blend Spring
2012 // Volume 6 // Issue 2 // Ball State Produced
PAGE 19
just my
type
blend
welcome l brian hayes By no means would I consider myself a sports fanatic. I enjoy sports and have watched my fair share of high school, college and professional games over the years, but that has even dwindled to near nothing since I have three young girls at home. My magenta-saturated life is more about playing with baby dolls, stuffed animals and watching Barney these days than anything else.
Spring 2012 Volume 6 Issue 2 Blend Magazine c/o Department of Journalism Ball State University Muncie, IN 47306 SES DIRECTOR Brian Hayes EDITOR Megan McNames EDITOR AT LARGE Tom Gayda BUSINESS MANAGER Megan McNames CONTRIBUTORS Logan Aimone Carolyn Brown Kim Green Tom Gayda OFFICE STAFF Anna Kaiser
Brian Hayes is the director of Secondary Education at Ball State University. He is a former adviser of student publications at Lawrence North High School in Indianapolis. Hayes has worked professionally for several newspapers.
Designers Chelsea Kardokus Jennifer Prandato Blend Magazine is published by the Secondary Education Services office at Ball State University. Call 765-285-8900 for advertising information. You can always e-mail the staff at blend.mag@gmail.com. FOR NSPA Logan Aimone executive director
Kathy Huting contest/critique coordinator Marc Wood communications director
Tahera Mamdani accountant FIRST AMENDMENT Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.
The only constant sports-related thread in my life, however, is that I have been a Colts fan since the franchise moved to Indianapolis in 1984. I’ve watched the team struggle to win games for years before they made the best draft decision in franchise history when they selected Peyton Manning with the No. 1 overall pick in 1998 (yes, I had to double-checked those stats on Wikipedia). For the most part, the team has enjoyed several years of NFL success since then — even winning the Super Bowl in 2006. But all of that changed in one lowly season. The team went from being at the top of the league to the bottom in the blink of an eye, and Colts owner Jim Irsay started making sweeping changes to the team in the offseason. And all of that got me thinking
Emily Griesser member services director
Suzanne Taber administrative assistant
I have friends who are able to recite all the stats of prominent college and professional athletes and teams, and sometimes I’m envious of their never-ending sports knowledge. But at the same time, I don’t have any interest to retain all those statistics. Besides, for all I know my friends are probably making up half of the information they claim to know anyhow — and I’d never be the wiser.
about how important mobile media is in our society. With every decision (a.k.a. firings) the Colts made, I didn’t hear about them through the traditional media that I once (and still do) rely on for information. I didn’t hear about them by reading the newspaper, watching a television newscast or listening to the radio. I didn’t even hear about them reading an online news source. I first heard about them (ALL of them … including the unfathomable release of Peyton Manning) through notification alerts on my iPhone coming from various local and national media outlets. Those alerts allowed me to quickly select the story and read the latest updates. The wonderful thing is, that information reached me instantaneously as I sat in meetings, walked across campus, ate lunch in the food court and even while I wrote this story. The work journalists are doing is more critical than ever because we can, and do, put out information people want and need to know as quickly as it happens — and they read it. My interest in what was happening with the Colts (basically the last manly interest I have in life) is just an example of how important mobile media technology is in our society. Student media publications that utilize these kinds of tools for alerting people about important news and events can have the same impact on their high school audience as the professional media had on me — even if the news can’t bring Peyton back to the Colts.
table l of contents 4 ask kim
8 camera gear
25 check out this newsroom
5 nspa
12 publications branding
28 summer planning
6 q&a: administration
19 typography
30 nspa awards
Check us out online at blendmagazine.org
ask l kim
Media students gain edge A senior marking off the days until graduation … a freshman deciding to which staff you will devote your high school career … a junior or sophomore trying to move into a leadership position … this edition of “Ask Kim” is for YOU!
Kim Green directs the student publications at Columbus (Ind.) North High School. A 2006 Dow Jones Newspaper Fund Distinguished Adviser of the Year and 2011 JEA Yearbook Adviser of the Year, the publications Green’s students create are consistent award winners.
Hey, Kim! I’m having a hard time convincing my parents, my guidance counselor and even my friends that I want to stay in journalism in high school even though I don’t plan a career in it. They all think it’s a goof-off class that won’t help me in college or beyond. How do I explain the benefits of involvement? Help! – Terrence W. Great question, Terrence! And my answer doesn’t even have to include the overwhelming support via research conducted by Jack Dvorak, Larry Lain and Tom Dickson in “Journalism Kids Do Better: What Research Tells Us About High School Journalism” (1994). Their work conclusively supports the premise that kids like you involved in media programs in high school do better in college than students who aren’t involved. Look it up! But if you need more than that, here are some points from this long-term adviser’s experience gleaned from a little end-of-high school activity. It’s called “Senior Sages,” and it’s a questionnaire asking our soon-to-be graduates to share what being involved in journalism has taught them. We use their responses to help recruit our next crop of journalists. Here are the top five responses: n Everyone has a story, and everyone’s story matters. Through involvement in journalism, you have the unique opportunity to become a voice for the voiceless. You truly make a difference in the lives of so many students. Seniors always note that they got to meet so many kids they would never have met in their typical academic classes, and in more instances than not, the student journalists recog-
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nize that they have become better people because of this. I tell my beginning journalism classes and my staffs every year, that no matter what careers they choose, understanding the principle that everyone has a story and those stories matter will make them much better at what they do. n Time management skills are honed through involvement in journalism. Unlike other classes in which you can give an excuse and get an extension, journalism requires adherence to deadlines. We don’t miss them — EVER. Staff members are expected to call in and touch base with editors when they are home sick, and if they are on deadline, they email their work. No other class in high school demands that level of responsibility. Plus, being able to balance a full course load, after-school activities and journalism class or media staff makes for some of the best preparation for a college course load you can have. n “I leave here knowing I can talk to anyone about anything!” wrote a 2007 grad who happened to be the shyest, quietest journalism student I have ever taught. Interviewing authority figures, experts, college professors, law enforcement, military, parents and peers gives student journalists valuable “face time.” You learn to speak professionally on the phone, you learn to shake hands and make eye contact, you learn how to word questions to get solid responses. You learn to sell, making cold calls and followup calls, impressing business folks with your business demeanor. And that ’07 grad ended up with an international banking degree, which landed her a job in Egypt. n Teamwork! Teamwork! Teamwork! Every “Senior Sage” questionnaire I’ve read acknowledged a positive shift in attitude about working with others through journalism. And nearly every response references the “True Colors” per-
sonality quiz beginning journalism classes and media staffs take at the start of every year. Awareness of your own personality and how it presents itself to others — leaders and fellow staff members — makes for a better collaborative work environment. How you lead and how you follow and your understanding of how other personality types lead and follow equips you to work as a unit. Communication is enhanced, and drama is eliminated. There is no better life or work skill than working well with others in a collaborative environment. (For a PDF of the True Colors personality quiz we use, email me at greenk@bcsc.k12.in.us) n Problem-solving — “thinking on your feet” — is put to the test in high school journalism every day. With it come perseverance and persistence. My former students mentioned these as being intertwined. Seniors wrote they became more open to taking calculated risks and stepping outside their comfort zones because what they thought would happen didn’t or the person they thought would give a great interview declined to participate. Add to these, the responsibility of practicing ethical journalism, the close relationships with fellow staff members, the improvement in writing, the understanding of the printing process, the joy of finding something you love, the firsthand lesson in civics in a democracy — to name a few — and involvement in high school journalism is pretty impressive. I would add one more important aspect: the courage it takes to put your work out there for the world to see. Student journalists are the bravest people I know. And you are some of the most important people I’ve ever met in my life. You are the storytellers and the memory keepers — the very first drafters of history. Keep fighting the good fight! Stay involved in high school media.
