KNi Media Kit 2017

KOSHER NETWORK

DIGITAL | PRINT | MOBILE | SOCIAL | BOOKS | BROADCAST | PR | LIVE

INTERNATIONAL

JAMIE GELLER FAST FRESH FAMILY

2017 MEDIA KIT

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About KNi How it all stacks up: 30,000+

Magazine Rate Base

70,000+

Cookbooks Sold

90,000+

Email Subscribers

150,000+

Social Fans and Followers

300,000+

Unique Digital Visitors/month

1,500,000+

Digital Page Views/month

2,000,000+ Video Views

100,000,000+

PR & Live Event Impressions

120,000,000+

Twitter Party Impressions

224,140,000+

Total Combined Impressions

Why KNi? Founded by world renowned Jewish food and lifestyle personality Jamie Geller, Chief Creative Officer, and new media and social entrepreneur Henry Kauftheil, Chairman, Kosher Network

International (KNi) combines traditional media (magazines, books, broadcast) with the latest in digital, mobile and social media, to provide our brand partners with a total integrated media and marketing solution which reflects the way today’s consumers communicate and live. KNi is a 360-degree custom content publisher, providing consumers with what they want, when they want it and how they want it. We provide marketers and advertisers a turn-key solution that offers meaningful engagement with the coveted busy mom demographic and a positive association with a trusted mom and family brand with a “return on investment” objective. KNi integrates our brand partners through exclusive, custom, content creation and distribution including activations in digital, mobile, social, print, 2 broadcast and live experiential events worldwide.

KNi Properties Digital

Print Live

PR whenever, KOSHERavailable NETWORK INTERNATIONAL wherever, however she wants it

Mobile

Broadcast Books

Social

3

KNi Demographics

FAST FRESH FAMILY

Connect your brand with our community of highly engaged and discerning family-focused moms leading full, busy lives.

AGE

median age

32% age 18-34 45% age 35-49 23% age 50+

35

FAMILY STATUS

91% married 88% children at home

KIDS

93% have children 84% have more than 2 children 40% have more than 3 children

89%

11%

GENDER

ETHNICITY

91% Caucasian

EDUCATION

70% college graduates 40% graduate degrees

INCOME

$100,000+ Average Annual Income $125,000 Median Household income

HOME OWNERSHIP

72% own a home 32% own a second home

HOME IMPROVEMENTS

56% spend up to $8,000 per year 24% spend $8,000 - $16,000 per year 20% spend over $16,000 per year

CARS

89% have at least 2 cars 84% have at least one minivan

CELL PHONES

62% have at least 4 cell phones per household

FOOD/RESTAURANT

68% spend over $400 on groceries per week 37% dine out 9 or more times per month 88% dine in restaurants outside their immediate area

VACATIONS 4

65% take at least 2 family vacations per year

About JAMIE GELLER Known as the “Jewish Rachael Ray” (The New York Times), best-selling author JAMIE GELLER is the founder and chief creative officer of Kosher Network International (KNi), publisher of

JamieGeller.com, JOYofKOSHER.com and the award-winning JOY of KOSHER with Jamie Geller magazine. She is also host of the Chanukah Cooking Special with Jamie Geller on PBS and Create TV. She is a regular on the TODAY Show and has appeared on ABC, NBC, CBS and Martha Stewart Living Radio, and been featured in Forbes, Family Circle, Cosmopolitan and the Chicago Tribune among many others. One of the most sought-after Jewish food and lifestyle personalities worldwide Jamie Geller and her husband have six fun and fabulous children — which gives her plenty of reasons to get out of the kitchen — fast.

AT A GLANCE: Bestselling Author A frequent guest on the TODAY Show Jamie cooks the classics, brisket and matza balls with Kathie Lee and Hoda.

JOY of KOSHER Fast, Fresh Family Recipes

(William Morrow/HarperCollins 2013)

Quick & Kosher Meals in Minutes (Feldheim 2010)

Quick & Kosher Recipes From The Bride Who Knew Nothing

A regular guest on Good Day New York, Jamie demonstrates holiday favorites like these Jelly Donuts on the FOX morning show.

