T E R I O R

D E S I G N

C A P S T O N E

PHASE I

PHASE II

DISCOVERY

USER-CENTERED RESEARCH SYNTHESIS & PROJECT DEFINITION

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PG. 22

TA B L E O F C O N T E N T S PHASE V

S C H E M AT I C D E S I G N DEVELOPMENT

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PHASE III

PHASE IV

PROGRAMMING, SITE A N A LY S I S , & B U I L D I N G A N A LY S I S

S C H E M AT I C D E S I G N & P R E S E N TAT I O N

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PG. 46

PHASE VI

PHASE VII

DESIGN DEVELOPMENT

D E S I G N P R E S E N TAT I O N (RENDERINGS AND DRAWINGS)

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PG. 74

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M I S S I O N S TAT E M E N T

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T he M M ais on is a luxur y boutique hotel by Louis Vu i tto n Mo Ít Hen n es s y ( LVMH) . T h e m ission of the hotel is to bri ng together f ashi on and we llne ss, c re at i ng t he ult i m at e lu x u r y ex p eri ence . Jus t as clothing is tailored to the h u man b o dy, th e d es i gn cater s to th e individual ’s well-being. Serv ing as a prototy pe, the M Mai s o n i s o n e o f th e many LVMH boutique h otels to be located acros s the g lobe.

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6

PHASE I | M MAISON

PHASE I | DISCOVERY

7

78%

CHOOSE TO SPEND MONEY ON AN EXPERIENCE OR EVENT OVER BUYING SOMETHING DESIRABLE

W H AT D I D P E O P L E L O N G F O R ?

W H AT D O P E O P L E L O N G F O R N O W ?

In the past, generations longed for luxury items

Rather than luxury items, individuals are trading

to

brand

the goods for rich experiences. The ability to travel

new Mercedes-Benz, wearing a Rolex watch, or

and experience different cultures has become a

owning a pair of Swarovski crystal earrings was

p r i o r i t y. A c c o r d i n g t o a s u r v e y b y H a r r i s , 7 8 % o f

the definition of success.

millennials choose to spend money on experiences

show

off

their

earnings.

Having

a

over tangible items.

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HOW CAN LUXURY BRANDS KEEP UP?

W H AT I S A L U X U R Y E X P E R I E N C E ?

By creating experiences beyond the products

“a condition of abundance or great ease and comfort”

According moving

to

the

towards

research,

luxury

experiential

are

There are many factors that go into a luxury

marketing.

experience. Some of these are brand partnership,

With this method, the brands see the consumer

wellness,

as emotional beings. Therefore, the experience

limited to desirable goods. It can also include

a d d r e s s e m o t i o n a n d e v o k e s t h e s e n s e s . Fo u r o f

t h i n g s t h a t m o n e y c a n ’ t b u y. T h e t w o d i v i s i o n s

the

that this project focuses on are the physical

experiential

zones

address

entertainment,

education, escapist, and aesthetic.

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brands

and

h o s p i t a l i t y.

Luxury

is

not

luxuries and the non-physical luxuries.

only

CIRCADIAN RHYTHM

EXPLORATION

HOME AWAY FROM HOME

WELCOMING

HEALTHY LIFESTYLE

UNIQUE

PEOPLE ARE INDOORS

RECONNECT WITH NATURE

CULTURE

WELLNESS

LUXURY EXPERIENCE

HOSPITALITY

TRAVEL

SHOPPING

INFUSING RETAIL

FOOD

COMFORT

RELAXATION

PERSONALIZATION

BRAND PARTNERSHIPS

LVMH

BEAUTY

CARE

FASHION

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H O S P I T A L I T Y, F A S H I O N , W E L L N E S S

W i t h h o s p i t a l i t y, f a s h i o n , a n d w e l l n e s s , t h e r e i s a c o m m o n e l e m e n t t h a t l i n k s t h e s e t o g e t h e r. T h a t e l e m e n t i s c o m f o r t . H o s p i t a l i t y a d d r e s s e s general comfort while fashion addresses physical comfort. On the other hand, wellness addresses internal comfort. Through the connection of

these three elements, the importance of

throughout the M Maison.

12

comfort is emphasized

HOSPITALITY

COMFORT

FASHION

WELLNESS

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90%

OF OUR TIME IS SPENT INDOORS

W H AT I S T H E I S S U E ?

According

to

the

National

HOW CAN THE ISSUE BE ADDRESSED?

Human

Activity

Although it would help if they go outside more

Patter n Survey (NHAPS), people spend 90% of

often, people will continue spend most of their

the day in an indoor environment. This means

time

inside.

that only 10% of

need

to

the day is spent outside. In

a research survey of

58 people, 64% said that

be

Therefore, brought

into

natural

environments

interiors.

this, people will reap some of

By

doing

the benefits of

they spend most of the day indoors while only

nature and have more opportunities to interact

10% said that they spend less than half the day

with nature. The exposure to nature is a for m

indoors.

of

Therefore,

people

aren’t

interacting

wellness which can provide comfort to the

w i t h t h e n a t u r a l e n v i r o n m e n t ; h o w e v e r, r e s e a r c h

u s e r s o f t h e b o u t i q u e h o t e l . Wa y s t h a t d e s i g n c a n

says that interacting with nature can “promote

address the problem is through maximizing views,

psychological well-being”.

using the textures within nature throughout the spaces, and incorporating nature through green walls and planters.

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GOALS & OBJECTIVES

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1

To i n c re as e t h e u s e r ’s e x p os ure to n atu re through creating a co n n ecti o n b etween i n d o o r a n d n atu ral outdoor environments

2

To p rom ot e t h e p ar alle l b e t we en f as h ion an d welln es s through th e creati o n o f ta i l o red , c o m fo r ta bl e spaces

3

To c reat e a s e am le s s, b r an d e d e xper ien ce through the integ ration o f retail th ro u g h o u t th e sp a c e

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CLIENT & SPONSOR

LOUIS VUITTON MOET HENNESSEY

L o u i s Vu i t t o n M o ë t H e n n e s s e y ( LV M H ) i s a l u x u r y g o o d s c o m p a n y b a s e d i n F r a n c e . Fo u n d e d i n 1 9 8 7 , LV M H h a s “ d e p l o y e d a b u s i n e s s m o d e l m a r k e d b y d y n a m i c g r o w t h ” . T h e LV M H g r o u p c o n s i s t s o f 7 0 H o u s e s i n c l u d i n g L o u i s Vu i t t o n , H u b l o t , a n d K r u g. T h e g r o u p c o n t a i n s f i v e m a j o r s e c t o r s o f t h e l u x u r y m a r k e t : Wi n e s & S p i r i t s , Fa s h i o n & L e a t h e r G o o d s , Pe r f u m e s & C o s m e t i c s , Wa t c h e s & Je w e l r y a n d S e l e c t i v e Re t a i l i n g.

