MA ISON LV M H B O U T I Q U E H O T E L
J O S E LY N
D O N T F R A I D
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I N T E R I O R
D E S I G N
C A P S T O N E
PHASE I
PHASE II
DISCOVERY
USER-CENTERED RESEARCH SYNTHESIS & PROJECT DEFINITION
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TA B L E O F C O N T E N T S PHASE V
S C H E M AT I C D E S I G N DEVELOPMENT
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PHASE III
PHASE IV
PROGRAMMING, SITE A N A LY S I S , & B U I L D I N G A N A LY S I S
S C H E M AT I C D E S I G N & P R E S E N TAT I O N
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PHASE VI
PHASE VII
DESIGN DEVELOPMENT
D E S I G N P R E S E N TAT I O N (RENDERINGS AND DRAWINGS)
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M I S S I O N S TAT E M E N T
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T he M M ais on is a luxur y boutique hotel by Louis Vu i tto n Mo Ít Hen n es s y ( LVMH) . T h e m ission of the hotel is to bri ng together f ashi on and we llne ss, c re at i ng t he ult i m at e lu x u r y ex p eri ence . Jus t as clothing is tailored to the h u man b o dy, th e d es i gn cater s to th e individual ’s well-being. Serv ing as a prototy pe, the M Mai s o n i s o n e o f th e many LVMH boutique h otels to be located acros s the g lobe.
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PHASE I | M MAISON
PHASE I | DISCOVERY
7
78%
CHOOSE TO SPEND MONEY ON AN EXPERIENCE OR EVENT OVER BUYING SOMETHING DESIRABLE
W H AT D I D P E O P L E L O N G F O R ?
W H AT D O P E O P L E L O N G F O R N O W ?
In the past, generations longed for luxury items
Rather than luxury items, individuals are trading
to
brand
the goods for rich experiences. The ability to travel
new Mercedes-Benz, wearing a Rolex watch, or
and experience different cultures has become a
owning a pair of Swarovski crystal earrings was
p r i o r i t y. A c c o r d i n g t o a s u r v e y b y H a r r i s , 7 8 % o f
the definition of success.
millennials choose to spend money on experiences
show
off
their
earnings.
Having
a
over tangible items.
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HOW CAN LUXURY BRANDS KEEP UP?
W H AT I S A L U X U R Y E X P E R I E N C E ?
By creating experiences beyond the products
“a condition of abundance or great ease and comfort”
According moving
to
the
towards
research,
luxury
experiential
are
There are many factors that go into a luxury
marketing.
experience. Some of these are brand partnership,
With this method, the brands see the consumer
wellness,
as emotional beings. Therefore, the experience
limited to desirable goods. It can also include
a d d r e s s e m o t i o n a n d e v o k e s t h e s e n s e s . Fo u r o f
t h i n g s t h a t m o n e y c a n ’ t b u y. T h e t w o d i v i s i o n s
the
that this project focuses on are the physical
experiential
zones
address
entertainment,
education, escapist, and aesthetic.
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brands
and
h o s p i t a l i t y.
Luxury
is
not
luxuries and the non-physical luxuries.
only
CIRCADIAN RHYTHM
EXPLORATION
HOME AWAY FROM HOME
WELCOMING
HEALTHY LIFESTYLE
UNIQUE
PEOPLE ARE INDOORS
RECONNECT WITH NATURE
CULTURE
WELLNESS
LUXURY EXPERIENCE
HOSPITALITY
TRAVEL
SHOPPING
INFUSING RETAIL
FOOD
COMFORT
RELAXATION
PERSONALIZATION
BRAND PARTNERSHIPS
LVMH
BEAUTY
CARE
FASHION
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H O S P I T A L I T Y, F A S H I O N , W E L L N E S S
W i t h h o s p i t a l i t y, f a s h i o n , a n d w e l l n e s s , t h e r e i s a c o m m o n e l e m e n t t h a t l i n k s t h e s e t o g e t h e r. T h a t e l e m e n t i s c o m f o r t . H o s p i t a l i t y a d d r e s s e s general comfort while fashion addresses physical comfort. On the other hand, wellness addresses internal comfort. Through the connection of
these three elements, the importance of
throughout the M Maison.
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comfort is emphasized
HOSPITALITY
COMFORT
FASHION
WELLNESS
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90%
OF OUR TIME IS SPENT INDOORS
W H AT I S T H E I S S U E ?
According
to
the
National
HOW CAN THE ISSUE BE ADDRESSED?
Human
Activity
Although it would help if they go outside more
Patter n Survey (NHAPS), people spend 90% of
often, people will continue spend most of their
the day in an indoor environment. This means
time
inside.
that only 10% of
need
to
the day is spent outside. In
a research survey of
58 people, 64% said that
be
Therefore, brought
into
natural
environments
interiors.
this, people will reap some of
By
doing
the benefits of
they spend most of the day indoors while only
nature and have more opportunities to interact
10% said that they spend less than half the day
with nature. The exposure to nature is a for m
indoors.
of
Therefore,
people
aren’t
interacting
wellness which can provide comfort to the
w i t h t h e n a t u r a l e n v i r o n m e n t ; h o w e v e r, r e s e a r c h
u s e r s o f t h e b o u t i q u e h o t e l . Wa y s t h a t d e s i g n c a n
says that interacting with nature can “promote
address the problem is through maximizing views,
psychological well-being”.
using the textures within nature throughout the spaces, and incorporating nature through green walls and planters.
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GOALS & OBJECTIVES
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1
To i n c re as e t h e u s e r ’s e x p os ure to n atu re through creating a co n n ecti o n b etween i n d o o r a n d n atu ral outdoor environments
2
To p rom ot e t h e p ar alle l b e t we en f as h ion an d welln es s through th e creati o n o f ta i l o red , c o m fo r ta bl e spaces
3
To c reat e a s e am le s s, b r an d e d e xper ien ce through the integ ration o f retail th ro u g h o u t th e sp a c e
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CLIENT & SPONSOR
LOUIS VUITTON MOET HENNESSEY
L o u i s Vu i t t o n M o ë t H e n n e s s e y ( LV M H ) i s a l u x u r y g o o d s c o m p a n y b a s e d i n F r a n c e . Fo u n d e d i n 1 9 8 7 , LV M H h a s “ d e p l o y e d a b u s i n e s s m o d e l m a r k e d b y d y n a m i c g r o w t h ” . T h e LV M H g r o u p c o n s i s t s o f 7 0 H o u s e s i n c l u d i n g L o u i s Vu i t t o n , H u b l o t , a n d K r u g. T h e g r o u p c o n t a i n s f i v e m a j o r s e c t o r s o f t h e l u x u r y m a r k e t : Wi n e s & S p i r i t s , Fa s h i o n & L e a t h e r G o o d s , Pe r f u m e s & C o s m e t i c s , Wa t c h e s & Je w e l r y a n d S e l e c t i v e Re t a i l i n g.