nspa l logan aimone
Find passion, blaze a new trail
Logan Aimone is the executive director of the National Scholastic Press Association.
In January, I came across a remembrance in The New York Times of a pioneering photographer who had died recently. I read with interest about Louise Serpa and how she came to love both photography and rodeo. She was a pioneer in both. I grew up in a rodeo town, and one of my mentors in college was a rodeo photographer, so I have always had an interest in this area. Growing up, I knew a lot of people who were tough and classy like Serpa.
research and gather information, or more platforms on which to tell a story. In short, there’s a wide-open frontier ready to be explored.
Though I have never been an arena photographer, it is easy to see how it can be both exhilarating and exceptionally dangerous. Other sports photographers may contend with thrown bats or a stumbling running back, but in Serpa’s profession, she had to keep shooting while avoiding bulls, broncs or bucked-off cowboys.
These aren’t new concepts. They’ve been shared by teachers, graduation speakers and parents for generations. What is new is that there are ways to start doing this in your student media right now. Pursue an ambitious story that needs telling, and show it to your readers. Experiment with new online tools like Tumblr or Storify. Dip your toes in the pond of a new area of digital media, and you’ll discover the water’s not so bad.
While reading the article, it occurred to me that Serpa was a true trailblazer — the lone woman in a field where men dominated, and she didn’t let that stop her. Serpa become famous — at least in the rodeo world — because she had a passion for arena photography and because she was good at it. So I wondered whether there are any trails left to be blazed today. For students working in media today, the answer is apparent. There has never been a more exciting time to be working in media. There have never been more tools for creating, more methods to
The take-aways from the article about Serpa are simple: Motivation, ingenuity, passion and willingness to work hard will get you what you want in life. Be open to exploration. Be curious. Seek solutions. And find a passion.
Just like Louise Serpa, you might have to dodge some obstacles. You might be the only person like you in a world of people who are different. But, don’t let that stop you. Breathe in the exhilaration. Blend your interests with your assignments. Blaze a new trail. Find the article at: http://lens.blogs.nytimes.com/2012/01/12/ sweetheart-of-the-rodeo/
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1937-2012 Join us for The Long Weekend summer camp June 15-17! The Long Weekend at The University of Alabama is for middle and high school students interested in newspapers, photography, newsmagazines, yearbooks, literary magazines, broadcast programs and digital media. Explore your interest in scholastic media, enjoy a taste of college life and and have fun! Register at aspa.ua.edu Sponsored by the University of Alabama Department of Journalism
q & a l evans bryant branigan III
A principal’s perspective superintendent that publications goes away, then that’s what happens. We’re very fortunate to be in a progressive city that endorses, supports and encourages student journalism. What responsibilities does a student journalist have to fulfill to balance and keep that support? I think they need to go for the truth, whatever that truth may be. Not opinion — this shouldn’t be a slam paper. That’s when you’ll see the administration kick in, because it can violate our district values. If you’re not out there showing respect or honesty, that’s not journalism.
Evans Bryant Branigan III is the principal of North Central High School in Indianapolis. Q&A by Jonathan McBride. McBride is a co-editor-inchief for the North Central High School publications staff.
How should high school journalists approach administration for an interview, advice, or help? The answer is going to sound sarcastic, but ask. I mean that’s it, all you have to do is ask. How can high school publications staff build a relationship of mutual trust with administration? That’s a tougher question, in the sense that there is no universal answer. That’s going to be dependent upon the community — what’s the past history of student journalists and school administrators. If there’s an expectation of prior review from the community, then that’s what should be done. In a Washington Township-type place, there is an expectation for accuracy, for balance and accessibility. A lot of it is dependent upon the community and what they expect. How can a student journalist or publication’s director damage that relationship? It’s almost like being a politician for the publications director. If they upset the community, don’t inform or enlighten, but turn the community against them, expectations will change. It’s a delicate balance. Student journalists can claim First Amendment rights and say they’re doing their job. But publications directors, they’re employees. We’re not close to this, but I have seen some schools get rid of publications. It’s an administrator’s job to control course offerings. If the community turns against it, I’ll defend it, but if I get a directive from the
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Ours is supposed to be journalistic credibility. It’s the role of the reporter to carry that responsibility. If they neglect that responsibility, then it is the role of the student editor to ensure that unfair opinions don’t get in. The role and goal should be to get out actual, factual information in a timely manner — information relative to 14 to 18 year olds. Not to be TMZ. If you’re in the process of trying to get to the bottom of something and you find out, for example, that the administration is arbitrarily allocating money to certain groups that we like or don’t like, then that needs to be exposed. The administration may be embarrassed. They may be mad. If you’re in the wrong, it needs to be right. How can a publications staff handle reporting about something that is true but the community may not like? It’s the truth, if there’s an audience for it and that’s what your readers want to read, then great. Don’t get me wrong, it’s the administration’s job to protect kids. I have to be conscious of that fact — my protection goes beyond the physical. And sometimes a student journalist is just that, a student. They don’t think about the repercussions of what they are writing, and it’s the administration’s job to protect a student there. It’s a delicate balance. Here at North Central, the publications have almost absolute freedom. How do you feel about not having any sort of prior review? I don’t really want prior review. I’ve not had cause to use prior review. The freedoms that publications has are the freedoms that we allow them. Even though the culture is that they can do what they want, if the administration says to the contrary, which they won’t, then that’s what happens.
But why would we want that responsibility? Then we become the editors, then we become responsible parties and say what can and can’t come out. Does that stifle the ability of the writer to develop? Does that stifle the creativity of a student journalist? Does it stifle the truth? In most cases, yes. Most of the time when I’ve seen prior review, it’s because they were trying to stifle information from coming out. It’s all about what the community wants. Our community wants students to have these opportunities. Currently, there is no reason for us to need prior review.
