Practical uses of public domain in your online internet business

Tony Ladig: Public Domains

NICHE AFFILIATE MARKETING SYSTEM

MYNAMS 200 Interview with Tony Ladig:

USING FREE CONTENT TO BUILD A MASSIVE INFORMATION PRODUCT BUSINESS WITH PUBLIC DOMAIN

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Tony Ladig: Public Domains

TONY LAIDIG: Known for his step-by-step, detailed method of teaching, Tony Laidig draws on nearly 30 years of commercial printing, publishing and graphic design experience to teach and train others how to effectively create successful information products of all types. With a focus on print and digital books, Tony also shares how to easily work with video, image-based products and more. In 1986, Tony discovered the Public Domain as an amazing source for copyright-free, proven content for creating derivative products, and in 2006, began teaching others how to succeed with Public Domain content as well. Since that time, Tony has helped thousands of students create their own successful products and new income streams using Public Domain content.

In addition to his speaking and teaching, Tony has also written or contributed to several books, including a new release, “21 Ways to Skyrocket Your Creativity,” and has created over 30 bestselling e-book and video training course. He is an accomplished professional photographer and is well-known for his portraiture style and ongoing photo series, “A Day with the Sacred,” and “Skies365.”

RESOURCES FROM TONY LAIDIG: Public Domain BluePrint If you think information from the public domain is a waste of time or not for you then you are sorely mistaken! Tony Laidig reveals the best kept secrets, resources and tools to creating your information products using free content. That’s right- FREE! Tony’s Public Domain BluePrint is chock full of step by step how to’s, time saving tips and idea generating information; you won’t believe this resource has been out there all along.

Market With Stories Create powerful and genuine video based stories to generate emotion and create long term relationships, increase sales and drive traffic to your site. Let’s face it-relationship building is the foundation of a solid customer base and creating an authentic emotional connection is the first step.

DAVID PERDEW: David is the founder of NAMS – the Niche Affiliate Marketing System – one of the fastest growing affiliate marketing workshops and affiliate training systems available today. What makes NAMS so different is that the instructors TEACH, demonstrate, and enable the students with hands-on workshops.

Students learn from their current experience level. Beginners work with beginners, Intermediates work with intermediates, and Advanced students work with advanced groups. Everyone talks the language they understand.

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Tony Ladig: Public Domains

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Tony Ladig: Public Domains

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Tony Ladig: Public Domains

INTRODUCTION: In this presentation from Tony Ladig, you’ll discover the world of public domain and all its practical uses for your online internet business. You won’t believe how many products are at your fingertips and with Tony’s easy to understand instruction and explanations you’ll be on your way to using public domain content, including: 

How you can discover tons of content that has been created, edited and prepared for your use – FREE!



Discover which content is available in the public domain for your use immediately…



Where to look for secret public domain content that most people overlook…



What you need to do to turn public domain content into original material with a few small changes and make it yours…



How to create physical products using public domain materials that will sell forever…

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Tony Ladig: Public Domains David: Hi! This is David Perdew from the Niche Affiliate Marketing Systems and this is Wednesday night so we have a live training for our members and our friends. We opened this live training up to the public and people can come in and do this– take advantage of this live training. If you are a member of MyNAMS, you get to go to the replays which we will have up on the site tomorrow; and if you are not a member, this is your only opportunity unless you become a member. And you can do that at “nams.ws/join” and you’ll hear that link a couple of times tonight and I’ll put it in the checkbox for you as well, along with an 85% discount coupon that you can use to join the membership site.

But every Wednesday night, we do this live training sessions and I love doing them because I learn so much myself when we do this and I also get to meet such interesting people and then find out more about what they do.

Tony Laidig is somebody that I met via phone about 4 months before NAMS6 last year. He was introduced to me by Bob Jenkins and said, “You got to get to know this guy.” And so I did, I called Tony and based on what Bob had told me, we discussed what he did and what he was doing with public domain material was just really interesting to me.

And so Tony came to NAMS 6 and he sat in the audience at NAMS 6, did not interact as a speaker, but he did stand up in the 400 room when we were talking about content generation.

And when I asked him to tell people what he was doing with content generation, I’ve never seen so many instructors start taking notes so fast because what Tony does is really special and I’m just real excited to have him as part of our NAMS faculty now. So Tony, I’m glad you’re here. Thank you so much!

Tony: Thanks, David and I really appreciate what you’re doing with this program and it was a huge blessing for me to be at NAMS 6, and it actually, the response from the other speakers, actually kind of surprised me how they responded but I guess it’s partly because I’m so used to working with it that you kind of, you know, you get used to it or you get tunnel vision or whatever, but I work, (excuse me), work for a really get treat tonight because I’m going to give you a very in-depth overview of the public domain and how it affects your business, why you should be taking a look at it and as well as ideas and strategies, and things like that that you can actually take and implement into your business right away. So let’s just dive right in.

Before we do that, let me just share a little bit more about me, just so you have an idea who I am; if you’d know who I am, apart from what David just shared so wonderfully, I’m considered a recognized specialist at finding and using proven content from the public domain (excuse me) and I’m an expert at showing others how to create their own fresh, hybrid information products of all types using that content.

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Tony Ladig: Public Domains I’m also a graphic designer and in my career, I’ve designed nearly 600 book covers for bestselling authors around the world and I’m also a professional photographer and if you follow me on Facebook at all, you probably noticed that I’ve been working on a daily photo series called “A Day with the Sacred” and that’s been a really fun adventure that I’ve been taking in the photography side of my business.

And so, let’s just jump right into it. Excuse my, my voice, it’s a little crackling. The truth of the matter is, whatever you’re doing online right now or even offline, you’re always going to need lots of content, and you probably discovered that by now.

If you’ve been at this very long at all, you’ve probably discovered that you need tons of content.

You need content for all of these different types of things. Now, maybe you’re not doing all of them but at least, some of these are going to be a part of your business whether it’s information products, or articles, or blog posts, or autoresponders, or newsletters, or print magazines, or radio and TV shows or social media sites, wherever it’s audios, videos, book, on and on and on it goes. The truth of the matter is you need a lot of content.

Now, when it comes to that content, you have to figure out how you’re going to produce that and of course, there’s a lot of different ways that you can come up with that. You can write it yourself if you are gifted in that area or you’ve learned how to write well, you can speak or teach that client and have it transcribed and many of us do that.

You can interview experts which is a great way to get content. You can hire a ghostwriter which is another viable option. You can license content from other people that have already created that for you. You can purchase content like private label rights and of course, Nicole Dean is an expert at working with private label rights; or you can get it for free. And I like free, and of course, the public domain is the source that I primarily use to get that content.

And so why the public domain? What’s the big deal about it anyway? I mean after all, isn’t it just a bunch of old books? Well, not necessarily. The thing that I like about public domain in the past is that many public domain works and by works I’m referring not just the books but to magazines, videos, images, or anything like that and we’re going to get a little more clear on that here in just a minute, but it includes nearly timeless and entirely relevant information.

An example that I like to give especially when somebody comes up to me and makes a statement isn’t it just a bunch of old books, wouldn’t you guess that to train a boxer dog, the dog, a boxer, pretty much works the same way today as it did 60-70 years ago, I mean you would think. Or I’m a photographer, so posing babies pretty much works the same way that it is 60-70 years ago. I mean yes, the equipment is little bit different, lighting is a little bit different, but the posing is pretty much the same.

Growing organic vegetables 70 years ago works pretty much the same way that it did today. I mean you still have yard, you still have water, you still have sunlight, still have seeds, and so there’s a lot of that content– and that’s just three examples. I mean we could go on and on but Page 7 Copyright (©), All Rights Reserved Niche Affiliate Marketing System, Inc.

Tony Ladig: Public Domains the truth is, that yes, some of the language is a little arcane, some of it needs freshened up, but you want to do that, anyway. You want to add your own information and content, your own personality to that.

The other thing that I love about the public domain is that the information is immediately usable. You don’t have to worry about permission or jumping through any kind of hoops or anything like that once you find content that’s in the public domain and we’re going to define what that means in just a moment. You can use it right away and because of that it really gives you the ability to speed up your product creation process.

It’s kind of like product creation on crack or blog post on crack because it just speeds up the process extremely fast. Plus there is an abundance of this information. Now, by abundant, let me give you a little definition of what abundant means, okay? In the public domain, there are over 85 million books, 85 million.

Now to put that in a little bit of context, Google and in all of the book scanning brilliance has scanned about 4 million public domain books. And if you add in all of the other websites on the entire Internet, it will offer any kind of public domain book content just talking about books, you may have somewhere between 4 and 5 million total books that are available right now online on the public domain.