B R A N D S U N D E R LV M H Berluti Céline Christian Dior Edun Emilio Pucci Fe n d i Givenchy Kenzo Loewe Loro Piana L o u i s Vu i t t o n
Marc Jacobs Moynat Nicholas Kirkwood R I M O WA Thomas Pink Bvlgari Chaumet Fr e d Hublot TA G H e u e r Zenith
Acqua di Par ma Benefit Cosmetics Fr e s h Givenchy Parfums Guerlain Kenzo Parfums M a i s o n Fr a n c i s Ku rk d j i a n M a k e U p Fo r E v e r Parfums Christian Dior Per f u m es L o ewe
A o Yu n Ardbeg Belvedere Bodega Numanthia Cape Mentelle Chandon Chandon Argentina Chandon Australia Chandon Brazil Chandon California Chandon China
Chandon India Château Cheval Blanc C h â t e a u d ’ Yq u e m Cheval des Andes Clos des Lambrays Clos19 Cloudy Bay Dom Pérignon Glenmorangie Hennessy Krug
Mercier Moët & Chandon Newton Vineyard Ru i n a r t Te r r a z a s d e l o s A n d e s Ve u v e C l i c q u o t
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L O C AT I O N
ZHOUZHUANG
M a n y l u x u r y b r a n d s w i t h i n LV M H h a v e b e e n l o o k i n g a t A s i a f o r i n s p i r a t i o n . I n 2 0 0 7 , Fe n d i h e l d i t ’s f a l l / w i n t e r 2 0 0 7 s h o w a t t h e G r e a t Wa l l o f C h i n a . I n 2 0 1 7 , L o u i s Vu i t t o n h e l d i t R e s o r t 2 0 1 8 a t t h e M i h o M u s e u m i n Kyo t o, Ja p a n . T h ro u g h t h e g row t h o f t o u r i s m a n d i n t e re s t , A s i a i s t h e p r i m e l o c at i o n fo r t h e project. With this being said, the project is located in Zhouzhuang, China.
Z h o u z h u a n g i s a C h i n e s e t o w n f a m o u s f o r i t s c a n a l s . I t i s o f t e n r e f e r r e d t o a s t h e “ Ve n i c e o f t h e E a s t ” . Named as an AAAAA scenic area, it is a popular tourist destination. The town is about an hour drive away f r o m S h a n g h a i . T h e w e a t h e r r a n g e s f r o m 3 9 º F i n w i n t e r t o 8 2 º F i n s u m m e r.
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PHASE II | M MAISON
PHASE II | USER-CENTERED RESEARCH SYNTHESIS & PROJECT DEFINITION
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S U R V E Y & C O N S I D E R AT I O N S
To u n d e r s t a n d t h e n e e d s o f p r o j e c t a n d d e v e l o p u s e r s , a s u r v e y c o n s i s t i n g o f fourteen
questions
was
conducted.
The
questions
where
divided
into
three
sections: daily basis, while traveling, and wellness. The reason for the daily basis and while traveling sections were to understand the human behavior differences. Fo r t h e w e l l n e s s s e c t i o n , i t w a s t o s e e i f p e o p l e a r e e n v i r o n m e n t a l l y f r i e n d l y a n d w o r r i e d a b o u t t h e i r w e l l - b e i n g. A f t e r r e c e i v i n g s i x t y r e s p o n s e s , t h e r e s u l t s l e a d to considerations for the design.
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Over 90% spend half or more of the day indoors on a daily basis.
Only 7% spend half or more of the day indoors while traveling.
86% of people are at the hotel only to sleep.
ROOM SERVICE BAR CAFE WIFI POOL GYM SPA 0
99% of people traveling.
shop
while
10
20
30
40
50
WiFi is the most used amenity at hotels while the spa is used the least.
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91% of people truly believe in climate change while 9% are unsure.
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USER JOURNEY EXTERNAL PRIMARY USER
T h e p r i m a r y u s e r a p p r e c i a t e s t h e q u a l i t y, v a l u e , and
aesthetic
presentation
of
l u x u r y,
fashion
design. This person spends a lot of time in an urban environment. Spending most of
the day working
indoors, this person appreciates being immersed in natural environments.
AIMEE SONG Age: 30 years old Income: $450,000 USD G e n d e r : Fe m a l e Cultural Backg round: Korean Language: English and limited Korean Education: Degree in interior architecture
KEY EXPERIENCES
Te c h n o l o g y A d o p t i o n : Te c h s a v v y
Aimee Song is an interior designer and fashion blogger from Los Angeles, California. Named a s o n e o f Fo r b e s 3 0 U n d e r 3 0 , S o n g ’ s c r e a t i v i t y has influenced many people. She is one of the most popular Instagram bloggers with a count of 4.6 million followers. Being a lover of fashion, s h e h a s a t t e n d e d m a n y LV M H f a s h i o n s h o w s i n c l u d i n g L o u i s V u i t t o n , C e l i n e , a n d D i o r. 26
S TA R T
FLIGHT FROM LAX TO PVG
DRIVES FROM AIRPORT TO HOTEL
GREETED BY BELLPERSON WHO TAKES LUGGAGE
ENTERS LOBBY AREA OF HOTEL
RECEIVES ROOM KEY AT CHECK-IN
EATS AT THE CAFE W/ LVMH PR
PHOTOGRAPHS THE ROOM & FILMS VLOG
HANGS UP WARDROBE IN DISPLAY
BELL PERSON DROPS OF BAGS
USES ELEVATOR TO GET TO THE SUITE
EXPLORES THE AREA
RETURNS TO ROOM TO SLEEP
ORDERS ROOM SERVICE
DOES PILATES AT THE GYM
LEAVES TO VISIT SHANGHAI FOR THE DAY
VISITS THE EXHIBITION SPACE
GOES FOR TEA AT THE TEA BAR
SLEEPS IN ROOM
SITS IN THE SAUNA AREA OF THE SUITE
RETURNS TO HOTEL
RETURNS TO ROOM TO EDIT CONTENT
EATS DINNER AT RESTAURANT
RETURNS TO ROOM & SLEEPS
LEAVES ROOM & RETURNS KEY
DRIVES TO AIRPORT
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USER JOURNEY EXTERNAL SECONDARY USER
LI JUN
T h e s e c o n d a r y u s e r i s a d o m e s t i c t r a v e l e r. R a t h e r t h a n t r a v e l i n g o u t o f t h e c o u n t r y, t h i s u s e r p r e f e r s to explore what’s new in the area. This user is mostly attracted to the wellness aspect of the hotel.
