KOSHER NETWORK
DIGITAL | PRINT | MOBILE | SOCIAL | BOOKS | BROADCAST | PR | LIVE
INTERNATIONAL
JAMIE GELLER FAST FRESH FAMILY
2017 MEDIA KIT
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About KNi How it all stacks up: 30,000+
Magazine Rate Base
70,000+
Cookbooks Sold
90,000+
Email Subscribers
150,000+
Social Fans and Followers
300,000+
Unique Digital Visitors/month
1,500,000+
Digital Page Views/month
2,000,000+ Video Views
100,000,000+
PR & Live Event Impressions
120,000,000+
Twitter Party Impressions
224,140,000+
Total Combined Impressions
Why KNi? Founded by world renowned Jewish food and lifestyle personality Jamie Geller, Chief Creative Officer, and new media and social entrepreneur Henry Kauftheil, Chairman, Kosher Network
International (KNi) combines traditional media (magazines, books, broadcast) with the latest in digital, mobile and social media, to provide our brand partners with a total integrated media and marketing solution which reflects the way today’s consumers communicate and live. KNi is a 360-degree custom content publisher, providing consumers with what they want, when they want it and how they want it. We provide marketers and advertisers a turn-key solution that offers meaningful engagement with the coveted busy mom demographic and a positive association with a trusted mom and family brand with a “return on investment” objective. KNi integrates our brand partners through exclusive, custom, content creation and distribution including activations in digital, mobile, social, print, 2 broadcast and live experiential events worldwide.
KNi Properties Digital
Print Live
PR whenever, KOSHERavailable NETWORK INTERNATIONAL wherever, however she wants it
Mobile
Broadcast Books
Social
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KNi Demographics
FAST FRESH FAMILY
Connect your brand with our community of highly engaged and discerning family-focused moms leading full, busy lives.
AGE
median age
32% age 18-34 45% age 35-49 23% age 50+
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FAMILY STATUS
91% married 88% children at home
KIDS
93% have children 84% have more than 2 children 40% have more than 3 children
89%
11%
GENDER
ETHNICITY
91% Caucasian
EDUCATION
70% college graduates 40% graduate degrees
INCOME
$100,000+ Average Annual Income $125,000 Median Household income
HOME OWNERSHIP
72% own a home 32% own a second home
HOME IMPROVEMENTS
56% spend up to $8,000 per year 24% spend $8,000 - $16,000 per year 20% spend over $16,000 per year
CARS
89% have at least 2 cars 84% have at least one minivan
CELL PHONES
62% have at least 4 cell phones per household
FOOD/RESTAURANT
68% spend over $400 on groceries per week 37% dine out 9 or more times per month 88% dine in restaurants outside their immediate area
VACATIONS 4
65% take at least 2 family vacations per year
About JAMIE GELLER Known as the “Jewish Rachael Ray” (The New York Times), best-selling author JAMIE GELLER is the founder and chief creative officer of Kosher Network International (KNi), publisher of
JamieGeller.com, JOYofKOSHER.com and the award-winning JOY of KOSHER with Jamie Geller magazine. She is also host of the Chanukah Cooking Special with Jamie Geller on PBS and Create TV. She is a regular on the TODAY Show and has appeared on ABC, NBC, CBS and Martha Stewart Living Radio, and been featured in Forbes, Family Circle, Cosmopolitan and the Chicago Tribune among many others. One of the most sought-after Jewish food and lifestyle personalities worldwide Jamie Geller and her husband have six fun and fabulous children — which gives her plenty of reasons to get out of the kitchen — fast.
AT A GLANCE: Bestselling Author A frequent guest on the TODAY Show Jamie cooks the classics, brisket and matza balls with Kathie Lee and Hoda.
JOY of KOSHER Fast, Fresh Family Recipes
(William Morrow/HarperCollins 2013)
Quick & Kosher Meals in Minutes (Feldheim 2010)
Quick & Kosher Recipes From The Bride Who Knew Nothing
A regular guest on Good Day New York, Jamie demonstrates holiday favorites like these Jelly Donuts on the FOX morning show.