B R A N D S U N D E R LV M H Berluti Céline Christian Dior Edun Emilio Pucci Fe n d i Givenchy Kenzo Loewe Loro Piana L o u i s Vu i t t o n

Marc Jacobs Moynat Nicholas Kirkwood R I M O WA Thomas Pink Bvlgari Chaumet Fr e d Hublot TA G H e u e r Zenith

Acqua di Par ma Benefit Cosmetics Fr e s h Givenchy Parfums Guerlain Kenzo Parfums M a i s o n Fr a n c i s Ku rk d j i a n M a k e U p Fo r E v e r Parfums Christian Dior Per f u m es L o ewe

A o Yu n Ardbeg Belvedere Bodega Numanthia Cape Mentelle Chandon Chandon Argentina Chandon Australia Chandon Brazil Chandon California Chandon China

Chandon India Château Cheval Blanc C h â t e a u d ’ Yq u e m Cheval des Andes Clos des Lambrays Clos19 Cloudy Bay Dom Pérignon Glenmorangie Hennessy Krug

Mercier Moët & Chandon Newton Vineyard Ru i n a r t Te r r a z a s d e l o s A n d e s Ve u v e C l i c q u o t

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L O C AT I O N

ZHOUZHUANG

M a n y l u x u r y b r a n d s w i t h i n LV M H h a v e b e e n l o o k i n g a t A s i a f o r i n s p i r a t i o n . I n 2 0 0 7 , Fe n d i h e l d i t ’s f a l l / w i n t e r 2 0 0 7 s h o w a t t h e G r e a t Wa l l o f C h i n a . I n 2 0 1 7 , L o u i s Vu i t t o n h e l d i t R e s o r t 2 0 1 8 a t t h e M i h o M u s e u m i n Kyo t o, Ja p a n . T h ro u g h t h e g row t h o f t o u r i s m a n d i n t e re s t , A s i a i s t h e p r i m e l o c at i o n fo r t h e project. With this being said, the project is located in Zhouzhuang, China.

Z h o u z h u a n g i s a C h i n e s e t o w n f a m o u s f o r i t s c a n a l s . I t i s o f t e n r e f e r r e d t o a s t h e “ Ve n i c e o f t h e E a s t ” .

Named as an AAAAA scenic area, it is a popular tourist destination. The town is about an hour drive away f r o m S h a n g h a i . T h e w e a t h e r r a n g e s f r o m 3 9 º F i n w i n t e r t o 8 2 º F i n s u m m e r.

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PHASE II | M MAISON

PHASE II | USER-CENTERED RESEARCH SYNTHESIS & PROJECT DEFINITION

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S U R V E Y & C O N S I D E R AT I O N S

To u n d e r s t a n d t h e n e e d s o f p r o j e c t a n d d e v e l o p u s e r s , a s u r v e y c o n s i s t i n g o f fourteen

questions

was

conducted.

The

questions

where

divided

into

three

sections: daily basis, while traveling, and wellness. The reason for the daily basis and while traveling sections were to understand the human behavior differences.

Fo r t h e w e l l n e s s s e c t i o n , i t w a s t o s e e i f p e o p l e a r e e n v i r o n m e n t a l l y f r i e n d l y a n d w o r r i e d a b o u t t h e i r w e l l - b e i n g. A f t e r r e c e i v i n g s i x t y r e s p o n s e s , t h e r e s u l t s l e a d to considerations for the design.

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Over 90% spend half or more of the day indoors on a daily basis.

Only 7% spend half or more of the day indoors while traveling.

86% of people are at the hotel only to sleep.

ROOM SERVICE BAR CAFE WIFI POOL GYM SPA 0

99% of people traveling.

shop

while

10

20

30

40

50

WiFi is the most used amenity at hotels while the spa is used the least.

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91% of people truly believe in climate change while 9% are unsure.

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USER JOURNEY EXTERNAL PRIMARY USER

T h e p r i m a r y u s e r a p p r e c i a t e s t h e q u a l i t y, v a l u e , and

aesthetic

presentation

of

l u x u r y,

fashion

design. This person spends a lot of time in an urban environment. Spending most of

the day working

indoors, this person appreciates being immersed in natural environments.

AIMEE SONG Age: 30 years old Income: $450,000 USD G e n d e r : Fe m a l e Cultural Backg round: Korean Language: English and limited Korean Education: Degree in interior architecture

KEY EXPERIENCES

Te c h n o l o g y A d o p t i o n : Te c h s a v v y

Aimee Song is an interior designer and fashion blogger from Los Angeles, California. Named a s o n e o f Fo r b e s 3 0 U n d e r 3 0 , S o n g ’ s c r e a t i v i t y has influenced many people. She is one of the most popular Instagram bloggers with a count of 4.6 million followers. Being a lover of fashion, s h e h a s a t t e n d e d m a n y LV M H f a s h i o n s h o w s i n c l u d i n g L o u i s V u i t t o n , C e l i n e , a n d D i o r.

