Graphic Design 2 Joshua Avenall Professor Jane Dorn
Competitor Audit
Three competitors of the Parker Pen Company include the A.T. Cross Company, Mont Blanc, and Pilot Pen. All three of their logos appear on this page, but from this point onward all three of them will be analyzed separately. The tag line for the A.T. Cross Company is “Inspired”. Mont Blanc’s tag line is “A story to tell” and Pilot Pens tag line is “Simply write”, or “Power to the Pen”.
Logos and Tag lines
Here are a few color swatches commonly used on the website for the A.T. Cross Company. It is also worth noting that most of their color pallet is used in gradients, as you will see in some pages up ahead. Online the A.T. Cross Company used Arial regular and bold along with helvetica light, but on packaging they use Arial and Myriad Pro. Arial Regular Arial Bold Helvetica Light
Color Pallet and Type System
Here are some pictures of their products and packaging. On the following pages you will find pictures of their website.
Touch Points
Web Site
Web Site
Web Site
Here are a few color swatches commonly used on the website for Mont Blanc. It is also worth noting that most of their color pallet is used in gradients, as you will see in some pages up ahead. Mont Blanc’s type system consists of only two typefaces. Futura Light (ALL CAPS) and Arial Regular. FUTURA LIGHT ALL CAPS Arial Regular
Color Pallet and Type System
Here are some pictures of their products and packaging. On the following pages you will find pictures of their website.
Touch Points
Web Site
Web Site
Web Site
Here are a few color swatches commonly used on Pilot Pen’s website. It is also worth noting that most of their color pallet is used in gradients, as you will see in some pages up ahead. There are three typefaces used by Pilot Pen. Two are Arial and Myriad Pro. The third is a proprietary typeface. Arial Regular Myriad Pro
Color Pallet and Type System
Here are some pictures of their products and packaging. On the following pages you will find pictures of their website.
Touch Points
Social Media
Web Site
Web Site
Web Site
Web Site