No, but when I say student journalists I’m not talking yearbook, because that’s different. A yearbook is someone’s long-lasting memory of the school. It’s supposed to be a celebration. I don’t need a picture of a dead body in there unless it’s for Halloween. But in regards to print journalists, and media like that I really can’t think of anything. Crime happens, especially in a large school like ours. If someone commits a crime, then it needs to be reported, because there will be all sorts of rumors. I only ask that there is accurate information. Go with what you know to be real.
What about expansion to new media?
We’ve had adults in this building make poor choices, that’s news. If there’s a teacher that’s arrested, something like they’re shoplifting at JC Penney, that’s news. If a teacher gets pulled over for a DUI, that’s news. It’s going to be painful, it’s going to hurt, but it’s real.
The only thing we look at is that our publications staff has expanded to our morning announcements, which the administration controls. The precedence has been set where all videos are pre-approved before they go onto the air. There was one incident where there was inequity in coverage. The media covered the boys’ basketball team for a normal game, but didn’t mention the girls’ team winning sectionals. In that instance, I think the administration was right to get involved and not allow that video to air. Have you ever had any problems with student journalists regarding mistakes? How have you dealt with those? We used to have a very large social organization here and there was an article published on them and their lavish life style in regards to their parties, alcohol and sex that was taking place. And this was the who’swho of North Central in regards to families and social standing. And it was very damning. There were no names, but the reporter had been to the parties, seen the alcohol, seen the parents that were there when the alcohol was distributed. But this was, at that time, a major organization. I was in Washington, D.C. at a conference and my phone started blowing up. Parents see student journalists simply as students, but we give them freedom as reporters and they need to answer these questions. I send the parents to the adviser, who sends them to the reporters. You better have your facts right. It’s their problem to deal with, I didn’t write it. You can’t hide behind the First Amendment on one hand, and then administration on the other. Administration will say we give them journalistic integrity to do these things, but it is the responsibility of the author, the editor and the director of that program. It’s their responsibility. Controversy happens, but when it’s gross negligence, that can’t happen. Are there any topics a student journalist should ignore and not cover?
Student journalists shouldn’t be expected to be all ‘happy-happy-joy-joy.’ They need to cover everything that happens in a school. There are ugly sides to a school. We’ve had reports about how many suspensions and expulsions there have been and what’s the ethnicity of those suspended. There were allegations that African Americans were being suspended more than another ethnic group. They were 100 percent right. Did the administration at that point need to take a look at what was going on? Oh yeah. There were some mad administrators, but that is okay.
“Student journal-
ists shouldn’t be expected to be all ‘happy-happy joy-joy.’ They need to cover everything that happens in a school. There are ugly sides to a school. “
When you started teaching, did you see yourself as a principal? I saw myself moving into administration. As you move up the administrative ladder, you see yourself doing different things and asking yourself different questions about what you want to do, and the answers change. For awhile, I lost focus on becoming an administrator because I really loved coaching. I coached track and football. For awhile there, I was just enjoying teaching, enjoying coaching, but then I got back on track. What has changed since you became principal? The higher in administration you get, the less contact you have with students. I knew kids a lot better when I was a teacher-coach. I don’t want to lose that contact with students. What are you most proud of? The things I am most proud of are the two college degrees I earned. In my family, neither of my parents went to college. We were originally from a small place in Mississippi, where college was optional. By optional I mean your options were ‘no’ and ‘heck no.’ But that didn’t stop them from putting in hard work and raising three college graduates.
Interested in reading more? Visit blendmagazine. org to read the full interview!
Spring 2012 | Blend Magazine | 7
pick
the right hen it comes to choosing photography W gear for your staff, the options can seem overwhelming. Digital SLR (short for Single-Lens
Reflex) cameras offer a unique kind of versatility, but taking advantage of their capabilities requires a lot of specialized knowledge. Point and shoots, on the other hand, can be quite easy to use, but can sometimes feel limiting. The delay between pressing the shutter button and taking an image can be downright frustrating. So what’s the best for you? It really depends on what kind of photography you and your students are engaging in. Do you need to be able to shoot in low-light situations? Can you get close to your subjects? Are you trying to capture action? The answers to these questions can help you decide whether you want to spend a lot on a DSLR or enjoy the lower prices of a point and shoot. You may find that in the end, a combination of DSLR and point and shoot cameras will satisfy your staff’s needs. By Megan McNames
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DSLR/ POINT & SHOOT
gear LENSES LESS LIGHT
f/8
MORE LIGHT
f/4
When selecting a camera, you’re also selecting a lens. With DSLRs you can change lenses, but with point and shoots you get just one. In determining what kind of lens you need for either type of camera, you’ll need to determine how close you can get to your subject, and choose a lens with an appropriate focal length. A lens with a focal length of 21mm or less is considered wide angle and is great for landscapes. Lenses with focal lengths between 35 and 70mm are great for photographing people when you can get pretty close. To shoot
f/1.4
sporting events you’ll need at least a 135mm lens in order to zoom in on the action. Most new digital SLRS can be purchased with a 35-70mm lens included. Point and shoot lenses vary quite a bit. You’ll also need to consider the lighting conditions you’ll be shooting in. Lenses with lower apertures let more light into the camera, allowing you to shoot more easily in low-light situations. If you need to shoot a theater production, for example, look for a lens that lets in more light. Spring 2012 | Blend Magazine | 9
YOUR CHOICES, EXPLAINED Having a DSLR with changeable lenses available is a great way for students to learn about apertures, shutter speeds and lens focal lengths. The ability to change lenses also makes a DSLR versatile and appropriate for a variety of shooting situations.
The price tag of a new DSLR can run between $450 and $1,000, so your school may only be able to afford one or two (if any!). Students will have to take turns sharing and you’ll need a checkout policy.
DSLR shutters can last about 50,000 clicks, or about 250 clicks per week during the school year for five years. Some last longer and some less.
Additionally, each brand of DSLR has its own compatible lenses. So once you buy a DSLR body, you commit to only buying that brand of lens (or a third-party manufacturer’s lenses, like Sigma or Tamron).
Many DSLRs now come with high-quality, HD video, so DSLRs can be used by both the publication and broadcast staffs.
Damage from water or dropping the camera isn’t usually covered by the camera’s warranty.
PROS
CONS
DIGITAL SLRS
IS IT RIGHT FOR YOU? IMAGE
SPEED
LOW LIGHT
What kind of image quality do you need? When DSLRs first hit the consumer market, they shot at about 6.1 megapixels, meaning you could print a photo from the camera about the size of a broadsheet newspaper page without losing quality. Many DSLRs now shoot at 12-16 megapixels. If you are shooting for the web, you may not need such a high quality image, although you can change the camera’s settings to shoot lower quality.
If your staff is shooting a lot of sporting events, a DSLR will help students capture the action. Many DSLRs available on the market currently can shoot between 3 and 10 frames per second. Students shooting multiple frames per second will walk away from a sporting event having had more opportunities to catch the action.