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S TA R T

FLIGHT FROM LAX TO PVG

DRIVES FROM AIRPORT TO HOTEL

GREETED BY BELLPERSON WHO TAKES LUGGAGE

ENTERS LOBBY AREA OF HOTEL

RECEIVES ROOM KEY AT CHECK-IN

EATS AT THE CAFE W/ LVMH PR

PHOTOGRAPHS THE ROOM & FILMS VLOG

HANGS UP WARDROBE IN DISPLAY

BELL PERSON DROPS OF BAGS

USES ELEVATOR TO GET TO THE SUITE

EXPLORES THE AREA

RETURNS TO ROOM TO SLEEP

ORDERS ROOM SERVICE

DOES PILATES AT THE GYM

LEAVES TO VISIT SHANGHAI FOR THE DAY

VISITS THE EXHIBITION SPACE

GOES FOR TEA AT THE TEA BAR

SLEEPS IN ROOM

SITS IN THE SAUNA AREA OF THE SUITE

RETURNS TO HOTEL

RETURNS TO ROOM TO EDIT CONTENT

EATS DINNER AT RESTAURANT

RETURNS TO ROOM & SLEEPS

LEAVES ROOM & RETURNS KEY

DRIVES TO AIRPORT

END 27

USER JOURNEY EXTERNAL SECONDARY USER

LI JUN

T h e s e c o n d a r y u s e r i s a d o m e s t i c t r a v e l e r. R a t h e r t h a n t r a v e l i n g o u t o f t h e c o u n t r y, t h i s u s e r p r e f e r s to explore what’s new in the area. This user is mostly attracted to the wellness aspect of the hotel.

Age: 28 years old Income: $50,000 USD Gender: Male Cultural Background: Chinese Language: Mandarin, Cantonese, and English Education: Degree in engineering

KEY EXPERIENCES

Te c h n o l o g y A d o p t i o n : E x p e r t

L i Ju n i s a s o f t w a r e d e v e l o p e r f r o m S h a n g h a i .

Wo r k i n g l o n g h o u r s a t a c o r p o r a t e o f f i c e , h e is in great need of a vacation. Being from the c o n g e s t e d c i t y, h e d o e s n ’ t g e t m u c h e x p o s u r e t o the outdoors. Due to this, he enjoys hiking on the weekends.

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S TA R T

LEAVES WORKPLACE IN SHANGHAI

DRIVES TO HOTEL

COMPLEMENTARY VALET PARKS CAR

GREETED BY BELLPERSON WHO TAKES LUGGAGE

ENTERS LOBBY AREA OF HOTEL

RELAXES IN SAUNA AREA OF SUITE

SITS IN LOUNGE

BELL PERSON DROPS OF BAGS

USES STAIRS TO GET TO THE SUITE

RECEIVES ROOM KEY AT CHECK-IN

VISITS THE BAR

RETURNS TO ROOM TO SLEEP

EATS BREAKFAST AT RESTAURANT

GOES TO THE GYM

GOES FOR TEA AT THE TEA BAR

VISITS THE EXHIBITION SPACE

EATS DINNER AT RESTAURANT

WORKS IN THE LOUNGE

RETURNS TO ROOM

TAKES A WALK BY THE RIVER

SITS IN THE SAUNA AREA OF THE SUITE

SLEEPS

PACKS LUGGAGE

LEAVES ROOM AND RETURNS KEY

DRIVES BACK HOME

END 29

USER JOURNEY INTERNAL PRIMARY USER

JI HAN

T h e i n t e r n a l u s e r i s a w o r k e r a t t h e LV M H b o u t i q u e hotel. Being from the area, this user is familiar with the location. It is the responsibility of these employees to make sure that the guests have a c o m f o r t a b l e s t a y.

Po s i ti o n : G en er a l M a n a g er Age: 33 years old Gender: Male Cultural Background: Chinese Language: Mandarin, Cantonese, English, Ta i w a n e s e , a n d l i m i t e d J a p a n e s e

KEY EXPERIENCES

Education: Degree in management Te c h n o l o g y A d o p t i o n : Te c h s a v v y

Ji Han is the general manager at the M Maison.

One of the key traits that got him the position is

his

language

capabilities.

He

is

great

at

communicating with guests and making sure that e a c h g u e s t h a s a c o m f o r t a b l e s t a y. A l t h o u g h h e i s t h e m a n a g e r, h e e n j o y s t o b e i n v o l v e d i n o t h e r jobs.

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S TA R T

DRIVES TO HOTEL

PARKS IN LOT

ENTERS THROUGH BACK DOOR

SPEAKS TO GUESTS

GOES TO OFFICE

LUNCH BREAK WITH PR AT RESTAURANT

GIVES A TOUR OF THE HOTEL

GREETS PR TEAM

CHECKS ON RECEPTION AREA

VIDEO MEETING WITH LVMH

GOES TO OFFICE

MAKES PHONE CALLS

ORGANIZES PARTIES

COORDINATES WITH THE EXHIBITION

CHECKS INVENTORY

DRIVES HOME

LOCKS UP EXHIBITION

CHECK INVENTORY

RETURNS TO HOTEL

LEAVES FOR DINNER

END 31

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PHASE III | M MAISON

PHASE III | PROGRAMMING, SITE A N A LY S I S , & B U I L D I N G A N A LY S I S

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PROGRAMMING RECEPTION/LOBBY (750 NSF)

E X H I B I T I O N S PA C E ( 6 0 0 N S F )

The reception area is the main space that everyone enters in. Having the

The exhibition space is open to the public as well as guests of the hotel.

most foot traffic, this space will be the largest. Some spaces that are adjacent to this area are the exhibition space, conference room, and restaurant.

Changing every six months, it will attract visitors to see what’s new. In this space, different LVMH fashion brands will display work. Throughout the exhibition, there will be opportunities to order products via screens.

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S PAC ES Rece p ti o n Des k Wai ti n g A rea B el l m an C ar t Sto r age

ACTIV ITIE S Ch ec k -in at rec e p tio n d es k Wa it/ rela x in th e wa itin g a rea Watch rec en t fa s h io n s h ows o n TV s c reen

S PAC E S E x hi b i ti on C heck-i n Sp ace Vi d eo Room

ACT I V I T I E S C heck-i n Wal k throu gh ex hi b i ti on Interact w i th d i s p l ay U s e s creens to p u rchas e good s

FU R N I T U R E & EQ U I P M EN T Si d e ch ai r s So f as Co f f ee tabl e TVs Water fo u n tai n s

CUSTO M E LE M E NTS Featu re wa ll at rec e p tio n d es k

F U R N I T U R E & E Q U I P ME N T TVs M anneq u i ns

C U STOM E L E ME N T S D i s p l ay cas ework

EXECUTIVE SUITE (1,000 NSF)

EXERCISE ROOM (450 NSF)

The executive suite is an upgraded experience of the standard suite. In this area, the guest can live in a comfortable environment. Since spas tend to be under-utilized in hotels, the M Maison brings the spa to the user. In the space, there is a mini sauna room for the guest to relax.