(Feldheim 2007) Translated into Hebrew as Aruchat Shtayim (Feldheim 2010)
Founder, Chief Creative Officer Kosher Network International (KNi) JamieGeller.com and JOYofKOSHER.com JOY of KOSHER with Jamie Geller Magazine
Executive Producer, Creative Director, Host Chanukah Holiday Special PBS and Create TV
Favored Media Personality:
Jamie makes America’s favorite fair food - Funnel Cakes while visiting CBS’s popular morning show The Couch.
Jamie’s countless appearances on NBC’s The 10! Show bring her to the set to cook for the holidays and seasonally. This time she demonstrates light summer pasta dishes from her magazine.
TODAY Show, ABC, NBC, CBS, FOX The New York Times Forbes Cosmopolitan Family Circle Redbook Good Housekeeping The Wall Street Journal New York Daily News Washington Post Chicago Tribune Miami Herald Yahoo The Huffington Post Epicurious.com RachaelRay.com Martha Stewart Living Radio ... and more newspapers, magazines, TV and radio shows worldwide.
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“It’s not easy to land a book deal just because a woman is a good cook, but as celebrity chef Jamie Geller learned, book publishers were interested in recipes from a new bride who knew nothing about cooking and needed quick, easy and healthy kosher meals.” Forbes
“Jewish Rachael Ray” The New York Times
“…kosher food maven Jamie Geller, who oversees a cooking empire called Kosher Network International that includes cookbooks, a magazine, and an online kosher cooking network that features 40 bloggers...” The Wall Street Journal
“...Jamie Geller, the force behind kosher empire Joy of Kosher (which spans a blog, three cookbooks, and a bimonthly magazine), seeks to change that misconception, with inventive recipes that prove it’s possible for food to be both kosher and tasty.”
“…a pretty book that delivers on its ‘fast recipes’ promise.” Chicago Tribune
Yahoo
“...coffee-table sized, filled with stylish photography and laid out prettier than a holiday table.” “…recipes that every working mom will love – at the holidays and for the rest of the year, too.” NY Daily News
“I wish someone had given me this book when I was first married! …This is the perfect cookbook for anyone who likes to serve delicious food, but doesn’t like spending all day in the kitchen preparing it.” About.com
Miami Herald
“Reading the cookbook feels like sipping coffee in a friend’s kitchen while she stands at the stove and tosses little stories over her shoulder. The tone is not some august voice of cooking authority, but rather the upbeat cheerleader offering an encouraging message of ‘If I can do it, so can you!’” The Journal News
JOYofKOSHER.com JOYofKOSHER.com is the #1 kosher food and lifestyle website in the world. In addition to Jamie’s
signature Fast, Fresh Family recipes JOYofKOSHER.com has over 7,000 gourmet and everyday recipes, menus, videos, cookbook, product and restaurant reviews, travel tips, entertaining ideas, kitchen design, DIY and kids cooking projects, interviews with leading lifestyle personalities, design experts, celebrity chefs, giveaways and more.
ONLINE COMMUNITY JOYofKOSHER.com combines recipe sharing with comprehensive social networking. Members can
rate, search and share recipes, discover creative menu ideas, interact with other foodies and read new and interesting articles every day of the week.
BRANDED CONTENT INTEGRATION LEVELS SEAMLESS INTEGRATION STRATEGIC ALIGNMENT POST
KOSHER NETWORK INTERNATIONAL
OVERT INTEGRATION STRATEGIC ALIGNMENT POST + BRAND SIDEBAR
PURCHASE GUIDE POST
| JOYofKOSHER.com | JamieGeller.com
PRODUCT INTEGRATION POST
ADVERTORIAL POST
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STRATEGIC ALIGNMENT POST Content is strictly in subject, copy, and tone, while strategically aligned with what the advertiser represents. Advertiser benefits from “halo effect” brand lift through logo badging and social promotions.