(Feldheim 2007) Translated into Hebrew as Aruchat Shtayim (Feldheim 2010)

Founder, Chief Creative Officer Kosher Network International (KNi) JamieGeller.com and JOYofKOSHER.com JOY of KOSHER with Jamie Geller Magazine

Executive Producer, Creative Director, Host Chanukah Holiday Special PBS and Create TV

Favored Media Personality:

Jamie makes America’s favorite fair food - Funnel Cakes while visiting CBS’s popular morning show The Couch.

Jamie’s countless appearances on NBC’s The 10! Show bring her to the set to cook for the holidays and seasonally. This time she demonstrates light summer pasta dishes from her magazine.

TODAY Show, ABC, NBC, CBS, FOX The New York Times Forbes Cosmopolitan Family Circle Redbook Good Housekeeping The Wall Street Journal New York Daily News Washington Post Chicago Tribune Miami Herald Yahoo The Huffington Post Epicurious.com RachaelRay.com Martha Stewart Living Radio ... and more newspapers, magazines, TV and radio shows worldwide.

5

“It’s not easy to land a book deal just because a woman is a good cook, but as celebrity chef Jamie Geller learned, book publishers were interested in recipes from a new bride who knew nothing about cooking and needed quick, easy and healthy kosher meals.”

Forbes

“Jewish Rachael Ray” The New York Times

“…kosher food maven Jamie Geller, who oversees a cooking empire called Kosher Network International that includes cookbooks, a magazine, and an online kosher cooking network that features 40 bloggers...”

The Wall Street Journal

“...Jamie Geller, the force behind kosher empire Joy of Kosher (which spans a blog, three cookbooks, and a bimonthly magazine), seeks to change that misconception, with inventive recipes that prove it’s possible for food to be both kosher and tasty.”

“…a pretty book that delivers on its ‘fast recipes’ promise.”

Chicago Tribune

Yahoo

“...coffee-table sized, filled with stylish photography and laid out prettier than a holiday table.” “…recipes that every working mom will love – at the holidays and for the rest of the year, too.”

NY Daily News

“I wish someone had given me this book when I was first married! …This is the perfect cookbook for anyone who likes to serve delicious food, but doesn’t like spending all day in the kitchen preparing it.”

About.com

Miami Herald

“Reading the cookbook feels like sipping coffee in a friend’s kitchen while she stands at the stove and tosses little stories over her shoulder.

The tone is not some august voice of cooking authority, but rather the upbeat cheerleader offering an encouraging message of ‘If I can do it, so can you!’”

The Journal News

JOYofKOSHER.com JOYofKOSHER.com is the #1 kosher food and lifestyle website in the world. In addition to Jamie’s

signature Fast, Fresh Family recipes JOYofKOSHER.com has over 7,000 gourmet and everyday recipes, menus, videos, cookbook, product and restaurant reviews, travel tips, entertaining ideas, kitchen design, DIY and kids cooking projects, interviews with leading lifestyle personalities, design experts, celebrity chefs, giveaways and more.

ONLINE COMMUNITY JOYofKOSHER.com combines recipe sharing with comprehensive social networking. Members can

rate, search and share recipes, discover creative menu ideas, interact with other foodies and read new and interesting articles every day of the week.

BRANDED CONTENT INTEGRATION LEVELS SEAMLESS INTEGRATION STRATEGIC ALIGNMENT POST

KOSHER NETWORK INTERNATIONAL

OVERT INTEGRATION STRATEGIC ALIGNMENT POST + BRAND SIDEBAR

PURCHASE GUIDE POST

| JOYofKOSHER.com | JamieGeller.com

PRODUCT INTEGRATION POST

ADVERTORIAL POST

8

STRATEGIC ALIGNMENT POST Content is strictly in subject, copy, and tone, while strategically aligned with what the advertiser represents.

Advertiser benefits from “halo effect” brand lift through logo badging and social promotions.