The wellness room is a space that combined exercise and relaxation. This area includes a gym, studio room, and sauna. Since there will be a mini sauna in some of the suites, the sauna room may be under-utilized. Also, many people don’t use this area. Therefore, having a key design element in this space may attract users.

S PAC ES B ed ro o m Res tro o m Cl o s et L o u n ge Sau n a Ro o m

ACTIV ITIE S Slee p in g in b ed Rela x in g in lo u n g e a rea Us in g th e res tro o m Hanging clothes in the display closet Sitting in sauna room

S PAC E S G ym Stu d i o Room

FU R N I T U R E & EQ U I P M EN T Ar m ch ai r T V M i r ro r To i l et M i n i f r i d ge

CUSTO M E LE M E NTS Clo s et Ha rd wa re Va n ity Bed Des k Pla n ter s Gree n wa ll

F U R N I T U R E & E Q U I P ME N T C U STOM E L E ME N T S Tread m i l l E l l i p ti cal Featu re s torage w al l Wei ghts M ats T V s M i r ror s Water fou ntai ns Locker s

ACT I V I T I E S Ru nni ng on the tread m i l l Li f ti ng wei ghts D oi ng Pi l ates i n the s tu d i o room Si tti ng i n the s au na

R E S TA U R A N T ( 1 , 3 0 0 N S F )

S TA N D A R D S U I T E ( 6 0 0 N S F )

The restaurant is open to the public as well as guests of the hotel. On the menu, there are local dishes and fusion cuisine. In this space, users

The standard suite is an area for the guest to live in a comfortable environment. With aspects of nature integrated in the space, the user can

experience a design that highlights the Chinese and French cultures. Since

interact with nature while indoors. Just as clothing is tailored to the body,

it is open to the public, this area will heavily utilized.

the room tailors to the needs of its user through the custom design elements.

SPAC ES I n d o o r Di n i n g A rea O u td o o r D i n i n g A rea B ar K i tch en

ACTIV ITIE S Eatin g in th e d in in g a rea Ord er in g tea at th e tea b a r

S PAC E S Bed room Res troom C l os et

ACT I V I T I E S Sl ee p i ng i n b ed Worki ng at the d es k U s i ng t he res troom Hanging clothes in the display closet

FURNITURE & Di n i n g ch ai r s B ar s to o l s Fr i d ge Si n k

CUSTO M E LE M E NTS Featu re wa ll o r c eilin g elemen t Ba r millwo rk

F U R N I T U R E & E Q U I P ME N T A r m chai r T V M i r ror Toi l et M i ni f ri d ge

C U STOM E L E ME N T S C l os et H ard w are Vani ty Bed D es k Pl anter s G reen w al l

EQ U I P M ENT Tabl es Stove & oven D i s h w as h er Tr as h d i s p o s a l

CONFERENCE ROOM (250 NSF)

S U P P O R T S PA C E S

The conference room serves as a meeting place for the hotel. This area will not be frequented by guests unless the guest has a meeting with the LVMH public relations team.

The support spaces are small areas that are in junction with the other spaces.

Most of these spaces are utilized by the inter nal users.

SPAC ES C o n f eren ce Ro o m

F U R N I T U R E & EQ U I P M ENT Si d e ch ai r s C o n f eren ce tabl e TV C red en za

ACTIV ITIE S Meetin g with PR Sta f f meetin g Vid eo c a lls

CUSTO M E LE M E NTS (n o n e)

S PAC E S Pu bl i c Res troom s ( 400 N SF ) Lau nd r y Room ( 200 N SF ) M E P C l os ets ( 300 N SF )

O f f i ce Sp ace ( 300 N SF ) C of f ee/ Break Room ( 200 N SF ) Storage ( 300 N SF )

F U R N I T U R E & E Q U I P ME N T D es k Toi l ets Pri nter Si nks C op i er H and d r yer O f f i ce chai r s Soap d i s p ens er Si d e chai r s M i r ror s F i l es Toi l et p ap er hol d er Was hi ng m achi nes Tras h contai ner s

Shel vi ng Storage D i ni ng tabl e D i ni ng chai r s C of f ee m achi ne Fri d ge D r yer s

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BUILDING

BUILDING/SITE NAME K a ng k a Z houz huang Tourist Resort A quat ic Club LO CATIO N Z hou zhu a ngz hen, Kunshan, Suz hou, Jiangsu, China AR CHITE CT U D G C hina SIZ E 1800.0 s q m (19,375 sqf)

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S I T E A N A LY S I S L O C AT I O N O V E R V I E W L o c a t e d b y t h e w a t e r, t h e b u i l d i n g h a s m a n y s c e n i c v i e w s . N o t t o o f a r f r o m t h e b u i l d i n g i s t h e Z h o u z h u a n g A n c i e n t To w n . T h i s a r e a h a s h i s t o r i c a r c h i t e c t u r e a n d at t r a c t s m a ny t o u r i s t s. N e a r t h e bu i l d i n g a re c a n a l s w i t h b o at r i d e s. Wi t h a l l o f these attracts, many visitors may come to the site.

Canals

A n c i e n t To w n

Golf

Karaoke

Parks

Shanghai (1-hr distance)

P R O X I M I T Y T O O T H E R S E R V I C E S & T R A N S P O R TAT I O N ACCESS A d j a c e n t t o t h e s i t e , t h e r e a r e n o t m a n y s e r v i c e s ; h o w e v e r, a s h o r t d r i v e a w a y are many restaurants and shops. This allows the guests to visit local shops.

By the main roads, there are bus stops. Therefore, there is access to public

DINING

transportation.

SHOPPING

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T R A N S P O R TAT I O N

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S I T E O R G A N I Z AT I O N

D E S I G N F E AT U R E S

The site is organized in two parts: Building 1 and

The most notable design feature of the

Building 2. Building 1 has an irregular shape and is

site is the courtyard. Within the void

two levels high. Building 2 is three levels high. By

between the two buildings, there is

having two parts, the program can influence people to

a scenic path which can be viewed

m o v e f r o m b u i l d i n g t o b u i l d i n g. T h i s a l l o w s f o r m o r e

from the windows. This gives

exposure to nature.

the opportunity to blend the interiors with the outdoor environment.