Pure editorial with strict brand alignment
Product mention limited to sponsored logo badge
Logo badging & two social promotions
STRATEGIC ALIGNMENT POST
Headline
1
Presented by:
Advertiser’s Logo
1
Logo
“Presented by” + advertiser’s logo Image
2
Ad Adjacency
3
Ad Adjacency
300x600 ad adjacency on article page.
2 3
Editorial Image Strictly editorial; not editable by advertiser.
4
4
Editorial Content Strictly editorial; not editable by advertiser.
Sample layout. Layout varies. Elements mentioned are guaranteed to be included.
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STRATEGIC ALIGNMENT POST + BRAND SIDE BAR Organic editorial feature strategically paired with advertiser-controlled messaging in an adjacent sidebar.
Editorial feature aligns with advertiser’s sidebar message
Descriptive advertiser language provided by client to enhance editorial piece.
Logo badging & two social promotions
STRATEGIC ALIGNMENT POST + BRAND SIDEBAR
Headline
1
Presented by:
Advertiser Logo
1
Logo
“Presented by” + advertiser’s logo
2
300x600 ad adjacency on article page.
3
Editorial Content Strictly editorial, not editable by client. Messaging to align with advertiser objective
5
Ad Adjacency
5
Advertiser Sidebar Advertiser provides copy for article sidebar to align with editorial content. May include one image and up to 200 words.
4
Image
Ad Adjacency
2 4 Sidebar
3
Editorial Image Strictly editorial, not editable by client. Messaging to align with advertiser objective
Sample layout. Layout varies. Elements mentioned are guaranteed to be included.
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PURCHASE GUIDE POST Curated selection of editor’s favorite products with one advertiser organically included.
Incorporation of product as one suggestion
Ownership of entire guide
Logo badging & two social promotions
PURCHASE GUIDE POST
Headline Presented by:
1
1
Logo
Client Logo
2
Presented by language featuring logo placement.
2
Ad Adjacency 300x600 ad adjacency on article page.
3
Ad Adjacency
4
Advertiser Inclusion One Advertiser product integrated into purchase guide; includes advertiser-supplied image and copy points. Copy written to editor’s discretion to fit site Voice.
4
Image
5 3
Editorial Image Strictly editorial, not editable by advertiser.
5
Editorial Content Strictly editorial, not editable by advertiser.
Sample layout. Layout varies. Elements mentioned are guaranteed to be included.
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PRODUCT INTEGRATION POST Native editorial content made possible by advertiser’s investment (i.e. DIY, recipe, travel, etc.)
Incorporation of one product into feature
Logo badging & two social promotions
PRODUCT INTEGRATION POST
1
Headline
Client Logo Presented by language featuring logo placement.
2
Ad Adjacency 300x600 ad adjacency on article page.
3
Advertiser Integration Advertiser mention integrated into article. Content is directed by site and will feature advertiser. Advertiser receives one round of factual edits.
4
Presented by:
1
Logo
3 Ad Adjacency
4
Image
Advertiser Product/Service Advertiser product/service integrated into editorial image.
Sample layout. Layout varies. Elements mentioned are guaranteed to be included.
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2
ADVERTORIAL POST Advertiser-written content meant to directly promote a product or service; lightly edited by site for Voice.
Post devoted to product or service
Client has creative control
Editors lightly tweak copy for Voice
Logo badging & two social promotions
ADVERTORIAL POST
Headline
1
Client Logo
Presented by:
1
Logo
Presented by language featuring logo placement.
2
Ad Adjacency 300x600 ad adjacency on article page.
4
Image
Ad Adjacency
2 3
Advertiser Copy Advertiser provides copy for article. Editors lightly tweak copy for voice, but do not author post.
4
3
Advertiser Image Advertiser provides image for article.
Sample layout. Layout varies. Elements mentioned are guaranteed to be included.
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SOCIAL PROMOTION Each content product bolstered by social promotion from the editors.