Age: 28 years old Income: $50,000 USD Gender: Male Cultural Background: Chinese Language: Mandarin, Cantonese, and English Education: Degree in engineering
KEY EXPERIENCES
Te c h n o l o g y A d o p t i o n : E x p e r t
L i Ju n i s a s o f t w a r e d e v e l o p e r f r o m S h a n g h a i . Wo r k i n g l o n g h o u r s a t a c o r p o r a t e o f f i c e , h e is in great need of a vacation. Being from the c o n g e s t e d c i t y, h e d o e s n ’ t g e t m u c h e x p o s u r e t o the outdoors. Due to this, he enjoys hiking on the weekends.
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S TA R T
LEAVES WORKPLACE IN SHANGHAI
DRIVES TO HOTEL
COMPLEMENTARY VALET PARKS CAR
GREETED BY BELLPERSON WHO TAKES LUGGAGE
ENTERS LOBBY AREA OF HOTEL
RELAXES IN SAUNA AREA OF SUITE
SITS IN LOUNGE
BELL PERSON DROPS OF BAGS
USES STAIRS TO GET TO THE SUITE
RECEIVES ROOM KEY AT CHECK-IN
VISITS THE BAR
RETURNS TO ROOM TO SLEEP
EATS BREAKFAST AT RESTAURANT
GOES TO THE GYM
GOES FOR TEA AT THE TEA BAR
VISITS THE EXHIBITION SPACE
EATS DINNER AT RESTAURANT
WORKS IN THE LOUNGE
RETURNS TO ROOM
TAKES A WALK BY THE RIVER
SITS IN THE SAUNA AREA OF THE SUITE
SLEEPS
PACKS LUGGAGE
LEAVES ROOM AND RETURNS KEY
DRIVES BACK HOME
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USER JOURNEY INTERNAL PRIMARY USER
JI HAN
T h e i n t e r n a l u s e r i s a w o r k e r a t t h e LV M H b o u t i q u e hotel. Being from the area, this user is familiar with the location. It is the responsibility of these employees to make sure that the guests have a c o m f o r t a b l e s t a y.
Po s i ti o n : G en er a l M a n a g er Age: 33 years old Gender: Male Cultural Background: Chinese Language: Mandarin, Cantonese, English, Ta i w a n e s e , a n d l i m i t e d J a p a n e s e
KEY EXPERIENCES
Education: Degree in management Te c h n o l o g y A d o p t i o n : Te c h s a v v y
Ji Han is the general manager at the M Maison. One of the key traits that got him the position is
his
language
capabilities.
He
is
great
at
communicating with guests and making sure that e a c h g u e s t h a s a c o m f o r t a b l e s t a y. A l t h o u g h h e i s t h e m a n a g e r, h e e n j o y s t o b e i n v o l v e d i n o t h e r jobs. 30
S TA R T
DRIVES TO HOTEL
PARKS IN LOT
ENTERS THROUGH BACK DOOR
SPEAKS TO GUESTS
GOES TO OFFICE
LUNCH BREAK WITH PR AT RESTAURANT
GIVES A TOUR OF THE HOTEL
GREETS PR TEAM
CHECKS ON RECEPTION AREA
VIDEO MEETING WITH LVMH
GOES TO OFFICE
MAKES PHONE CALLS
ORGANIZES PARTIES
COORDINATES WITH THE EXHIBITION
CHECKS INVENTORY
DRIVES HOME
LOCKS UP EXHIBITION
CHECK INVENTORY
RETURNS TO HOTEL
LEAVES FOR DINNER
END 31
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PHASE III | M MAISON
PHASE III | PROGRAMMING, SITE A N A LY S I S , & B U I L D I N G A N A LY S I S
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PROGRAMMING RECEPTION/LOBBY (750 NSF)
E X H I B I T I O N S PA C E ( 6 0 0 N S F )
The reception area is the main space that everyone enters in. Having the
The exhibition space is open to the public as well as guests of the hotel.
most foot traffic, this space will be the largest. Some spaces that are adjacent to this area are the exhibition space, conference room, and restaurant.
Changing every six months, it will attract visitors to see what’s new. In this space, different LVMH fashion brands will display work. Throughout the exhibition, there will be opportunities to order products via screens.
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S PAC ES Rece p ti o n Des k Wai ti n g A rea B el l m an C ar t Sto r age
ACTIV ITIE S Ch ec k -in at rec e p tio n d es k Wa it/ rela x in th e wa itin g a rea Watch rec en t fa s h io n s h ows o n TV s c reen
S PAC E S E x hi b i ti on C heck-i n Sp ace Vi d eo Room
ACT I V I T I E S C heck-i n Wal k throu gh ex hi b i ti on Interact w i th d i s p l ay U s e s creens to p u rchas e good s
FU R N I T U R E & EQ U I P M EN T Si d e ch ai r s So f as Co f f ee tabl e TVs Water fo u n tai n s
CUSTO M E LE M E NTS Featu re wa ll at rec e p tio n d es k
F U R N I T U R E & E Q U I P ME N T TVs M anneq u i ns
C U STOM E L E ME N T S D i s p l ay cas ework
EXECUTIVE SUITE (1,000 NSF)
EXERCISE ROOM (450 NSF)
The executive suite is an upgraded experience of the standard suite. In this area, the guest can live in a comfortable environment. Since spas tend to be under-utilized in hotels, the M Maison brings the spa to the user. In the space, there is a mini sauna room for the guest to relax.