SUN EXPOSURE , SHADING, WIND, & NOISE In Zhouzhuang, the sun rises in the east and sets in the west. Therefore, the w e s t e l e v a t i o n g e t s t h e s u n s e t v i e w. I n t h i s a r e a , t h e w i n d d i r e c t i o n f l o w s south. Since the site is by the water and distant from the city area, the noise l e v e l i s l o w. S i n c e t h e h o t e l f o c u s e s o n w e l l n e s s , a q u i e t e n v i r o n m e n t c a n bring peace to the users.

40

PAT H

W AT E R

RIVER

B U I L D I N G A N A LY S I S S PA C E V O L U M E S & M A S S I N G The building is divided into two masses. One mass is irregularly shaped and sloped. The other mass has a u-shaped plan. Although there isn’t a physical connection to both the buildings (ex. bridge), there is a visual connection.

STRUCTURAL SYSTEM The structure of the building is open. The placement of the columns align to a grid. Held up by columns along the edge, there aren’t any load bearing walls. This gives more freedom to the placement of rooms.

E X I S T I N G M AT E R I A L S The materials of the building envelop are brick, glass, and metal. The interior materials are mostly g y p s u m w a l l b o a r d , t i l e f l o o r i n g, a n d w o o d e n f l o o r i n g. T h e n a t u r a l m a t e r i a l p a l e t t e r e i n f o r c e s t h e f o c u s on nature. As for a design consideration, the exterior elements will influence the interior elements to b r i n g o u t d o o r e l e m e n t s i n t o t h e i n t e r i o r.

42

TWO LEVELS SLOPED

THREE LEVELS U-SHAPED

43

BUILDING ENVELOPE: MASSING & F E N E S T R AT I O N The majority of the exterior walls are curtain walls. This maximizes the amount of exterior v i e w s f r o m t h e i n t e r i o r. T h e r e f o r e , t h i s t i e s i n t o the importance of being able to view nature.

F E N E S T R AT I O N

LOAD BEARING WALLS

1ST FLOOR

2ND FLOOR

44

3RD FLOOR

ENLARGED 1ST FLOOR

45

46

PHASE IV | M MAISON

P H A S E I V | S C H E M AT I C D E S I G N & P R E S E N TAT I O N

47

PRECEDENT STUDIES

DESCRIPTION

PROGRAM

JINGSHAN BOUTIQUE HOTEL

B E L L A V I S TA S PA & MARINA ONOMICHI

The Jingshan Boutique Hotel’s design was influenced by the site at which it is located.

Originally the location of a dor mitory, Continuation Studio transfor med the site into a boutique hotel. Based on the “Zen Temple”, the design focuses on “sitting face to face” with nature.

“This is a guestroom for a resort hotel that faces the beautiful scenery of the Seto Inland Sea...we created a signature suite that would symbolize this hotel. It has a spaciousness that meets the demands of the times, bathroom that blends into the scenery, and unique features of spa treatment.”

Lobby Dining Room

Open-air bath

Canopy bedroom

Kitchen Tatami Room

Powder-living-room

Shower room

Linen Room

Guest Rooms

Stone sauna

Spa room

Chess Room

Wading Pool

Terrace w/fireplace

BBQ Platfor m

COLORS & M AT E R I A L S

48

Materials that show the “naturality and rurality” of the architecture: wood, stone, iron, white paint and glass, linen

Stucco for the treatment room, walnut that complements the scenery for the bedroom, and Japanese cypress vertical lattice and soothing lava stones for the open-air bath

BVLGARI HOTEL MILAN

CHANEL AU RITZ

URBN HOTEL SHANGHAI

Wishing that the guests have an “unforgettable stay�, Bulgari Milan offers a luxurious experience. In addition to the room, services provided by the hotel include personal shopper, personal trainer, luxury car rental, in-room check-in, and assistance with packing and unpacking.

The Coco Chanel suite allows guests to live like the designer. Designed by her, the French design reflects the CHANEL products. As one goes through the space, there are many highlights of the history of the brand.

URBN Hotel Shanghai is a sustainable boutique hotel in Shanghai. The hotel is composed of recycled and locally sources materials. The hotel includes a restaurant/bar, fitness center, and inroom beauty and spa treatments.

Restaurant w/Bar

Lounge w/Desk Bedroom

Restaurant/Bar Suites

Restroom Closet

Fitness Center

Asian lacquer, gilded mirrors, pairing of black with white, cream linen. silver accents

Bamboo flooring, linen fabric, Silver accents, black metal, stone

Suites

Fitness Center Spa Garden

Black marble from Zimbabwe, stone from Vicenza and Afyon, teak and oak, precious materials, linen

49

CONCEPT | MAGNIFY

Sur passing the surface, the true beauty of an entity comes from within. The M Maison magnifies micro elements at a macro level, exposing the har monious connection

between

fashion

and

nature.

Promoting

this

parallel,

the

design

emphasizes the micro elements through geometric and organic shapes, natural color palette, and flow of spaces.

50

51

CONCEPT DEVELOPMENT To u n d e r s t a n d t h e c o n n e c t i o n b e t w e e n f a s h i o n a n d n a t u r e , m u l t i p l e m a t e r i a l s w e r e s t u d i e d f r o m t h e f u l l f o r m t o the micro image. The following objects and materials were observed:

Silk

Linen

Sand

Cotton

Wo o d

Leaves

O B S E R V AT I O N S & D I S C O V E R I E S After the objects were viewed under a microscope, each of the materials and objects took a new for m.

F a b r i c s s u c h a s s i l k , c o t t o n , a n d l i n e n a r e w o v e n i n a n o r g a n i z e d f a s h i o n ; h o w e v e r, t h e i n t e r t w i n i n g l o o k s m o r e o r g a n i c w h e n z o o m e d i n . Wo o d i s a h a r d s u r f a c e t h a t a p p e a r s t o b e a s o l i d . W h e n z o o m e d i n , t h e s u r f a c e i s p o r o u s a n d a w a v y, d e l i c a t e p a t t e r n ( s i m i l a r t o l a c e ) i s o b s e r v e d . N a t u r a l e l e m e n t s s u c h a s s a n d a p p e a r a s a l a r g e m a s s ; h o w e v e r, i t i s a m y r i a d o f p a r t i c l e s t h a t c o m e t o g e t h e r. T h e s e u n s e e n q u a l i t i e s a r e the unpredictable beauty found within fashion and nature.