So take that number, 4 or 5 million, compared to how many there actually are in the public domain, 85 million and you can see that it’s likely that we’re not going to exhaust that source anytime soon, and that’s just books. Take a look at magazines, there are over 200,000 different magazine titles in the public domain, each of them has a varying number of issues, and so you’re talking literally millions of magazine articles that are available to us in the public domain.

It’s in a half million patents that are in the public domain, tens of millions of photographs, audios, videos, all of this content and we have anyone talk about the government websites.

So there’s no possible way– I like to call it limitless because it’s not going to be possible to exhaust. There just aren’t enough Internet marketers on the planet to create enough products to exhaust this content. I mean think about it, if you took the Top 1000 Internet Marketers and they each created a thousand information products that would only be 1 million products.

There are 85 million books.

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Tony Ladig: Public Domains So you can see why it’s such a huge content source and the content is also available in a diverse number of mediums and what that means is that you’re not just limited to books, you also have access to reports, to websites, to audios, to videos, to music, and all points in between.

And the other thing that I love about it is that you’re not restricted to sticking with the existing format, and what I mean by that is that you can find the book, it’s in the public domain, say Think and Grow Rich, the first edition of that, the 1937 edition is in the public domain, it will have made all kinds of varying products based on that book from audio books to workbooks to whatever and they’re not restricted in doing that, neither are you.

And that’s one of the beautiful things about it. But the biggest thing that I love about public domain content, and again, we’re going to define exactly what this is here in just a minute. But the thing I love about it the most is that it’s proven. Now, this is– this a really key point that I want to get across to you because whenever you’re creating content that whether it is buying PLR or writing your own or using a ghostwriter or whatever the case may be, using and finding proven content can be a huge issue. I mean if you’re writing it yourself, you don’t quite know how the Internet is going to respond, how your customers are going to respond because it’s never been out there before.

If you’re buying PLR, you don’t know what kind of quality you’re going to get. I mean it could be written by somebody who uses English as their pet language or that it’s been spun to many times. They’re article spinners that it doesn’t even make conscious sense and that’s a huge issue in any marketing space. But when you come to contents in the public domain, it’s proven itself already.

It’s already been through professional editors, publishers, and readers, and the thing that I love about it is it’s proven itself in the marketplace. It’s in the public domain and you’re aware of it because it’s already been sold. People have already bought it or read it or they consumed it and that’s huge. And so in many cases, it was actually created by the brightest minds, writers, artists, and leaders that have lived.

So think of it, you’re literally building your information product empire on the shoulder of giants, literally. You have instant access to their brilliance, their innovation, their creativity, and then you can partner your own brilliance, innovation, and creativity with theirs and create something brand new that your customers are going to love.

So it’s a lot easier to start off with something proven and add your own wisdom to it and then start off from scratch and that’s the biggest reason why I love public domain content. It’s proven itself.

David: So let’s pause here for– Tony: It’s a lot of the books– David: Sorry, go ahead, Tony.

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Tony Ladig: Public Domains Tony: I was going to say a lot of the books that I found and used in my own business, some of these have been best-sellers in their day, selling a quarter of a million copies. Well, if they were that popular back then, whenever that was, say in the 40s or 50s or whatever, if they were that popular to sell a quarter of a million copies in different niches and it’s likely that that content is going to be evergreen and still produce that kind of results today.

David: So I do have a couple of questions here, just as you’re talking because you’re bringing up so many good points about this. I want to make sure we get them covered. One of the things that I heard you say already is there’s so much in addition to printed material, there’s patents and music and a film and photographs, how– the patents thing just kind of enthralls me, how does a patent go in the public domain?

Tony: Well, basically, there are four different kinds of patents but I primarily focus on two – design patents and utility patents. Those are the most popular, with utility patents being the most– the most rewarded, okay? And basically, the way those work is that with the utility patent, they are thoroughly enforced for a set period of time.

With utility patents, that period of time is 20 years from the date that the patent was filed, okay? So if a patent is filed today– David: Uhum.

Tony: And it’s a utility patent, 20 years from today, that patent falls into the public domain period and it can’t be resurrected. With the design patent, which basically covers– utility patents is more or less cover inventions and the way things work; design patent covers, well, designs, aesthetic improvements and things like that.

Design patents are only enforced for 14 years from the day that they are approved. So utility patents, 20 years from the date of filing; design patents, 14 years from the date of approval. So what that means is that what I usually use as a rule of thumb, that any patent that I find, whenever I’m searching for patents, I take 20 years from today.

David: Uhum.

Tony: So 20 years from December 1st and go back in my searches and I could show you some of searches here just a little bit, and then I know that I can use that content. Now patents present two different kinds of content to us.

We have images, because there are patent drawings of whatever is being patented and then there are the descriptions of the patent. And the thing that is beautiful about the description of Page 10 Copyright (©), All Rights Reserved Niche Affiliate Marketing System, Inc.

Tony Ladig: Public Domains this is not only does it describe in detail how, whatever it is that’s being patented, works, but very often, it also gives the historical background and one of the things that I found is that the background information makes absolutely wonderful blog post.

David: Yeah.

Tony: Because it’s short and concise, it addresses the problem, and then the patent, of course, solves the problem addressed in the background information and isn’t that what we do? We identify problems and then create products to solve that problem in the information marketing business. And so that’s one of the reasons why I love patents is because they’re designed that way.

They state a problem and then offer the solution and the solution is what’s being patented. And so it gives us great access to any kinds of content or niche that you can imagine and you figure you’re tapping into innovation by some of the most brilliant people that have lived.

David: Yes. I never would have thought of patents as something that you go searching for on public domain. It just not– it just didn’t occur to me. We always hear about copyright running out and ended material being available for copy because of copyright expiration but I never would have thought about the value of patents.

That’s really interesting. I have another question about, you mentioned about proven content.

And of the things I like about public domain as well is that it’s already edited. I mean there’s so much expense in editing. I would think that’s a huge advantage.

Tony: Yeah. And that’s one of the reasons why I like it. I mean publishing back 50-60 years ago, 7 years ago was much different than what it is today. Today, anybody can be published, thanks to print on demand technology and all of that. And I love that but back then, it was hard to get published and if the content that was published went through a very stringent thread of processes through editing and the whole nine yards to make sure that its quality because remember, back then, there was no internet.

There was about, I guess television eventually came along and so people were getting their information from books, periodicals, and the radio. And so as a result, their livelihood depended on high quality content, not a bunch of typos, not poorly worded English, nothing like that. It had to be good because that was it, that was their livelihood and that’s one of the reasons why I love it as you said, that it’s so little edited that it provides a great launching platform for us to create our own product.

David: Uhum. And the other thing– the other thing I wanted to ask about is I hope you’re going to talk about government sites and what is and what is not and how to– public domain and how to determine that because I think that’s a very confusing issue in public domain.

Tony: Yeah, yeah. We’re going to get into what is and what isn’t public domain here in just a minute.

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Tony Ladig: Public Domains David: Okay, great! Well, thank you. You can move ahead.

Tony: All right. Okay. So what is exactly public domain? And David just gave me a perfect segue into my next slide and he hasn’t seen my slide, so he just dialed right in which is great.

So first of all, let’s give a brief definition of what is considered public domain, right, and primarily, I’m going to be talking about copyright laws here in the United States, may be part different in other countries and we may not have a lot of time to get into these differences tonight, but in the United States, any work, and again, work refers– it’s not just a book, but it refers to books, magazines, newspapers, images, photographs, videos, etcetera – any work that was created before copyright laws existed.

Think about the King James Bible or the works of Shakespeare, okay, would be good example to that. It also includes works whose copyright have expired and I’m going to define how that expiration works in the next slide we’re going to get into what the U.S. laws re regarding that.

It includes work created by the U.S. government. Now David just asked about that, and I’ll give a little more clarity here. Whenever a content of whatever fashion, whether it’s photographs, or content on the website or books, are created by the U.S government and their employees as a part of their regular duties as federal employees.

That content is considered to be in the public domain because it was paid for by taxpayer dollars. In other words, you and I paid for it. And so as a result, because we paid for it, we have a legal right to use that content. Even though it was paid for by the U.S government but they used our money. And so the beautiful thing about that is, an example that I want to give is imagine going to Walmart tomorrow and you buy that 50-inch big screen television that you’ve always wanted.

You pay for it, you look at it, you admire it, and then you leave the store without it. You get home and your spouse says, “Where’s the television?” “Oh, it’s at Walmart.” “Well, did you buy it? Did we pay for it?” “Yeah.” “Then where is it?” “It’s there.” So, and you go back and forth to Walmart when you want to watch television. Now, how ridiculous is that? You want to take possession of what you paid for, right?

