Gathering Gold proposal for Sarah Fay

Two Questions for Sarah Fay

1. Should I have 2 Substacks?

Together or Separate?

(C) Joyce Wycoﬀ, 2023

Future of Substack

In reality the new economy created by the platform just keeps getting bigger. Two years ago, fewer than 300,000 readers paid for a subscription on Substack. Now, 1.5 million do.

The Substack boom is more likely to be in its infancy than at its end, for a simple reason: it may provide the best answers to some of the perennial problems of journalism.

Newstatesman, January, 2023

https://www.newstatesman.com/politics/media/2023/05/substack-future-media

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Building Trust happens one step at a time

To make your newsletter more successful, it helps to know how each element of Substack ﬁts into the picture of creating committed, PAID readers.

You also need a SIMPLE MARKETING GUIDE.

"Trust is the glue of life.

— Stephen Covey

SIMPLE MARKETING GUIDE

STEPS Substack Elements

Step 1: ENTICE

(help them ﬁnd you)

Step 2: ENTER (oﬀer a service)

Step 3: ENGAGE (create conversation)

Step 4: EXIT (invite them back)

Step 5: EXTEND (ask for a tiny favor)

Title, brief description, tags Bio, about page, nav bar, Welcome email, email header, post titles & subtitles, photos, skimmability, index pages, Recap, comments, guest book, coming attractions

Likes, paid subscriptions, shares, recommendations

(C) Joyce Wycoﬀ, 2023

Questions for Sarah Fay

2. Would it serve us to collaborate?

I am in the process of developing a Substack

Score Card based on the 5 E’s model and the related elements of Substack. Also, a study group based on the score card and actual graphics, with periodic Zoom gatherings.

Newsletter posts will be free; paid opt-in for the study group. Not interested in doing webinars but would be delighted to recommend yours.

And, would hope that some things we do would be passed on to your audience.

(C) Joyce Wycoﬀ, 2023