UX Design Portfolio

THIS IS, MY RESUME.

* A SNIPPET AT LEAST :)

A Mozambican dreamer who never wants to stop learning! An architect in training who believes that the field is a door to a creative career in many fields. As I grow in my careers I am intrigued in understanding people and what makes them engage, interact, play and come back to an experience.

“Music is more than something I listen to. It is part of who I am. And the community it creates let’s me be my true self!”

“I love Harry Styles! I love his music, his style and his personality. His first album took my heart but his aura took my soul.”

AGE EDUCATION HOMETOWN FAMILY OCCUPATION

35 23 MA, Data Science BFA, Advertising Rio de Janeiro, Brazil

Accra, Ghana

Married, 1 dog Single, 15 plants

Junior Art Director Data Analyst

João is a recently married Data Analyst and dog dad living in New York City. He fell in love with Harry Styles’ music through his wife - a super fan who works for a streaming platform. He is an avid music lover, that follows the music and culture over a single artist. He hopes to learn more about Harry’s creative process and getting affiliated with the fanbase (semi-forced by his wife).

AGE EDUCATION HOMETOWN

FAMILY OCCUPATION

Anika is a recent graduate from the University of Miami where she got her BFA in Advertising. She moved to Portland with her plants and continued the “Harry Styles Tribe” she started in middle school. She has been a Harry fan since One Direction and has followed his career lovelingly since. She hopes to get special sneak peeks into his new music and hopefully get some great deals on merch and concert tickets.

PAIN POINT

Want to order an album easily, with no added shipping and details go through.

PROJECT SUMMARY

We’re creating a new app to help people keep up with their favorite artist’s new al-

bum and buy it. The app also allows the user to get special “treats” as the day of the release gets closer. Tour tickets can also be bought. We need to find out the main user experience, finding and buying the album and navigating through the app. We’d also like to understand the specific challenges that users might face in the searching, scheduling, reserving and sharing processes.

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PAIN POINT

Keep up with their favorite artist (Harry Styles) easily through a single app.

PAIN POINT

Have all “era” information in a single location.

PAIN POINT

Keep up to date with upcoming events easily.

PAPER WIREFRAMES

THE PROBLEM

Harry Styles’ fans want to feel close and connected with the singer by being able to preorder the album and merch.

THE GOAL

Make the process of getting an album and merch easier - from artist to fan.

DIGITAL WIREFRAMES

The initial concept, is to create an app that connects fans to Harry Styles through the preorder. So, the logo and personalized story of the album is something that is present in every aspect of the app.

GOAL

Create a responsive design for a curated shop. It is designed simple and slick.

JOY

responsive web curated plant designed to be “

The user flow for this website is very intuitive and simple, allowing the merchandise to be the focus. https://xd.adobe.com/view/fdec7ca2-2da1-47c2-a184-9892c24a50aa-a8bf/

The wireframe is a very simple and minimalist interface. The ideation was focused around the landing page, where all the products are displayed.

BLACK RHINO

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GOAL

Make the process of to a good cause easier more accessible for old activists alike.

of donating easier and for new and “

“Kruger National Park used to be my favorite trip to take growing up!”

“My family and I visit Africa every year and they always told us stories about the fascinating animals and wildlife they experienced before.”

AGE EDUCATION

HOMETOWN FAMILY OCCUPATION

BFA, Painting BA, Journalism Durban, South Africa Lisbon, Portugal

Married, 1 kid, 2 turtles Single

Summer Copy Intern & Student Creative Operations Manager

Passionate about the environment and animals. She is trying to teach Devi (her daughter) about the impact we - humans - have on the environment. She also wants to know that she did everything in her power to try and leave the planet in a better state for her daughter.

Quincy is an aspiring journalist with a deep interest for global warming and its impact on animal and fauna extinction. In the future he wants a career in journalism that allows him to travel the world and report on the ecosystem. He also wants to take an active stance on changing the world, little by little.

PROJECT SUMMARY

The app and responsive website creates a space that allows users to keep up with current events on the endangered species (black rhinos in Africa), along with an easy way to navigate donations.

There is a feature to “adopt” a rhino, which creates a personalized experience with the app and website.

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01 02 03

PAIN POINT

There are a plethora of locations to find information, but it is very overwhelming.

PAIN POINT

There are a lot of places to find information, but it is hard to pinpoint a specific locations.

PAIN POINT

There are many locations that claim to take donations never follow through.

THE PROBLEM

To bring awareness and gather funds to create a campaign that will fight against black rhino extinction.

THE GOAL

Make the process of donating to a good cause easier and more accessible for new and old activists alike.

DIGITAL WIREFRAMES

The initial concept, is to create an app that connects fans to Harry Styles through the preorder. So, the logo and personalized story of the album is something that is present in every aspect of the app.

USER TASK MAP

Wanted to create the an easy flow that will allow the intake of information on the endangered rhino and easy access to donation.

Wanted to create the an easy flow that will allow the intake of information on the endangered rhino and easy access to donation.

DIGITAL WIREFRAMES TO MOCKUP.

Digital Wireframe Mockup

BACKYARD SJ

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Through an array of munity centered activities, Backyard will celebrated the vibrancy and cultur al diversity of San whilst creating a platform for local businesses showcased.

“ comactivities, celebrated culturJose, platform to be

JOYCE SIMBINE SAIETE

joycesimbinesaiete.com joycevsaiete@gmail.com

THANK YOU!