Now the majority of the U.S. Citizens do not realize that this content that was created for our benefit as Americans, it tells us about all sorts of stuff from what the Congress is up to, how to avoid credit card scams, to how to take better care for our health, on and on and on it goes.

Our taxpayer dollars paid for that so we have a legal right to take possession of that information and use it to create our own information products. We have a legal right to do that, and most people don’t.

Now the way I like to look at it is that I’m– we all pay our taxes and I give generously to the government every year as a self-employed person, but I like to get that tax dollar or money back. Normally when we think we pay our taxes, we see that money as gone forever. I don’t Page 12 Copyright (©), All Rights Reserved Niche Affiliate Marketing System, Inc.

Tony Ladig: Public Domains look at it that way because I know that those tax dollars are paying to create content that I can use for information products and so I used that content, create information product and sell it.

So it’s kind of like getting the ultimate tax rebate except that there’s no limit. (Laughs) And so that’s basically the way it works. And so the other thing that I love about U.S. government content is that on their websites, they’re very good about telling you what is and what isn’t in the public domain because not every single thing you’re going to find on government websites is indeed in the public domain.

There are some things that are not. Mostly, a content that the government creates in conjunction with or in partnership with an outside non-government entity, and they are doing that more and more, and so the result, some of that content is copyrighted, but the website, the products like books that they create, they’re very good about telling you this one is within the public domain or this content is in the public domain, and so forth. And so they’re very good about that.

David: It sounds like we are– that we actually have hundreds and thousands of workers writing for us that we didn’t know about.

Tony: Oh yeah, yeah, exactly and we’re talking volume, I mean massive volume. The U.S. government is the largest content producer on the planet and I’ll tell you a real quick story, just to kind of illustrate how much content is available to us.

One of the things that I was interested in a year or two ago was P-51 Mustangs, the airplanes that they– airplanes they used in World War II. And so I wanted to go to the National Archives because I knew they had photographs to these planes and I wanted to scan some of them because we legally can, we can go to the National Archives and scan the materials that they have there because it’s a public domain.

So I did my homework and I found that the right library ID numbers and everything that I needed to turn into the librarian at the National Archives and I decided to get very specific. I only wanted P-51s that were part of the Air Force because the different military branches also have those as well. So I only wanted Air Force P-51s that were flying during World War II, that’s all that I want. They’re very specific, very focused.

So I turned my call number thing to the librarian and she says, “You realize that we have to keep all the records of a particular group together.” And I said, “Yeah, I know. I saw that on Page 13 Copyright (©), All Rights Reserved Niche Affiliate Marketing System, Inc.

Tony Ladig: Public Domains your website.” She’s like, “Well, I don’t think you quite understand because the photographs are kept in this little binders and the binders are real cards, ands so all the binders that are in the particular group you want to use, we have to keep all those binders and cards together whenever we bring the amount for you,” and I said, “Yeah, that’s fine. I don’t have a problem with that.” And she’s like, “Umm, let me explain it a little bit different way.” I said, “Okay.”

She’s like, “This call tag that you handed me,” and I said, “Yeah.” She said, “It includes 1.1 million photographs.”

And that was just a P-51 Mustang of World War II earned by the Air Force line.

David: Yikes! (Laughs) Tony: So that’s a lot of pictures.

David: It’s a lot of pictures.

Tony: Yeah and that didn’t include any other kinds of aircraft or tanks or boats or anything like that and so we’re talking a lot of content that we potentially have available for us. All right, so maybe I have a lot of stuff to share with you guy. Works that are donated to the public domain; now, you might think, “Who in the world would do that?”

But the truth of the matter is, today– in this day and age that we live, there are a lot of people who donate their blogs, their Twitter tweets, their photographs, those different types of things, they donate them to the public domain. It’s happened ever since copyright laws have existed.

PT Barnum is a good example of that as well where he donated a couple of used books to the public domain that meant he relinquished his right to copyright. And so because they’re donated to the public domain, we have a legal right to use them.

Now, another one that a lot of people don’t think of from a content perspective, but equally as important are ideas, concepts, formulas with equations, things like that are in the public domain. They cannot be copyrighted.

Now, you might think how is that even usable for us? How can we even create information products based on ideas or concepts? Simple, think about any book that’s written today, “Seven Steps to Achieving Wealth” or whatever, okay. You cannot copy actual writing that somebody does because that’s their intellectual property, alright. So the book that’s written today is copyrighted and you cannot touch that.

However, the concepts behind what they write, Seven Steps to Financial Freedom, there’s nothing stopping you from writing your own seven steps. Nothing is stopping you. So you can take any idea, any concepts and use it for your own because you can’t copyright that stuff. I’ll give you another example. Lists, anything that is a list, think about recipes, okay, that you could go out and I’m not telling you to do this. I’m just using this as an example, okay, but you could go out and buy the latest version of “The Taste of Home” cookbook and the actual list of ingredients on how to make anything in that entire cookbook is in the public domain.

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Tony Ladig: Public Domains They cannot be copyrighted because it’s a list. Now, the description on how to prepare these ingredients, that can be copyrighted, but you can just rewrite that. And so that’s another example of how a list can actually be available to us to use as a product creation technique.

One of the first products that I made was a collection of websites that all feature different kinds of public domain content. This is a list of websites. Because it was a list, I technically couldn’t copyright that because it was a list and the list was in the public domain. So what I did was I wrote descriptions of each of those websites and because I wrote the descriptions, the descriptions are copyrightable, so protected the work overall.

But anybody could really take that same list of website and do whatever they wanted with it because I could not copyright that, okay.

David: It’s interesting. So USA today started the whole trend of top ten lists– Tony: Right.

David: – when they first did that in 1981 or 1982, I think it was.

Tony: Right.

David: Is that a different type of list that we’re talking about or is that what you’re talking about?

Tony: That’s actually an awesome question and to be honest with you, that’s one of those questions that’s been a gray zone area that I would certainly recommend consulting an intellectual property attorney and I will say just a particular point, while I’ve been working with public domain content for actually about 20 years, but more actively for the last 5 or 6, I am not an attorney.

I don’t pretend to be one on Facebook and I will certainly recommend that you seek legal help in any way, shape, and form if you have questions. However, having said that, I do not think it’s real about copyright law and because I used, I’ve done a lot of research and I’ve used in my own business, but I legally cannot give you advice.

David: Appreciated that.

Tony: Yeah. Alright, so let’s dig in just a little bit more detail into what exactly is in the public domain and how the law works in the United States. Okay, so first of all, any work that’s published, whether it has a copyright or not, before 1923 is in the public domain, period, no questions asked.

It’s definitely in the public domain so if you find the book that’s copyright 1922, no worries, it’s definitely in the public domain. You don’t have to worry about it. Any work that was published between the years of 1923 and 1964 whose copyright was not renewed into 28 year, and basically what that means is if a book was published in 1930, the author of the book had to Page 15 Copyright (©), All Rights Reserved Niche Affiliate Marketing System, Inc.

Tony Ladig: Public Domains renew the copyright 28 years after it was first published. So that would be 1958. If they did not renew that copyrighted 1958, the work automatically fell into the public domain, now you might be thinking, “Well, gee. Wouldn’t they want to do that?” Well, you would think so.

You would think that these authors and publishers would want to renew their copyrights in the 28th year after publishing to keep it protected, right? What’s amazing to me though is that let’s look at books, 90% of all books that were published in that time period, 23-64, 90% of never renewed the copyrights. 90%. Only 10% did.

If you look at magazines, it’s even more dramatic. All of the magazines that were published between 1923 and 1964 which there were over 200,000 different titles, 99.4% never renewed. In other words, only 0.6 percent of all the magazines published in that time period actually renewed their copyrights, about 1,300 magazine titles.

David: Holy Mackerel! That’s a ton of content.

Tony: Yeah, yeah. And what’s amazing to me is that many of these magazines were still in business today.

Take, Popular Science, for instance. Popular Science didn’t start renewing their copyright until it happened automatically in 1964 when the law changed; so any issue of Popular Science before 1964 is in the public domain. You’re talking 1,300 past issues of Popular Science is in the public domain. That’s just one magazine.

David: Wow! Tony: And there are tons more out there that are just like that. Popular Photography, Golf Magazine, Dog World, I mean the list goes on and on.

David: So you’re going to talk about how to check the copyright, I’m sure, right?

Tony: Well, I’ll do my best to get to that, yes.

David: Okay. (Laughs) Tony: I’ll try to cram hours and hours of teaching here into whatever time here.