Pure editorial with strict brand alignment

Product mention limited to sponsored logo badge

Logo badging & two social promotions

STRATEGIC ALIGNMENT POST

Headline

1

Presented by:

Advertiser’s Logo

1

Logo

“Presented by” + advertiser’s logo Image

2

Ad Adjacency

3

Ad Adjacency

300x600 ad adjacency on article page.

2 3

Editorial Image Strictly editorial; not editable by advertiser.

4

4

Editorial Content Strictly editorial; not editable by advertiser.

Sample layout. Layout varies. Elements mentioned are guaranteed to be included.

9

STRATEGIC ALIGNMENT POST + BRAND SIDE BAR Organic editorial feature strategically paired with advertiser-controlled messaging in an adjacent sidebar.

Editorial feature aligns with advertiser’s sidebar message

Descriptive advertiser language provided by client to enhance editorial piece.

Logo badging & two social promotions

STRATEGIC ALIGNMENT POST + BRAND SIDEBAR

Headline

1

Presented by:

Advertiser Logo

1

Logo

“Presented by” + advertiser’s logo

2

300x600 ad adjacency on article page.

3

Editorial Content Strictly editorial, not editable by client.

Messaging to align with advertiser objective

5

Ad Adjacency

5

Advertiser Sidebar Advertiser provides copy for article sidebar to align with editorial content. May include one image and up to 200 words.

4

Image

Ad Adjacency

2 4 Sidebar

3

Editorial Image Strictly editorial, not editable by client.

Messaging to align with advertiser objective

Sample layout. Layout varies. Elements mentioned are guaranteed to be included.

10

PURCHASE GUIDE POST Curated selection of editor’s favorite products with one advertiser organically included.

Incorporation of product as one suggestion

Ownership of entire guide

Logo badging & two social promotions

PURCHASE GUIDE POST

Headline Presented by:

1

1

Logo

Client Logo

2

Presented by language featuring logo placement.

2

Ad Adjacency 300x600 ad adjacency on article page.

3

Ad Adjacency

4

Advertiser Inclusion One Advertiser product integrated into purchase guide; includes advertiser-supplied image and copy points. Copy written to editor’s discretion to fit site Voice.

4

Image

5 3

Editorial Image Strictly editorial, not editable by advertiser.

5

Editorial Content Strictly editorial, not editable by advertiser.

Sample layout. Layout varies. Elements mentioned are guaranteed to be included.

11

PRODUCT INTEGRATION POST Native editorial content made possible by advertiser’s investment (i.e. DIY, recipe, travel, etc.)

Incorporation of one product into feature

Logo badging & two social promotions

PRODUCT INTEGRATION POST

1

Headline

Client Logo Presented by language featuring logo placement.

2

Ad Adjacency 300x600 ad adjacency on article page.

3

Advertiser Integration Advertiser mention integrated into article. Content is directed by site and will feature advertiser. Advertiser receives one round of factual edits.

4

Presented by:

1

Logo

3 Ad Adjacency

4

Image

Advertiser Product/Service Advertiser product/service integrated into editorial image.

Sample layout. Layout varies. Elements mentioned are guaranteed to be included.

12

2

ADVERTORIAL POST Advertiser-written content meant to directly promote a product or service; lightly edited by site for Voice.

Post devoted to product or service

Client has creative control

Editors lightly tweak copy for Voice

Logo badging & two social promotions

ADVERTORIAL POST

Headline

1

Client Logo

Presented by:

1

Logo

Presented by language featuring logo placement.

2

Ad Adjacency 300x600 ad adjacency on article page.

4

Image

Ad Adjacency

2 3

Advertiser Copy Advertiser provides copy for article.

Editors lightly tweak copy for voice, but do not author post.

4

3

Advertiser Image Advertiser provides image for article.

Sample layout. Layout varies. Elements mentioned are guaranteed to be included.

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SOCIAL PROMOTION Each content product bolstered by social promotion from the editors.

