Thesis Topic Research

The Effects of Atmospheric Elements on Customer Impression: The Case of Hotel Lobbies

This research paper explains a study that examines the overall impact that the elements of color, lighting, layout, style and furnishings have on hotel guest perceptions and impressions of a lobby. Data was collected using a scenario approach along with photographs of the lobby and structural equation modeling. During the study, the furnishing element was excluded from further analysis because it was found to not represent a unique dimension of atmospheric elements. Furnishings were found to overlap some degree with style since furniture is selected to go with the overall style or concept. The analysis of the four remaining elements proved that color is the most influential, then lighting and style. Layout was not as important as expected.

KEY TAKEAWAYS

- Color is one of the most effective tools to create a positive impression of the hotel lobby

Atmospheric Elements and Personality: Impact on Hotel Lobby Impressions

This study attempts to identify the underlying atmospheric elements of a Boutique hotel lobby that most influence a customer’s impression and perception of the hotel. The data was collected based on a scenario approach using photographs of Boutique hotel lobbies in Malaysia and Indonesia. The majority of respondents were 20-30 years old and visited hotels 1-2 times a year. The respondents were 45% Malaysian and 55% Indonesian and 73% of them were single. Overall, the lighting element was found to be the most important dimension and the style element was found to be the least important dimension.

KEY TAKEAWAYS

- Lighting is a very important factor in hotel lobby design according to people in Malaysia and Indonesia

THESIS TOPIC RESEARCH

The Relationship Between Ambient Lighting Color and Hotel Bar Customer Purchase Behavior and Satisfaction

This study aimed to examine the impact of ambient light color on consumer spending and perceptions in a hotel lobby bar. The study was conducted in two phases. The first phase included data collection on the number of drinks purchased and amount spent in each of four ambient light settings. The second phase of the study included customer feedback ratings regarding how consumers felt at the time of their purchases. The study relied on data drawn from a single hotel during four 30-day data collection periods for each of blue, green, yellow and red hotel bar lighting. The green group had the lowest overall customer satisfaction, highest stress level, and highest self-reported customer spending. The results that customer spend was strongly correlated with stress, and negatively correlated with overall customer satisfaction, requires additional thought and study. The study found that ambient light color significantly affected overall consumer satisfaction.

KEY TAKEAWAYS

- Not only do light levels need to be considered, the color of lighting also relates to overall customer satisfaction in public spaces as well

Relation Between Preferences of Luminous Environments and Situations Experienced by Users. A Hotel Case Study

This study measures the relationship between the activity experienced in a hotel room and the user’s preferences regarding a luminous environment. A real hotel room was altered for this project and 177 recruited customers in a hotel expressed their preference among 4 lighting conditions in 3 different activities undertaken. In the situation of leisure, people preferred a subdued atmosphere. In comparison to when the user is working or looking at themselves in the mirror, the user expressed a preference for brighter lighting that still provided visual comfort.