53

PA R T I D I A G R A M S

G AT H E R

CROSSOVER

54

ORGANIZE

OVERLAP

55

CONCEPT MODELS & VOLUMETRIC SKETCHES

OVERLAP & CROSSOVER

OVERLAP & ORGANIZE

EXECUTIVE SUITE: SAUNA

SUITE: BEDROOM

S TA N D A R D S U I T E : C L O S E T

S TA N D A R D S U I T E : S PA C E S

E X H I B I T I O N : S PA C E S

E X H I B I T I O N : D I S P L AY

E X H I B I T I O N : S PA C E S

EXHIBITION: INTERACTION

R E S T A U R A N T: R E C E P T I O N

57

ADJACENCY DIAGRAMS PUBLIC SPACE EMPLOYEE SPACE GUEST SPACE

RES.

LOBBY

Courtyard

EXHIBIT.

RR

RR

RR

S

RR

MEP

MEP River

EXER.

S LAUN.

58

River

River

RES.

Courtyard EXHIBIT.

RR

STAN. SUITE

LOBBY

RR

Courtyard RR

RR

S

CONF.

RR

MEP

STAN. SUITE

RR

STAN. SUITE

COFFEE OFFICE

S

River

STAN. SUITE

LAUN.

EXER.

River

MEP

1ST FLOOR

Di v i d i n g up the spac es, th e public areas s uch as th e res ta ur ant, l obby, an d ex hibition are located at m a i n en tr an c es. T h e m onum ental s tair is within the res ta u r a nt. Sinc e the r iver view is on the wes t, the m a i n exec utive suite is on th e wes t end.

C reati n g an em ph asis on th e outdoor env ironment, th e c en ter-point of the m ain pu blic s paces (rece ption, res ta u r a nt, ex hibition ) is the courtyard. Since the ex ter i o r is pr im ar y c ur tain w all, thes e s paces along w i th th e suites are al ong the exterior walls.

EXEC. SUITE

STAN. SUITE

EXEC. SUITE

2ND FLOOR

River

Courtyard STAN. SUITE

STAN. SUITE

River

EXEC. SUITE

STAN. SUITE

STAN. SUITE

3RD FLOOR

59

BLOCK DIAGRAMS PUBLIC SPACE EMPLOYEE SPACE GUEST SPACE

RESTAURANT

RECEPTION

Courtyard RR EXHIBITION

RR

RR

RR

RR

STORAGE

RR RR STORAGE

River

MEP EXERCISE LAUNDRY

60

RESTAURANT

River

River

RECEPTION

Courtyard

Courtyard RR EXHIBITION

RR

RR

RR

RR

CONFERENCE ROOM

RR

STORAGE

RR

RR

STAN. SUITE

OFFICE

STORAGE

River

MEP

EXEC. SUITE

STAN. SUITE

EXERCISE LAUNDRY

1ST FLOOR

Di v i d i n g up the spac es, th e public areas s uch as th e res ta ur ant, l obby, an d ex hibition are located at m a i n en tr an c es. T h e m onum ental s tair is within the res ta u r a nt. Sinc e the r iver view is on the wes t, the m a i n exec utive suite is on th e wes t end.

M a g n i f y i n g the fash ion an d wellnes s as pects, the ex h i b i ti o n spac e an d exerc ise s pace are prominent.

B y m a k i n g these spac es l arge, it emphas izes the focus o n f a s h i on and wel l ness. S in c e the s uites are to tailor to th e u s er, th ere are mul tipl e configurations of the s p a c e th rough out the 2nd an d 3rd levels.

STAN. SUITE

RR

COFFEE/ BREAK STORAGE

RR

River

STAN. SUITE

STAN. SUITE

EXEC. SUITE

2ND FLOOR

River

Courtyard STAN. SUITE

STAN. SUITE

River

EXEC. SUITE

STAN. SUITE

STAN. SUITE

3RD FLOOR

61

62

PHASE V | M MAISON

P H A S E V | S C H E M AT I C D E S I G N REFINEMENT

63

C O N C E P T A P P L I C AT I O N

B a s e d o n t h e c o n c e p t , m a g n i f y, t h e r e a r e m a n y w a y s i n w h i c h t h e c o n c e p t i s represented throughout the design. As for the ceiling design, the idea came from the aperture of a microscope lens. The wall panel design derives from the image o f w o o d u n d e r a m i c r o s c o p e . I n t h i s w a y, t h e c o n c e p t c a n i n s p i r e e v e n t h e s m a l l e s t details of the design.

64

CEILING DESIGN

CEILING DESIGN

W A L L PA N E L D E S I G N

W A L L PA R T I T I O N D E S I G N

LIGHT FIXTURE DESIGN

LIGHT FIXTURE DESIGN

65

S C H E M AT I C F U R N I T U R E P L A N After going through three different options, this i s t h e p l a n t h a t b e s t f i t t h e b u i l d i n g. Wi t h i n t h i s

UP

option, the key experiences are the reception,

UP UP

restaurant, exhibition, gym, and executive suite.

UP

1ST FLOOR

UP

UP

REF .

UP

2ND FLOOR

66

UP

3RD FLOOR

UP

UP UP

UP

ENLARGED 1ST FLOOR

67

68

PHASE VI | M MAISON

PHASE VI | DESIGN DEVELOPMENT

69

DESIGN DEVELOPMENT

After receiving feedback during the schematic design phase, the suggestions were implemented during the design development phase. During the phase, the design was refined and more details were added such as wall paneling and preliminary m a t e r i a l i t y.

70

M MAISON | HOTEL RECEPTION

GAR•NISH | DINING AREA

GALERIE | EXHIBITION RECEPTION

SILK SUITE | LIVING ROOM

71

DESIGN DEVELOPMENT FURNITURE PLAN

RECEPTION DINING AREA KITCHEN

DINING AREA

After the schematic design phase, the floor

RR

plan was further developed. Some of the

UP

RR

RECEPTION

COR.

BELL CART STORAGE

STORAGE

RECEPTION

changes include adding a service entrance

MEP

UP UP

MEP COR.

