Willow Specimen Catalog

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Willow A Display Font by Josephine Tov

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Willow is a decorative

display font that combines different serif, sans-serif, and decorative elements into one typeface. The purpose for this font is to be used for branding with bold names, labels, or just titles. I created Willow originally to be used on packaging for beauty products since that is a field of work I would like to explore one day.

diagonal sans-serif features

Inspiration for this font came from my love for beauty brands’ packaging, specifically brands that market themselves as natural or sustainable. I love makeup and self care so I felt that designing a font that goes hand in hand with this was only fitting. With that being said, Willow is a very feminine, yet modern font that can be used for a varitety of different applications. It can be used on perfume bottles, shampoos and conditioners, soaps, face wash, etc.

It can even be used on posters and boxes.

Flirty but structured, Willow is very playful. It’s useful for headlines or short to medium length bodies of text. From the flowy ‘w’ to the curly ‘g’ to the twinkly ‘i’, Willow features delicate thins to contrast the heavy thicks. I designed a full uppercase, lowercase, and gradient colored specimen style.

half-serif ascenders star dots

Willow thins utilitzing negative space

free-flowing diagonals

open counters

g a

x A j g& G a B

Willow Uppercase

ABCDEFGHIJKLMN OPQRSTUVWXYZ THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG.

Willow Lowercase

abcdefghijklmn opqrstuvwxyz the quick brown fox jumps over the lazy dog.

Willow Numbers and Characters

1234567890.’ ‘‘ &

Willow Color

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890.’ ‘‘ & The quick brown fox jumps over the lazy dog.

Examples of Packaging Applications

Willow is being used on a set of shampoo and conditioner bottles. We see it in the color version as the title and subtitle font choice.

Willow is being used as a display font as a decal on the window of a storefront.

When the stars align...