David: Sure. Well, and I should say, one of the things that I’m really excited about is Tony and I’ve already talked about his presentation at the NAMS workshop in February 10, 11, and 12, and Tony is going to spend the entire day on Saturday doing a public domain workshop for the 300 group and we tried this at NAMS 6 with Terry Dean and a full day of digging into a really juicy topic.

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Tony Ladig: Public Domains It has a lot of appeal for people and this has so much room for digging into that I thought Tony would be an excellent candidate for this and he’s agreed to do that. I always find it amazing that people agree to do this, but I’m really happy that you do it, Tony.

Tony: And I love talking about it. I mean I’m very passionate about it and I’ve been involved with it, like I said, for quite a long time and so many people are unaware of what’s possible with this content, what actually exist, anything I can do to get the word out, I’m all for it. And I love to teach about it, so okay.

David: We’re lucky to have you, so thank you.

Tony: Well, thank you. And so let’s keep moving here. Okay. Now this one I had included because I think it’s part of the law and that is the works published in the United States before 1989 without proper copyright headers are also in the public domain. Now these are really hard to identify and there’s actually just a small number of works that qualify for this. And so normally, what I recommend people do is to just forget it all together.

I didn’t even pay attention or try to find these because there’s such a few of them and there was so much other content that’s out there that you can ignore this group. I mean you’re talking literally just thousands of books compared to 85 million so I really don’t pay attention to that much, but technically, it was a part of the copyright law here in the United States and so as a result, I wanted to include it for the sake of completeness.

Okay, now, there are primarily seven areas of public domain content that I focus on, okay. You had books which include fiction books, non-fiction, education materials like think encyclopedias and dictionaries, and don’t roll those out, I have to say (laughs).

I just recently discovered a massive gold mine content in educational materials and actually, let me just say that. For years, I completely discounted all these stuff. We’re talking college textbooks to encyclopedias, dictionaries, those kinds of things. Ignored it because I thought there’s not going to be anything in there I could use. So one night, a couple of months ago, I was walking around day to day to my house and I was just kind of meditating, I’m thinking, “I wonder if there’s anything that I’ve missed in the public domain.” and so it came to me about encyclopedias and I thought, “Yeah, right.”

So I went through to Google Books and started doing some research on encyclopedias because I don’t think they need a lot of Encyclopedia Britannica and all of that and all of a sudden, I discovered that whenever I type in that keyword and just look for public domain books, all of these different encyclopedias came up like Encyclopedia of Gardening and all of this, and I thought, “Holy cow! And I started reading through the books and I realized that I had overlooked this massive source of content, same with college textbooks.

We think, “Who in the world will what information on college textbook?” but you realized that all of the college training materials and textbooks and all of that that are now in the public domain, they have resulted and trained most of the business professionals that right on before Page 17 Copyright (©), All Rights Reserved Niche Affiliate Marketing System, Inc.

Tony Ladig: Public Domains us to establish what we are building off about now in our current age. And so to ignore the materials that train those business people and all along the way is just stupid. And I was ignoring it.

I couldn’t believe it and I’m not now, but again, it’s just another area of books. We often think of these books, we don’t think of like encyclopedias or college textbooks, but all that information is still there and still relevant. Again, now, some of it has changed and you have to update that but still it’s just a massive source of content.

Manuals, like how to do, how to repair cars or whatever, any kind of manual, it is part of the book area; then we have periodicals. Periodicals can include magazines, newspapers, comic books, journals, anything that was published in a set period of time, weekly, monthly, bimonthly, quarterly, whatever the case may be, those are all considered periodicals.

Some sources refer to them as serials, okay, because they happen in a serially like which is just in a repeated fashion. Then you have images, okay? Images include photographs, fine art, illustrations, textiles, like different material or fabric, wallpaper, postcards, stamps, anything like that that has any type of an image that would be categorized here. Then you have government content.

Now, government content pretty much includes every type of information that you can imagine but one of the things that’s great about it is that it also includes current technology like websites, the very current, very relevant website. Now, you probably don’t realize this but there’s actually one government website, it was government funded website that is generating 1,600 hours of audio content on current events and current topics every single week, 1,600 hours so it falls on the public domain and most of it is transcribed.

David: Wow! Tony: And that doesn’t count the written content or the video content and that’s one website out of tens of thousands of the government funds. So there you have it. (Laughs) David: That’s incredible.

Tony: I think it is– anytime I think about this stuff, I mean like I’m smiling now…..

David: I can tell you are. (Laughs) Tony: (Laughs) I can get it here. I mean it’s so, yeah. They’re awesome. Okay, so next we have video. Now there’s video content available to us and that could be film, that could be television programming, that can be documentaries, whatever the case maybe.

I’ve used all of it in different forms and I’ll show you some examples here a little bit later on, on the presentation. And then there’s audio, okay, so you have radio shows; you have this spoken word which could be anything from interviews to people reading books, to whatever the case Page 18 Copyright (©), All Rights Reserved Niche Affiliate Marketing System, Inc.

Tony Ladig: Public Domains may be. Sound effects, something that you may not even think of, but if you are creating any kind of video, you got to need sound effects like crown noise or bird’s chirping, or all of that, believe it or not, the government actually has a pretty large library of different types of sound effects, all kinds of stuff and so there’s a lot of it that it’s in the public domain, then of course, there’s music as well that is part of audio and then there’s patents.

I mean talk about this a little bit already. You have design patents, utility patents, and primarily those patents, you have two types of content that you can access and then the illustrations, define the patent and then the text of the patents because the descriptions themselves and I got to tell you, man, I mean I was teaching on patents a couple of weeks ago and I was just doing random search for the sake of everybody who was on the webinar and I was just being silly and I was typing a spaceship or something like that, I forgot what it was and it turns up and I was limiting the search for the patents on what had just expired. I mean we’re looking for illustrations and you know, I discovered the illustration for the USS Enterprise.

David: You’re kidding.

Tony: Those started in the 70’s and are going through in the public domain, now.

David: The space shuttle?

Tony: No, the Enterprise, from Star Trek?

David: Oh, you’re kidding.

Tony: No. So are the X-wing fighters and C3PO and all of those illustrations, they were all patented and since they were patented, those patents that ultimately fallen into the public domain. So the drawing, the patent drawing of like R2D2 and C3PO and all of them are in the public domain.

David: Wow! Tony: Yes, I mean that’s just– it’s crazy. I think there’s just so much on– Okay, now, before we go any further, David asked me to do this and I want to take just a couple of minutes here and then I want to tell you about something that I’ve been working on and then we’re going to get into different ways to use these contents.

So I’ve told you about all these contents so what are you going to do about it? So where– how are you going to use it? And that’s what we’re here get into, I’ll show you actual real world examples of what I’m doing with a lot of these content because hopefully it will inspire you into some really good ideas.

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Tony Ladig: Public Domains I’m going to be sharing some things that I don’t think you’ve ever thought of before, at least most of you.

Well before we get to that, I want to tell you real briefly– or you know what, I have one more slide before I tell you really briefly. And that is where to find it. Wouldn’t that be good to know?

You want to find this public domain content.

David: That was my next question.

Tony: So I’m going to show you– yeah. I’m going to show you some of my favorite websites. I mean you can find it both online and offline. I’m going to show you some of my favorite websites that I use in a regular basis.

I mean there’s literally well over 500 websites where you can find this content but I pretty much talk to the same ones and the first one is Google Books. Now, let me take you to Google Books real quickly because this is a huge source of content and I just want to show you a little bit how to sort through all of the noise there to find exactly what you want, okay?

So the first thing that you want to do, let’s just zoom over to Google Books, let’s say that you’re interested in gardening I love gardening. I do a lot with flowers and photograph them.

So let’s say you want to find content on gardening. So there is, gardening. So we have all these results and Google is really good about giving the copyright here which is important for us and so you can see here, 2006, 2006, 2005, none of this stuff is in the public domain.

And so what we want to do is re-work our results here so that the only results we’re getting are those that are in the public domain and that could be done very, very easily. Over here on the left under any books, there’s a section here called “Free Google E-books.”

That’s what we want so we’ll click on this link and now, the results that we’re getting are 1905, 1922, 1908, these are in the public domain. So let’ take a look here. Take a look at this book and we have Home Vegetable Gardening: A Complete Practical Guide to the Planting and whatever else the title is. And so here we have this nice little book on vegetable gardening.

So if we scroll down though here, it’s either they’re talking about, it’s probably an introduction.

Talking about their dream garden and buying rich, loose soil, and all that kind of stuff which I think– this is just the picture of the actual page, I can’t do anything with that. Well, Google makes it kind of easy with this little plain text link here.