RR

by the restaurant, closing off the stairs, and

RETAIL SHOP

EXHIBITION VIDEO ROOM

RR

MEP

RR

MEP

RECEPTION EXHIBITION

adjusting parts of the silk suite. Overall, the key

UP

COR.

experience areas were refined.

STORAGE

LAUNDRY

RECEPTION RR

RR

STUDIO ROOM EXERCISE ROOM

1ST FLOOR

UP

SUITE (S)

SUITE (S)

MEP

UP

MEP

UP

MEP STORAGE

RR

SUITE (S)

SUITE (DB) CONF ROOM

REF .

OFFICE

BREAK ROOM

UP

SUITE (S)

M SUITE

M SUITE

SUITE (DB)

2ND FLOOR

72

SILK SUITE

SUITE (DB)

SUITE (S)

3RD FLOOR

SUITE (DB)

RECEPTION DINING AREA KITCHEN

DINING AREA

RR

UP

RR

RECEPTION

COR.

BELL CART STORAGE

STORAGE

RECEPTION MEP

UP UP

MEP COR.

RR

RETAIL SHOP

EXHIBITION VIDEO ROOM

RR

MEP

RR

MEP

RECEPTION EXHIBITION

UP

COR.

STORAGE

LAUNDRY

RECEPTION RR

RR

STUDIO ROOM EXERCISE ROOM

ENLARGED 1ST FLOOR

73

74

PHASE VII | M MAISON

P H A S E V I I | D E S I G N P R E S E N TAT I O N

75

2

RI V E R KITCHEN

GARNISH

1 RECEPTION

RETAIL SHOP

GALERIE

3

78

1

REC EP T I ON

2

GAR• N I S H

3

GAL ER I E

4

STUDIO M

5

SIL K SU I T E

MAIL ROOM

RIVER

FLOOR PLAN - LEVEL 1 S CAL E : 1 ” = 2 0 ’0 ”

4

N

STUDIO M

LAUN.

STUDIO ROOM

2

1

3

1

RECE P T I ON

2

GA R •NI S H

3

GA LE R I E

4

STU D I O M

5

SIL K S U I T E

RCP - LEVEL 1 S CAL E : 1 ” = 2 0 ’0 ”

4

N

79

RI V E R

STAN. SUITE

STAN. SUITE (ADA)

CONF. STAN. SUITE

OFFICE

BREAK ROOM

80

1

REC EP T I ON

2

GAR• N I S H

3

GAL ER I E

4

STUDIO M

5

SIL K SU I T E

STAN. SUITE (ADA)

RIVER

FLOOR PLAN - LEVEL 2 S CAL E : 1 ” = 2 0 ’0 ”

M SUITE

M SUITE

N

STAN. SUITE (ADA)

1

RECE P T I ON

2

GA R •NI S H

3

GA LE R I E

4

STU D I O M

5

SIL K S U I T E

RCP - LEVEL 2 S CAL E : 1 ” = 2 0 ’0 ”

N

81

RI V E R

STAN. SUITE

STAN. SUITE

SILK SUITE

82

1

REC EP T I ON

2

GAR• N I S H

3

GAL ER I E

4

STUDIO M

5

SIL K SU I T E

5

RIVER

FLOOR PLAN - LEVEL 3 S CAL E : 1 ” = 2 0 ’0 ”

STAN. SUITE

N

STAN. SUITE

1

RECE P T I ON

2

GA R •NI S H

3

GA LE R I E

4

STU D I O M

5

SIL K S U I T E

RCP - LEVEL 3 S CAL E : 1 ” = 2 0 ’0 ”

5

N

83

01 RECEPTION LEVEL 1

The reception area is the entry and main touch-point of the hotel.

UP UP

UP

UP UP

85

STORAGE

BELL CART STORAGE

RECEPTION DESK WAITING AREA

86

E L E VAT E D N AT U R A L PA L E T T E

02 GAR•NISH LEVEL 1

Garnish is a public restaurant that focuses the golden touch in both the cuisine and the design.

UP UP

UP

UP UP

89

OUTDOOR DINING

RECEPTION

KITCHEN

TEA BAR

Inspired by tea leaves

Over 600 poles

90

HIGHLIGHT ON THE GOLD “GARNISH”

03 GALERIE LEVEL 1

Galerie is a fashion exhibition that highlights the designs of fashion houses u n d e r LV M H .

UP UP

UP

UP UP

93

EXHIBITION

VIDEO ROOM

RECEPTION

94

B AC K D R O P F O R FA S H I O N

04 STUDIO M LEVEL 1

Studio M is a wellness space that combines exercise and relaxation.

UP UP

UP

UP UP

97

RECEPTION EXERCISE ROOM STUDIO ROOM

98

E M P H A S I S O N N AT U R E

05 SILK SUITE LEVEL 3

The Silk Suite is the executive suite which combines both fashion and wellness.

101

BALCONY DINING ROOM LOUNGE SAUNA CLOSET RESTROOM BEDROOM

102

Ceiling inspired by silk under microscope

103

LOUNGE

BEDROOM

E L E VAT E D FA S H I O N

184 FT TO EXIT

LIFE SAFETY PLAN

RECEPTION

119 1353 SF

JOSELYN DONTFRAID WWW.JOSELYNDONTFRAID.COM

121

122

322 SF

1237 SF

T h e p r o j e c t g r e a t l y c o n s i d e r s t h e h e a l t h , s a f e t y,

DINING AREA

120 347 SF

KITCHEN

DINING AREA

80 FT TO EXIT

RR

RECEPTION

124

101

78 SF

and wellbeing of its users. Therefore, certain

UP

981 SF

COR.

RR

123

125

153 SF

ZHOUZHUANG, CHINA

BELL CART STORAGE

78 SF 18 FT TO EXIT

STORAGE

102

103

82 SF

RECEPTION

MEP

126

elements were added to ensure that the building

WWW.MMAISON.COM

58 SF 106

UP

309 SF

45 SF

UP

MEP 133 64 SF

is safe.

EXHIBITION

COR.

RR

RETAIL SHOP

104

132

105

734 SF

82 SF

240 SF

130

RR

VIDEO ROOM 129 233 SF

RECEPTION EXHIBITION 128 707 SF

MEP

107

108

73 SF

51 SF

45 FT TO EXIT

127 520 SF

RR

84 FT TO EXIT

CLOSET

109

NO

110

73 SF

50 SF

DESCRIPTION

DATE

01

PHASE II SUBMITTAL

02|15|18

02

PHASE III SUBMITTAL

03|01|18

PROJECT NUMBER

COR.