The wellness room is a space that combined exercise and relaxation. This area includes a gym, studio room, and sauna. Since there will be a mini sauna in some of the suites, the sauna room may be under-utilized. Also, many people don’t use this area. Therefore, having a key design element in this space may attract users.
S PAC ES B ed ro o m Res tro o m Cl o s et L o u n ge Sau n a Ro o m
ACTIV ITIE S Slee p in g in b ed Rela x in g in lo u n g e a rea Us in g th e res tro o m Hanging clothes in the display closet Sitting in sauna room
S PAC E S G ym Stu d i o Room
FU R N I T U R E & EQ U I P M EN T Ar m ch ai r T V M i r ro r To i l et M i n i f r i d ge
CUSTO M E LE M E NTS Clo s et Ha rd wa re Va n ity Bed Des k Pla n ter s Gree n wa ll
F U R N I T U R E & E Q U I P ME N T C U STOM E L E ME N T S Tread m i l l E l l i p ti cal Featu re s torage w al l Wei ghts M ats T V s M i r ror s Water fou ntai ns Locker s
ACT I V I T I E S Ru nni ng on the tread m i l l Li f ti ng wei ghts D oi ng Pi l ates i n the s tu d i o room Si tti ng i n the s au na
R E S TA U R A N T ( 1 , 3 0 0 N S F )
S TA N D A R D S U I T E ( 6 0 0 N S F )
The restaurant is open to the public as well as guests of the hotel. On the menu, there are local dishes and fusion cuisine. In this space, users
The standard suite is an area for the guest to live in a comfortable environment. With aspects of nature integrated in the space, the user can
experience a design that highlights the Chinese and French cultures. Since
interact with nature while indoors. Just as clothing is tailored to the body,
it is open to the public, this area will heavily utilized.
the room tailors to the needs of its user through the custom design elements.
SPAC ES I n d o o r Di n i n g A rea O u td o o r D i n i n g A rea B ar K i tch en
ACTIV ITIE S Eatin g in th e d in in g a rea Ord er in g tea at th e tea b a r
S PAC E S Bed room Res troom C l os et
ACT I V I T I E S Sl ee p i ng i n b ed Worki ng at the d es k U s i ng t he res troom Hanging clothes in the display closet
FURNITURE & Di n i n g ch ai r s B ar s to o l s Fr i d ge Si n k
CUSTO M E LE M E NTS Featu re wa ll o r c eilin g elemen t Ba r millwo rk
F U R N I T U R E & E Q U I P ME N T A r m chai r T V M i r ror Toi l et M i ni f ri d ge
C U STOM E L E ME N T S C l os et H ard w are Vani ty Bed D es k Pl anter s G reen w al l
EQ U I P M ENT Tabl es Stove & oven D i s h w as h er Tr as h d i s p o s a l
CONFERENCE ROOM (250 NSF)
S U P P O R T S PA C E S
The conference room serves as a meeting place for the hotel. This area will not be frequented by guests unless the guest has a meeting with the LVMH public relations team.
The support spaces are small areas that are in junction with the other spaces. Most of these spaces are utilized by the inter nal users.
SPAC ES C o n f eren ce Ro o m
F U R N I T U R E & EQ U I P M ENT Si d e ch ai r s C o n f eren ce tabl e TV C red en za
ACTIV ITIE S Meetin g with PR Sta f f meetin g Vid eo c a lls
CUSTO M E LE M E NTS (n o n e)
S PAC E S Pu bl i c Res troom s ( 400 N SF ) Lau nd r y Room ( 200 N SF ) M E P C l os ets ( 300 N SF )
O f f i ce Sp ace ( 300 N SF ) C of f ee/ Break Room ( 200 N SF ) Storage ( 300 N SF )
F U R N I T U R E & E Q U I P ME N T D es k Toi l ets Pri nter Si nks C op i er H and d r yer O f f i ce chai r s Soap d i s p ens er Si d e chai r s M i r ror s F i l es Toi l et p ap er hol d er Was hi ng m achi nes Tras h contai ner s
Shel vi ng Storage D i ni ng tabl e D i ni ng chai r s C of f ee m achi ne Fri d ge D r yer s
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BUILDING
BUILDING/SITE NAME K a ng k a Z houz huang Tourist Resort A quat ic Club LO CATIO N Z hou zhu a ngz hen, Kunshan, Suz hou, Jiangsu, China AR CHITE CT U D G C hina SIZ E 1800.0 s q m (19,375 sqf)
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S I T E A N A LY S I S L O C AT I O N O V E R V I E W L o c a t e d b y t h e w a t e r, t h e b u i l d i n g h a s m a n y s c e n i c v i e w s . N o t t o o f a r f r o m t h e b u i l d i n g i s t h e Z h o u z h u a n g A n c i e n t To w n . T h i s a r e a h a s h i s t o r i c a r c h i t e c t u r e a n d at t r a c t s m a ny t o u r i s t s. N e a r t h e bu i l d i n g a re c a n a l s w i t h b o at r i d e s. Wi t h a l l o f these attracts, many visitors may come to the site. Canals
A n c i e n t To w n
Golf
Karaoke
Parks
Shanghai (1-hr distance)
P R O X I M I T Y T O O T H E R S E R V I C E S & T R A N S P O R TAT I O N ACCESS A d j a c e n t t o t h e s i t e , t h e r e a r e n o t m a n y s e r v i c e s ; h o w e v e r, a s h o r t d r i v e a w a y are many restaurants and shops. This allows the guests to visit local shops. By the main roads, there are bus stops. Therefore, there is access to public
DINING
transportation. SHOPPING
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T R A N S P O R TAT I O N
39
S I T E O R G A N I Z AT I O N
D E S I G N F E AT U R E S
The site is organized in two parts: Building 1 and
The most notable design feature of the
Building 2. Building 1 has an irregular shape and is
site is the courtyard. Within the void
two levels high. Building 2 is three levels high. By
between the two buildings, there is
having two parts, the program can influence people to
a scenic path which can be viewed
m o v e f r o m b u i l d i n g t o b u i l d i n g. T h i s a l l o w s f o r m o r e
from the windows. This gives
exposure to nature.
the opportunity to blend the interiors with the outdoor environment.