One tweet & one Facebook post sharing content

Message may include advertisers’ @handle & unique #hashtag

Launch will coincide with launch of on-site post (on/or about same day)

Cost included as part of content package

ADDITIONAL SOCIAL BRANDED CONTENT PRODUCTS Additional social amplification can be purchased independently or to supplement one of the 5 on-site content post products.

INSTAGRAM

Up to 5 thematically relevant IG posts

Posts can be images, video, or a mix

1

2

3

PINTEREST

Advertisers’ @Handle and/or #Custom Hashtag can be used

1

Dedicated Brand Image

2

Editorial Caption

3

Advertiser Handle

4

Advertiser Hashtag

Sponsor Dedicated or Existing Board

2

3

?

Up to 8 thematically relevant party questions

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Board Title with Advertiser Mention

2

Editorial Pins

3

Up to 5 advertiser Pins

1

Dedicated Brand Image

2

Advertiser Handle

3

Advertiser Hashtag

4

Party Q & As

4

TWITTER

Live 1-Hour Sponsored Twitter Party

1 1

4

Advertisers’ @Handle and/or #Custom Hashtag can be used

Announcement/ RSVP Post On-Site

1

2

Up to 4 prizes provided by advertiser

3

CUSTOM VIDEO Custom videos can be developed and personalized around your product.

“VIDEO AND SOCIAL MEDIA HAVE BECOME THE TWO MOST RELEVANT FORMS OF DIGITAL CONTENT. Viewership is moving online. In 2015, TV viewing by 18-to 49-year-olds fell by 4%, and their time spent on YouTube went up 74%.”

– Nielsen (November 2015)

KOSHER NETWORK INTERNATIONAL

| JOYofKOSHER.com | JamieGeller.com

15

EMAIL MARKETING Custom dedicated email marketing programs developed, produced and priced on a case by case basis.

KOSHER NETWORK INTERNATIONAL

| JOYofKOSHER.com | JamieGeller.com

16

PRINT ADVERTISING Additional print magazine advertising and advertorial placements can be purchased independently or to supplement one of the 5 on-site content post products.

KOSHER NETWORK INTERNATIONAL

| JOYofKOSHER.com | JamieGeller.com

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RECIPE EBOOK Custom recipe ebook programs developed, produced and priced on a case by case basis.

Strawberry Cream Cheese Ice Cream | 6 servings This ice cream tastes like strawberry cheese cake but can be made in 35 minutes.

Usually you have to cook the ice cream mix first and let it cool before you can freeze it, but this recipe is all cold and can actually be made just before you want to eat it.

So easy and so tasty and so perfect for Passover.

Ingredients 6 ounces Temp Tee Whipped Cream Cheese 1 ½ cups skim milk 1 tablespoon fresh lemon juice ½ cup sugar ⅛ teaspoon salt ¾ cup fresh or frozen strawberries

Directions 1. Blend the Temp Tee Whipped Cream Cheese, milk, lemon juice, sugar, salt and berries in a food processor or blender until smooth.

2. Pour into the bowl of an ice cream maker and freeze according to manufacturer’s instructions, about 30 minutes.

3. Enjoy immediately if you like more of a soft serve experience or allow to harden a bit longer in the freezer.

Contributed by: Tamar Genger, JoyofKosher.com/TamarG Photo by Shutterstock.com

40 | For holiday recipes, meal ideas and more, visit JoyofKosher.com

41 | JoyofKosher.com/TempTee

Smoked Salmon Rolls | 5 servings Have fun with appetizer presentation this Passover. It’s a chance to use your creativity, even a touch of whimsy, to put a twist on this smoked salmon opener.

To make it really festive, use the green part of a scallion, tied as a bow, to secure each salmon roll.

Ingredients 4 Persian or Kirby cucumbers, peeled 1 ½ pounds smoked salmon, sliced very thin to yield 16 slices 1 cup Temp Tee Whipped Cream Cheese ¼ cup capers, drained 1 tablespoon lemon juice 1 Vidalia onion, thinly sliced 16 grape tomatoes, halved 2 lemons, cut into wedges Matzah (optional)

Directions 1. Slice cucumbers lengthwise into 4 sticks each, so that you have 16 sticks total.