We click that, it turns this page into an editable text in 5 page chunk. So we can actually come in here and say why should you garden? Just take this whole in right here, highlight it like that, copy it, paste it into Microsoft Word and we’re on our way.

David: How easy is that?

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Tony Ladig: Public Domains Tony: Or– I know. (Laughs) It’s pretty easy. Or, I mean you can also download this PDF which is the entire book and then run it through special software, an OCR software that recognizes images and PDF. The program that I use for that is called– I can’t remember off the top of my head, ah, what is it called?

David: Is it one by Nuance?

Tony: No. This one is actually very inexpensive and it’s available on both the Mac and the PC. It’s right here, PDF OCR X, it’s like 30 bucks and it’s a great little program.

So I would certainly recommend, maybe you looking at that. Because that way, you can download the PDF, just drag it and drop into that program and it goes doing recognize the text in the entire book.

David: Okay, so what’s the name of that again?

Tony: It’s PDF OCR X. David: PDF OCR X, got it.

Tony: Yeah. X like xylophone David: Okay, got it. Uhum, thank you.

Tony: But anyways, so that is literally how simple it is to start finding content on Google Books and you can also find magazines just by typing in magazines or gardening magazines. Now, Google has started scanning magazines. Not all of them are being converted into editable text just yet but they’re getting better and better at it.

So you can see here is an American Gardener’s Magazine and a quick look on that which I never had before, you can see that we still have a plain text option so it gives us access to that content as well. And I got to tell you– I mean if you’re into the gardening niche at all, with just what I showed you in the last five minutes just hooks you up for the rest of your life.

David: I’ll say. You know, I was reading that page as it came up and it sounded like something that was written today.

Tony: Exactly, and this is just the first website that I gave you, okay. (Laughs) Alright, next is a Library Congress and Library Congress is another great website because it just represents incredible, massive amounts of content and one of the things that I love about the Library Congress is that they are constantly innovative in updating their website, adding the content, just like Google books.

Many of the sites that I’m showing you here, they are adding content on literally a daily basis and so I like to tell people, “Look, if you go to Google Books and you can’t find something that Page 21 Copyright (©), All Rights Reserved Niche Affiliate Marketing System, Inc.

Tony Ladig: Public Domains you’re looking for, go back tomorrow, or go back next week because they’re constantly adding content,” the same with the Library Congress.

They just completely overhaul their entire website and it is so easy to navigate and find stuff, I absolutely love it. They were just great, what they found like they compare to how it was a few years ago. I mean they really put a lot of time and effort into the technology and I really don’t have time to get visit all these websites but you’ll be able to do that on your own.

Next, and another really important one that I use a lot is Archive.org. Archive.org is great for finding books, for finding movies; those are the two primary things that I use Archive.org for, video and books. Many of the Google books are on Archive.org as well but one of the beautiful things about finding books on Archive.org is that you find the entire book in text form.

Now I want to tell you, I’m going to go over there just real quick because if I want to give away a little secret of mine.

You can use Archive.org. So just speaking with our gardening thing here so that works, we type in “gardening”, well there you could see a gardening encyclopedia, we still have earlier search for that so let’s just go with that. Then we’ll scroll down here to choose text and click “Go”. I remember 5,000 gardening encyclopedia.

Okay, so encyclopedia organic gardening, that might be good to work with. So if we click on that– actually, that’s not a good choice because this particular one, we have to borrow, we can’t download it, so let’s go to another one. It’s in the public domain but I don’t probably explain why they only let you borrow it.

Let’s see, how about in the same line, alright. Let’s find something else here. Let’s see, Encyclopedia of Gardening and Decorative Plants, how about that? Okay, that’s a good example. Okay, so here is this book and we have it here. It was published in 1908 so it’s in public domain and you notice that we have a number of different options. We can download the PDF, they have ePub and Kindle versions, but we’re creating information product so we could download the full text but one of the things that I found is that in the books, many of them have illustrations and so we want the highest version, highest quality version of the illustration that we can find. You would think that that might be in the PDF version but it’s not, okay? And actually, this kind of look like it has a lot of illustrations in it, so let’s– let’s do gardening illustrated.

That is the keyword that I’m using if you want illustrations of something, type in the word “illustrated”. Okay, Illustrated Dictionary of Gardening– or actually, that was an article search result. Let’s see, let’s try this one – oops, that’s another one of the borrowed books. Okay, let’s pull that here a little bit. Let’s try this.

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Tony Ladig: Public Domains Okay, so if we click re-align, what it’s this up for is it is the actual can of the book and this is kind of what it looks like, these boring pages. But I’ll show you why these boring pages are important. Because what we want to do is buy the illustration. So let’s say, I don’t know where this could be one. Let’s see, let’s just pick up in the phrase here in the book, and see if we can find an illustration that might be interesting for us.

Okay, so let’s say we really like this flower and we want the highest resolution possible version of this. So what you want to do is come down here, you see where I have like a single page and double page, so let’s on single page like this. Now normally, you would be inclined to think, “Oh, I could just right mouse click and that would save image.” But let me show you a little something. if we click “Open Image in New Tab”, you notice here when we click on the tab, I don’t know if you could see it or not but it has dimensions.

If I mouse over it, you notice in the mouse over has dimensions are well, 1262" x 1654", that’s the size of this page. And so you can see it close up a little bit. But if we take that same page and we zoom in a couple of times, okay, and while it’s trying, we open up the image in a new tab, now let’s look at this new tab. Have the mouse over it. The size is different. You notice now if I zoom in, it’s much larger and so what you want to do is actually, and you can see here, the original size is 1262" x 1654", in the larger version, because I zoomed in, now there’s only two sizes, okay? There’s a small size and a large size.

So it doesn’t matter if you zoom in more. You’re still going to get the same image but because I just zoomed in a couple of times and then opened it up, a new size is 2523" x 3308", so it’s much larger, much higher resolution image and then this image, we could save and we will get a much better illustration out of it than any other method of grabbing this image from Archive.org.

So in other words, if you download the PDF, you go to this page, it’s not going to be as sharp as if you did the read online version and save in the way I just showed you. Okay, so that’s just kind of a little, little side notes for you.

The best search engine for the government site is theirs, USA.gov and that will lead you to pretty much anywhere where you need to go. For the U.S. government, but if it’s okay with you David, I’m going just try to go down to the rest of these real quick.

David: Sure.

Tony: – Index, Visipix is a website that focuses on images. They have 1.3 million images that are all high resolution in the public domain on their website, paintings, photographs, all kinds of an article, things that you’ll find there. Every Stock Photo is a search engine that finds images that are free and photographs that are free, they’re not all in the public domain and you can read the license rights but it gives you access to about 13 or 14 million photographs which is kind of fun.

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Tony Ladig: Public Domains And very often, you don’t think about Wikipedia.org as being a place to go to for public domain images, but let me show you some here with Wikipedia. If we type in Wikipedia, let’s say that I’m running a blog post on bull dogs and I found this nice little article in Dog World Magazine for 19-whatever, 1950 on bulldogs, but I need a photograph to go with bulldogs. So the illustration in the 1950 edition of Dog World is kind of little crappy, I want something current and not a little shell of photograph of bulldog.

So if I go to Wikipedia and I type in “bulldog” and it searched, it could have helped the information about bulldogs which I already have my information so I don’t need that, but I see pictures of bulldogs. Now, not all of these are in the public domain, okay? But if we pick one like this seems to be a nice here, I’ll take this guy and it actually is a nice picture of bulldog.

I scrolled down under licensing which all these photographs have, you see something very interesting. “I, the copyright holder of this work release this work into the public domain.” So here is a guy, a photographer who released this image that he shot in 2006 into the public domain which means I can use this without any legal right or credit or anything like that. We can use this on our blog post and then talk about bulldogs, it doesn‘t really matter.

We can do whatever we want with it. And the truth of the matter is, there are a ton of photographs on Wikipedia that are just like this, that are in the public domain.

David: Wow! Tony: So that’s why it’s one of my favorite sites.

David: So that’s a really good example of somebody actually donating their work to the public domain.

Tony: Right. And because I’m a photographer, I had– one of my students asking one time, “So you’re donating any of your photographs to the public domain?” I’m like, “Heck, no!”

David: Right. (Laughs) Tony: I’m glad to use other people but I’m not real, you know. Really, I will someday. I’m going to actually think about it but anyway, and so the last website that I wanted to share with you right now is Google Patents and this is just where you can go and play in the patent world is Google.com/patents.

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Tony Ladig: Public Domains And we really don’t have time to get into much more research right now on patents, just because we’re already at the top of the hour, believe it or not and time flies when you’re having fun.