If you are shooting in low-light situations, such as a poorly-lit football game or during a school play, a DSLR with a high-quality, low aperture lens will make your job easier. Digital SLRs also allow you to change the ISO, or sensitivity of the digital sensor to light. When looking at a DSLR, make sure you can change the ISO easily – you might also want a DSLR where the ISO is displayed clearly so that students don’t forget to reset it after another student has used it.
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The vast majority of point and shoots have a zoom lens, but you’ll want to be careful that the lens actually has an optical zoom. Lenses with a digital zoom don’t actually zoom in on a subject. Instead, they zoom in on or ‘blow up’ and image, which can lead to reduced image quality. This kind of reduction in quality may be most apparent in low-light situations, such as a theater production.
Some point and shoots have zoom lenses that start at 24 mm, which is great for photographing in tight spaces like a locker room or on a bus. These same lenses often can zoom in to 100mm, which may be OK for a football game depending on where the photographer stands. You also will want a lens with a low aperture. f/2 is great for low-light but usually found on more expensive point and shoots.
Many point and shoots feature Image Stabilization, which can aid in photographing in low-light situations. Choosing a point and shoot with a low aperture and a good flash also can help. Some camera manufactures are now selling mirrorless cameras that are like a combination of DSLR and point and shoot. The Sony NEX system, for example, has changeable lenses for handling low light.
ZOOM
LENS
LOW LIGHT
IS IT RIGHT FOR YOU?
POINT & SHOOTS
PROS
CONS
Because they are about half the price of a DSLR body, your staff may be able to purchase more point and shoots than DSLRs, which gives more students the ability to take photographs. For shooting in well or moderately-lit locations such as outdoors or in a room with a lot of windows, point and shoots can have surprisingly good image qualities.
Since they don’t have true shutters, many point and shoots have a delay between pressing the shutter button and the photo actually being recorded. Because of the delay, catching action shots can be a lot harder. Point and shoots generally aren’t as fast as DSLRs, meaning students can’t take multiple photos per second like they can with DSLRs. Students using point and shoots might miss out on some action during sporting events.
A lot of point and shoots also have video or audio capabilities, so point and shoots can be used as digital recorders during interviews as well as for photography.
The lens on your point and shoot is there to stay. If it’s not a great lens for low-lighting situations or doesn’t zoom well, you can’t do anything about it.
PROTECT YOUR GEAR Have students sign an equipment checkout contract acknowledging their responsibility for staff gear. Download a sample contract at:
www.studentpress.org/nspa/pdf/wheel_equipcheckout.pdf Spring 2012 | Blend Magazine | 11
BRANDING
YOUR
PUBLICATIONS
Turn your publication staffs into a cohesive brand online, in print and through social media
I
t must have been back in about 2004 when we started working through what was being called convergence journalism. The newspaper and magazine I advised would collaborate with the radio/TV program at our adjacent career center to share resources and talent. At that time we debuted a website and gave students the opportunity to do things they hadn’t before. By Tom Gayda/Adviser North Central Publications/Indianapolis, Ind.
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THe logo
The convergence term has come and gone, however some of the concepts remain. Now it is important to teach every student journalist a vast skill set, as one never knows what tomorrow holds in this profession. Eight years after we shared photos with our neighbor program, students are now converged — they do it all. What does this have to do with branding? Well, everything. Around the time we initially converged, the newspaper staff debuted a new nameplate that featured an old-school paperboy. On each page’s folio, the paperboy was designed to reflect the content of that page. His versatility led him to become the face of North Central Publications.
NOTEBOOK
I leave most if not all major decisions to the various staffs to make. But I took ownership of making a new all-encompassing logo several summers ago. Before we get to that, time to go back to telling stories. Even before we converged with the career center, the staffs I
advised converged by force. The first couple of years I advised there would be minor spats here and there over passes for special events. Would the newspaper or yearbook get to go? Students wouldn’t share, and when two particularly loud kids started to go at it I decided that enough was enough. From that day forward, we adopted a system where newspaper, yearbook and magazine students would share their resources as one big, happy family. Since then, most references to something I advised was done as “North Central Publications,” not by the individual publication name. And while others have adopted the term “media” nowadays to better reflect their web and broadcast arms, we think it is important to honor our history and keep our name the same. Now back to the logo creation. Being summer, the NBA and MLB logo was prominent. I began to notice how several different
continued next page
THANK YOU CARD
Spring 2012 | Blend Magazine | 13
organizations used that same basic logo, and that’s when inspiration hit me hard. I took that paperboy, put him over a rounded-cornered box and split the box into two colors: red and black (school colors) after the paperboy was made white. I was pleased with my work and sent it off to the upcoming editors to give their stamp of approval. They did, and since, that logo has been used on everything from thank you cards to reporter’s notebooks to shirts and banners.
“
Of course, there was a bigger reason to put everything under one banner at my school. One strong, unified look makes us familiar to people. Nameplates and themes change every year, but the identity of North Central Publications is a constant. The staff has a sense of family, as every new member of Publications gets a complimentary shirt with the logo. The sum of the parts is greater than the individual and the unity and tradition the branding provides demonstrates that.
One of the biggest mistakes I see staffs making in branding their publications is using a different name for each of their social media brands. It’s hard to BE a publication on a user’s favorite social media site if the publication’s Website is OurSchool.org, the Twitter account is @OurGreatSchool, the Facebook page is OurReallyGreatSchool, and the YouTube channel is OurSchoolNYC.
“
Of course, when there are other schools that share the same name — and hundreds more that share a mascot — it’s hard to scoop up identical names, but it’s not impossible. Mashable has a list of seven great sites that will check name availability on multiple social media sites at the same time. That’s my 2 cents.
Tracy Anne Sena Computer Science Chair “The Broadview” Adviser Convent of the Sacred Heart HS
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GETTING STARTED Creating a consistent brand helps your audience readily identify with your publication. While newspaper nameplates, yearbook themes and broadcast TV logos change every year, a brand is that consistent design element, logo or icon that everyone at your school can identify with your student publications. It can be a brand that encompasses all student media platforms or just one. Items to consider branding include:
Staff manual Publication letterhead Business cards Advertising contracts Fax cover sheets School And Publication websites Social media Email signatures Surveys Publication marketing materials Publication hoodies and t-shirts Reporters notebooks
s
FreedomPres Dear Mr. Hayes,
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Spring 2012 | Blend Magazine | 15
NANCY KUEI YEARBOOK ADVISER
SHE DOESN’T LOOK LIKE A LADY WITH 129 KIDS. With deadlines approaching and so many students counting on her, you might think high school teacher and yearbook adviser Nancy Kuei would look a bit more tense. Fortunately, with her Herff Jones representative by her side, Nancy has it all under control. By working hard to identify and solve her challenges, we help Nancy rise above the day-to-day stress so she can focus on her students. Our experienced representatives understand the small things that make each yearbook special. We get to know the school’s unique culture and share a genuine concern for the students. Then we manage the details, deliver advice and do whatever it takes to make the yearbook unforgettable for the students, the faculty…and for Nancy, too. DOWNLOAD OUR FREE WHITEPAPER ON THE VALUE OF STUDENT JOURNALISM AT HERFFJONES.COM/JOURNALISMWP
herffjones.com/journalismwp
© 2012 Herff Jones, Inc.
