JOYS FASHION BOOK | VOLUME ONE

J O Y S FA S H I O N B O O K VOLUME ONE

269 pages from London, Milan and Paris runways, backstage and streets during fashion weeks of the world’s fashion capitals.

In this volume we descover the spring and summer collections of 2018 and inspire with fresh autumn winter 2017 looks.

On the cover Middle East focus. The contrast between tradition and revolution in Israeli fashion.

JOY S FA SHION BO O K

VOLUME ONE www.joysmagazine.com

This is the story of the dreamers and the process of manifesting their fantasies. The story of students becoming masters and masters creating their masterpieces.

This is the back and front stage of fashion.

APOLLONIA PAGE 176

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DETAILS PAGE 106

REVIEWS PAGE 158

BACKSTAGE PASS PAGE 128

A UNIQUE POINT OF VIEW AND FIRST-HAND COVERAGE

RUNWAY

Spring Summer 2018 Collections London Milan Paris

BEAUTY Reviews

Backstage Pass

ART

Apollonia Egyption Blue Marche De Jaffa

BLOG

StreetStyle

14

LETTER FROM THE EDITOR We run. Chace our dreams. Sprint through

We take a yoga class. We do shiatsu, Tai Chi,

life on our way to ever changing goals in a

pilates. We meditate. We read about The

never edning maze. Some of us race. Usually

Kabbalah, Buddhism, Jainism, The Power Of

the silver medal achievers. Few escape who

Now. We eat healthy. Take a break. Relax for

they were and are.

a while.

We rush. Always try to make things work and almost never let them happen. We always

And then we run again.

study and rarely learn.

We constantly waiting for the next thing.

The next trip, holiday, vacation, drink, meal.

Planing for a safer and better future and worry about the ‘‘what if’’.

What if we fail? If we fall? If we fuck up?

What if no one will care? If we lose? If we make a mistake?

JOYS FASHION BOOK VOLUME ONE www.joysmagazine.com

L’ Appuntamento i n F lo r enc e COMING SOON

R U N WAY JOYS FASHION BOOK

Spring Summer 2018 London | Milan | Paris

by Gili Biegun

LON DO N PORTS 1961 | Spring Summer 2018 collection | London Fashion Week

20

#B ack s t a g e

#M.A.C John Galliano SS18 Paris Fashion Week

79

#Ba c k s t a g e

#CafĂŠMarly Each X Other SS18 Paris Fashion Week

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E A C H X O THE R #Backstage | SS18 Paris Fashion Week

J U N KO S HI M ADA #Backstage | SS18 Paris Fashion Week

158

R EV I EW

JOYS favourite beauty product for November 17

by Gili Biegun

Pure Color Envy Lash Multi-Effects Mascara creates volume, provide separation and definition and is long lasting. With Estée Lauder’s chic packaging you can’t go wrong.

Creamy, matte, intense, provocative, irresistible. The new Pure Color Envy Matte Sculpting Lipstick in the shade 330 Decisive Poppy is a classic, wearable red that suits most skin tones.

Highly-pigmented, long-lasting lip colour, with a click and chic packaging.

ESTÉE L AU D E R

164

Light and glowing coverage foundation. Crate a natural radiance while leaving the skin feel fresh. With SPF 15 and rich in vitamin C its our favourite foundation and ideal for hot summer days.

Anti-aging bestseller, oil and fragrance-free, gel consistency. Visibly reduce lines and wrinkles, hydrating and firming the skin.

The formula is designed to work at night, while asleep and is ideal for women over 25.

ESTÉE L AU D E R

www.pureleaf.dk

Sustainability | Handcraft | Designs

Beauty Sleeping Cream No.827 hydrating, recharging and refreshing the skin over night.

Infuses the skin with precious natural active ingredients to reduce signs of dull and dry tired looking skin. Boosts skin renewal, repairs skin’s moisture barrier and reduces visible wrinkles.

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Made with fresh ingredients, Nuori Perfecting Body Oil is easily absorbed, regenerating, nourish and illuminate.

The result is softer, healthy and glowing skin.

Et Orangers En Fleurs This scent celebrates the orange tree, the symbol of fertility, wealth, virtue and love. With orange flower bouquet, this eau de parfum is our top scent choice.

E T O R AN GER S EN F L E U R S Houbigant Parfums Paris

ART

JOYS FASHION BOOK

APOLLONIA COVER STORY

She lived by the sea. With salt and sand in her hair. Natural beauty in a body that was belong to nature. This is the story of the girl from Apollonia- an ancient city lost in the Mediterranean Sea.

A long sleeves, ruffles dress in coral pink by Bracha Ben Haim sets the romantic tone while following the traditional Jewish guidelines of modesty.

On the other side of Apollonia bespoke swim-wear, personally designed and fitted by Vanesa Baranes, allows the modern Jewish Israeli woman to express herself.

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258

Joy’s World x LaLaLab.

LOCATION | Ilana Goldstien clinique INTERIOR DESIGN | Maya Sapir www.mayaspier.com EARRINGS | Joy’s Private Collection www.joysmagazine.com PHOTOGRAPHY | Gili Biegun

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CONTACT US

Gili Biegun @joysworld_ gbiegun@joysmagazine.com joysmagazine.com Daria Po: @dariapo.eu @daria.popovskaia hello@dariapo.eu behance.net Daniel Mizrahi: daniel@joysmagazine.com joysmagazine.com PureLeaf: @pureleafcph mail@pureleaf.dk pureleaf.dk Olga Makarova: @wtfido omakarova777@gmail.com makarova-olga.com Ioana Cmeclu: @from.paris.sweet.love ioana@from-paris-sweet-love.com from-paris-sweet-love.com Liat Green: @lgfashionista lgfashion79@gmail.com wantstobeafashionista.blogspot.co.il Ruti Berg: @rutiberg Naama Segal: @naamasegal naama.s86@gmail.com naamas86.wixsite.com/naamasegal Elinor Shahar Personal Menegement: @elinorshaharpersonalmanagement info@ElinorShahar.com elinorshahar.com