The Effects of Atmospheric Elements on Customer Impression: The Case of Hotel Lobbies This research paper explains a study that examines the overall impact that the elements of color, lighting, layout, style and furnishings have on hotel guest perceptions and impressions of a lobby. Data was collected using a scenario approach along with photographs of the lobby and structural equation modeling. During the study, the furnishing element was excluded from further analysis because it was found to not represent a unique dimension of atmospheric elements. Furnishings were found to overlap some degree with style since furniture is selected to go with the overall style or concept. The analysis of the four remaining elements proved that color is the most influential, then lighting and style. Layout was not as important as expected.
KEY TAKEAWAYS - Color is one of the most effective tools to create a positive impression of the hotel lobby
Atmospheric Elements and Personality: Impact on Hotel Lobby Impressions This study attempts to identify the underlying atmospheric elements of a Boutique hotel lobby that most influence a customer’s impression and perception of the hotel. The data was collected based on a scenario approach using photographs of Boutique hotel lobbies in Malaysia and Indonesia. The majority of respondents were 20-30 years old and visited hotels 1-2 times a year. The respondents were 45% Malaysian and 55% Indonesian and 73% of them were single. Overall, the lighting element was found to be the most important dimension and the style element was found to be the least important dimension.
KEY TAKEAWAYS - Lighting is a very important factor in hotel lobby design according to people in Malaysia and Indonesia 40
