Socialbakers, importante herramienta Social- Jose Zaldaña

New Socialbakers Analytics Advanced social media tracking, next gen reporting, and a UI tailored to your unique needs

We built the New Socialbakers Analytics to help you keep up with trends and thrive in the changing world of social media marketing. It features new capabilities to help you create a more meaningful analysis of your brands and your competition.

New capabilities 1 Multiplatform Dashboard

6 Facebook Insights Integration

2 Automated Reports

7 Content Newsfeed

3 Using Labels

8 Customizable Interface

4 Multicomparison

9 New Social Customer Care Metrics

5 Tracking Engagement

Smarter Social Marketing

10 Team and User Rights Management

www.socialbakers.com

1 Multiplatform Dashboard You’re marketing on several social networks at once, so you need an overview of how your overall social is growing compared to your competition across networks.

Track how customer care, engagement, and growth of audience evolves across the major social media platforms - for just your pages, your competition or selected labels.

New Socialbakers Analytics supports Facebook, Twitter, Youtube and, now, full Instagram Integration!

Cross-platform tracking and KPIs in one view Be inspired by top content See all platforms in a single report

Cross-platform tracking and KPIs reporting helps you scale content, activities, resources and budget across platforms effectively.

Smarter Social Marketing

www.socialbakers.com

2 Automated Reporting Reporting gets a big upgrade in new Socialbakers Analytics. Schedule reports to different stakeholders across the team - the brand manager, the CMO and the customer care team - as all have different objectives and KPIs.

You can now Set up automated reports to be sent on a regular basis to recipients of your choice.

Easily pull one-click exports from every section - Overview, Engagement, Content, Socially Devoted report, Multi-Platform report, Facebook Insights Report Export in Excel format Save reports to an archive

Automated, visually appealing, one-click reports save time and ensure all team-members globally and regionally, as well as agency representatives, are on the same page about strategy.

Smarter Social Marketing

www.socialbakers.com

3 Using Labels Labels have always been a great feature in Analytics, and now we’ve made them even better! You can group pages however you need to - e.g. by industry, product category, competitors, regions or just your own selection of important pages. Grouping using labels enables quick comparison across all the metrics against the pages that matter most to you.

In New Analytics Use the labeled view in the dashboard for comparing performance of labels.

Compare your page performance to labels in the 1-to-1 comparison and in the multicomparison; this allows you to analyze performance among larger samples of pages.

Label-to-Label Comparison in the Facebook Overview Dashboard - we can clearly see that although the Global Pages are dominating in the number of fans in comparison to their regional pages, the regional pages have a better absolute number of interactions and also interactions per 1000 Fans.

Using labels lets you pick up trends, see which of your pages need work, and deepens the comparison to a group-to-group level.

Smarter Social Marketing

www.socialbakers.com

4 Multicomparison

Number of Interactions

In addition to the usual 1:1 comparisons, the new Socialbakers Analytics features Multicomparisons, where you can compare up to 10 different pages, labels, and benchmarks against our full set of advanced metrics – simultaneously.

Key benefits Comparing has become a lot more flexible. Include labels and global benchmarks into the comparison for maximum insight.

Spot trends amongst larger samples of pages with the labels comparison Identify who does best or worst in all key areas (Fans, Content, Engagement, Socially Devoted Overview)

Track, benchmark and report your performance against the pages that matter most to you.

Smarter Social Marketing

www.socialbakers.com

5 Tracking engagement We’ve updated the way engagement is tracked per your feedback. The new engagement metrics provide more actionable insights which are easier to report.

There are 2 metrics to look at Total Number of Interactions With the decline of organic reach and the rise of post-boosting on Facebook, your

Likes + Comments + Shares

engagement might not come from people who’ve liked your Page. For this reason we suggest tracking and benchmarking engagement by total interactions.

Number of Interactions per 1000 Fans/Followers/Subscribers Use this metric to compare the engagement of particular posts and pages of different sizes in a fair way.

Number of Interactions = per 1000 Fans

on the date of the post

Number of Fans

x 1 000

on the date of the post

Looking at Total Interactions and Number of Interactions per 1000 Fans/Followers/Subscribers allows you to fairly evaluate the overall performance of a page and of particular posts to see what content works best.

Smarter Social Marketing

www.socialbakers.com

6 Facebook Insights Integration Now you can integrate Facebook Insights into your dashboard, which means you can see private metrics for all of the Pages you administer in one dashboard.

Be sure to integrate your private metrics – this will help you get a complete and deep understanding of your own social media performance.

Track reach and interactions,

the distribution of organic vs. paid impressions and reach,

negative feedback and unlikes and compare those aspects among your own pages in one dashboard.

You now have the unprecedented ability to see private metrics of all of the profiles you monitor alongside public ones.

Smarter Social Marketing

www.socialbakers.com

7 Content Newsfeed Figure out which content works best for your pages or your industry using the Content Newsfeed.

Application to strategy Be inspired by the best content within your competition, region or industry Track the best performing posts for particular post-types Track sharability for higher post reach Track how post interactions are evolving over time. Having an understanding of it means knowing whether and when to boost a post and tracking how the post performed after promoting it.

Understanding what content works for your brand and your competition lets you connect better with your audience which enables you to reach your larger marketing goals with the help of social.

Smarter Social Marketing

www.socialbakers.com

8 Customizable Interface Each platform-specific dashboard contains a list of all monitored Pages and an overview of KPIs for all Pages in one place. You can choose which metrics you want to display, and in which order. So you can create a tab set for engagement metrics, one for Socially Devoted metrics, one for private metrics and so on.

With the new Socialbakers Analytics, you can customize the Profiles Overview for each individual team member, so that the KPIs they see reflect their specific goals.

Smarter Social Marketing

www.socialbakers.com

9 New Social Customer Care Metrics Social customer service is the hottest new battleground on social media for brands – get ahead of your competition by using our new and improved Socially Devoted section and see how well and how fast you respond to your fans and followers. We are introducing two new visualizations: The Distribution of Question Response Time and Response Time vs Number of Questions.

Application to strategy Find out whether your competitors

Response Time vs. Number of Questions

Response Time For User Questions

13 h 20 min

are better at providing social customer care Find out where your team

10 h

6 h 40 min

excels, where there is room for improvement, and optimize

3 h 20 min

team performance 0 min 300

Create an automated report from just this section to be sent

400

Lufthansa

to your social customer care

American Airlines

team on a regular basis

All Pages Response Time for Questions

3 h 51 min

Smarter Social Marketing

500

600

Alitalita

700

800

Airlines Industry

900

1000

1100

1200

Southwest Airlines

Air France

All Pages Response Time for Post

4 h 43 min

www.socialbakers.com

10 Team and User Rights Management With the new user rights management section, making sure your team has the right permissions is literally as easy as ticking a couple of boxes. You can easily create different teams with specific members and assign them different profiles and permissions. You will also now be able to log into Socialbakers Analytics using an email/password login instead of Facebook connect.

Have full control of accounts that require access for multiple personnel with different roles.

Smarter Social Marketing

www.socialbakers.com

Don’t hesitate to get in touch with your account manager or visit our Help Center to find out more!