UP

1

DATE

118 FT TO EXIT

111

03/15/18

DRAWN BY

174 SF

Author

CHECKED BY

Checker T\INDS480

ELECTRONIC FILE COURSE NAME

MAIL ROOM/STORAGE

154 SF

RR

485 SF

WINTER 2018

FIRST FLOOR LIFE SAFETY FLOOR PLAN

RR

117

118

62 SF

29 SF

IN601

STUDIO ROOM EXERCISE ROOM

1ST FLOOR

115

116 67 FT TO EXIT

RICK NAVARRO

QUARTER

113

RECEPTION 114

INDS480: INTERIOR DESIGN STUDIO VI

PROFESSOR

LAUNDRY

112 163 SF

233 SF

809 SF

1/8" = 1'-0"

Scale

SUITE (S)

JOSELYN DONTFRAID

JOSELYN DONTFRAID

WWW.JOSELYNDONTFRAID.COM

WWW.JOSELYNDONTFRAID.COM

3/1/2018 2:03:35 PM

378 SF

SUITE (S)

205

204

479 SF

464 SF

UP

59 FT TO EXIT

ZHOUZHUANG, CHINA

ZHOUZHUANG, CHINA

CLOSET 301

WWW.MMAISON.COM

WWW.MMAISON.COM

56 SF

MEP UP

107 FT TO EXIT

202

60 FT TO EXIT

211

51 SF

CLOSET

RR

201

212

80 SF

75 SF

CONF ROOM

302

45 SF

UP

MEP 46 SF

MEP

213 418 SF

SUITE (S) COR.

OFFICE

SUITE (DB)

203

214

669 SF

498 SF

215 541 SF

M SUITE

M SUITE

210

207

324 SF

DESCRIPTION

DATE

01

PHASE II SUBMITTAL

02|15|18

02

PHASE III SUBMITTAL

03|01|18

PROJECT NUMBER

UP

232 SF

NO

SUITE (S)

Checker

305

T\INDS480

ELECTRONIC FILE

INDS480: INTERIOR DESIGN STUDIO VI

SILK SUITE

RICK NAVARRO

PROFESSOR

432 SF

116 FT TO EXIT

308

WINTER 2018

QUARTER

02|15|18

PHASE III SUBMITTAL

03|01|18

1 03/15/18

DRAWN BY

Author

CHECKED BY

DATE

PHASE II SUBMITTAL

02

DATE

03/15/18

DRAWN BY

DESCRIPTION

01

PROJECT NUMBER

1

DATE

COURSE NAME

108 FT TO EXIT

444 SF

303 575 SF

NO

BREAK ROOM

304

COR.

206 443 SF

Author

CHECKED BY

Checker T\INDS480

ELECTRONIC FILE COURSE NAME

INDS480: INTERIOR DESIGN STUDIO VI RICK NAVARRO

PROFESSOR

WINTER 2018

QUARTER

289 SF

2ND FLOOR

SUITE (S)

209

208

642 SF

464 SF

IN602 Scale

SUITE (DB) 307

3RD FLOOR 1/8" = 1'-0"

3/1/2018 2:03:41 PM

SUITE (DB)

THIRD FLOOR LIFE SAFETY FLOOR PLAN 501 SF

SUITE (DB) 76 FT TO EXIT

IN603

306 576 SF

Scale

1/8" = 1'-0"

3/1/2018 2:03:49 PM

SECOND FLOOR LIFE SAFETY FLOOR PLAN

184 FT TO EXIT

RECEPTION

DINING AREA

120

119

347 SF

1353 SF

JOSELYN DON

WWW.JOSELYNDONT

KITCHEN

DINING AREA

121

122

322 SF

1237 SF

80 FT TO EXIT

RR

RECEPTION

124

101

78 SF UP

981 SF

COR.

RR

123

125

153 SF

ZHOUZHUANG,

BELL CART STORAGE

78 SF 18 FT TO EXIT

STORAGE

102

103

82 SF

RECEPTION

WWW.MMAISO

58 SF

MEP

126

106

UP

309 SF

45 SF

UP

MEP 133 64 SF

EXHIBITION

COR.

RR 132 82 SF

RETAIL SHOP

104

105

734 SF

240 SF

130 378 SF

VIDEO ROOM

RR

129

107

108

73 SF

51 SF

233 SF

RECEPTION EXHIBITION 128 707 SF

MEP

45 FT TO EXIT

127 520 SF

RR

84 FT TO EXIT

CLOSET

109

110

73 SF

50 SF

NO

PHASE II SUBMITTAL

02

PHASE III SUBMITTAL

PROJECT NUMBER

COR.

UP

DESCRIPTION

01

DATE

118 FT TO EXIT

111

DRAWN BY

174 SF

CHECKED BY ELECTRONIC FILE COURSE NAME

MAIL ROOM/STORAGE 112

114

QUARTER

113

163 SF

154 SF

RECEPTION RR

485 SF

RR

117

118

62 SF

29 SF

FIRST FLOO SAFETY FL PLAN

IN60

STUDIO ROOM EXERCISE ROOM 115

ENLARGED 1ST FLOOR

116 67 FT TO EXIT

INDS4

PROFESSOR

LAUNDRY

233 SF

809 SF

Scale

C L O S I N G S TAT E M E N T T he M M aison’s main goal is to bri ng together f ashi on an d we llne ss, c re at i ng t he ult i m at e lu x u r y exp er ie nce . Addres s ing the main is s ue in which 90 % o f o u r ti me i s s p en t i n d o o r s, n atu re is inc or por ated to blend the interior s pace with the exterior. T h e co n ce p t “ magn i f y � i s a res p o n s e to the issue in which it highlights the elements of nature wh i l e al s o l o o k i n g i n to th e el emen ts o f fashion. T h rough the expos ure of thes e micro elements, th e go al o f b r i n gi n g to geth er f as h i o n an d nature is achieved. T his project is a prototy pe that s ets th e s tan d ard fo r th e M Mai s o n b r an d ac ross th e g l obe.

110

111