BALL STATE UNIVERSITY
EDUCATION REDEFINED
Emerging Media Journalism Classes Open to teachers and students Learn to produce multimedia journalism using real-world techniques and software.
n Courses in multimedia include:
video, audio, still photography, design n Credit or non-credit options n Self-paced, online classes n Award-winning faculty n Guest presenters from The New
York Times n See website for details on
admission
www.bsu.edu/nytimes
9 1
3
4
2
6 5
7
8
10
1. cross stroke: a horizontal stroke that intersects the stem of a lowercase ‘t’ or ‘f’. // 2. descender: the part of the letter that extends under the baseline. // 3. bowl: the closed, rounded part of a letter. // 4. axis: an imaginary line drawn from the top to the bottom of a glyph. // 5. arc of stem: a curved stroke that is continuous with a straight stem. 6. teardrop terminal: the teardropped ends of strokes in letters of some typefaces. // 7. spur: a small projection off a main stroke. // 8. counter: the open space in a fully or partially closed area within a letter. // 9. ascender: the part of a letter that extends about the x-height. // 10. arm: a horizontal sloping stroke that does not connect to a stroke or stem on one or both ends. Design by Chelsea Kardokus // Words by Megan McNames
THE BREAKDOWN
type. W
e see it everyday, we use it everyday. But how much do you really know about it?
The typefaces you choose for your publication not only facilitate reading comprehension, but also set a tone or mood for your publication. Using a lot of bold, capital type can feel like shouting, just as using a lot of small, serif typefaces smushed close together can make a design look frumpy, congested an unappealing. To make matters worse, thousands of free, novelty typefaces – the majority of which are difficult to read – are available everywhere! As journalists, our job doesn’t end once a story is written. We need to present that story visually in a format that is easy to read and conveys an appropriate tone.
20 | Blend Magazine | Spring 2012
Use this handy guide on type to understand what kinds of typefaces are appropriate for your publication and audience, as well as how to use different typefaces for different kinds of text. You’ll also learn how to use hierarchy to guide readers through a story from the headline to the end of the article. Your publication staff should already have a style guide — a written set of design rules — stating what kind of typefaces designers should use and when. Style guides with rules for type help make your publication look consistent and cohesive across pages. If your publication doesn’t have a style guide, consider using this guide to make one for next year. If your staff already has a style guide for type choices, consider updating it!
THE RACES
Typefaces are separated into six categories, called races. Each race has its own, unique look and feel.
bold serifs, they are easily read from far away. They are not generally used for body copy.
Typefaces in the serif race feature little flourishes on the end of letters called serifs. Serifs aid in typeface readability and for a long time, serif typefaces were considered the only race appropriate for body copy. Serif typefaces have a traditional look and feel.
Script typefaces mimic handwriting. Each letter connects to the next letter as in cursive handwriting. Script typefaces are considered more decorative and therefore are not appropriate for body copy.
Sans serif typefaces are typefaces that lack serifs. These typefaces tend to look less humanistic than serif typefaces and to look more modern. Sans serifs can be used for body copy. Square serif typefaces are typefaces that have serifs, but the serifs are large and slab-like. These typefaces were often used at the turn of the century in advertisements. Because of their big,
Blackletter typefaces mimic calligraphy. They present an old, traditional look and feel and are often used on newspaper flags. Novelty typefaces are any typefaces that are decorative and do not fit into one of the other five races. Studies have shown that novelty typefaces are not only hard to read, but diminish reading comprehension. Novelty typefaces should therefore be avoided.
Spring 2012 | Blend Magazine | 21
THE HIERARCHY When desiging a newspaper or yearbook page, you want to help the reader understand what the page is about prior to their reading every single word on it. To facilitate understanding, you should create hierarchy. That means creating a big, bold headline that tells readers what the story is about. That big, bold headline is called display type. You should choose one or two display typefaces and use them throughout your publication. You can draw attention to display type by making it bold, all capitals or both.
You probably can’t fit all of the necessary information about a story into a headline. Therefore, you should choose a typeface for sub heads. Sub heads are smaller than display type and usually are placed right under the display type. You may choose to make your sub head type the same typeface as your display type, but less bold. You can use a thinner weight of the same typeface.
Body copy Iminvelis quatasi rem lam asperferunt repero vendit eos et, te od etus et alitaquae quam imi, sunt expellab ipsuntiasped experibus aut estiberia volore volorum haritisime nempor acerfernat ullut ilis atquae eturi nonsequ Body copy Beribear uptate molut volorro dolut volupta epratem porrundam quo volendigenda con et derspidunt que endande et velit quaest, quam, ut vendusae lautate prorerae nissinveles nonet re, non nonet, to qui blaceaquae. Harum aspellabo. Nem Body copy Pudipsus, sit volorio nsequam fugitium faceat voluptatur, occullam accabor erferum liquos dolecae occus, et quas expliquatium reprero rerioreicimo et lam alias voluptatus raecus. Otaecte molorep rorehen imperrum faceaqui rae volor rem alit
22 | Blend Magazine | Spring 2012
Your actual article is placed on the page under the display type and sub head. Only serifs and sans serifs are appropriate for body copy. Novelty, script and square serif typefaces are too hard to read as body copy and can turn readers away and diminish reading comprehension. Body copy is generally from 9 to 11 points in size, depending on the typeface you are using. One strategy for creating a good design is to use a typeface from one race as your display and sub head typeface and choose another typeface from another race for your body copy.
THE SPACING
Ker ning good
too tight
too loose
We love to track good
too loose
too loose too tight good
too tight
We need kerning, tracking and leading to make our typography perfect
Kerning is the space between letter pairs in a word. If you are using InDesign, the program usually does a pretty good job of keeping the space between letters nice and even. You don’t want any gaps between letters, which may confuse readers. Try kerning letters for yourself online at type.method.ac. Tracking is the spacing between words in a line of type. In InDesign, tracking is set by default at 0. You can create a little more or less room between letters if you need help fitting a paragraph on a page. Don’t track more than about plus or minus
10 points in InDesign or your words will be too close together to read properly. The space between lines of type is called leading. It is named after the thin strips of lead that used to separate lines of type in the moveable type printing process. Leading should be one to two points larger than the body copy. If you are using 10 point body copy, for example, the leading should be 11 or 12 points. InDesign generally will not properly space your lines of type automatically, so make sure you pay attention to leading each time you create a text box.