David: Yeah, it does. Yeah, go head. You were going to tell people about something you’re working on and then you’re going to show us some of your other sites that you’re putting together and stuff in actual use, correct?

Tony: Oh yeah, yeah, yeah, and we’ll just fly that stuff because we’ll be able to– just to give you an idea and inspiration of what you could do with this information.

David: This is really interesting.

Tony: The first one– yeah, first one is talking about something about something I’m actually working on called public domain footprint. It’s a course that I’m currently teaching right now and what I’m doing is that these seven areas of content that– books, magazines, government content, images, audio video, and patents.

Those seven areas of content, I am devoting a webinar a week to each one. just this last Monday night, I taught on images and most of these webinars are averaging about 2 hours and I’m not getting into all my materials, I’m actually teaching additional bonus videos just to make sure that I get everything in here that I want to teach.

It’s very comprehensive so I’m teaching where to find this stuff, how to work with it, turn it into products, everything that you need to know about each one of these areas, I am digging into a lot of details step by step and how to do it. And the other thing that I’m doing with this series, one of the reasons why I’m teaching this series is because I want to create physical product out of it. And so I’m pouring my– everything that I learned and done about public domain into this one thing. It’s going to be kind of– I’m not dying so it’s not kind of like my swan song, but in a way, it is because I’m pouring everything I’ve got into this course.

I wanted to be a complete as possible and so to accomplish that, I’m actually adding up new bonus every single week related to what we’re teaching on like for instance, Monday night I was teaching on images and I just wrote a book earlier this year called Vintage Image Profits that I’m selling for a 97 bucks and I decided to include that as a bonus for the course just to supplement the image section alone.

So literally, this course is going to be worth thousands of dollars just because of the bonuses that I’m giving away and that is doesn’t even count what I’m teaching; but in the course, there are eight webinars, content-rich for step by step as I demonstrate the latest art creation methods that are out there. Whenever I was teaching with magazines two weeks ago, I was talking about how to turn magazine content into mobile apps that you can sell in the app store and then the Google Android marketplace. That’s just one quick example.

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Tony Ladig: Public Domains There’s joint time in each webinar and I answer every question until we’re done which is one of the reasons why they go two hours or so. There’s video replays and downloads for all eight webinars so you not only have the replay but you can download them yourself, PDF of all the PowerPoint slides that I’m teaching from plus I’m having all the webinars transcribed. There are checklist summaries for the webinars.

I’m offering a copyright research guide and process map how to do the whole copyright process. In other words, I take– actually, this is already available because I taught it in video 1 or webinar 1 where I take, okay, books. Here is how to determine the copyright status of any book and I take you through step 1 enter the information; step 2, here’s what you look for. If you found this, go to step 3, if you find that, get to step 4, and it just goes to there.

Okay, images, here’s how to do images. Here’s how to do images. Here’s how to videos. Here’s how to do films. Well, I guess sounds and videos are the same thing but I think you do the entire concept step by step and then there’s a private member’s Facebook group where you can interact and ask questions and all that kind of fun stuff which I love doing these private Facebook groups, and then of course, there’s surprise bonuses every week.

Now, I just wanted to share a little bit of the input that I’m getting from some of the people that are going through this. The one person, who’s here, Deborah, she like, there’s been many people that I worked with over the last ten years that have great products and programs. They’ve all fallen by the wayside.

You’re one of the handful professionals that constantly provides information, super packages trainings and always there to deliver, the most important here. A nice guy can be trusted and always there to offer you guidance and assistance. Here’s, Todd- said that what I’m teaching, others are selling for $3,500 so the price point which you’re going to be shocked at is obviously worth a lot more than that. And here’s another guy who says, I sell myself and I over-deliver,” and that’s one thing that you need to know about me is that I over deliver whatever I teach.

And so basically, whenever I release a physical product, this is going to be the introductory price, $497 and with all the bonuses and everything that are included in it, it’s well worth way more than that, a couple of thousand dollars, quite honestly if you went out and bought all those pieces but what I’m going to do for everyone that’s on the webinar tonight or who are watching a replay is I’ll not only give it to you at a discounted price but give it to you at a crazy, stupid selling price and that is $77. And so this is– this is David’s URL, nams.ws/publicdomain and whenever you go there, that will take you to the main page.

It goes into a lot more detail of what I’m teaching in which you can expect each week and all that kind of stuff, but literally it’s priced at just 77 bucks which is– Page 26 Copyright (©), All Rights Reserved Niche Affiliate Marketing System, Inc.

Tony Ladig: Public Domains David: Nuts! (Laughs) I looked at this– Tony: It really is.

David: I looked at this earlier today on your site and it was $197 and I thought that was nuts. I mean I thought our discount was $197 and I thought that was great.

Tony: Right.

David: So somebody, a couple of things here, someone has just asked how can we sign-up for this course? It’s that domain that’s listed on the screen, nams.ws/publicdomain, all lower case, and William Cheiney who is taking the course from you now volunteered in here.

He said, “David, I’m taking Public Domain Blueprint and Tony really over-delivers. It’s a great course.” So that’s just like three comments ago.

Tony: Thanks, I appreciate that.

David: Okay, so I’m signing up for it, thank you.

Tony: So that’s my commercial. Well visit this URL or you can write it down real quick because I want to actually show you some of the things that I am personally designing with this content.

I’m not just talking about it, it’s not just theory, this is stuff that I use on my business every day, okay, and it’s not just any Internet marketing business, alright? So let’s go one of these things.

David: Okay, before you– I’m sorry, before you go, somebody said it does come up on the website as $197. Is that a discount when they get to the cart to $77?

Tony: Yeah. Whenever you– yeah, whenever you, let’s go there real quick, I think I have it. So whenever you go there and click “Register Now”, it should come up $77. I think I have that– have it setup to do that.

David: Yeah, and Gary just confirmed that. When he went to the cart, and it does show $77 in the cart.

Tony: Okay, there you go, $77, so you’ll be set.

David: Thank you very much.

Tony: Yup. Okay, so let’s talk a little bit about product strategies because you’re thinking, “Okay, you just handed me the motherload of content, what am I going to do with it?”

Alright, so here’s a couple of things that I’m doing with it. Alright, first of all, you can use public domain contents to create physical products and well, that could include mugs and t-shirts which I’ve done all of the above. I’ve also used that in some pretty creative ways. Here’s one example.

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Tony Ladig: Public Domains This is a model website, it’s an older screenshot, but one of the things that I did was I used– with a partner, a business partner of mine, we created a series of products called “World Diversity Calendar” where we created calendars and booklets that include all of the different bank holidays and cultural holidays from around the world for all the different religions and all that kind of stuff.

There’s 3,600 in case you didn’t know that, 3,600 different holidays around the world in here but all we did we give was basic information, all of which was in the public domain and assembled it in a nice, pretty form and sold the living daylights out of it (laughs), still do.

David: What an interesting content.

Tony: Yeah, it’s a really cool thing because here’s the thing, most large companies have diversity initiative.

They want to be sensitive to other cultures and other religions and all of that. And so they need materials that help them do that so that they have an idea if they have a boys who are Hindu what the Hindu holidays are or if they’re Muslim, what’s the Muslim holidays are, or if they’re Christian, so and so forth.

Or if you go in business in China, they want to know when the banks are closed. So we told them that. Don’t plan on doing business this day because banks close for this holiday, and so it’s just simple information that we used and we made books out of it, we did posters, calendars, videos, we are hired by the Hershey Corporation to take the same exact information, put it in video form that I created on Animoto.com.

I mean just simple little videos that the Hershey company and a couple of other corporations around the world use as culture reminders for their employees, so they pop right up in there Microsoft Outlook calendar and on a certain holiday like Martin Luther King holiday, well the thing pop ups, the video comes out and there’s this little 30-second spiel about Martin Luther King and their holiday, or whatever. So we created those as well all from public domain content.

David: Brilliant!

Tony: Yeah. Also, of course, this is an obvious one that you probably thought of, you can use the content to create e-books, Kindle books and other digital products. And this is one that I did

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Tony Ladig: Public Domains awhile back. It was whenever the Beowulf maybe, or Beowulf maybe came out, the animated 3D one.

I found the original book, the 1910 version. It’s on the public domain. There’s also a website called LibriVox that actually records audio books, public domain classic, and those recording back into the public domain, so I created an audio version of the book with their recording, a digital version of the book and then sold it as a set.

Now, that’s just one thing that you could do. Of course, there’s the Kindle books and all of that and we don’t really have time to go into the ins and outs on suing public domain content for Kindle books or some perks to it. But anyways, definitely another strategy that you can use, here’s another one that I’ve done that’s been really fun, using the content to create print magazines.

