Self Directed.

Proposal Proforma Joshua Hayes Davidson [No.] 11024560

1

Joshua Hayes Davidson

Proposal Proforma Student’s Name: JOSHUA HAYES-DAVIDSON 11024560 Tutor: JEZ HATTOSH-NEMETH 2013/14

Proposal Proforma Joshua Hayes Davidson [No.] 11024560

5

Joshua Hayes Davidson

How can visual and graphic communication contribute to the transition from consumer culture to sustainable life styles and promote a sustainable agenda

Proposal Proforma Joshua Hayes Davidson [No.] 11024560

7

Joshua Hayes Davidson

Direction

Overall Nature and Direction of your work, What is your work about?

My work is going to address the current hot topic of sustainability in light of the enabling force that graphic design has to offer,

making the topic more transparent and accessible to a much wider audience.

The Solar System

An Atom

Proposal Proforma Joshua Hayes Davidson [No.] 11024560

9

Joshua Hayes Davidson

Process

Explain your process so far Currently I have been reading through academic research, papers and government documents which currently hold the legal parameters and show the

most in-depth insight into what the future holds in terms of energy prediction and how current powers intend on engaging with and the scale in which they will

do so within the issue of a growing global population and the threat this poses to the delicate ecosystem that all known life stems from on planet Earth.

"Astronomy leads us to a unique event, a universe which was created out of nothing, one with the very delicate balance needed to provide exactly the conditions required to permit life, and one which has an underlying plan."

Arno Penzias (Nobel prize in physics)

Proposal Proforma Joshua Hayes Davidson [No.] 11024560

11

Identify your area of graphic design, what is it about this area that most interests you?

I could not pigeon hole my ‘area of graphic design’ persay. I have specialised in type and print creating strong printed outcomes, however I would call this a strength but would not go as far as to say this is ‘my area’. Personally I believe that If I wish to be a communicator through the use of graphics I need to aspire to master all image making media.

Joshua Hayes Davidson

Identify

THE UNI VER

The universe hangs in a delec disrupting it could cause cata beings that depend upon it

E I RSE

cate balance, astrophy for the

Sagmeister & Walsh Victor Monserrate Imra Boom Erik Spiekermann Kate Moross Tomato Adrian Shaughnessy Ken Garland GraphicDesign& Milton Glaser Barber Osgerby London Strategy Unit Nick Couch Barnbrook Code Club

Proposal Proforma Joshua Hayes Davidson [No.] 11024560

15

Joshua Hayes Davidson

Influence

Who are the practitioners that admire/influence you? – how? why?

The practitioners that admire and influence me often engage with subject matter on an intellectual level.

This is not however

to say I discount anything not in the intellectually, I admire logic and practicality design that solves problems. Some of the designers/

agencies I have listed here are trailblazers and I have listed for innovation in design, others just clever thinking and ballsiness.

Proposal Proforma Joshua Hayes Davidson [No.] 11024560

17

Joshua Hayes Davidson

Relevance

How does the study you are proposing relate to your ambitions beyond graduation?

This topic is one that I believe holds great importance and that many chose to be ignorant about, un-helped by big business and the media this has become a murky topic under the current economic crash “it costs too much to be green�.

I strongly believe more should be done to educate and enable a population for the health of the planet. If any human being has the slightest feeling of responsibility to the world in which we live in

it is something to be publicised.

Destroying the planet is a grotesque industrial Victorian ideology, why are we enabling it to continue?

Proposal Proforma Joshua Hayes Davidson [No.] 11024560

19

Joshua Hayes Davidson