Spring 2012 | Blend Magazine | 23
THE PICA RULE one pica = one sixth of an inch When designing for print, designers use a special system of measurement based on the pica. One pica is 1/6 of an inch. Each element of a design should be at least one pica away from all of the other elements. So in the example be-
low, the body copy is one pica to the left of the photo box. The headline is one pica above the subhead. But, the subhead should be one pica above the body copy and photo box, and it’s not. This makes the design look uneven.
good too close
I am a subhead that goes with the story and gives more info This is the body copy. It is currently using Lorem Ipsum type to simulate
paragaphs of text. Sed ma ventur? Um qui cumque restiundici rerum simporum con precerecta alissi di cum est, siti-
berem inus ipsa con rem. Rehendus,
omnihicil mollore peremo quatece pti-
issed estis ut enditat enihici tinctur sim reptaquo vella volut lia ne occupta testium sus.
Ut voluptatur magnistium comnist essunt facesequis sitisitiam, nit dione voles quibus pos et essit volup
taerum aut ut quis senis pre, cum ni sam evelibe riatur aborro offictin re non-
este quiam facerer ioriberatem hillanis eiunt hillacc ullici accabore ped ut a por-
good one pica
SOME SOURCES Here are a few sources you can use to find great free fonts. But beware — many of the typefaces available online are for personal use only. Make sure you consult the font’s license to make sure you can use it in your publication. In addition, many of the typefaces found online are novelty typefaces. Resist the temptation to use them, as they make text harder to read and can turn readers away.
24 | Blend Magazine | Spring 2012
1. LostType.com 2. TheLeagueofMoveableType.com 3. FontSquirrel.com 4. Freefaces.SimonFosterDesign.com 5. MyFonts.com
CHECK OUT
THIS NEWSROOM
Seoul International School explains how their students embrace journalism through competition. ÂŤ
Spring 2012 | Blend Magazine | 25
E.W. Report
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Volume 1
A+ Herald 2012 Feburary
ENGLISH WEEK
Issue 1
Dr am a II pe rfo rm
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By CELINE HWAN
leaves studen ch of humor
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DV I LW Z through D ORW RI H[S WKDW LV ZKDW W VDLG 'DYLG .LP /HH Âł, WKRXJKW HG\ ZKLFK the students QJ , KDYH IRU- , JXHVV RKQ OHG SRVW VFULSWL ZLWK WKHVH W\SHV RI SHU WR EH D WUDJ WRUV DFWRUV ´ GLUHFWRU -XK WR FHVV FDO WKH HG VRPH IXQQ\ HUH SRV ZK RXW VXS HVV V WU\ URF 7KLV LV D S LV ZKDW LW ZD ZDQWHG WR PDQFHV ´ LGHU Âł7KHUH ODG WKH DXGLLQWR FKDUDFWHU VWXGHQWV JHW EH ´ VDLG 0U 5 FRPHG\ ,ÂśP J H FKDOOHQJHV G WKDW LQ WKH HQFH XQGHUVWRR DJJHUDWHG ZHUH DOVR VRP U H[ vably loud,â€? PLGVW RI DOO RX ed and unbelie was really sur said Jamie. “I en I think wh e prised becaus activities, oks read English Week ion books,â€? “bo think of fict et, calm atSuh “so you I think of a qui in classâ€? and By Chungwha maybe that’s hors.â€? mosphereyou know aut m ociate shouts are ually chose the I usually ass e act “I aus Screams and bec I on whim d in schoolreading, but English with rarely tolerate [the categories] â€? of was nt, ttle eve ium “Ba the itor the ore saw that the aud however, for the night bef were (12), louder the h kids who un Chun wit Yee d fille the Books,â€? the said d their hearts the prouder GIN and hea ready to shout participants, president of mbers who of the event. out.â€? the GIN me coordinator said English Week to Yeeun, the heless, Yeeun net ing No ord hosted this Acc paBattle of pleased with GIN’s partici that she was event. The GIN a reason for ee y was thr k ’s ical bas wee GIN the results of the Books was tion in English this yearng. e on novels club’s theme weeks of planni jeapordy gam er to seeing the seemed ord ek ks, In eob Jung We boo all. Jees h by for o glis tasy Phot “En and fan education y the correct aner-advertised could get the ess of literac ts try to get slightly und which team raise awaren years, memboards, studen the books on Feb. 15. pared to other ding, the club Raising thier most points. GIN battle of the end as com ce in and rea of the pla the d k s were surat ing hea to too kid dur g to nt of rs atin swe The eve since a lot bers talked we’re don ser lish ed dne rm Rog Eng , We n info ent on as ed it was eve the auditorium y period, English departm red them students aren’t of the year.â€? ie Park pris whereas that rarely ivit we’re doing. However, Jam bbins, who offe day during act about what vious , the Week ek. nching pre ally ool stu- Gri We lau son sch in lish per be h t ll Eng hig n, we’ happened and all a place in (11) said tha ertaining g I wanted Soo extensive events that un. “Taking ouraged to nt was more ent “The main thin years,â€? said Yee dents were enc of the more tion, we h child eve ttle of the rmative. ts to get out into considera specifically wit participate. “Ba our that info like a big, hyped that jeop- studen â€? said deal a ess, how of n out.â€? ren ed tur and sist s awa the “It was nt was racy rate had quite Booksâ€? con eve lite A ies ‘ itour p gor exc of hel st h cate mo ple got can ardy game wit Yeeun. “Since up game-- peo contributions first lines,â€? red toward d,’ the NGO jects are gea such as “famous Room to Rea banned pro high school “scandalously the ES and MS nce scie & books,â€? “fantasy
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Students batt
By Carolyn Brown, CJE Adviser, Tiger Times Seoul International School Seoul, Korea
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FEBRUARY 2012
VOLUME I
s tra ge dy fo r En gl
A crowd of high school students rush into the auditor ium holding stamp cards right before the clock reads 1 p.m. Members of the audience are somewhat distrac ted and some can be seen talking with their friends or using their phones. However, by the end of the performance, all eyes are on the stage, astonished by the unexpected ending. On Thursday, Feb. 16, from 1 p.m. to 1:30 p.m., half of the Drama II students performed “The Heist,� a tragic play as one of the English Week events. For this performance, Drama II students did not have a solid script. According to Michelle Kim (12), cast member, the studen ts first Pointing his gun, practiced acting Jason Huh (12) threate out impPhoto by Harwoon 16. Drama II studen ns Han romptu scenes. Then ts put on tragic performDavid Kim (10) in “The Heist� on Thursday, Feb. ances for English they Week during activity wrote down what however, the class period. they had decided to ting a tragedy, which said in practices and script our own plays using could be said Mr. turned it Rider. “However, I a difficult since there into a script. technique called ‘post-s is often a think all performance opporcrip‘tragic flaw’ to the “Usually, the AP Literat ting.’ As a result, main cha- tunities the script ure are good performance racter. students write the was completely created scripts for opportunities.� “I think it’s always these tragedies, and the cast and the directo by challenwe act Drama II students also r, Juging for high-school them out,� said John faced hohn Lee (12).� students a large Rider, audience for their to play Drama teacher. “This tragic According to Mr. Rider, roles since perform year, the ance. Although the they’re far more comfor team was in charge tab- performance of creale with comedic charac was ters,� romptu, accord mostly imping to David
GIN hosts Jeopard
By MICHELLE LEE
y game promoting
