2. NEW PRODUCT LAUNCH- FALL/HOLIDAY 2023 (MOMMY & ME) (2

OF 2) Goal: Get the Green Light to Launch a fashion-forward - edgy capsule collection in FALL 23 with a lot of attitude that appeals to Women, Men, and children. **Launch in a BIG way - Fashion show - LIVE event**

C. FASHION SHOW- Event launch!- OCT

1. CONCEPT- present Ideas to Anna a) Concert theme/backstage passes/live band/ etc. b) Collaborate w/creative team on details

2. SOCIAL- a) Social media hype before and after events, VIP portal b) Invite: Influencers (and their kids?), followers (win exclusive invites), etc. c) Allow guests to select a certain amount of collection pieces (”gifted” on the house) and get first dibs at a discount on the new collection in our brand new retail store 

3. CASTING- photoshoots/Fashion Show c) Use Employees (& kids), Influencers, & friends as Models to cut down costs d) Anna and Aro come out with Robert & Michael at end as finale b) OPEN CASTING- give followers a chance to be featured!

Showcase Fall & Holiday items together in a fashion show, but release in smaller capsules from Oct- Dec.

3. DESIGN DIRECTOR (1 OF 2)

GOALS: Design Director to become another face associated with the brand (rather than solely behind the scenes), so obligations associated with Content creation don’t fall solely on Anna and Manana. Leveraging CREATIVE will help our consumers more fully engage and connect with the brand. Role Expansion includes involvement in ALL Creative Aspects of the brand as well as business development strategies – starting with the following key areas:

1. MOOD BOARDS

2. R&D - NEW PRODUCTS/VENDORS/ETC - a. Put new concepts into work and present “Winning Concepts” to Creative Director

3. FASHION ILLUSTRATIONS - a. Sketch Approved looks as fashion Illustrations to be used as Design BTS for Social Storytelling

4. CREATIVE PROCESS - a. DRAPING/MOCKUPS/ARTISTIC EXPRESSION b. ARTWORK AND GRAPHIC DESIGN c. “Design Corner” Social Media storytelling on what is next

5. PRODUCT LAUNCH MEETINGS – a. Conduct meetings in the design workroom to present upcoming looks and product knowledge to department heads and the creative team

6. IN HOUSE FASHION SHOWS/EVENTS – a great way to Launch “Mommy & Me” a. Exposure AND Hype b. Followers/Customers can win tickets to the event c. MOMMY & ME WORLD TOUR? US TOUR - LA, DALLAS, NYC? Fall 2023 i. 2 collections - Leather & French Terry (change fabric to be more innovative)

1. Concert theme/backstage passes/graphic band tee/etc.

2. Social media hype before and after events, VIP portal

3. DESIGN DIRECTOR (2 OF 2)

GOALS: Leveraging CREATIVE will help our consumers more fully engage and connect with the brand. Role Expansion includes involvement in ALL Creative Aspects of the brand as well as business development strategies – continuing in the following key areas:

7. PHOTOSHOOTS - a. Involved in the full process from planning to launch b. Offer a different “apparel” perspective with an in-depth knowledge of the product

8. PRODUCT LIFECYCLE BOARDS – c. Create boards of products from concept to final –SOCIAL BTS d. Storytelling design/development process

9. SOCIAL – e. CONTENT CREATION – share more UNLABELED on personal account i. VIDEOS –

1. How to wear

2. Fashion Hacks

3. DIY tips

16 September 2022

4. BTS

5. 3-item clothing challenge

6. Design process/creative projects

7. UNLABELED LOTD/OOTD ii. Engage UNLABELED influencers on YouTube, IG, TikTok f. IG SUPPORT - i. Spend Time answering customer questions on IG before/during/ after launches ii. Be involved in content creation ideas for Unlabeled IG with Anna and Manana g. LINKED-IN - i. Use as an additional tool and platform to Create BRAND AWARENESS ii. Connect with vendors h. PAID MEDIA - Google Ads to start

Next Steps: Once the above is in effect and we get the ball rolling again - a hire Design Intern or Assistant.