SUN EXPOSURE , SHADING, WIND, & NOISE In Zhouzhuang, the sun rises in the east and sets in the west. Therefore, the w e s t e l e v a t i o n g e t s t h e s u n s e t v i e w. I n t h i s a r e a , t h e w i n d d i r e c t i o n f l o w s south. Since the site is by the water and distant from the city area, the noise l e v e l i s l o w. S i n c e t h e h o t e l f o c u s e s o n w e l l n e s s , a q u i e t e n v i r o n m e n t c a n bring peace to the users.
40
PAT H
W AT E R
RIVER
B U I L D I N G A N A LY S I S S PA C E V O L U M E S & M A S S I N G The building is divided into two masses. One mass is irregularly shaped and sloped. The other mass has a u-shaped plan. Although there isn’t a physical connection to both the buildings (ex. bridge), there is a visual connection.
STRUCTURAL SYSTEM The structure of the building is open. The placement of the columns align to a grid. Held up by columns along the edge, there aren’t any load bearing walls. This gives more freedom to the placement of rooms.
E X I S T I N G M AT E R I A L S The materials of the building envelop are brick, glass, and metal. The interior materials are mostly g y p s u m w a l l b o a r d , t i l e f l o o r i n g, a n d w o o d e n f l o o r i n g. T h e n a t u r a l m a t e r i a l p a l e t t e r e i n f o r c e s t h e f o c u s on nature. As for a design consideration, the exterior elements will influence the interior elements to b r i n g o u t d o o r e l e m e n t s i n t o t h e i n t e r i o r.
42
TWO LEVELS SLOPED
THREE LEVELS U-SHAPED
43
BUILDING ENVELOPE: MASSING & F E N E S T R AT I O N The majority of the exterior walls are curtain walls. This maximizes the amount of exterior v i e w s f r o m t h e i n t e r i o r. T h e r e f o r e , t h i s t i e s i n t o the importance of being able to view nature. F E N E S T R AT I O N
LOAD BEARING WALLS
1ST FLOOR
2ND FLOOR
44
3RD FLOOR
ENLARGED 1ST FLOOR
45
46
PHASE IV | M MAISON
P H A S E I V | S C H E M AT I C D E S I G N & P R E S E N TAT I O N
47
PRECEDENT STUDIES
DESCRIPTION
PROGRAM
JINGSHAN BOUTIQUE HOTEL
B E L L A V I S TA S PA & MARINA ONOMICHI
The Jingshan Boutique Hotel’s design was influenced by the site at which it is located. Originally the location of a dor mitory, Continuation Studio transfor med the site into a boutique hotel. Based on the “Zen Temple”, the design focuses on “sitting face to face” with nature.
“This is a guestroom for a resort hotel that faces the beautiful scenery of the Seto Inland Sea...we created a signature suite that would symbolize this hotel. It has a spaciousness that meets the demands of the times, bathroom that blends into the scenery, and unique features of spa treatment.”
Lobby Dining Room
Open-air bath
Canopy bedroom
Kitchen Tatami Room
Powder-living-room
Shower room
Linen Room
Guest Rooms
Stone sauna
Spa room
Chess Room
Wading Pool
Terrace w/fireplace
BBQ Platfor m
COLORS & M AT E R I A L S
48
Materials that show the “naturality and rurality” of the architecture: wood, stone, iron, white paint and glass, linen
Stucco for the treatment room, walnut that complements the scenery for the bedroom, and Japanese cypress vertical lattice and soothing lava stones for the open-air bath
BVLGARI HOTEL MILAN
CHANEL AU RITZ
URBN HOTEL SHANGHAI
Wishing that the guests have an “unforgettable stay�, Bulgari Milan offers a luxurious experience. In addition to the room, services provided by the hotel include personal shopper, personal trainer, luxury car rental, in-room check-in, and assistance with packing and unpacking.
The Coco Chanel suite allows guests to live like the designer. Designed by her, the French design reflects the CHANEL products. As one goes through the space, there are many highlights of the history of the brand.
URBN Hotel Shanghai is a sustainable boutique hotel in Shanghai. The hotel is composed of recycled and locally sources materials. The hotel includes a restaurant/bar, fitness center, and inroom beauty and spa treatments.
Restaurant w/Bar
Lounge w/Desk Bedroom
Restaurant/Bar Suites
Restroom Closet
Fitness Center
Asian lacquer, gilded mirrors, pairing of black with white, cream linen. silver accents
Bamboo flooring, linen fabric, Silver accents, black metal, stone
Suites
Fitness Center Spa Garden
Black marble from Zimbabwe, stone from Vicenza and Afyon, teak and oak, precious materials, linen
49
CONCEPT | MAGNIFY
Sur passing the surface, the true beauty of an entity comes from within. The M Maison magnifies micro elements at a macro level, exposing the har monious connection
between
fashion
and
nature.
Promoting
this
parallel,
the
design
emphasizes the micro elements through geometric and organic shapes, natural color palette, and flow of spaces.
50
51
CONCEPT DEVELOPMENT To u n d e r s t a n d t h e c o n n e c t i o n b e t w e e n f a s h i o n a n d n a t u r e , m u l t i p l e m a t e r i a l s w e r e s t u d i e d f r o m t h e f u l l f o r m t o the micro image. The following objects and materials were observed:
Silk
Linen
Sand
Cotton
Wo o d
Leaves
O B S E R V AT I O N S & D I S C O V E R I E S After the objects were viewed under a microscope, each of the materials and objects took a new for m. F a b r i c s s u c h a s s i l k , c o t t o n , a n d l i n e n a r e w o v e n i n a n o r g a n i z e d f a s h i o n ; h o w e v e r, t h e i n t e r t w i n i n g l o o k s m o r e o r g a n i c w h e n z o o m e d i n . Wo o d i s a h a r d s u r f a c e t h a t a p p e a r s t o b e a s o l i d . W h e n z o o m e d i n , t h e s u r f a c e i s p o r o u s a n d a w a v y, d e l i c a t e p a t t e r n ( s i m i l a r t o l a c e ) i s o b s e r v e d . N a t u r a l e l e m e n t s s u c h a s s a n d a p p e a r a s a l a r g e m a s s ; h o w e v e r, i t i s a m y r i a d o f p a r t i c l e s t h a t c o m e t o g e t h e r. T h e s e u n s e e n q u a l i t i e s a r e the unpredictable beauty found within fashion and nature.