Kim (10), it was still enjoya le like any other drama bperformance the studen ts put on. “Although I could not fully prepare for the perform ance, my character was not challenging to portray since he was a simple character,� said David. “Since the main emotions my character expres sed were grief for his mother and frustration towards his situation, I could easily relate to those feelings.� Students like Allison Yoo (9) initially came to the performance to collect stamps for English Week. However, after attending several English week events, she thought the drama perform ance was the most enjoyable. “There was a high level of suspense in the plot [of the play], which made me eager to find out what would happen next,� said Allison . “I was especially surpris ed by the ending when two characters were accidentally shot by a gun and collapsed on stage. After watching this performance, the fact that attending English week events was mandatory didn’t bother me anymore.�
education for all
“We actually lowere d number of particip the teresting tidbits like first lines ation and banned So you think you stamps this year so books were also know the stu- included.� authors... 500! After dents could make the their own tegory and the points caWhile a lot choice to go to the were events,� were enthus of the teams chosen, the studen said Mr. Gribbins. “The iastic about calts shout atten- ling their their answers across answers out, there dance for jeopardy the auwas great was one group ditorium, trying to and the students seemed get their in particular team heard first. The to that stood out want to be at the events jeopardy the most, evensince tually winnin game was hosted by Global they went to the g the jeopardy activities game. Issues Network (GIN) The team, includi they were interested on ng in.� Wednesday, Feb. 15th, Helen Song Accord (10), was enin the ing to Yeeun Chun auditorium from 1:00 joying their lead in (12), a crucial factor p.m. to the event. for the 1:30 p.m.. “I think jeopardy and success in having other so many game Participation stamps events usually are people participating made it the enthu- most fun mandatory for studen for students becaus siastically was the questio ts to ate tend the events for ns. most students are Photo by Harry Lee their class “We tried to appeal competiti- Brian Lee (10) raises his whiteboard to them ve,� said points. However, Helen. “The ques- ardy question during the GIN Englishin response to a jeopaccording the best we could throug week event. h our tions were to Roger Gribbins, all really well-macategories, using trivia English English themes and from de so that studen teacher, the prerequ subjects promo popular books like isite was ts could try to te education for more into the lives Harry Pot- answer reduced. He took notice all, of the them ter since especia or that Twilight,� said Yeeun. everyone lly the literacy reading students by inform people were actuall ing them campa was familiar with y enjoying “People tend to enjoy the books. ign for books,� about it. Through things As for winnin themselves in the said the jeo- Kelly that they find intellec jeopardy g, Cho (10), a membe pardy event, GIN tually and I felt nerdy, my friends event since they r of was able GIN. had more challenging since they but it still felt “I to think spread the its cause to a large [jeopardy] find a great to be freedom with the first.� choice of sense of satisfaction event was a success audience. in getin getting going to the activiti The purpose of es. ting things right, so our name out there English “Although GIN is a few in- week and also not an the cause was the help promo English club, we of our club as the te wanted to Global Issues Network.�
And the Winner is...
The A+ Herald was applauded for its comprehensive coverage and variety of coverage techniques, including two cartoons and an infographic. Previous page: Freshman “A+ Herald� members Kristen Park, copy editor, Kathleen Joo, editor-inchief, Jaewon Choi, copy editor and Eugene Yang, layout artist, work on their final layout.
Journalism is nothing like sports, right? Or maybe it is. Success depends on good teamwork and communication and in this case anyway, there’s only one winner.
always features plays performed by the drama classes, and a popular, “Poetry with the Principal,� which was this year expanded to include the new head of school, in what was to be a bit of a poetry slam—“Poetry with the Principal and Haiku with the Headmaster.� It turned out to be much more tame than what most audience members had hoped for, sadly.
Each year Seoul International School holds an “English Week,� and different English classes are encouraged to host events that celebrate that particular subject. In the past we have had storytelling in the library and a “Great Debate� in the auditorium. The week
In order to celebrate doing what we do best, the Introduction to Publications classes celebrated the week not just by attending the events, but actually covering them. The two classes faced off to create the best twopage newsletter, and they were published
on what turned out to be appropriately, the second day of Scholastic Journalism Week. So each class of between 13 and 15 elected an editor. After I took nominations, I had everyone vote for their choice. Then I turned the project over to the editor. First editors chose copy editors and tried to fill the roles of reporters, photographers and layout artists. Students got to “differentiate� themselves by choosing the role they thought they did best. Next editors assigned the events to photographers and reporters and collected email addresses for the Google Docs they used to communicate outside of class. They ensured assignments were com-
Seoul International School has an enrollment of 1,042 students in grades kindergarten-12, including 350 high school students. 26 | Blend Magazine | Spring 2012
ish Wee k
Final Edits
Sophomores Kevin Chun and Jisoo An, both layou t editors for the “EW Repo designs of their paper. rt” work
pleted throughout the week and stayed after school the Monday after English Week 2012 was complete. Much of what went on happened outside the classroom. In fact, I only gave them about 20 minutes out of two class periods during English Week to work. I did see photographers shooting the various events, but mostly what I saw was the result of their collaboration and hard work—two outstanding publications. This is what I love about advising newspaper. Every “issue” you start with nothing—they literally had to come up with everything, even an appropriate newspaper title—and end up with a whole paper full of good stuff to look at, read and enjoy. They did this all in the span of a week and attained, what I always call, “publishable
perfection.” How could I choose a winner? To try to make it fair, I asked the principal and the English department head for their feedback. The winner turned out to be “A+ Herald” which had more comprehensive coverage and varied types of coverage with two cartoons and an infographic. Kudos went to the “EW Report” for good photography and well-written and edited stories, however. As a follow-up to the project, and because I think self-assessment is sometimes the most valuable method, I had students participate in an online discussion board to share their thoughts on what their roles were, how they communicated, met deadlines and reflect on whether their work was published or not and why. I also had them reflect on
together to finalize the
what they did best and what they would do differently if they could go back. And of course on how I can improve the project for next time. Students thoughtfully reflected on whether it was good or bad that it was an ungraded assignment. Some said they thought there was less effort put in because it didn’t count for a grade, but many more said they felt more free to “take risks” and try new things. My favorite comment, though, was about the excitement and pride they felt when readers grabbed their publication and commented on how good it was. That’s made all the stress of deadlines worth it. It’s amazing what kids can produce without even getting a grade for it. Just add a little incentive like competition and a pizza party, and watch them take the ball and run with it.