Now you might think, “Print magazines, really?” A lot of different Internet marketers are doing print magazines now but a business partner of mine and I decided to focus on the health niche and so we created the print magazine called The New You and this is our first issue and over half the content in the magazine is straight out the public domain. It’s arranged in a real nice, pretty, easy-read fashion, it’s still public domain content.

From images to text to nutritional information, so and so forth, and then we just had it printed as an online printer called PrintPelican.com. They’re the ones that I’ve used to print out magazines. They have the best price and so that’s another unique use that I’ve used their content for.

Another one, of course, is using public domain magazine articles, the blog content, digital books, and print books. And here’s one blog that I have those who’ve done through this, and it’s obviously about dogs, and all of the content on this blog comes from issues of Dog World Magazine in the 1950’s; all the images of the dogs come from Wikipedia. And you can see here, I’m actually going to redo this entire website.

So there are a lot of different breeds and it’s all from public domain content. Now, another thing that you can do with magazine, and I don’t really have a lot of time to go into this now but I do in the course, is that think about article magazines that chop their titles.

So let’s say here a digital photography like me and it just so happens that Popular Photography is in the public domain before 1954, and so you find over the course of several issues that the magazine from excellent articles on how to pose, how to pose babies, how to pose women, how to pose outside, how to pose inside, so I find say ten articles on posing out of multiple magazines, Popular Photography.

So I take the best way to pose babies is chapter one; best way to pose women is chapter two; and you just used literal magazine article title as the chapter title and then I take those articles, those 10 or 15, however many articles, each one becomes a chapter and then I have an entire Page 29 Copyright (©), All Rights Reserved Niche Affiliate Marketing System, Inc.

Tony Ladig: Public Domains book. That is now, if I use 10, Top Ten Secrets on How to Pose for Your Best Digital Photography Tricks, or whatever, whatever a good tile would be.

And you can literally do that in any market that has magazines out there that are in the public domain. So that little tip out there alone, just made a bunch of good money if you actually take action on it.

David: Man, I am sitting here thinking I am working too hard and I am paying writers too much money, (laughs). This is really, really interesting.

Tony: Yeah. This is another blog, a life coach blog that were actually– we pulled public domain content out of and I just freshened it up like 5 minutes, it’s even that to rewrite this article. It’s one that I did about loving yourself inside and out and it’s a blog post. Okay, you can use public domain text and images to create viral video like photos and quotes and all that kind of stuff, photographs in the public domain.

This is a video that I have on YouTube right down, it’s called Power One. This screen shot is from this morning. It’s had 347,000 views and it’s based on a public domain about photos that are in the public domain, some of them are mine, some of them are bought because I wanted specific types of photos but this video is then used in several weddings.

It’s been shown in churches, a couple of like personal development seminars, all that kind of stuff, and of course, it’s been shared all over the world, 300 or almost 350,000 times and it’s just from public domain content. It didn’t cost me a thing. And of course, there is a website that I’m directing to that I’m building an opt-in list.

David: Hmm. Tony: I’ll just throw that in there. Um, (laughs), okay, our next– you can use public domain videos for affiliate promotion. Now, a couple of years ago Russell Bunson was filling this promotion called, um, I don’t know if anyone knows of this product, it was Affiliate Evolution that was the name of the product and so I was promoting the product and decided to use nothing but public domain video content to promote his course.

And so I went to Archive.org and searched through just using basic keywords like success, business, stuff like that, found a couple of video clips that just had terrific information about training sales people and being a leader and all that and I edited those clips and then put in like a current image of Russell’s logo and my affiliate link and used that to promote the course and I made a ton of sales just promoting it that way, putting the videos on YouTube, posting them on Page 30 Copyright (©), All Rights Reserved Niche Affiliate Marketing System, Inc.

Tony Ladig: Public Domains my blog, telling people about them, they went to watch the videos and then bought the product in my affiliate link. So that was kind of fun.

Here’s another really fun tip. You’re going to like this David. Using– David: I already like all of them. (Laughs) Tony: Yeah. Use public domain contents to teach live on video. Okay, so this is a friend of mine– oops, where did she go, this friend of mine Gwyneth Patterson and she’s health coach among other things.

And so what we do is take public domain content on weight loss and all of that and she actually is quite knowledgeable on weight loss and all of that, but, so we would take the content, put it on a teleconference screen on my laptop which is right here and my video camera is here and she is wearing a wireless mic, and so she would read the public domain content off the telephone right into the video camera and I would take her live, just reading the content right off the teleconference, well, it’s right off of my laptop, and then we capture the whole thing and created a whole series of training videos just using that model.

David: I like it.

Tony: And of course, you can get teleconference software online.

David: Right. In fact, there are websites that you can use for that.

Tony: Right. And I don’t know if this is the last one or not, but there’s obviously a lot of information that you can make money from these stuff. But you can use public domain contents to create PLR products and these are a couple of different products that I’ve made from PLR or that are PLR that I made from public domain content and each of these is different, that’s why it’s three different one.

This one here, this product, actually came from a website that the gentleman donated all of his contents of public domain and it’s still right into this day on finances and all that. Excellent content but he just gave it all away to the public domain, so that’s what this one was from. This middle one was from a craft book that I found on Google Books on making handmade dolls and doll clothing.

This one here, Find Your First Home, is content that found on the government website, one of the HUD websites on tips to buy your first home. I just had to very basically massage the content on each one of these and then I just turned them into PLR products to sell e-books.

David: Very nice.

Tony: And then the last one that I just want to share is using public domain content with PowerPoint at Camtasia to create video courses to sell. And this is one that I did with a friend of mine, Gwyneth Patterson again where we were talking about weight loss and being overweight Page 31 Copyright (©), All Rights Reserved Niche Affiliate Marketing System, Inc.

Tony Ladig: Public Domains and all of that and the majority of the content that we used in this presentation was straight off the government websites but we created the entire training course about how to lose weight and all these kind of stuff just using that content in the PowerPoint.

David: That’s amazing! Very nice.

Tony: Yeah. So anyway, let’s just kind of move back here.

David: So while you’re going back, I want to ask you some questions here. We have a few in the queue.

Tony: Okay.

David: Are you ready for that?

Tony: I’m ready, yup.

David: And if you would get the screen up that shows the domain where people can go, that one, nams.ws/publicdomain. Richard says, “Several times I’ve wanted to use an image from an old postcard online and I find warnings that they are protected. If they are in the 30’s, are these just scare tactics from the web owner?

Are they correct in claiming that I cannot take a screenshot and use it as a postcard image?”

Tony: Right. That’s an excellent question, and there are multiple answers, okay. First of all, if the postcard is from the 30’s, there’s a chance that it’s protected but if it’s online, there is a good chance– and in my course I’ll tell you how to research those images, but there are a number of websites, even some pretty well-known websites like the Smithsonian Institution, for instance that makes claims on their website that certain things that are technically in the public domain are actually protected on their website because after all they scanned these images and they put them up online and that all that work that they put into it means that it’s protected.

Unfortunately, according to the law and several court cases that have happened, the course, the federal courts had deemed that just because you worked your tail off to scan the public domain blog or postcard or whatever, and make that available online, sweat of the brow, in other words, all that hard work doesn’t automatically constitute copyright protection because the courts have rules and copyright law state than an exactly production of a work that’s in the public domain, then it’s production is also in the public domain.

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Tony Ladig: Public Domains So if there are websites out there who scare tactics like that to say, “Well, this is our image because we scanned it and so you can’t do anything with it,” but if it’s an exact same production, there’s nothing that they can do to stop you from making use of that. Now, there are a couple of exceptions to the rule.

Let’s say that you buy a collection of postcard images on a CD off at eBay and they’re obviously in the public domain, there are laws– smart enterprising merchants out there that use little technique called click wrap, click wrap licenses which basically states that if you mount the CD and you opened it up to view the images, by doing so, you agree to adhere to their license and their license is that you cannot use those images for commercial means and while it is a bit flimsy and probably won’t stand up in court, my preference is do not go there.

David: Right.

Tony: I do buy a lot of old stuff just for reference because if they found that it is in the public domain, I can find it. I mean I use it that way. But I’ll tell you another one that’s really good about this is Dover Publications.

They have a license like that in the front of all their books that basically states you can use certain number of their images like ten, I think, but beyond that, you need extra permission and so on and so forth. Now, another scenario that kind of plays on this like with regard to paintings or museums, or like– here’s a really good example. If I found just by happenstance at a yard sale and I happen to– I see this old journal and it’s in Italian or whatever and only to find out that it’s Christopher Columbus’ actual journal whenever he came over and discovered America, and so holy cow, it’s in the public domain which is awesome, but it’s Christopher Columbus’ like actual handwriting, okay?

