brandbook by Josias Ornelas
contents concept logo logo style manual applications
concept Based in the Color Run that now is famous all over the world, is time for IADE to have its own . Is an event to promote healthiness and happiness where everybody get covered in a cloud of color powder which colordip them from head to toe. There will be no timing, this run is purely about having fun.
logo
logo style manual
grid
minimun dimensions
protection space
color run logo in secondary versions: vertical
logo in secondary versions: when only the sYmbol is used
BAD75B RGB: 186, 215, 91 CMK: 31, 0, 0
ffc70b RGB: 255, 199, 11 CMK: 0, 22, 0
2c2d84 RGB: 44, 45, 132 CMK: 100, 100, 2
eb2624 RGB: 235, 38, 36 CMK: 1, 97, 0
chromatic references
b34499 RGB: 179, 68, 153 CMK: 30, 88, 0
36c3df RGB: 54, 195, 223 CMK: 65, 11, 0
monochrome version in positive: black
monochrome version in negative: white
logo applied in color backgrounds
logo applied in photography backgrounds
logo applied in photography backgrounds
GENERICA ABC EFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 1234567890 !“·$%&/()=?¿+*.:,;
CAVIAR DREAMS ABC EFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 1234567890 !“·$%&/()=?¿+*.:,; typography
applications
t-shirt for the race
participant’s identification
label for a bottle of water
sign to indicate the rute
magazine ad
poster for mupi
poster for mupi