53
PA R T I D I A G R A M S
G AT H E R
CROSSOVER
54
ORGANIZE
OVERLAP
55
CONCEPT MODELS & VOLUMETRIC SKETCHES
OVERLAP & CROSSOVER
OVERLAP & ORGANIZE
EXECUTIVE SUITE: SAUNA
SUITE: BEDROOM
S TA N D A R D S U I T E : C L O S E T
S TA N D A R D S U I T E : S PA C E S
E X H I B I T I O N : S PA C E S
E X H I B I T I O N : D I S P L AY
E X H I B I T I O N : S PA C E S
EXHIBITION: INTERACTION
R E S T A U R A N T: R E C E P T I O N
57
ADJACENCY DIAGRAMS PUBLIC SPACE EMPLOYEE SPACE GUEST SPACE
RES.
LOBBY
Courtyard
EXHIBIT.
RR
RR
RR
S
RR
MEP
MEP River
EXER.
S LAUN.
58
River
River
RES.
Courtyard EXHIBIT.
RR
STAN. SUITE
LOBBY
RR
Courtyard RR
RR
S
CONF.
RR
MEP
STAN. SUITE
RR
STAN. SUITE
COFFEE OFFICE
S
River
STAN. SUITE
LAUN.
EXER.
River
MEP
1ST FLOOR
Di v i d i n g up the spac es, th e public areas s uch as th e res ta ur ant, l obby, an d ex hibition are located at m a i n en tr an c es. T h e m onum ental s tair is within the res ta u r a nt. Sinc e the r iver view is on the wes t, the m a i n exec utive suite is on th e wes t end.
C reati n g an em ph asis on th e outdoor env ironment, th e c en ter-point of the m ain pu blic s paces (rece ption, res ta u r a nt, ex hibition ) is the courtyard. Since the ex ter i o r is pr im ar y c ur tain w all, thes e s paces along w i th th e suites are al ong the exterior walls.
EXEC. SUITE
STAN. SUITE
EXEC. SUITE
2ND FLOOR
River
Courtyard STAN. SUITE
STAN. SUITE
River
EXEC. SUITE
STAN. SUITE
STAN. SUITE
3RD FLOOR
59
BLOCK DIAGRAMS PUBLIC SPACE EMPLOYEE SPACE GUEST SPACE
RESTAURANT
RECEPTION
Courtyard RR EXHIBITION
RR
RR
RR
RR
STORAGE
RR RR STORAGE
River
MEP EXERCISE LAUNDRY
60
RESTAURANT
River
River
RECEPTION
Courtyard
Courtyard RR EXHIBITION
RR
RR
RR
RR
CONFERENCE ROOM
RR
STORAGE
RR
RR
STAN. SUITE
OFFICE
STORAGE
River
MEP
EXEC. SUITE
STAN. SUITE
EXERCISE LAUNDRY
1ST FLOOR
Di v i d i n g up the spac es, th e public areas s uch as th e res ta ur ant, l obby, an d ex hibition are located at m a i n en tr an c es. T h e m onum ental s tair is within the res ta u r a nt. Sinc e the r iver view is on the wes t, the m a i n exec utive suite is on th e wes t end.
M a g n i f y i n g the fash ion an d wellnes s as pects, the ex h i b i ti o n spac e an d exerc ise s pace are prominent. B y m a k i n g these spac es l arge, it emphas izes the focus o n f a s h i on and wel l ness. S in c e the s uites are to tailor to th e u s er, th ere are mul tipl e configurations of the s p a c e th rough out the 2nd an d 3rd levels.
STAN. SUITE
RR
COFFEE/ BREAK STORAGE
RR
River
STAN. SUITE
STAN. SUITE
EXEC. SUITE
2ND FLOOR
River
Courtyard STAN. SUITE
STAN. SUITE
River
EXEC. SUITE
STAN. SUITE
STAN. SUITE
3RD FLOOR
61
62
PHASE V | M MAISON
P H A S E V | S C H E M AT I C D E S I G N REFINEMENT
63
C O N C E P T A P P L I C AT I O N
B a s e d o n t h e c o n c e p t , m a g n i f y, t h e r e a r e m a n y w a y s i n w h i c h t h e c o n c e p t i s represented throughout the design. As for the ceiling design, the idea came from the aperture of a microscope lens. The wall panel design derives from the image o f w o o d u n d e r a m i c r o s c o p e . I n t h i s w a y, t h e c o n c e p t c a n i n s p i r e e v e n t h e s m a l l e s t details of the design.
64
CEILING DESIGN
CEILING DESIGN
W A L L PA N E L D E S I G N
W A L L PA R T I T I O N D E S I G N
LIGHT FIXTURE DESIGN
LIGHT FIXTURE DESIGN
65
S C H E M AT I C F U R N I T U R E P L A N After going through three different options, this i s t h e p l a n t h a t b e s t f i t t h e b u i l d i n g. Wi t h i n t h i s
UP
option, the key experiences are the reception,
UP UP
restaurant, exhibition, gym, and executive suite. UP
1ST FLOOR
UP
UP
REF .
UP
2ND FLOOR
66
UP
3RD FLOOR
UP
UP UP
UP
ENLARGED 1ST FLOOR
67
68
PHASE VI | M MAISON
PHASE VI | DESIGN DEVELOPMENT
69
DESIGN DEVELOPMENT
After receiving feedback during the schematic design phase, the suggestions were implemented during the design development phase. During the phase, the design was refined and more details were added such as wall paneling and preliminary m a t e r i a l i t y.
70
M MAISON | HOTEL RECEPTION
GAR•NISH | DINING AREA
GALERIE | EXHIBITION RECEPTION
SILK SUITE | LIVING ROOM
71
DESIGN DEVELOPMENT FURNITURE PLAN
RECEPTION DINING AREA KITCHEN
DINING AREA
After the schematic design phase, the floor
RR
plan was further developed. Some of the
UP
RR
RECEPTION
COR.
BELL CART STORAGE
STORAGE
RECEPTION
changes include adding a service entrance
MEP
UP UP
MEP COR.