2. On a flat work surface, place 1 piece of salmon horizontally.

3. In a small bowl, mix together Temp Tee Whipped Cream Cheese, capers and lemon juice.

4. Spoon 1 tablespoon cream cheese mixture onto 1 end of salmon slice. Place 1 cucumber stick on top of the cream cheese lengthwise, using the cheese to secure it.

5. Roll the salmon around the cucumber and cream cheese like a jelly roll.

Salmon should create a wide belt around the middle of the cucumber stick.

6. Repeat previous two steps with remaining ingredients.

7. Arrange sliced onions around the edge of a platter with rolls in the center; scatter grape tomatoes over and around rolls as a garnish and add a few lemon wedges for squeezing over salmon. Serve matzah in a basket if desired.

Contributed by: Jamie Geller, Quick & Kosher Recipes From The Bride Who Knew Nothing (Feldheim 2007)

4 | For holiday recipes, meal ideas and more, visit JoyofKosher.com

KOSHER NETWORK INTERNATIONAL

5 | JoyofKosher.com/TempTee

| JOYofKOSHER.com | JamieGeller.com

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DIGITAL RATE CARD Off-peak Pricing

Sept–Dec Pricing

March–April Pricing

Dedicated Email Blast

$1,500

$2,000

$3,000

Strategic Alignment Post

$1,500

$2,000

$3,000

Strategic Alignment Post + Brand Sidebar

$2,500

$3,000

$3,500

Purchase Guide Post

$1,500

Editors Picks: Product Review

$1,500

Advertorial Post

$1,500

$2,000

$2,000

Product Integration Post: Recipe Development

$2,000

Facebook Live Video

$3,000

Twitter Party

$7,500

Custom Video

$10,000

1 Month Additional Social Branded Content

$1,500

$2,000

$2,500

Magazine Page

$3,000

Display Banner Ads; Web

$12/cpm

$13/cpm

$13/cpm

Display Banner Ads: Weekly Wednesday Email

$500

$600

$600

Display Banner Ads: Daily Email (by week)

$500

$600

$600

20 Recipe Ebook (with recipes from collection)

$8,500

10 Recipe Ebook (custom recipe development)

$10,000

MAGAZINE DISPLAY RATES

4/Color ads only

1X

3X

6X

Back Cover

$5,000

$4,500

$4,000

Inside Covers (front & back)

$4,000

$3,600

$3,200

Standard Full-Page

$3,000

$2,700

$2,300

1/2 Page

$1,800

$1,600

$1,400

1/4 Page

$1,000

$900

$800

Artwork Due

Print Date

Pub Date

Winter/Chanukah 2016

Nov/Dec

Oct 26

Oct 30

Nov 13

Late Winter/Purim

Jan/Feb

Jan 18

Jan 22

Feb 5

Spring/Pesach/Passover

Mar/Apr

Mar 21

Mar 25

Apr 1

Late Spring/Shavuot

May/Jun

May 3

May 6

May 20

Summer

Jul/Aug

Jun 20

Jun 24

Jul 8

Fall/Holiday

Sep/Oct

Aug 22

Aug 26

Sep 9

Winter/Chanukah 2017

Nov/Dec

Nov 1

Nov 4

Nov 18

Custom integrated multimedia programs developed, produced and priced on a case by case basis. Prices above are stated as of November, 2016 and are subject to change as audience grows.

KOSHER NETWORK INTERNATIONAL

| JOYofKOSHER.com | JamieGeller.com

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LET S TALK For more information, please contact:

Deborah Shapiro VP of Marketing and Operations 904.580.7050 x108 deborahshapiro@koshernetwork.com

Shlomo Klein Executive Publisher 904.580.7050 x253 shlomoklein@koshernetwork.com

Kineret Weiss Operations & Sales Manager 904.580.7050 x101 kineretweiss@koshernetwork.com

KOSHER NETWORK INTERNATIONAL

| JOYofKOSHER.com | JamieGeller.com