One tweet & one Facebook post sharing content
Message may include advertisers’ @handle & unique #hashtag
Launch will coincide with launch of on-site post (on/or about same day)
Cost included as part of content package
ADDITIONAL SOCIAL BRANDED CONTENT PRODUCTS Additional social amplification can be purchased independently or to supplement one of the 5 on-site content post products.
Up to 5 thematically relevant IG posts
Posts can be images, video, or a mix
1
2
3
Advertisers’ @Handle and/or #Custom Hashtag can be used
1
Dedicated Brand Image
2
Editorial Caption
3
Advertiser Handle
4
Advertiser Hashtag
Sponsor Dedicated or Existing Board
2
3
?
Up to 8 thematically relevant party questions
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Board Title with Advertiser Mention
2
Editorial Pins
3
Up to 5 advertiser Pins
1
Dedicated Brand Image
2
Advertiser Handle
3
Advertiser Hashtag
4
Party Q & As
4
Live 1-Hour Sponsored Twitter Party
1 1
4
Advertisers’ @Handle and/or #Custom Hashtag can be used
Announcement/ RSVP Post On-Site
1
2
Up to 4 prizes provided by advertiser
3
CUSTOM VIDEO Custom videos can be developed and personalized around your product.
“VIDEO AND SOCIAL MEDIA HAVE BECOME THE TWO MOST RELEVANT FORMS OF DIGITAL CONTENT. Viewership is moving online. In 2015, TV viewing by 18-to 49-year-olds fell by 4%, and their time spent on YouTube went up 74%.” – Nielsen (November 2015)
KOSHER NETWORK INTERNATIONAL
| JOYofKOSHER.com | JamieGeller.com
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EMAIL MARKETING Custom dedicated email marketing programs developed, produced and priced on a case by case basis.
KOSHER NETWORK INTERNATIONAL
| JOYofKOSHER.com | JamieGeller.com
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PRINT ADVERTISING Additional print magazine advertising and advertorial placements can be purchased independently or to supplement one of the 5 on-site content post products.
KOSHER NETWORK INTERNATIONAL
| JOYofKOSHER.com | JamieGeller.com
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RECIPE EBOOK Custom recipe ebook programs developed, produced and priced on a case by case basis.
Strawberry Cream Cheese Ice Cream | 6 servings This ice cream tastes like strawberry cheese cake but can be made in 35 minutes. Usually you have to cook the ice cream mix first and let it cool before you can freeze it, but this recipe is all cold and can actually be made just before you want to eat it. So easy and so tasty and so perfect for Passover. Ingredients 6 ounces Temp Tee Whipped Cream Cheese 1 ½ cups skim milk 1 tablespoon fresh lemon juice ½ cup sugar ⅛ teaspoon salt ¾ cup fresh or frozen strawberries
Directions 1. Blend the Temp Tee Whipped Cream Cheese, milk, lemon juice, sugar, salt and berries in a food processor or blender until smooth. 2. Pour into the bowl of an ice cream maker and freeze according to manufacturer’s instructions, about 30 minutes. 3. Enjoy immediately if you like more of a soft serve experience or allow to harden a bit longer in the freezer. Contributed by: Tamar Genger, JoyofKosher.com/TamarG Photo by Shutterstock.com
40 | For holiday recipes, meal ideas and more, visit JoyofKosher.com
41 | JoyofKosher.com/TempTee
Smoked Salmon Rolls | 5 servings Have fun with appetizer presentation this Passover. It’s a chance to use your creativity, even a touch of whimsy, to put a twist on this smoked salmon opener. To make it really festive, use the green part of a scallion, tied as a bow, to secure each salmon roll. Ingredients 4 Persian or Kirby cucumbers, peeled 1 ½ pounds smoked salmon, sliced very thin to yield 16 slices 1 cup Temp Tee Whipped Cream Cheese ¼ cup capers, drained 1 tablespoon lemon juice 1 Vidalia onion, thinly sliced 16 grape tomatoes, halved 2 lemons, cut into wedges Matzah (optional)