Now, even if the book is technically in the public domain because it was written before copyright laws existed, I have the legal right to limit people’s access to that book because I owned the actual book.

David: Uhum.

Tony: And while I can’t own the content, I can own the physical material that make up the book, the paper, or the leather, all that kind of stuff and as the owner of that material, I can limit access to it. That’s the only other loophole that exists.

David: Yup. So you said something publications, what was the name of that again, earlier that you said you–?

Tony: Dover.

David: Dover Publications, okay.

Tony: Dover Publications. They create a lot of art books based on public domain images.

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Tony Ladig: Public Domains David: So you– Tony: Arts and crafts people and scrap books and graphic designers and stuff like that.

David: You may remember when you and I first talked that I told you that I used to own a stock photo agency and I sold it many years ago before everything like digital because I saw everything coming digital, I knew the stock prices were going to go down on photographs.

Tony: Yeah.

David: And I sold that but one of the– or two of the big agencies that I really enjoyed was Bettmann Archives– Tony: Oh, yeah.

David: And another one that specialize in museum and I forgot the names of it but it was art from museums. And it wasn’t that you could not use those images but they were providing you the service of getting those images to you quickly so you paid for the use of the images from that but it was really public domain images.

Tony: Right.

David: Imagery.

Tony: Right. And see, what happens with that, that all kind of blew up several years ago because the Corel Corporation bought-in in the game and was doing the same thing and was– a couple of museums gave their permission to photograph those works and put them on CD and were found the CDs. Later on, the museums said, “Hey, wait a minute, we’re not making any money from this.”

David: Right.

Tony: And so they took him to federal court and Corel won.

David: There you go.

Tony: Because the judge ruled that because it was an exact production, the reproduction is in the public domain and they have a legal right to do whatever they wanted with it.

David: Uhum.

Tony: So– David: Okay.

Tony: Yeah, pretty cool.

David: So and then we have a couple more of quick questions.

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Tony Ladig: Public Domains Tony: Okay.

David: Do you need to give attribution on public domain materials from where you got it? For example, you said Popular Science; would you have to give back any attribution for that?

Tony: Ethically and legally, no, but what I do, depending on what I’m using and what I’m creating, okay, like for instance, if I am working with a book that’s in the public domain or I’m making a modified version of that like I’m adding my own thoughts or things to ponder or financial workbook or whatever.

One thing that I will say and I’ve done this multiple times, on the copyright page which if you add creative contributions to a work that’s in the public domain, you have a legal right to recopyright it if you may call it a minimal creativity.

So if you find minimal creativity like taking note a print book and reading it and turn it into an audio book, you have a legal right to protect that audio book by copyright. Well, what I do very often is on the copyright page, I might say something like “This work based on the original work, such and such, by so and so.” And so sometimes I give attributions there just because I believe in giving credible credits, too.

David: Sure.

Tony: But in the example of the dog site for instance where I’m using articles at the Dog World magazine. Those are just like brief little 300-500 words articles that I’m putting on that blog, and so in these cases, I’m not crediting the author of the original article, in that case. But really, you don’t legally have to but it’s up to you.

David: Okay, and I think the last question we have here is Mike says, “I use diagrams from public domain magazines like Popular Science. Do you use– do you use the title Popular Science in relation to the images?” I don’t exactly get that, Mike.

Tony: Yeah. I think I know what you’re saying. I would avoid doing that because it’s likely that the title of their magazine, you can’t copyright titles or magazine titles or anything like that or film titles. People don’t realize that, but you actually can’t.

There’s some authors that they like to think you can but you can’t. But while they can’t copyright the title Popular Science, they can trademark it and I don’t know if they have a trademark or not, but if they do, you wouldn’t have any legal recourse in order to use it because the whole purpose of trade marking is to prevent confusion in the marketplace.

And so if you use the word Popular Science in connection with the illustrations that you’re using from their magazine, it gives the impression because they’re still in existence if they are endorsing or creating your product and did not. And so, because of that, it was avoided.

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Tony Ladig: Public Domains Now, it’s not to say that you can’t use those illustrations or whatever, I mean you certainly can if you are pulling them from a magazine that’s pre-1964 but I wouldn’t use– you could make a statement like from Popular Science Magazine, or something like that, like you really want be careful to not use the phrase Popular Science to sell you product because that would, in my opinion that would be deceptive.

David: Okay.

Tony: And they probably would come after you.

David: Okay. So we do have two more questions and we’re going to call it quits after this.

Tony: Okay.

David: Your course started on November 7, does it matter if you jump in now?

Tony: What’s that?

David: The course started November 7, does it matter if you jump in now?

Tony: No. It really doesn’t and as a matter of fact, I really encourage you to jump in now because it did start November 7, and I’m teaching every Monday. Monday night at 9 and that’s Eastern Time and the course is there or the classes that I’ve already taught which is what– before have been recorded and replays are available. Actually, I have a Monday nights, will be available later tonight.

David: Okay.

Tony: Because I finished rendering them today.

David: Okay.

Tony: So you will still have full access to the recordings of the webinars that have already happened; they’ve all been recorded and they’re already there available to you, so you can come up the speed with those and if you have any questions on those, even though you weren’t there live, that’s why we have the Facebook Group.

You can go in there and say, “Hey, I was watching video 1-A and Tony you mentioned something about this and this and that, could you give me a little more clarity?” And you can post or write in the Facebook group and either myself or one of the other group members or my assistant will address that.

David: Okay.

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Tony Ladig: Public Domains Tony: And then the great thing is that we still have another four webinars to go that you’ll be able to interact with me live one.

David: Okay. I have the last question here is about copyright and how you handle copyright because you’re a photographer and a creator of intellectual property, do you actually file all the things that you market or you create with the copyright office?

Tony: I– you know what, you can but the copyright laws are a lot different today than what they were say 50 or 60 years ago.

In other words that copyright laws are structured now so that the moment you create something new is automatically protected by copyright. Filing a motion or an application with the copyright office is just the next level of legal protection but the protection that it currently exist like if I shoot photographs tonight which actually I will, the moment I take those pictures, they are protected by copyright and I have legal rights that would hold up in court.

And I mean it can get a little daunting to, like for as a photographer for instance, in the last two and a half years, I’ve shot a quarter of a million images.

David: Holy Mackerel!

Tony: And so– yes. So to submit all of those to the copyright office, first of all would be rather cost prohibited, but second of all, there’s really no need to do that. Some people will take a step like if they’re writing a book or something, they’ll mail a manuscript of it or copy the manuscripts themselves to keep it sealed because the postmark want to just– and you can do that. I mean that’s kind of cool. Photographs, whenever you take them they are automatically imprinted with the date all of that but the copyright laws really are in benefit of the intellectual property creator, today, now more than ever.

David: Okay. So Tony, this was– Tony: And again, I’m not a lawyer, so.

David: Right. We want to say that. You nor I are lawyers and so if people need to get the right advice from their attorneys about the stuff. Lori Wagner says, “This was great content. Thank so much. Great content tonight, Tony!” I’ve got to agree this was just astounding and I am really looking forward to the full day event that you’re going to do at our workshop in Februarys and if people are not members, you can join NAMS, MY NAMS by going to mynams.com or you can go to nams.ws/join and the coupon code you want to put in is MY NAMS 85, that gives you an Page 37 Copyright (©), All Rights Reserved Niche Affiliate Marketing System, Inc.

Tony Ladig: Public Domains 85% discount until– it’s a recurring distance and it will get you an 85% discount until we reach our certain number and after that, the discount will not be 85% any longer.

You can– once you are a member, you can actually add the workshop to your products and you can get that workshop discount, $400 discount, and really come to the workshop for almost nothing. So be sure to take advantage of this because this is just really great information and Tony, you’re going to rock at the workshop. I’m really excited about this content. So thank you so much for coming tonight.

Tony: Yeah, you’re welcome. It’s my pleasure.

David: I appreciate it. And you have a good evening. It sounds like you had a lot to do tonight, so enjoy it.

Tony: (Laughs) Thanks.

David: Right.

Tony: I had to be ready.

Bonus offers, discounts and coupon codes may no longer be available

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Tony Ladig: Public Domains

READ WHAT THESE FOLKS SAY ABOUT NAMS! NAMS is the acronym for Niche Affiliate Marketing System workshop. Here’s what some folks are saying about the NAMS experience!

CLICK HERE TO SEE THE NEXT LIVE NAMS WORKSHOP!

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Tony Ladig: Public Domains

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Tony Ladig: Public Domains

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