The publications staffs produce the Tiger Times newspaper, a literary magazine, a science magazine and a yearbook. Spring 2012 | Blend Magazine | 27
SUMMER PLANNING
Guide
(and bonding too!) By Brian Hayes Spring is when the tough decisions for next school year are made. Who has the knowledge, skills and leadership necessary to be editor or managing editor? And who will fill the vital roles of features editor, copy editor, news editor and sports editor? While it is important for a staff to have these decisions made prior to the end of the school year, it is equally important for the new editors (those that will make up the editorial board) to start meeting routinely throughout the summer to make decisions about the content, policies and procedures they want to put in place that will improve the quality and efficiency of their student media products.
Identify your needs First of all, no good meeting can start without pizza and soft drinks! It gives everyone a chance to catch up on what has happened since school let out for the summer and provides some good staff bonding. Now that everyone’s belly is full, it’s time to get down to business. Pass out copies of the previous year’s publication or look at the website. If this is a student newspaper or magazine, it doesn’t have to be the same issue (in fact, a variety of issues would be best!). If this is a broadcast class, take a few minutes and watch a couple of episodes to familiarize everyone with what was done the previous year. Have everyone start assessing the student media product and write down his or her top five likes and dislikes about the publication. This should not be mean or vindictive or an attack on any one student or group. It should be an honest and constructive assessment about the quality of the publication and the organizational processes of how it is all put together (story assignments, deadline management, design, editing, etc.). 28 | Blend Magazine | Spring 2012
Reevaluate your policies Areas you may want to consider writing or rewriting policies for include:
If it’s not already a part of your summer improvement plan, this is also a good time to reevaluate your staff and editorial policies for student publications and broadcasts. There are many policies that need updated or changed every year based on student leadership, community standards, technological advancements, school board policies and legal decisions.
Advertising
(what will you accept/not accept, when payment is due)
Anonymous sources
(when will/won’t you use anonymous sources)
Corrections
(if a correction needs to be made, what will you do) After everyone has been given enough time to read, think, process and write their comments, the editor should lead the first discussion (having everyone share some of their ideas) about all the good things that were accomplished the previous year — highlighting the ones that they would like to continue. Next, the editor should lead the discussion about the things that didn’t go so well last year — highlighting the ones that they deem most critical to fix or change for next year.
Crime
(how will you cover school personnel or students involved in a crime)
Editorial
(who decides and writes the staff editorial, letters to the editor or guest columns and what will be accepted)
Obituary
While the editor leads the discussion, another editorial board member should be typing or writing down the ideas on a computer (projected on a screen), the dry erase board or flip chart for future reference. And don’t forget to collect all the lists from everyone at the end of the discussion too because there could still be some good ideas that were not openly discussed or shared with the whole group that are worth further consideration or exploration.
(how and when will you cover them)
Profanity
(how will you run/edit profanity in the publication)
Technology/equipment use
(who’s responsible for equipment damage)
ADD ACcountability Using the ideas generated from the previous discussion, identify the areas that have the greatest need for further development. The editorial board members should then be divided into different sub-committees (some members can be included on multiple sub-committees, if desired) and tasked with writing new policies and procedures that will improve or enhance the efficiency and effectiveness of that idea.
There are many different ways to go about developing strategies to improve content and procedures for a student publication. However, the basic structure for problem solving includes:
{ Identify { Identify { Brainstorm { Select
the problem
the causes for the problem
ways to resolve the problem
the best problem resolution
{ Identify
how the resolution can be implemented (give a step-by-step guide)
{ Monitor
the implementation of the resolution (identify who’s responsible)
{ Evaluate
the success of the resolution
GET TEMPLATES
Corrections policy
The National Scholastic Press Association has created several guidelines, forms, contracts and policies publication staffs can use and/or edit for their own personal use. Check them out at
Spring yearbooks are just around the corner and occasional mistakes are inevitable. Arm yourself with a corrections policy. Learn how to write one at
www.studentpress.org/ nspa/wheel.html
www.blendmagazine.org Spring 2012 | Blend Magazine | 29
“Dressed in a Santa suit, Choir director Ken Foley leads the Chambers Choir through the hallways, lightening the mood of students preparing for finals. “We normally sing a combination of songs we’ve done from the beginning of the year, and the ones we sing in the choir concert, but we mostly sing holiday songs,” Foley said. “We sang a Nigerian carol at the holiday concert that had some African dancing in it. When 147 students stomped, the stage actually shook.”
Danielle Norton Hauberk/Shawnee Mission Northeast HS Prairie Village, Kan.
SECOND PLACE
Elliot Parkman The Lion/McKinney High School McKinney, Texas At the football fundraiser carnival, sophomore JJ Johns attempts to hold his own in an arm wrestling match with SRO Curtis Logan. Johns initiated the arm wrestle and ended up being yet another opponent to fall to the once professional wrestler. “I went up to him and said, ‘I’m stronger than you, my muscles are bigger than yours,” Johns said. “But I was wrong. He beat me.”
FIRST PLACE
PICTURE OF THE YEAR Check out the winners of the 2011 NSPA Picture of the Year contest
FOURTH PLACE Alessandra DeCostanzo The Standard/American School in London/London, England At the roller disco, “it’s all a part of taking yourself out of yourself and your normal experiences. If you are going to skate around and enjoy yourself, you might as well come in costume,” David French, general manager of Renaissance Rooms, said.
THIRD PLACE
Jake Collins Pilot/Redondo Union HS Redondo Beach, Calif. Senior Matt Picazo walks out toward the water for surf class just after sunrise.
FIFTH PLACE Toffer Mohr The Prowler/Providence Senior HS Charlotte, N.C. Chris Williams relishes the pie in his face at the conclusion of the canned food drive. The donations of Emory Berlacher were largely responsible for the reason Williams was chosen: “I brought in ninety cans because my dad works for DelMonte. I really wanted to see Chris get pied.”
HONORABLE MENTIONS Casey Simmons/El Paisano, West Lake HS/Austin, Texas Dry ice sends water spouting into the air as sophomores Shannon Hetland and Elizabeth Speltz watch in awe during their seventh-period chemistry class on Jan. 20. “I put dry ice in a test tube and put it under water, and it exploded,” Hetland said. “I didn’t feel it building pressure, but I saw it getting bigger. I didn’t expect it to be that big.”
Katharina Backscheider Hoofbeats/ Burges HS/El Paso, Texas Supported by senior Itzel Perez and sophomore Shandlyn Terlaje-Taitano, sophomore Ana Themann makes her way off the El Paso High football field after one of the first drill meets of the season. “When we stepped of the field, my leg gave out,” Themann said. “I was going to fall so the girls picked me up.” An infected bug bite caused the pain in Themann’s leg.
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