Directions 1. Slice cucumbers lengthwise into 4 sticks each, so that you have 16 sticks total. 2. On a flat work surface, place 1 piece of salmon horizontally. 3. In a small bowl, mix together Temp Tee Whipped Cream Cheese, capers and lemon juice. 4. Spoon 1 tablespoon cream cheese mixture onto 1 end of salmon slice. Place 1 cucumber stick on top of the cream cheese lengthwise, using the cheese to secure it. 5. Roll the salmon around the cucumber and cream cheese like a jelly roll. Salmon should create a wide belt around the middle of the cucumber stick. 6. Repeat previous two steps with remaining ingredients. 7. Arrange sliced onions around the edge of a platter with rolls in the center; scatter grape tomatoes over and around rolls as a garnish and add a few lemon wedges for squeezing over salmon. Serve matzah in a basket if desired. Contributed by: Jamie Geller, Quick & Kosher Recipes From The Bride Who Knew Nothing (Feldheim 2007)
4 | For holiday recipes, meal ideas and more, visit JoyofKosher.com
KOSHER NETWORK INTERNATIONAL
5 | JoyofKosher.com/TempTee
| JOYofKOSHER.com | JamieGeller.com
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DIGITAL RATE CARD Off-peak Pricing
Sept–Dec Pricing
March–April Pricing
Dedicated Email Blast
$1,500
$2,000
$3,000
Strategic Alignment Post
$1,500
$2,000
$3,000
Strategic Alignment Post + Brand Sidebar
$2,500
$3,000
$3,500
Purchase Guide Post
$1,500
Editors Picks: Product Review
$1,500
Advertorial Post
$1,500
$2,000
$2,000
Product Integration Post: Recipe Development
$2,000
Facebook Live Video
$3,000
Twitter Party
$7,500
Custom Video
$10,000
1 Month Additional Social Branded Content
$1,500
$2,000
$2,500
Magazine Page
$3,000
Display Banner Ads; Web
$12/cpm
$13/cpm
$13/cpm
Display Banner Ads: Weekly Wednesday Email
$500
$600
$600
Display Banner Ads: Daily Email (by week)
$500
$600
$600
20 Recipe Ebook (with recipes from collection)
$8,500
10 Recipe Ebook (custom recipe development)
$10,000
MAGAZINE DISPLAY RATES
4/Color ads only
1X
3X
6X
Back Cover
$5,000
$4,500
$4,000
Inside Covers (front & back)
$4,000
$3,600
$3,200
Standard Full-Page
$3,000
$2,700
$2,300
1/2 Page
$1,800
$1,600
$1,400
1/4 Page
$1,000
$900
$800
Artwork Due
Print Date
Pub Date
Winter/Chanukah 2016
Nov/Dec
Oct 26
Oct 30
Nov 13
Late Winter/Purim
Jan/Feb
Jan 18
Jan 22
Feb 5
Spring/Pesach/Passover
Mar/Apr
Mar 21
Mar 25
Apr 1
Late Spring/Shavuot
May/Jun
May 3
May 6
May 20
Summer
Jul/Aug
Jun 20
Jun 24
Jul 8
Fall/Holiday
Sep/Oct
Aug 22
Aug 26
Sep 9
Winter/Chanukah 2017
Nov/Dec
Nov 1
Nov 4
Nov 18
Custom integrated multimedia programs developed, produced and priced on a case by case basis. Prices above are stated as of November, 2016 and are subject to change as audience grows.
KOSHER NETWORK INTERNATIONAL
| JOYofKOSHER.com | JamieGeller.com
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LET S TALK For more information, please contact:
Deborah Shapiro VP of Marketing and Operations 904.580.7050 x108 deborahshapiro@koshernetwork.com
Shlomo Klein Executive Publisher 904.580.7050 x253 shlomoklein@koshernetwork.com
Kineret Weiss Operations & Sales Manager 904.580.7050 x101 kineretweiss@koshernetwork.com
KOSHER NETWORK INTERNATIONAL
| JOYofKOSHER.com | JamieGeller.com