RR
by the restaurant, closing off the stairs, and
RETAIL SHOP
EXHIBITION VIDEO ROOM
RR
MEP
RR
MEP
RECEPTION EXHIBITION
adjusting parts of the silk suite. Overall, the key
UP
COR.
experience areas were refined.
STORAGE
LAUNDRY
RECEPTION RR
RR
STUDIO ROOM EXERCISE ROOM
1ST FLOOR
UP
SUITE (S)
SUITE (S)
MEP
UP
MEP
UP
MEP STORAGE
RR
SUITE (S)
SUITE (DB) CONF ROOM
REF .
OFFICE
BREAK ROOM
UP
SUITE (S)
M SUITE
M SUITE
SUITE (DB)
2ND FLOOR
72
SILK SUITE
SUITE (DB)
SUITE (S)
3RD FLOOR
SUITE (DB)
RECEPTION DINING AREA KITCHEN
DINING AREA
RR
UP
RR
RECEPTION
COR.
BELL CART STORAGE
STORAGE
RECEPTION MEP
UP UP
MEP COR.
RR
RETAIL SHOP
EXHIBITION VIDEO ROOM
RR
MEP
RR
MEP
RECEPTION EXHIBITION
UP
COR.
STORAGE
LAUNDRY
RECEPTION RR
RR
STUDIO ROOM EXERCISE ROOM
ENLARGED 1ST FLOOR
73
74
PHASE VII | M MAISON
P H A S E V I I | D E S I G N P R E S E N TAT I O N
75
2
RI V E R KITCHEN
GARNISH
1 RECEPTION
RETAIL SHOP
GALERIE
3
78
1
REC EP T I ON
2
GAR• N I S H
3
GAL ER I E
4
STUDIO M
5
SIL K SU I T E
MAIL ROOM
RIVER
FLOOR PLAN - LEVEL 1 S CAL E : 1 ” = 2 0 ’0 ”
4
N
STUDIO M
LAUN.
STUDIO ROOM
2
1
3
1
RECE P T I ON
2
GA R •NI S H
3
GA LE R I E
4
STU D I O M
5
SIL K S U I T E
RCP - LEVEL 1 S CAL E : 1 ” = 2 0 ’0 ”
4
N
79
RI V E R
STAN. SUITE
STAN. SUITE (ADA)
CONF. STAN. SUITE
OFFICE
BREAK ROOM
80
1
REC EP T I ON
2
GAR• N I S H
3
GAL ER I E
4
STUDIO M
5
SIL K SU I T E
STAN. SUITE (ADA)
RIVER
FLOOR PLAN - LEVEL 2 S CAL E : 1 ” = 2 0 ’0 ”
M SUITE
M SUITE
N
STAN. SUITE (ADA)
1
RECE P T I ON
2
GA R •NI S H
3
GA LE R I E
4
STU D I O M
5
SIL K S U I T E
RCP - LEVEL 2 S CAL E : 1 ” = 2 0 ’0 ”
N
81
RI V E R
STAN. SUITE
STAN. SUITE
SILK SUITE
82
1
REC EP T I ON
2
GAR• N I S H
3
GAL ER I E
4
STUDIO M
5
SIL K SU I T E
5
RIVER
FLOOR PLAN - LEVEL 3 S CAL E : 1 ” = 2 0 ’0 ”
STAN. SUITE
N
STAN. SUITE
1
RECE P T I ON
2
GA R •NI S H
3
GA LE R I E
4
STU D I O M
5
SIL K S U I T E
RCP - LEVEL 3 S CAL E : 1 ” = 2 0 ’0 ”
5
N
83
01 RECEPTION LEVEL 1
The reception area is the entry and main touch-point of the hotel.
UP UP
UP
UP UP
85
STORAGE
BELL CART STORAGE
RECEPTION DESK WAITING AREA
86
E L E VAT E D N AT U R A L PA L E T T E
02 GAR•NISH LEVEL 1
Garnish is a public restaurant that focuses the golden touch in both the cuisine and the design.
UP UP
UP
UP UP
89
OUTDOOR DINING
RECEPTION
KITCHEN
TEA BAR
Inspired by tea leaves
Over 600 poles
90
HIGHLIGHT ON THE GOLD “GARNISH”
03 GALERIE LEVEL 1
Galerie is a fashion exhibition that highlights the designs of fashion houses u n d e r LV M H .
UP UP
UP
UP UP
93
EXHIBITION
VIDEO ROOM
RECEPTION
94
B AC K D R O P F O R FA S H I O N
04 STUDIO M LEVEL 1
Studio M is a wellness space that combines exercise and relaxation.
UP UP
UP
UP UP
97
RECEPTION EXERCISE ROOM STUDIO ROOM
98
E M P H A S I S O N N AT U R E
05 SILK SUITE LEVEL 3
The Silk Suite is the executive suite which combines both fashion and wellness.
101
BALCONY DINING ROOM LOUNGE SAUNA CLOSET RESTROOM BEDROOM
102
Ceiling inspired by silk under microscope
103
LOUNGE
BEDROOM
E L E VAT E D FA S H I O N
184 FT TO EXIT
LIFE SAFETY PLAN
RECEPTION
119 1353 SF
JOSELYN DONTFRAID WWW.JOSELYNDONTFRAID.COM
121
122
322 SF
1237 SF
T h e p r o j e c t g r e a t l y c o n s i d e r s t h e h e a l t h , s a f e t y,
DINING AREA
120 347 SF
KITCHEN
DINING AREA
80 FT TO EXIT
RR
RECEPTION
124
101
78 SF
and wellbeing of its users. Therefore, certain
UP
981 SF
COR.
RR
123
125
153 SF
ZHOUZHUANG, CHINA
BELL CART STORAGE
78 SF 18 FT TO EXIT
STORAGE
102
103
82 SF
RECEPTION
MEP
126
elements were added to ensure that the building
WWW.MMAISON.COM
58 SF 106
UP
309 SF
45 SF
UP
MEP 133 64 SF
is safe.
EXHIBITION
COR.
RR
RETAIL SHOP
104
132
105
734 SF
82 SF
240 SF
130
RR
VIDEO ROOM 129 233 SF
RECEPTION EXHIBITION 128 707 SF
MEP
107
108
73 SF
51 SF
45 FT TO EXIT
127 520 SF
RR
84 FT TO EXIT
CLOSET
109
NO
110
73 SF
50 SF
DESCRIPTION
DATE
01
PHASE II SUBMITTAL
02|15|18
02
PHASE III SUBMITTAL
03|01|18
PROJECT NUMBER
COR.
UP
1
DATE
118 FT TO EXIT
111
03/15/18
DRAWN BY
174 SF
Author
CHECKED BY
Checker T\INDS480
ELECTRONIC FILE COURSE NAME
MAIL ROOM/STORAGE
154 SF
RR
485 SF
WINTER 2018
FIRST FLOOR LIFE SAFETY FLOOR PLAN
RR
117
118
62 SF
29 SF
IN601
STUDIO ROOM EXERCISE ROOM
1ST FLOOR
115
116 67 FT TO EXIT
RICK NAVARRO
QUARTER
113
RECEPTION 114
INDS480: INTERIOR DESIGN STUDIO VI
PROFESSOR
LAUNDRY
112 163 SF
233 SF
809 SF
1/8" = 1'-0"
Scale
SUITE (S)
JOSELYN DONTFRAID
JOSELYN DONTFRAID
WWW.JOSELYNDONTFRAID.COM
WWW.JOSELYNDONTFRAID.COM
3/1/2018 2:03:35 PM
378 SF
SUITE (S)
205
204
479 SF
464 SF
UP
59 FT TO EXIT
ZHOUZHUANG, CHINA
ZHOUZHUANG, CHINA
CLOSET 301
WWW.MMAISON.COM
WWW.MMAISON.COM
56 SF
MEP UP
107 FT TO EXIT
202
60 FT TO EXIT
211
51 SF
CLOSET
RR
201
212
80 SF
75 SF
CONF ROOM
302
45 SF
UP
MEP 46 SF
MEP
213 418 SF
SUITE (S) COR.
OFFICE
SUITE (DB)
203
214
669 SF
498 SF
215 541 SF
M SUITE
M SUITE
210
207
324 SF
DESCRIPTION
DATE
01
PHASE II SUBMITTAL
02|15|18
02
PHASE III SUBMITTAL
03|01|18
PROJECT NUMBER
UP
232 SF
NO
SUITE (S)
Checker
305
T\INDS480
ELECTRONIC FILE
INDS480: INTERIOR DESIGN STUDIO VI
SILK SUITE
RICK NAVARRO
PROFESSOR
432 SF
116 FT TO EXIT
308
WINTER 2018
QUARTER
02|15|18
PHASE III SUBMITTAL
03|01|18
1 03/15/18
DRAWN BY
Author
CHECKED BY
DATE
PHASE II SUBMITTAL
02
DATE
03/15/18
DRAWN BY
DESCRIPTION
01
PROJECT NUMBER
1
DATE
COURSE NAME
108 FT TO EXIT
444 SF
303 575 SF
NO
BREAK ROOM
304
COR.
206 443 SF
Author
CHECKED BY
Checker T\INDS480
ELECTRONIC FILE COURSE NAME
INDS480: INTERIOR DESIGN STUDIO VI RICK NAVARRO
PROFESSOR
WINTER 2018
QUARTER
289 SF
2ND FLOOR
SUITE (S)
209
208
642 SF
464 SF
IN602 Scale
SUITE (DB) 307
3RD FLOOR 1/8" = 1'-0"
3/1/2018 2:03:41 PM
SUITE (DB)
THIRD FLOOR LIFE SAFETY FLOOR PLAN 501 SF
SUITE (DB) 76 FT TO EXIT
IN603
306 576 SF
Scale
1/8" = 1'-0"
3/1/2018 2:03:49 PM
SECOND FLOOR LIFE SAFETY FLOOR PLAN
184 FT TO EXIT
RECEPTION
DINING AREA
120
119
347 SF
1353 SF
JOSELYN DON
WWW.JOSELYNDONT
KITCHEN
DINING AREA
121
122
322 SF
1237 SF
80 FT TO EXIT
RR
RECEPTION
124
101
78 SF UP
981 SF
COR.
RR
123
125
153 SF
ZHOUZHUANG,
BELL CART STORAGE
78 SF 18 FT TO EXIT
STORAGE
102
103
82 SF
RECEPTION
WWW.MMAISO
58 SF
MEP
126
106
UP
309 SF
45 SF
UP
MEP 133 64 SF
EXHIBITION
COR.
RR 132 82 SF
RETAIL SHOP
104
105
734 SF
240 SF
130 378 SF
VIDEO ROOM
RR
129
107
108
73 SF
51 SF
233 SF
RECEPTION EXHIBITION 128 707 SF
MEP
45 FT TO EXIT
127 520 SF
RR
84 FT TO EXIT
CLOSET
109
110
73 SF
50 SF
NO
PHASE II SUBMITTAL
02
PHASE III SUBMITTAL
PROJECT NUMBER
COR.
UP
DESCRIPTION
01
DATE
118 FT TO EXIT
111
DRAWN BY
174 SF
CHECKED BY ELECTRONIC FILE COURSE NAME
MAIL ROOM/STORAGE 112
114
QUARTER
113
163 SF
154 SF
RECEPTION RR
485 SF
RR
117
118
62 SF
29 SF
FIRST FLOO SAFETY FL PLAN
IN60
STUDIO ROOM EXERCISE ROOM 115
ENLARGED 1ST FLOOR
116 67 FT TO EXIT
INDS4
PROFESSOR
LAUNDRY
233 SF
809 SF
Scale
C L O S I N G S TAT E M E N T T he M M aison’s main goal is to bri ng together f ashi on an d we llne ss, c re at i ng t he ult i m at e lu x u r y exp er ie nce . Addres s ing the main is s ue in which 90 % o f o u r ti me i s s p en t i n d o o r s, n atu re is inc or por ated to blend the interior s pace with the exterior. T h e co n ce p t “ magn i f y � i s a res p o n s e to the issue in which it highlights the elements of nature wh i l e al s o l o o k i n g i n to th e el emen ts o f fashion. T h rough the expos ure of thes e micro elements, th e go al o f b r i n gi n g to geth er f as h i o n an d nature is achieved. T his project is a prototy pe that s ets th e s tan d ard fo r th e M Mai s o n b r an d ac ross th e g l obe.
110
111